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About Us




    Entrust America was established on the belief there is a critical need for a
  trustworthy and affordable plan to help every American protect and recover
            from the fastest growing crime in America…Identity Theft.
     Only one out of ten American’s have any sort of identity protection. The
  coverage is inadequate and expensive. The Nation needs a trusted low cost
producer who delivers a plan that covers and recovers from all types of identity
   theft. A plan that addresses the problem head on and is affordable to every
family throughout North America. The time is right for Entrust America and the
                   time is now to enroll ten million consumers.




# ___
                                                                               1
5 West 5th Street @ Madison Ave., Suite 300
                                       Covington, Ky. 41011



                                       TABLE OF CONTENTS
                                                  About Us

Overview – The Concept ………..……...……………...…….……… 3
The Company …..…….…………….……………………….…...…… 4
The Problem ………………..……………………………………...….. 5
The Industry …..…….…………….…………………..…….…...…… 6
The Opportunity ……………………………………….………...….. 7
Objectives .......................................................................................... ... 8
The Opportunity and Market Need …………………………..…..... 9
Our Solution ………………...…...................................…………….. 11
Product ……………………...................................………………….. 12
Our Recovery Process ………………...................…...…………….. 16
Business Model & Implementation ……………….…….......…….. 19
Market Size, Growth & Segmentation …………………...……….. 20
Go-To-Market Strategy for Large & Small Businesses……...…… 22
Go-To-Market Strategy for Consumers ……………….………….. 23
Competition, Differentiation, Barriers-To-Entry….……………… 24
Management Team …………………………………………………. 26
Business Partners ………….………………………...........………… 28
Conclusion………….……..........………………….…….………….. 30




                                                                                                              2
Overview
                          The Concept

                          ENTRUST AMERICA will be recognized as the most trusted
The                       source for identity theft recovery and protection in America.
Perfect Storm             The Company is set and proceeding toward securing one
                          million subscribers. The business plan is based on three
 The perfect storm is
being fueled by media     primary drivers:
reports of high profile
corporate data              1. Police Officer’s nationwide have partnered with
breaches and the               ENTRUST AMERICA in building, buying and
devastating effects
consumers suffer               marketing the ID Recovery package.
after falling victim to     2. ENTRUST AMERICA brings disruptive pricing to the
identity theft.
                               marketplace by offering double the coverage for
                               essentially half the price.
                            3. ENTRUST AMERICA will reach consumers by
                               partnering with large Banks, Credit Unions,
                               Automotive Dealers, Insurance Companies, Groups and
                               Associations.

                          Entrust America was established on the belief that there is a
                          critical need to tell the truth about identity theft and
                          eliminate the customer confusion that currently exists.
                          Entrust America will be the beacon for legitimacy and
                          credibility in an industry that clearly lacks credible market
                          leadership.     The Company believes partnering with law
                          enforcement officials will establish belief, credibility and
                          achieve a market leadership position. The product will be
                          bundled and deployed through trusted and reputable
                          companies with existing customer relationships for ½ the
                          cost and twice the value to ensure retention and sustained
                          profitability.




                                                                             3
The Company

The Company is comprised of dedicated founders and a
skilled management team who have track records of
achievement. An active board of directors and advisory
board provide oversight, contribution and continued focus
on the Company’s singular customer acquisition goals. To
date, the founding management team and investors have
invested more than $2.5 million to cover research and
development, test marketing, technology infrastructure,
legal research and vendor integration. Now is the time to
take our enterprise aggressively to the next level through
our sales & product offerings.



The Company has secured agreements to provide ID
Recovery & Protection as an employee benefit with Blue
Chip companies and dozens of police departments and
fraternal order of police lodges. The Company has secured
reseller contracts with employee benefit providers, insurance
providers and several automotive dealerships. Entrust
America has teamed with the nationwide C.O.P.S. (Concerns
of Police Survivors) not-for-profit organization. Each year,
between 140 and 160 officers are killed in the line of duty
and their families and co-workers are left to cope with this
tragic loss. C.O.P.S. provides resources to help them rebuild
their shattered lives. The Company contributes a percentage
of top line revenues to this very worthwhile cause and gains
access to every police department in North America.




