Ucsadvantageforslideshare2013 5-25-130524173039-phpapp02

C97-719634-00 © 2012 Cisco and/or its affiliates. All rights reserved. 1
June 2013

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2
Start Here:
www.cisco.com/go/servers
Key UCS Landing Pages
Cisco UCS Products:
http://www.cisco.com/en/US/products/
ps10265/products.html
Case Studies:
http://www.cisco.com/en/US/soluti
ons/ns340/ns517/ns224/dc_case_
studies.html
Performance Benchmarks:
http://www.cisco.com/en/US/prod/ps10265/i
ndustry_benchmarks.html
Build and Price:
http://buildprice.cisco.com/
Analyst Reports:
http://www.cisco.com/en/US/solutions/
ns340/ns857/ns156/ns1094/analyst_r
eports.html

• As of May 2013, there are over 23,000 unique UCS customers which represents 89% Y/Y
growth
• More than half of all Fortune 500 customers have invested in UCS
• Over 3,400 Channel Partners are actively selling UCS worldwide and over 1,700 UCS
specialized partners in the channel world wide
• As of CY12 Q4 Cisco is one of the Top 5 Server Vendors based on Worldwide Revenue
Share1
• 73 World Record Performance Benchmarks to date
SOURCE: 1 IDC WORLDWIDE QUARTERLY SERVER TRACKER, Q4 2012, FEBRUARY 2013, REVENUE SHARE

Worldwide
Americas
UCS momentum is fueled by game-changing innovation
Source: 1 IDC Worldwide Quarterly Server Tracker, Q1 2013, May 2013, Revenue Share
UCS Market Traction
UCS #2 In Only Four Years
X86 Server Blade Market Share, Q1CY131
UCS #2 with 19.3%
UCS #2 with 26.9%

Source: 1 IDC Worldwide Quarterly Server Tracker, Q1 2013, May 2013, Revenue Share
UCS Market Traction
UCS #2 In Only Four Years
X86 Server Blade Market Share, Q1CY131
Worldwide
EMEA
UCS #2 with 19.3%
UCS #2 with 13.5%
UCS momentum is fueled by game-changing innovation

“UCS brings a single operational tool that enhances the efficiency of the data center management teams,” says Adam
Baum, IT architect for the City of Mesa. “First, the use of service profiles allows the city to reconfigure equipment as
customer requirements change in a matter of minutes, versus hours or days. Second, the single point of management
that is inherent in UCS provides the ability to view server, network, and storage health and performance from one pane
of glass.”
“With Cisco UCS Manager service profiles, we can very quickly reconfigure any server blade so that it’s ready for
production in 15-20 minutes.” “… an administrator can change an operating system configuration and then apply it to
multiple server blades at the same time, saving time and reducing configuration errors.” “Firmware upgrades are easier as
well, because the IT team simply attaches the upgrade to the template, and then Cisco UCS Manager automatically
updates all server blades associated with that template. Cisco UCS Manager templates enable the IT team to update all
servers in just 30 minutes, compared to 20 hours with the previous computing platform.”
Support time was also cut dramatically. Thomas and the rest of the team have been freed to work on new projects in what
he estimates is a twentyfold increase in productivity. Time saved is now being directed toward expanding the internal team’s
expertise and experience with other technologies and applications, as well as launching new initiatives.
59% reduction of ongoing administrative/management costs based on 17 customers.
Source: Customer Case Studies, see http://blogs.cisco.com/datacenter/yes-cisco-ucs-servers-are-that-good/
Average savings reported by 17 UCS Customers

“Our previous servers were 2U with 128 gigs of RAM, holding around 35 virtual machines [VMs], but using 2.5 watts of
power per VM,” says Leonard [Gary, Dynamic Data Center Consultant]. “In comparison, the UCS blades are half a U [half
slot] with 196 gigs of RAM, can hold around 50 virtual machines, and only use 0.85 watts of power per VM.”
“The simplified design of the Cisco UCS Servers improves airflow efficiency and can reduce the number of components
that need to be powered and cooled by more than 50 percent compared to traditional blade server environments.”
Power usage has also gone down a full 94 percent. “When I joined Young America, we were operating 41 racks and related
gear nonstop. The room was hot, and we were running out of power,” says Bienapfl. With UCS, he’s been able to optimize
computing resources and achieve a 10-to-1 compaction ratio. “We’ll soon be running our entire operations on just five
racks,” he says. “We’re already starting to turn off cooling units and downsize UPS systems.”
52% reduction in power & cooling based on 25 customers.
Source: Cisco Data Center and Cloud Blog Posts, 9/27/2012 – 10/31/2012

