1. Sally McManus
Primary research results
The purpose for my primary research surveys is to find my target audience for my magazine. By handing out
questionaires I will find out what type of music people were into and what age group my target audience will be. I
will find out what their favourite genre is and if they’re likely to buy/how much they were willing to pay for the
magazine as well as how often they’d buy one and what usually attracts them to the magazine.
Age
15-25
25-35
35-45
The majority of people who took my survey were aged 15-25.
Genre
Male
Female
I found out the people who took my survey were equally both male and female.

2. Sally McManus
Favourite genre
Pop
Indie
Rock
Hip-hop
Other
The results of this graph show that people’s favourite genre is indie.
Do you usually buy music
magazines?
Yes
No
The results from this graph show the people don’t usually buy music magazines.
How much would you spend on
a music magazine?
£2-£3
£3-£4
£4-£5
Other
I found from this graph that people would prefer to pay prices such as £1-£2 rather than anymore.

3. Sally McManus
What attracts you to buy a music
magazine?
Name
Cover star
Cover lines
Price
Other
The results from this graph show that the cover star is the main thing that usually attracts people to buy a magazine.
How often would you purchase a
music magazine?
Daily
Weekly
Monthly
Other
From this graph I found out people prefer to buy music magazines weekly rather than things such as Daily/Monthly.
The results from my surveys have showed me that the target audience I am going to use for my music magazine
are people of both sexes aged 15-25. The main genre I will use throughout my magazine will be indie and some
other genres such as R’n’B and will cost around £2. I will use a large image of my cover star on the front page of
my magazine as that’s mostly what attracts my audience to the magazine with also some cover lines around the
cover star as that is the second most popular thing that attracts them. I will have my magazine as a weekly
magazine as that’s how often my target audience would be willing to buy it as it’s cheaper in price than most
other magazines out there.