                                                   4
The Problem

Every 3 seconds an identity is stolen. According to the FTC
there were over 10 million identities stolen last year making
identity theft the fastest growing crime for the 9th consecutive year.
Over 247 million identities have been compromised through
data breaches from trusted retail stores, banks, credit unions
or data processing centers. ID thieves are ruthless and know
where to go to find personal data and they have created a
rapidly growing black market selling stolen personal
identities in chat rooms and other internet channels.



Identity theft has become the most dominant white collar
crime of the 21st century according to the FBI.




                                                          5
The Industry


The identity theft protection industry is “white hot” and
    Entrust America is confident that it has the most
    comprehensive and cost efficient solutions that directly
    address the problem.           With our existing law
    enforcement relationships the Company enjoys a
    considerable distinct and sustainable advantage. By
    leveraging the credibility and efficacy of law
    enforcement partnerships Entrust America will achieve
    an industry leadership position. The “perfect storm” is
    being fueled by media reports of high profile corporate
    data breaches and the devastating effects of identity
    theft. The costs to corporations and individuals as a
    result of data breaches, hacks, and leakage is growing
    exponentially. There are 10’s of millions of consumers
    who realize the need to protect their identities. We will
    reach these consumers by partnering with trusted
    entities who already have established customer
    relationships. The time is right and the demand is
    present for us to execute our business plan.

President George W. Bush started a Presidential task force 4
years ago that acknowledges the depth of this epidemic
according to Alberto Gonzales former United States
Attorney General.

"Identity theft is a crime that goes far beyond the loss of
money or property," Gonzales said in a statement. "It is a
personal invasion, done in secret that can rob innocent men
and women of their good names.” The crime is expanding
annually and poses a real threat to American’s financial and
privacy security.




                                                   6
The Opportunity

The market has been created by Lifelock with their
aggressive marketing and advertising campaign. The big
three credit bureaus along with Lifelock have spent $100
million annually in direct response advertising. By virtue of
their promotional efforts consumer awareness is at an all
time high. The need has been established but the consumer
is confused about who to trust, how much to pay and what
type of coverage is needed. Entrust America believes
identity protection will not be purchased by the masses as a
standalone product. The future delivery of identity theft
products will be through trusted providers with existing
customer relationships. The product will most likely be
bundled with other products or simply be a rider attached to
an insurance policy. The product will be a non-conscious
buying decision and will be renewed annually vs. a separate
monthly bill that shows up on a credit card statement.

Employers have a tremendous stake in offering identity theft
protection due to their liability should an employee fall
victim to identity theft since 51% of all identity thefts occur
in the workplace. About 90% of business record thefts
involve payroll or employment records; only about 10% are
customer lists. The Company has forged relationships with
sizeable and reputable employee benefit providers. A recent
case in Michigan highlights this source of corporate liability.
In the 2005 case of Audrey Bell et al vs. AFSME AFL-CIO
Local 1023, the Michigan Appeals Court affirmed a jury
award of $275,000 to AFSME members who had sued the
union for failing to safeguard its members’ SSNs.




                                                     7
Objectives:
The prospects for ENTRUST AMERICAS’ continued growth
are excellent. Branding, positioning and an aggressive
Public Relations campaign are required to create recognition.
Testimonials     from      satisfied    customers,  celebrity
endorsements, professional athletes, law enforcement and
respected political figures are currently in place.
The Company's overall objective is to satisfy market
demands with products that provide integrity, credibility
and honesty, and to maintain a steady growth in sales
volume that will sustain the Company into the future. The
Company believes that proof of principle has been
established and risk has been mitigated. Our management
group has the passion, and expertise to execute the business
plan and to attract needed talent.