In addition, using the converged network adapter on the Cisco UCS instead of separate Ethernet and Fibre Channel
adapters enabled the company to decrease the cable count by 78 percent, from 1440 to 250.
“With the Cisco UCS, we consolidated from 540 to 12 cables, a 44-to-1 ratio,” says Butler. [Robert Butler,
Global CIO Hay Group]
“Where we previously needed 80 cables, we now only need eight: a reduction by the factor of ten. This not only
cuts down the investment required, it also simplifies scalability. Installation and maintenance work are also
substantially reduced.”
80% reduction in cabling with an average cost savings of 75% based on 16 & 5 customers, respectively.
Source: Customer Case Studies, see Cisco Data Center and Cloud Blog Posts, 9/27/2012 – 10/31/2012

“Ordinarily, expanding from two to three data centers would be expected to increase operational costs by 50
percent. ‘Our operational costs will actually decrease by 40 percent when we expand from two to three data
centers.’” Shreyas Shah, Senior Director, Global Information Technology
“We have reduced our operating costs by 75 percent while renewing the technology in our IT infrastructure, and
we can now offer better continuity of service and a faster response to our customers.” Samuele Cerquetti, CIO
“The system paid for itself in less than a year by recouping the more than $1 million the company had been losing
annually due to network outages. The company also achieved a $475,000 reduction in operating costs within the
first six months of buildout and saved $84,000 instantly by not having to renew software licenses on a number of
virtualized servers.”
41% reduction in other operations costs based on 12 customers.
Source: Customer Case Studies, see Cisco Data Center and Cloud Blog Posts, 9/27/2012 – 10/31/2012

“We used to spend up to a day and a half provisioning a new server. Now we can do that in 60 minutes.” “Now that we can
provision our environment on demand, we’re able to summon enormous computing power in almost no time at all. We don’t
need to reserve capacity that we’ll never use. In short, we can drastically minimize wasted time and resources while
responding much more quickly to customers’ needs.” Gopi Balasingam, Vice President of Operations
“With the number of systems we support, we’ve got development and test environments coming and going all of the time,”
Cavell says. “Before UCS, even if we had the gear, we were lucky to spin up a few servers in three to five business days.
Now, when requests come in, it’s a matter of 20 to 30 minutes, and they’re up and running.”
The crucial feature of Cisco UCS Manager is its use of service profiles to provision server resources, enabling infrastructure
to be provisioned in minutes instead of days. “What Cisco has done with server profiles is brilliant,” says Månsby. “You can’t
have a server online without storage and network, so it makes perfect sense to package all three administrative functions
into a single interface. It’s all about resource efficiency: if server, storage, and network are three different phases, then you
spend three times as long on a deployment or change as you would using Cisco UCS. And time is money.” Stefan Månsby,
Chief Business Development Officer
80% reduction in provisioning times based on 49 customers.
Source: Cisco Data Center and Cloud Blog Posts, 9/27/2012 – 10/31/2012

14 7 9 17 12 14
CPU Virtualization
Cloud
Computing
Enterprise
Application
Enterprise
Middleware HPC
UCS Market Traction
Superior technology fueling industry-leading application performance
• Improved end-user experiences
• Increased business velocity
• Reduced software licensing costs
• Reduced infrastructure footprint
Superior Performance
• Improved end-user experiences
• Increased business velocity
• Reduced software licensing costs
• Reduced infrastructure footprint
Additional Information :http://www.cisco.com/en/US/prod/collateral/ps10265/le_32801_pb_ucs_worldrecords.pdf

Read the Full Report here:
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings.
Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or
implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
By Andrew Butler and George J. Weiss, G00250031, April 29, 2013, © 2013 Gartner Inc
TThis graphic was published by Gartner, Inc. as part of a larger research document and should be
evaluated in the context of the entire document. The Gartner document is available upon request
from Gartner 2013 Magic Quadrant for Blade Servers
Gartner 2013 Magic Quadrant for Blade Servers

“In an impressive show of strength for its
Unified Computing System (UCS), Cisco
served notice to the HPs, IBMs and Dells
of the world that the anti-Cisco posturing
they’ve done around server market share
just doesn’t seem to be working. The
vendor’s victory in Midrange Servers was
not only complete, but it was also by a
wide margin. Cisco’s three subcategory
averages beat No.2 HP and No. 3 IBM by
no slimmer than a seven-point differential”
IT Solution Providers Rank Cisco as Clear Leader Among Server Vendors
http://blogs.cisco.com/datacenter/the-server-business-isnt-a-popularity-contest-but-if-it-was/

Cisco ranked highest among customers for Promise and Fulfillment, significantly leading HP, IBM, and Dell.
TheInfoPro’s Servers and Virtualization Study Wave 12: Vendor Market Windows and Ratings by Peter Foulkes, Dec 2012
Market Window of Customer Ratings
Vendor Promise Score Fulfillment Score
Average 74 73
Cisco 85 82
Dell 72 80
HP 65 68
IBM 78 72
Microsoft 72 71
Oracle 60 55
Red Hat 71 69
VMware 83 77
Additional Information: http://www.cisco.com/en/US/prod/collateral/ps10265/theinfopro_dec2012_report.pdf

Cisco helped all of us rethink the server architecture with UCS, and I would have never
though that I’d say this was 3 years ago when they came out with it; the UCS architecture
changed the industry by paving the way to the logical disaggregation of the physical
server through fabric computing they proved that you can buy white box components
from any vendor, even one that had never build servers before, and pay a premium for
them, as long as they’re assembled to achieve a true separation of logical and physical
design; Cisco did that with blades and is now doing the same with rack-mount servers,
and they’re selling a ton of them; the interesting thing is that while everybody though that
true virtualization would lead to a drop in the price point of servers, this innovation has
had the opposite effect, because customers are starting to realize that TCO is way more
important than the cost of servers; don’t tell vendors that I said this when you negotiate
with them, but a couple of percentage points in price pale in comparison to all the other
costs; power and cooling alone will cost you more than initial purchase price over the
lifetime of a server.
David Cappuccio
Managing V.P. and Chief of Research at Gartner
From keynote address “The Infinite Data Center” delivered
at Gartner Data Center Conference London Nov 2012
Endorsement for UCS
“Cisco helped all of us rethink the
server architecture with UCS”
“UCS architecture changed the
industry by paving the way to
the logical disaggregation of
the physical server through
fabric computing”
“TCO is way more important
than the cost of servers”

Cisco UCS Manager:
Best of Microsoft TechEd 2012Award
http://www.windowsitpro.com/article/awards/teched-
2012-winners-announced-143449
Microsoft WindowsIT Pro 2011
Community ChoiceAward
Cisco UCS family received bronze medal
recognition.
http://www.windowsitpro.com/content1/topic/2011-editors-
community-choice-awards-140879/catpath/readers-choice-
awards/page/11
Microsoft TechEd 2011 & 2012
Cisco UCS B250 M2 Extended Memory Blade
Server was selected as Best of Show in the
hardware category at Microsoft TechEd 2011
http://northamerica.msteched.com/bote?fbid=
P9Mkh9LfBam
2011 Citrix Ready Business Solution
Cisco won the 2011 Citrix Ready Business
Solution of the Year with the Cisco Desktop
Virtualization Solution with Citrix XenDesktop, the
most cost-effective and scalable platform for
desktop virtualization.
http://blogs.citrix.com/?s=Citrix+Ready+Solution+of+the+Year(
2011)+Finalists+announced!&submit_button=Search

DATA CENTER FOOTPRINT: Primary: Oaks
Small Remote Office Data Center: UK, Dublin, Toronto, and India
• Build highly available
infrastructure for critical
business platform
• Scale to support largest
wealth-management providers
• Improve performance and
lower costs
• 40% increase in online
response time
• 30% improvement in
downstream business
processing times
• Reduced server
provisioning time by up
to 4 hours per-blade
• SEI was establishing a
new standard for x86
compute, requiring
evaluation of current
standalone and blade
technologies
• “UCS was a complete
solution that addresses
many of the admin and
cabling issue that other
high density solutions
had not solved”
• Cisco UCS for performance
and management simplicity
• Cisco Nexus Switches for 10-
Gigabit networking backbone
• Cisco ACE for intelligence
and business rules for
effective load-balancing
By adopting
Leading-edge technologies
From companies like Cisco,
we’re able to offer leading-
Edge solutions to our
Customers and continue
to expand our business.
Martin Breslin
Infrastructure Architect
SEI
Challenges Turning Point Why Cisco? Solution Impact
Consolidation/Virtualization (RISC Migration)

DATA CENTER FOOTPRINT: One datacenter on Microsoft Redmond Campus. UCS platform hosts anything from remote
training scenarios to scalability testing to dynamic virtual environment provisioning (Via SC2012 Orchestrator).
• Enhance virtualization
infrastructure with new,
advanced server platform
• Update processor and memory
availability, and decrease data
center footprint
• Improve virtualized services and
create private cloud
• Reduced deployment time for
host servers from
day to less than an hour
• Lowered power usage by
66%, resulting in major
cost savings
• MPSC was at the end of its
previous rack mount server
lease and still wanted to
bring our density and
power draw down. UCS
allowed us to do that as
well as shift compute
capacity from environment
to environment on the fly
• Scriptable network interface
creation. Reallocation of
compute power from one
property to another is super
simple with the unified fabric.
Dense chassis with minimal
power requirements. Unified
network and compute fabric
means I only touch one ‘pane
of glass’ to provision a server.
• Cisco Unified Computing
System
• Cisco Nexus Switches
• Cisco Services
The entire
migration took just one
day. People don’t believe us,
especially when considering
such a migration very well
could have taken at least two
weeks with significant
downtime.
Gary Leonard
Dynamic Data
Center Consultant
Microsoft Partner Center
Microsoft Application Deployment