                                                   8
The Opportunity and Market Need

                         A “perfect storm” supporting the need for this business is
                         being fueled by media reports of high profile corporate data
“Hackers                 breaches and the devastating effects consumers suffer after
Running Wild?”           falling victim to identity theft. The enterprise has created
Data Theft hits          the most comprehensive solutions in the marketplace today.
$1 trillion in           Our complete solutions coupled with our distinct delivery
2008                     systems will exploit this high-growth emerging market.
"Dramatic growth
in the volume of         The “go to market” strategy and proprietary delivery
unstructured data        systems engaged by the enterprise will ensure efficient
and the requirement
to protect it, creates   customer acquisition and stave off any competitor threats
multi-billion dollar     from incumbents or newcomers. The customer acquisition
market demand
for solutions"
                         strategy of value added resellers (VAR) for Entrust America
                         represent an industry first. By partnering with sales
                         organizations (VAR’s) that already have a developed and
                         mature relationship with the industries we are targeting the
                         enterprise enjoys the ability to scale rapidly without any
                         significant additional resources required to support growth.

                         As for the consumer division, it utilizes a unique customer
                         referral and agency sales program that allows for
                         exponential growth without the need for extensive
                         advertising expense or fixed sales force resources. Personally
                         identifiable information (PII) and sensitive corporate data
                         are the currency of today's cyber criminals. The explosive
                         growth of e-commerce and online dependency of consumers
                         and corporations has created a black market of stolen
                         electronic identities estimated to reach $1.6 billion by 2010.

                         According to the FTC, no American is immune to identity
                         theft. This represents a potential market of 300 million
                         individuals. The truth is only 5% of American consumers
                         have ANY form of identity theft protection. This holds true
                         for Corporate America as well. Millions of corporations
                         have no proactive data breach resolution program in place to
                         safeguard the personal data of employees and customers.

                                                                             9
...According to the Ponemon Institute..."Dramatic Growth in
the Volume of Unstructured Data and the Requirement to
Protect and Preserve It Creates Multi-Billion Dollar Market
Demand for Solutions"

The costs to corporations as a result of breaches, hacks and
data loss is growing exponentially. The cost in 2007 was
$55.6 billion, a trend expected to continue until at least 2013
and beyond.

Consumers and corporations are hungering for a real
solution to curb the costs that are spiraling out of control.
Current solutions lack efficacy and fall woefully short. If a
consumer or corporation were to properly protect their data,
they would have to engage numerous disparate solutions
providers, making the protection cost prohibitive.

 We have an industry first, “one stop shop” for ID protection
and recovery for both consumers and corporations.

Diligence, persistence and patience allowed us to observe
the shortcomings of “first movers”. To date, competitors
have relied on retail or direct-to-consumer initiatives to
acquire a subscription based customer. Millions of dollars
have been spent on mass media advertising by the Big 3
credit bureaus and venture capital backed companies such
as LifeLock. This expensive customer acquisition strategy
can be exploited through our unique plan and delivery
methods.

Entrust America, Inc. (The Enterprise) is a fully integrated
ID Theft Solutions provider for consumers, small and large
businesses and organizations. The operating enterprise is
poised to capitalize on the public’s growing awareness and
demand for both personal and corporate ID Theft Solutions.




                                                   10
Our Solution

                       We are confident we have created the most complete
                       solutions, at the optimal price and sustainable profitability.
Current                Current competition is offering inferior products at similar
Competition            or higher price points and there is sufficient margin in our
Current competition    solutions to maintain market leadership.
is offering partial
solutions with their
inferior products.     We have slashed customer acquisition costs through our
                       leveraged value added reseller approach for businesses and
                       our customer referral program for consumers. Historically,
                       the value added reseller and agency approaches have
                       decreased customer acquisition costs and increased
                       customer retention rates.

                       With laser-like focus, our team has identified the strategic
                       industries where we will experience the greatest R.O.I. Thus
                       far, our efforts have been localized as we perfect our model.
                       Our value added resellers are the dominant players in their
                       respective industries and they participate in our revenue
                       sharing program to ensure mutual success.

                       We benefit from the advertising efforts of our competitors as
                       they have created public awareness and an appetite for
                       Identity Theft and Data Protection Services. First movers
                       have also set net present values for cost of customer
                       acquisition and the lifetime value of each subscriber.