DATA CENTER FOOTPRINT: Tangible Return on Investment from Virtual Infrastructure
Loughborough University measures UCS financial benefits and deploys Cisco VXI Smart Solution to extract even greater value
• Confirm IT project benefits with
detailed total cost of ownership
analysis
• Leverage investment to provide
flexible and secure workspace
for fixed and mobile devices
• TCO halved over five years,
providing 227 percent return
on investment
• VXI benefits include eightfold
improvement in desktop
provisioning speeds,
headcount saving of two
FTE, less risk of data loss, and
improved user experience
• Maintain competitive edge
for researchers, students
and staff
• In-depth total cost of
ownership (TCO) analysis
on the university’s original
investment in Cisco UCS
servers was showing
tangible results
• Cisco Virtualization
Experience Infrastructure (VXI)
Smart Solution with Cisco
Virtualization Experience
Client 2211
• Cisco UCS servers, VMware
virtualization, and NetApp
storage
When we
compared the
legacy server and network
with one based on Cisco
UCS, TCO effectively
halves over a five-year
investment lifecycle.
Dr. Phil Richards
Director of IT
Loughborough University
Desktop Virtualization

• Project deployment is down
from weeks to days, even
hours. Architecture is now
agile and flexible to meet
biz/project demands. As a
result of virtualization, savings
of 30-40% vs. old
infrastructure. 50% reduction
in servers means less power,
cooling and
floor space. .
• Existing compute platform from
HP was not able to keep up with
business demands.
• Had evaluated UCS when a
new DC was built in 2009 so very
comfortable with UCS. Columbia
liked the simplicity
of the UCS architecture that
allows him to respond to
needs of the business, both
in capacity and performance
• UCS B & C series, Nexus &, 5,
2, 1V, MDS, WAAS SQL,
Exchange, SharePoint & SAP
running on Vblock
DATA CENTER FOOTPRINT: Two datacenters with a Vblock in both. One in Denver and one in Portland.
SAP HANA Application Deployment
The SAP
modules running on Vblock
Systems are screaming fast and
far exceeded our performance
expectations. With our critical SAP
applications on the resilient Vblock
Systems, backed by by VCE’s universal,
single-call support, we rest easy
knowing that the crown jewels of our
IT infrastructure are protected in the
best way possible.
Gary Leonard
Dynamic Data
Center Consultant
Microsoft Partner Center
• Deploy an efficient and
flexible IT infrastructure to
support growing business
demand for critical SAP
ERP projects

DATA CENTER FOOTPRINT: SAFEGUARDING THE STATUS OF EUROPE’S LARGEST PORT CITY
Rotterdam insures that its data centers reliably and cost effectively deliver city services for the foreseeable future with FlexPod
• Assure future delivery of local
government and port-based
services
• Reduce costs and improve
efficiency
• Improved ability to support a
mushrooming population of diverse
applications
• Overall IT spend lowered by €165,000
in 2012; maintenance costs reduced
by €105,000 over next three years
• Server provisioning cut from days to
hours; restarting servers simultaneously
is saving four man-hours per week
• IT application increased
from 500 to over 2000. and
existing data center was
unable to support those
requirements
• Need to review data center
technologies and
standardize on a platform
flexibility to grow and adapt
for the future.
• Additional servers could simply
be plugged into the existing data
center network fabric
• Reduced capital expenditure
and improved return on
investment
• FlexPod architecture, integrating
Cisco Nexus data center switches
and Cisco Unified Computing
System servers with NetApp
storage, for an easy-to-manage
environment with plug-and-play
computing
When
you move to a new
platform you have to learn
how to use it, which costs
money. Even taking that into
account, we still decided it
would be cheaper to switch
to FlexPod.
Alfons Carlebur
Senior Project Adviser
ICT Institute
Rotterdam Services
Oracle Application Deployment

DATA CENTER FOOTPRINT
Two data centers, one in Rochester, NY for production and one in Buffalo, NY for disaster recovery
• Scaling
• Big data analytics
• Enterprise apps
• Accelerated performance
Enterprise apps
• Improved staff productivity 20%
• High availability for
cloud services
• Faster time to market for new
cloud-based services
• Transition to cloud-based solutions
• Existing data center infra-structure
strained
• UCS technology advantage—
Single scalable integrated
system, single point of manag-
ement, large memory footprint
• Unmatched performance (with
large memory capability
• Reliability and scalability
• Reduced Cost
• Simplified Cabling
• Cisco Unified Fabric
• Flexible and powerful virtual
environment using prevalidated
Vblock platform, combining
Cisco UCS, EMC, and
VMware solutions
The performance
of SAP applications on
Cisco UCS was incredible,
even better than we were
getting on our existing
Environments.
Steve Houser, CTO,
Xerox Cloud Services
Private Cloud
Within 24 hours of
implementing
Cisco UCS, we had customers
contacting us because they
noticed the improvement.
Response times on
some of our MPS monitoring and
performance dashboards
went from minutes to seconds.
Scott Biesaart
Manager, MPS Technology
Group,
Xerox

• 3-Year TCO
HP $4,882,337 vs. Cisco $3,081,494 = 37% overall savings
$18,008 3-year per node overall savings
• Savings breakdown
Server hardware & warranty – 18%
Switch hardware & warranty, cabling – 63%
Power & cooling – 24%
Initial provisioning & ongoing server & networking administration – 37%
Systems management software licenses and warranty – 100%
Cisco 240M3 & B200 M3 vs. HP DL380p Gen8 & BL460c Gen8
TCO/ROI Advantage & Competitive Stories
Mixed blade and rack server environment, 160 servers, UCS advantage vs. HP

$4,882,337 $236,782
$422,149
$57,366 $919,957
$164,589
$3,081,494
$0
$1,000,000
$2,000,000
$3,000,000
$4,000,000
$5,000,000
Server HW &
Warranty
Power &
Cooling
Provisioning &
Administration
Systems
Management
Software
HPSolution
UCSSolution
Comparison of 80 each of HP ProLiant DL380p Gen8 & BL460c Gen8 vs. Cisco UCS C240 M3 SFF & B200 M3 three year life cycle (power & cooling, ongoing administration)
Each server has 2 Intel® Xeon® E5-2609 processors, 64GB memory, no hard drives
Networking compares HP with 2 10GbE Ethernet and 2 8Gb FC connections vs. Cisco VIC 1225 dual port 10GbE and corresponding redundant switches
Pricing as of February 8, 2013
Switching,
Warranty, Cabling
Mixed blade and rack server environment, 160 servers, UCS advantage vs. HP

• HP public availably pricing from
http://welcome.hp.com/country/us/en/prodserv/servers.html & Product Bulletin
• Cisco pricing is MSRP
• UCSM efficiency gains from
http://blogs.cisco.com/datacenter/yes-cisco-ucs-servers-are-that-good/
• Server provisioning from Principled Technologies White Paper -
http://principledtechnologies.com/clients/reports/Cisco/UCS_vs_HP_Deployment.pdf
• Ongoing server administration costs from Principled Technologies White Paper -
http://www.principledtechnologies.com/clients/reports/Dell/R820_performance_TCO_
0512.pdf
Cisco Unified Computing Environment Costs Year 1 Year 2 Year 3 Total
OpEx
Hardware Warranty Costs
Cisco UCS C240 M3 $21,216 $21,216 $21,216 $63,648
Cisco UCS B200 M3 $12,240 $12,240 $12,240 $36,720
Cisco UCS 5108 Blade Chassis & IOM $1,556 $1,556 $1,556 $4,668
Nexus 2232 Fabric Extender $2,040 $2,040 $2,040 $6,120
UCS 6248 Fabric Interconnect $2,723 $2,723 $2,723 $8,169
$39,775 $39,775 $39,775 $119,325
Server Installation Configuration & Setup
Physical Server Deployment $1,912 $1,912
Attach Cables $1,020 $1,020
$2,932 $2,932
Power & Cooling
Cisco UCS C240 M3 $31,296 $31,296 $31,296 $93,888
Cisco UCS B200 M3 & 5108 Chassis $25,352 $25,352 $25,352 $76,056
Nexus 2232 Fabric Extender $262 $262 $262 $786
UCS 6248 Fabric Interconnect $2,867 $2,867 $2,867 $8,601
$59,777 $59,777 $59,777 $179,331
Additional Operating Costs
Per Server Ongoing Administration $297,120 $297,120 $297,120 $891,360
Ongoing LAN Administration $216,640 $216,640 $216,640 $649,920
$513,760 $513,760 $513,760 $1,541,280
Total Operating Costs $616,244 $613,312 $613,312 $1,842,868
CapEx Year 1 Year 2 Year 3 Total
Cisco UCS C240 M3
(processors, memory, PSU, rail kit) $363,029 $363,029
Upgrade to dual PSU $16,695 $16,695
Cisco UCS B200 M3
(processors & memory) $380,964 $380,964
Server IO - VIC 1225 & mLOM 1240 $135,171 $135,171
Cisco UCS 5108 Chassis & 2204XP IOM $104,638 $104,638
Nexus 2232 Fabric Extender $28,620 $28,620
UCS 6296 Fabric Interconnects +
Port Licenses $177,253 $177,253
Cabling $32,256 $32,256
Total Capital Costs $1,238,626 $1,238,626
Total Cost of Ownership $1,854,870 $613,312 $613,312 $3,081,494