                        A historical parallel can be drawn with Vonage. Vonage
                       spent hundreds of millions in direct-to-consumer mass
                       media to sell voice over Internet Telephony (VOIP). They
                       educated the masses and “second entrants” to the market
                       benefited by the Vonage advertising efforts.




                                                                          11
Product

The Rush Identity Protection, Privacy & Recovery Package is
how we exceed expectations safeguarding our customers
home, privacy, credit, and identity, our “Redaction” process
removes your personal information off the internet, keeps
you informed of current fraud trends (scams), and uses the
most effective methods of prevention. This is in addition to
a one year “Recovery” policy, just in case you were to fall
victim to identity theft.

Protection and Recovery

Information is the key to prevention. Entrust America will
provide you with the tools to create real protection and
privacy with educational materials; Completed personalized
letters and forms that demand over twenty data vendor
companies to “Opt-Out” of internet data bases. This will
protect your privacy and to lessen your risk of Identity Theft
by first taking your information out of the public’s eye, the
internet.

Don’t be fooled by slick marketing tactics, partial solutions
and fine print exceptions that protect them, not you. Your
Privacy as well as your Identity is at stake. Entrust America
is the most comprehensive prevention and overall identity
theft recovery & protection service on the market. Services
like credit monitoring only catches a fraction of the identity
theft cases and does nothing for prevention. You cannot
prevent identity theft 100%, but you can remove it out of the
greedy hands of identity thieves. Additionally, for those
thefts that still occur, Entrust America provides unmatched
identity restoration services. We provide a compassionate
one-on-one, beginning-to-end, expert “ID Recovery
Specialists” that will do all the hard work for you. We are
confident in our record of Fully Restored Identity; we back
our service with our 100% resolution guarantee. If you
become a victim, we do the hard work for you, until your
identity is restored.
                                                   12
While no company can make a 100% guarantee to prevent
identity theft from occurring as agreed by 37 State Attorney
Generals and the FTC in the recent lawsuit lost LifeLock for
deseptive advertising, Entrust America provides real
protection and privacy by first taking your information out
of the publics’ eye where it can easily be used against you.
Then we follow that up with fully automated professional
restoration services that can promise to identify and fix any
problems that may arise. The recovery process is as quick
and painless as possible to restore your good name and
credit back to pre-theft status, guaranteed.

But don’t take it from us, do the comparison for yourself. We
think our real life Endorsements, Testimonials and lists of
Law Enforcement and Professional Sports Organizations
who use our products says more about us that any slick
marketing or paid endorsement.

Protect Your Privacy and Your Identity.
Don’t make it easy for those would hurt you and your
family?

Redaction & Education — Have you ever “Googled” or
checked White Pages for your name or phone number? You
may have seen all of your personal information available on
the internet, including a map to your home. Our redaction
process will remove the connection between your name and
a map to your house from internet websites that share, sell
and release your personal information. We don’t want
others to look up where you live by running your name.
Did you know there are well over twenty data bases that
share, rent or release your personal information on the
internet? Did you know many of the data bases offer the
ability to “Opt-Out,” but require a written request? To be
proactive in protecting your identity you must remove
personal information from the place where it’s easiest to
obtain, the internet.

Entrust America provides everyone with Child Safety Cards
& an Emergency Preparation Kit to help your family. We
also provide a free Crisis Preparation Kit (CPK) that is used
                                                  13
to record all Non-Public Personal Information (NPPI) as it
pertains to your identifying documents. We recommend,
once this form is completed, you have it sealed and stored
either in a safety deposit box or with your attorney or CPA.
Properly using the CPK allows you to quickly obtain your
NPPI in the event it is needed. This form may also be used to
help in restoring your identity & life in the event of a natural
disaster, fire, flood, break in, lost or stolen purse/ wallet, or
even a death in the family.

100% Identity Restoration – We do the hard work for you,
our customer!

When your identity has been compromised, every minute
counts.