Hewlett-Packard Environment Costszz Year 1 Year 2 Year 3 Total
OpEx
ProLiant DL380p G8 $24,640 $24,640 $24,640 $73,920
ProLiant BL460c G8 $15,200 $15,200 $15,200 $45,600
C7000 Chassis / FlexFabric Interconnects $9,235 $9,235 $9,235 $27,705
10 GbE Access HP 5900AF-48XG Switch $24,496 $24,496 $24,496 $73,488
HP 8/48 SAN Switch $12,008 $12,008 $12,008 $36,024
FE OOBM - HP 2510-48 $148 $148 $148 $444
$85,727 $85,727 $85,727 $257,181
Software Maintenance and Support
Insight Control & VCEM $11,728 $11,728 $11,728 $35,184
Server Administration
$5,609 $5,609
Power and Cooling
ProLiant DL380p G8 $34,793 $34,793 $34,793 $104,379
ProLiant BL460c G8 $30,947 $30,947 $30,947 $92,841
C7000 Chassis & FF Interconnects $7,026 $7,026 $7,026 $21,078
10 GbE Access HP 5900AF-48XG Switch $4,546 $4,546 $4,546 $13,638
HP 8/48 SAN Switch $1,469 $1,469 $1,469 $4,407
FE OOBM - HP 2510-48 $118 $118 $118 $354
$78,899 $78,899 $78,899 $236,697
Per Server Ongoing Administration $472,800 $472,800 $472,800 $1,418,400
Ongoing LAN Administration $346,720 $346,720 $346,720 $1,040,160
$819,520 $819,520 $819,520 $2,458,560
Total Operating Costs $1,001,483 $995,874 $995,874 $2,993,231
CapEx
ProLiant HP DL380p G8 (processors,
memory, PSU) $359,520 $359,520
10 GbE FlexLOM Upgrade & 2P 8Gb FC $170,320 $170,320
Dual PSU upgrade, power cords, rail-kits $50,320 $50,320
ProLiant BL460c G8 (processors, memory,
FlexLOM) $387,200 $387,200
C7000 Chassis $44,770 $44,770
FlexFabric Interconnects $182,960 $182,960
10 GbE Access HP 5900AF-48XG Switch $259,000 $259,000
HP 8/48 SAN Switch $198,904 $198,904
FE OOBM - HP 2510-48 $1,776 $1,776
Cabling
FE/1 GbE Ethernet $1,275 $1,275
10 GbE Ethernet $82,656 $82,656
Fibre Channel $21,000 $21,000
Insight Control & VCEM Software
Licenses $91,835 $91,835
SIM Server (+ 3yr Care Pack) & SQL
License $37,570 $37,570
Total Capital Costs $1,889,106 $1,889,106
Total Cost of Ownership $2,890,589 $995,874 $995,874 $4,882,337

• 3-Year TCO
IBM $3,255,429 vs. Cisco $1,954,843 = 40% overall savings
Cisco 240M3 vs. IBM x3640 M4
100 rack server environment, UCS with Unified Fabric advantage vs. IBM with traditional networking

$3,255,429 $162,497
$280,264
$95,491
$732,434
$29,900 $1,954,843
$0
$500,000
$1,000,000
$1,500,000
$2,000,000
$2,500,000
$3,000,000
$3,500,000
Server HW &
Warranty
Power &
Cooling
Provisioning &
Administration Systems
Management
TraditionalIBMSolution
UCSSolution
Comparison of 100 IBM x3650 M4 vs. Cisco UCS C240 M3 three year life cycle (power & cooling, ongoing administration)
Each server has 2 Intel® Xeon® E5-2609 processors, 64GB memory, and 2 300GB 10K 2.5” 6G SAS HDD
Networking compares HP with 6 1Gb Ethernet and 2 8Gb FC connections vs. Cisco VIC 1225 dual port 10Gb and corresponding switches
Switching,
Warranty, Cabling
100 rack server environment, UCS with Unified Fabric advantage vs. IBM with traditional networking