Many victims have spent hundreds of hours repairing their
case of stolen identity, but our service includes identity
recovery services at no extra cost in our Rush Recovery &
Privacy Package. Our guarantee of full-service recovery
protection means we won’t stop until you are no longer held
responsible for any damage caused by the identity thief and
all the work it takes to clear your good name is complete.

The Rush Recovery & Privacy Package from Entrust
America offers you peace of mind whether you’re a long-
term member of our services or a recent victim of Identity
Theft. Our “ID Recovery Specialists” are experts in
providing victims with what they need most; compassionate
one-on-one, beginning-to-end guidance throughout the
entire recovery process.

Our proprietary Rush Identity Recovery software is used to
insure accuracy and to expedite the generation of your
personalized “Rush ID Recovery Documentation™".
Imagine having all the required federal, state and local
documents selected, sorted, completely filled out and
printed in a systematic order with easy to follow instructions
customized just for your specific needs. If you become a
victim of identity theft, you will quickly receive a “Rush ID
Recovery Documentation™" via mail. Once you sign,

                                                     14
notarize, and return it, a recovery specialists assigned to you
will do the rest. No other recovery service does this!

According to the Federal Trade Commission, the recovery
process can take almost 500 hours and as much as $3,000. In
addition, the FTC says that 41% of ID Theft victims are still
dealing with the problem two years later. By using Entrust
America’s automated, Fully Managed Recovery, you
eliminate most of the time and cost associated with ID theft.

Full Recovery — Entrust America provides the only
automated Fully Managed Identity Theft recovery in the
country for any type of identity theft. With the use of our
proprietary Rush ID Recovery Documentation system and
Power of Attorney our Recovery Specialists are able to
gather the necessary information pertaining to the Identity
theft and complete all of the required documents with a click
of a button. Our ID Recovery Kit is then sent to you via
secure overnight service for signatures and notarization.
Once the Rush ID Recovery Documentation is then returned
to Entrust America via the provided return secure overnight
envelope then Entrust America will do the rest. Our average
recovery is completed in 14 days and our victim spends no
more than two hours on their own recovery.*

Follow up — Once you are cleared, you will receive
notification of clearance from the agencies involved. Entrust
America’s Recovery Specialist will continue to follow up
with you throughout the year.

Apprehension — Entrust America goes beyond just clearing
the victim. During our investigation of the Identity Theft the
Recovery Specialist can gather all evidence used during the
Identity Theft including but not limited to: surveillance
videos, documents, receipts, signatures and voice
recordings. This information is gathered and turned over to
the investigating authorities including the FBI, FTC, Secret
Service, State and Local Law Enforcement.

* Estimated timeframe only. Individual results will vary depending on
the state of residence and severity and types of Identity Theft


                                                        15
Our ID Recovery Process

                        The following are the Phases of a Complete Managed and
Our
                        Automated Full Identity Restoration . . .
Position
We will establish       Identity Recovery Process Phase 1
ourselves as the
premier provider in
the SMB market.         Victim calls Entrust America and is assigned an ENTRUST
Virtually any company   AMERICA – Rush Identity Recovery Specialist. The
that electronically
handles personal
                        specialist proceeds with a call with the Victim detailing
information on          identity theft covering the following items:
employees or
customers is our
target market.
                             Consult with victim, and perform Crisis Management if
                             needed
                             Identify the identity fraud types
                             Ascertain nature of fraud
                             Explain fraud victim’s rights
                             Educate victim on the recovery process
                             Input all necessary information into the automated
                             Rush Identity Recovery Software

                        Rush Identity Recovery Specialist then proceeds to create all
                        documentation necessary to move forward on recovery and
                        starts recovery process accomplishing the following items:

                             Print the "Rush Recovery Package™" which includes all
                             necessary documents based on residence of victim,
                             types of identity theft and number of identity thefts.
                             "Rush Recovery Package™" also includes Limited
                             Power of Attorney (LPoA) that allows Entrust America
                             to act on victims behalf. All documents are completely
                             filled out and ready for victim’s notarized signature
                             "Rush Recovery Package™" is sent overnight to victim
                             via secured overnight service
                             Initiate fraud alerts with all three credit bureaus




                                                                            16
Identity Recovery Process Phase 2

For the Rush Identity Recovery Specialist to proceed on
behalf of the victim as a the legal advocate of the victim,
certain documentation must be completed and sent back to
Entrust America before Rush Identity Recovery Specialist is
fully armed with the legal authority and documentation
needed to proceed on behalf of the victim. These items are
listed below.

     Victim receives "Rush Recovery Package™"
     Victim follows the detailed instructions to get the LPoA
     and other labeled documents notarized.
     Victim by law has to have a police report completed in
     person
     Victim then sends back to Entrust America the listed /
     completed documents including the executed LPoA via
     the included return overnight envelope


Identity Recovery Process Phase 3

After receiving executed LPoA and returned "Rush Recovery
Package™", the Rush Identity Recovery Specialist then
proceeds with the following items as determined by the
type, theft level and intensity of the identity theft case. In
many cases the type, theft level and intensity of the identity
theft case will increase as case detail unfold warranting
additional action from the initial action taken at opening of
case.

    Place all necessary electronic and hard copy fraud alerts
    To all three credit bureaus
    To Social Security Administration (SSA)
    To Federal Trade Commission (FTC)
    To US Postal Service (USPS)
    To state of residence Attorney General’s Office
    Research credit history and verify if fraud includes
     items such as:
    Public Records – liens, judgments, bankruptcies

                                                   17
    Credit Accounts – New and/or Derogatory
      Addresses
      Prior Employment
      Issue fraud alert to and work with affected financial
       institutions and credit card companies
       Issue fraud victim statements and work with all three
       bureaus to restore credit accuracy


Whenever an Identity Fraud Case Warrants

      Trace Social Security Number
      Notify and work with Department of Motor Vehicles
      Notify and work with creditors who have extended
       credit due to misuse of victims identifying information
      Notify and work with collection agencies of those
       creditors
      Notify and work with Law Enforcement officials
      Recommend licensed attorneys where appropriate


In all cases victim will be updated during recovery process
and case will be actively pursued until identity recovery is
complete. Case will not be closed officially when identity
recovery process is complete, but will be held open for one
year after completion in case new action is warranted.
Another reason for keeping the case open for one year is that
it is a statistical fact that most victims are now at a much
higher risk of their identity being stolen a second time, and
most information relative to the original case will be relevant
to new cases of identity theft as they arise.

      Update victim
      Continue restoration until complete



***The above steps are accomplished totally by ENTRUST America specialists, all that is
required of the victim is a two hour phone call with a Rush Identity Recovery Specialists
and signing a limited power of attorney (LPoA) to allow the specialist to do their job on
your behalf.***




                                                                            18
Business Model & Implementation

                        We will deliver a new standard of excellence in the industry
Our                     by challenging the incumbents pricing structure, product
Position                efficacy and expensive customer acquisition methods. We
                        plan to aggressively position ourselves for an exit via
We will establish       merger, acquisition or IPO in the next 36-60 months.
ourselves as the
premier provider in
the SMB market.         We are no longer considered a start-up since proof of
Virtually any company
                        concept has been achieved and the majority of research and
that electronically
handles personal        development has been completed. Management has
information on          obtained a 360 degree view of the marketplace and test
employees or
customers is our        marketed a wide number of approaches to the industry. A
target market.          definitive, articulated and focused approach will allow a
                        niche to be exposed and significant market share acquired
                        over the next 12 months.         Our customer acquisition
                        approach is more cost effective and will provide greater
                        customer retention due to the relationships in place with our
                        value added resellers and customer referral programs.

                        We provide one solution:

                        1.   Individual and Family Identity Protection/Recovery
                        Solutions

                        Professional validation and a strong referral base are critical
                        to our success. Based on our market research and the strong
                        market demand, we will aggressively market our solutions
                        in the following six industries, as well as our nationwide
                        direct to consumer strategy.