• IBM public availably pricing from http://www-304.ibm.com/shop/americas/content/
home/store_IBMPublicUSA/en_US/evp/x3650M4.html
• UCSM efficiency gains from http://blogs.cisco.com/datacenter/
yes-cisco-ucs-servers-are-that-good/
• Server provisioning from Principled Technologies White Paper –
• Ongoing server administration costs from Principled Technologies White Paper –
http://www.principledtechnologies.com/clients/reports/
Dell/R820_performance_TCO_0512.pdf
OpEx
Cisco UCS C240 M3 $26,520 $26,520 $26,520 $79,560
Nexus 2232 Fabric Extender $2,720 $2,720 $2,720 $8,160
UCS 6248 Fabric Interconnect $976 $976 $976 $2,927
$30,216 $30,216 $30,216 $90,647
Attach Cables $637 $637
$1,832 $1,832
Power & Cooling
Cisco UCS C240 M3 $48,300 $48,300 $48,300 $144,899
Nexus 2232 Fabric Extender $350 $350 $350 $1,049
UCS 6248 Fabric Interconnect $143 $143 $143 $430
$48,793 $48,793 $48,793 $146,378
$322,900 $322,900 $322,900 $968,700
Total Operating Costs $403,741 $401,908 $401,908$1,207,557
CapEx
Cisco UCS C240 M3 (processors &
memory) $516,220 $531,060
Upgrade to dual PSU $33,390 $33,400
VIC 1225 CNA $84,482 $84,482
UCS 6248 Fabric Interconnects + Licenses $36,888 $36,888
Cabling $23,296 $23,296
Total Capital Costs $732,436 $747,286
Total Cost of Ownership $1,136,177 $401,908 $401,908$1,954,843

IBM Environment Costs Year 1 Year 2 Year 3 Total
OpEx
System x3650 M4 $26,333 $26,333 $26,333 $78,999
1 GbE Access LAN -RackSwitch G8052 $9,100 $9,100 $9,100 $27,300
10 GbE Aggregation LAN - RackSwitch
G8124E $0 $0 $0 $0
Fibre Channel Edge SAN - SAN24B-4 Express $7,140 $7,140 $7,140 $21,420
Fibre Channel Core SAN - SAN40B-4 $2,667 $2,667 $2,667 $8,001
FE OOBM - Generic 24-port FE Switch $2,600 $2,600 $2,600 $7,800
$47,840 $47,840 $47,840 $143,520
$7,966 $7,966
Power and Cooling
System x3650 M4 $68,406 $68,406 $68,406 $205,218
1 GbE Access LAN -RackSwitch G8052 $3,978 $3,978 $3,978 $11,934
10 GbE Aggregation LAN - RackSwitch
G8124E $656 $656 $656 $1,968
Fibre Channel Edge SAN - SAN24B-4 Express $5,245 $5,245 $5,245 $15,735
Fibre Channel Core SAN - SAN40B-4 $1,202 $1,202 $1,202 $3,606
FE OOBM - Generic 24-port FE Switch $1,136 $1,136 $1,136 $3,408
$80,623 $80,623 $80,623 $241,869
$565,000 $565,000 $565,000$1,695,000
Total Operating Costs $701,429 $693,463 $693,463$2,088,355
CapEx
System x3650 M4 (processors,
memory, onboard NICs) $607,600 $607,600
1 GbE PCIe NICs $14,500 $14,500
Fibre Channel HBAs $189,900 $189,900
1 GbE Access LAN –
RackSwitch G8052 $77,000 $77,000
10 GbE Aggregation LAN –
RackSwitch G8124E $29,998 $29,998
Fibre Channel Edge SAN –
SAN24B-4 Express $102,120 $102,120
Fibre Channel Core SAN - SAN40B-
4 $59,320 $59,320
FE OOBM –
RackSwitch G8052 $22,000 $22,000
Cabling
FE/1 GbE Ethernet $7,280 $7,280
10 GbE Ethernet $7,056 $7,056
Fibre Channel $20,400 $20,400
IIM Advanced Upgrade $29,900 $29,900
Total Capital Costs$1,167,074 $1,167,074
Total Cost of Ownership $1,868,503 $693,463 $693,463$3,255,429

• 3-Year TCO
HP $329,431 vs. Cisco $186,209 = 43% overall savings
Server hardware & warranty – -2%
C24M3SFFvs.HPDL380eGen8
Small scale environment (10 rack servers) UCS advantage vs. HP

$329,431 ($1,384) $54,106
$12,918
$33,713
$43,869
$186,209
$0
$50,000
$100,000
$150,000
$200,000
$250,000
$300,000
$350,000
Server HW &
Warranty
Power &
Cooling
Provisioning &
Administration
Systems
Management
Software
TraditionalSolution
UCSSolution
Comparison of 10 HP ProLiant DL380e Gen8 vs. Cisco UCS C24 M3 SFF three year life cycle (power & cooling, ongoing administration)
Each server has 2 Intel® Xeon® E5-2403 processors, 64GB memory, and 2 300GB 10K 2.5” 6G SAS HDD
Networking compares HP with 6 1GbE Ethernet and 2 8Gb FC connections vs. Cisco VIC 1225 dual port 10GbE and corresponding redundant switches
Switching,
Warranty, Cabling
Small scale environment (10 rack servers) UCS advantage vs. HP