                        1.   Automotive
                        2.   Employee Benefits and Insurance Providers
                        3.   Groups and Associations
                        4.   Banks and Credit Unions
                        5.   Medical Providers
                        6.   Educational Institutions




                                                                            19
Market Size, Growth & Segmentation

                        We are poised to acquire market share and meet an unmet
                        need in the market place. Very few data protection solution
A better                providers focus on this market. The majority of their focus is
Way                     Fortune 500 companies. Through our proprietary
This approach is        partnerships and value added reseller network we will
tantamount to a         establish ourselves as the premier provider in the SMB
“ready, fire and aim”
approach. Entrust       market. Virtually any company that electronically handles
America, Inc. has       personal information on employees or customers is our target
studied the size,
                        market.
scope and magnitude
of the problem
affecting Consumers     We have defined the six industries that represent the low
and Corporations and
has steadily worked     hanging fruit and will be the most profitable. We have
toward the ultimate     begun the deployment on a localized level and secured
solution.
                        nearly a dozen SMB’s and are aggressively seeking capital to
                        multiply our efforts.

                        This shift from traditional methods to VAR’s will continue
                        steadily beyond Year 5, as more and more marketers awaken
                        to the technique’s many advantages.



                        The ultimate market size of 300 Million individuals with our
                        model would be equivalent to 112 Million households, est.

                            Thus, 112 Million households x $10 per month
                             average product price x 12 months = 13.44 Billion
                             dollar opportunity.

                        Our market strategy is to present a new paradigm in pricing
                        that will prove to be disruptive to incumbents and future
                        competition. We price entire families and households Vs
                        individuals like our competition. We are capable of doing
                        this as a result of our ability to slash customer acquisition
                        costs due to our strategic marketing approach. Our
                        competitors use mass marketing which is costly. We utilize
                        value added resellers in which we share only success fees as
                        business is earned. As well, customer referral’s marketing
                        will prove to be efficient and effective.
                                                                           20
Our approach is broken down into three different verticals.

                         #1 - RETAIL MARKET:

                         Market Potential = 112 million households
The                      Product Price @ $11.95 & $6.95 per month per family
Best                     Average Product Price = $10.00 per month per family
                         Securing 1/4th of 1% market penetration = 280,000
Gartner is the world’s
leading information      households
technology research      280,000 households x $10 per month average = $2.8 Million
and advisory
company.                 per month
They agree that just     $2.8 Million 12 months = $33.6 Million Gross Revenue
credit monitoring is
not an effective or
comprehensive            --------------------------------------------------------------------------
solution. Redaction,
diligence plus           # 2 - VALUE ADDED RESELLER NETWORK:
restoration are the
best solution.           (Insurance & Employee Benefit Companies, Associations &
                         Affinity Groups)

                         Market Potential = 112 million households
                         Secure 1/4 of 1% = 112 million households
                         Product Costs @ $4.95, $9.95 per month
                         -or- $49.95 annual for single membership or $99.95 per year
                         for entire household
                         Average Product Price = $7.00
                         280,000 households x $7.00 = $1.960 million per month
                         $1.96 million per month x 12 months =$23.52 million per
                         year

                         Of the total $13.44 billion market opportunity we feel
                         very confident that our conservative projections are very
                         attainable.

                         We forecast a long range “Total Gross Revenue” of $ 84.96
                         million based on our conservative market penetration
                         percentages.




                                                                                                  21
Go-To-Market Strategy for Large & Small
                         Businesses

                         We intend to establish ourselves as the niche leader in the SMB
                         marketplace. This underserved market and the strategic
Partner                  industries will make us a desirable acquisition for a larger data
Projections              protection provider. The main players are singularly focused
Our Auto Dealership
                         on fortune 500 companies and have no plans to grow the SMB
Vertical Partners        organically using strategies and tactics like ours. We have
project they will sell   identified half dozen publicly held and traded data protection
an average of 3,000      providers and have gleaned from their annual reports growth
“up sell”
memberships per          in the SMB market will be through acquisition.
month after a 12
month ramp up            We have contracts in place to date with joint venture partners
period.
                         who are seasoned and have established credibility in their
                         respective industries.