• HP public availably pricing from http://welcome.hp.com/country/us/en/prodserv/
servers.html & Product Bulletin
• UCSM efficiency gains from http://blogs.cisco.com/datacenter/
yes-cisco-ucs-servers-are-that-good/
• Server provisioning from Principled Technologies White Paper –
• Ongoing server administration costs from Principled Technologies White Paper –
http://www.principledtechnologies.com/clients/reports/Dell/R820_performance_TCO
_0512.pdf
OpEx
Cisco UCS C24 M3 $2,253 $2,253 $2,253 $6,759
Nexus 2232 Fabric Extender $680 $680 $680 $2,040
UCS 6248 Fabric Interconnect $976 $976 $976 $2,928
$3,909 $3,909 $3,909 $11,727
Physical Server Deployment $119 $119
OS Image and Application Layering $478 $478
$661 $661
Power & Cooling
Cisco UCS C24 M3 $3,978 $3,978 $3,978 $11,934
Nexus 2232 Fabric Extender $87 $87 $87 $261
UCS 6248 Fabric Interconnect $287 $287 $287 $861
$4,352 $4,352 $4,352 $13,056
$18,570 $18,570 $18,570 $55,710
Total Operating Costs $27,492 $26,831 $26,831 $81,154
CapEx
Cisco UCS C24 M3 (processors, memory, HDD) $41,457 $41,457
Upgrade to dual PSU & rail kit $4,690 $4,690
VIC 1225 CNA $8,448 $8,448
UCS 6248 Fabric Interconnects + Licenses $36,888 $36,888
Cabling $4,032 $4,032
Total Cost of Ownership $132,547 $26,831 $26,831 $186,209

Hewlett-Packard Environment Costs Year 1 Year 2 Year 3 Total
OpEx
ProLiant DL380e G8 $3,540 $3,540 $3,540 $10,620
1 GbE Access LAN -HP 3800-48G $1,108 $1,108 $1,108 $3,324
10 GbE Aggregation LAN - HP 5900AF-48XG $6,124 $6,124 $6,124 $18,372
FE OOBM - HP 2510-24 $148 $148 $148 $444
$10,920 $10,920 $10,920 $32,760
Software Maintenance and Support
Insight Control $603 $603 $603 $1,809
Physical Server Deployment $478 $478
OS Image and Application Layering $637 $637
$1,434 $1,434
Power and Cooling
ProLiant DL380e G8 $6,622 $6,622 $6,622 $19,866
1 GbE Access LAN -HP 3800-48G $813 $813 $813 $2,439
10 GbE Aggregation LAN - HP 5900AF-48XG $1,136 $1,136 $1,136 $3,408
FE OOBM - HP 2510-24 $87 $87 $87 $261
$8,658 $8,658 $8,658 $25,974
$29,550 $29,550 $29,550 $88,650
Total Operating Costs $51,165 $49,731 $49,731 $150,627
CapEx
ProLiant HP DL380e G8 (processors, memory,
HDD, PSU, onboard NICs) $41,870 $41,870
1 GbE PCIe NICs $1,190 $1,190
Dual PSU upgrade, power cords, rail-kits $6,290 $6,290
1 GbE Access LAN -HP 3800-48G $18,752 $18,752
10 GbE Aggregation LAN - HP 5900AF-48XG $64,750 $64,750
FE OOBM - HP 2510-24 $1,096 $1,096
Cabling
FE/1 GbE Ethernet $780 $780
10 GbE Ethernet $2,016 $2,016
Insight Control Software Licenses $4,490 $4,490
SIM Server (+ 3yr Care Pack) & SQL License $37,570 $37,570
Total Cost of Ownership $229,969 $49,731 $49,731 $329,431

• 5-Year TCO
Continuing their existing environment vs. Cisco $871,476 = 48% overall savings
• Savings Breakdown
Virtualization software licenses and warranty – 39%
Comparison of existing 47 rack servers and associated switching infrastructure plus projected growth transitioning to Cisco UCS. Five year life cycle.
Study conducted May 1 2012 – July 26, 2012
http://www.cisco.com/en/US/solutions/collateral/ns340/ns517/ns224/loughborough_university_cs.pdf
Customer TCO/ROI Results: Loughborough University

$1,814,456 $272,990
$245,195
$214,253
$14,531 $131,820
$935,667
$0
$200,000
$400,000
$600,000
$800,000
$1,000,000
$1,200,000
$1,400,000
$1,600,000
$1,800,000
$2,000,000
Server HW &
Warranty
Switching,
Warranty,
Cabling Power &
Cooling Provisioning
Virtualization
Software
ExistingRackmountSolution
UCSSolution
Comparison of existing 47 rack servers and associated switching infrastructure plus projected growth transitioning to Cisco UCS. Five year life cycle.
Study conducted May 1 2012 – July 26, 2012
Customer TCO/ROI Results: Loughborough University

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