                         Based upon our unique and complete “Red Flags Solution”
                         customized for the auto industry, we are currently pursuing a
                         nation-wide effort to target all 20,000 dealerships. Those
                         dealerships pay us a monthly retainer for $500-$1500 per
                         month and we will provide recovery for all of their employees
                         and they in turn resell our service to all vehicles they deliver as
                         a profitable up sell.

                         We project we can secure an average of up to 50 new
                         dealerships per month within 24 months. Every vehicle sold by
                         the dealers will include a membership for one year, two years
                         or the life of the loan paid in advance. We can’t help dealers
                         sell more cars but we can help improve profitability of the cars
                         they currently sell.

                         The second vertical market is employee benefits and insurance
                         providers. We are in the final phase of securing reseller
                         agreements with several benefit and insurance providers that
                         represent over 100,000 lives. Monthly gross profits in the
                         employee benefits market are approximately $1.00-$2.00 per
                         month per person after commissions, or $12-$24.00 per year.
                         Benefit consultants believe approximately 10-20% of employees
                         will purchase our identity theft protection solutions. Using the
                         100,000 lives represented by the handful of value added
                         resellers to date; we should see revenues of $50,000 - $100,000
                         per month within the next 24 months.

                                                                                22
Go-To-Market Strategy for Consumers

                         The strategy for direct to consumer uses the power of person
Customer                 to person referral without the stigma of multi-level-
                         marketing (mlm). We can achieve this because unlike
Acquisition
                         traditional mlm companies who promote inferior products
Our customer             at inflated prices, we offer the best product on the market at
acquisition approach
is more cost effective
                         the lowest price. As a result, we focus on obtaining actual
and will provide         customers and not on acquiring paying agents to fuel our
greater customer         growth. We are creating an intuitive website that provides
retention due to the
relationships in place   all the information a prospective customer will need to make
with our value added     a purchase decision. Therefore, all an individual customer
resellers.
                         needs to do is to refer a friend or a non-profit organization to
                         the website.

                         Our initial focus will be on raising money for non-profit
                         501c3 organizations. We believe the current desperate need
                         of these organizations for additional funds provides us with
                         an unprecedented opportunity to obtain significant
                         customers while also assisting worthy causes.




                                                                             23
Competition, Differentiation, Barriers-To-Entry
                        The enterprise’s competitive advantage is multi-
Head                    dimensional. We represent a Data and ID protection
Start                   industry first through our laser focus concentration on the
                        SMB market. Another aspect is the enterprises’ ability to
We have built an
                        build a value added reseller network and acquire joint
estimated 18-month
head start in           venture marketing partners with the 6 strategic industries
research,               we have identified. These established joint venture
development, testing
and know-how.           marketing partners are under contract and vested in our
                        success based on our industry first revenue share plan.
Exclusive contractual
relationships are in
place with joint        Another source of competitive advantage is cost-efficiency.
venture marketing       The enterprise will never utilize costly undifferentiated mass
partners and cannot
be circumvented.        media to acquire a $10 per month subscription. Instead we
                        will utilize revenue share plans with non-profits, groups
                        associations and chambers of commerce. Through seminars
                        and educational platforms we will build credibility in these
                        communities and give the first month of our consumer ID
                        theft protection away for free.

                        Adding to our uniqueness is inherent relationship marketing
                        through our marketing partners, both VAR’s and
                        consumers. Retention is the byproduct of these relationships,
                        and fundamental to the success of any subscription based
                        business.

                        Our indirect competition includes companies that use
                        traditional mass marketing techniques and primarily
                        individual credit protection. (Lifelock, Free credit
                        report.com, my fico.com, Identity guard, Affinion, my id
                        watch.com, trusted id)

                        When competing with indirect competitors, we will
                        differentiate on the complete individual and corporate
                        solution as well as our new pricing paradigm. In essence we
                        can provide double the coverage for one half the costs
                        because of our cost-effective distribution system. When
                        competing with direct competitors, we will differentiate due


                                                                           24
to the relationships we have built with marketing partners
and their relationships with the end customer.

We enjoy several barriers to entry. We have built an
estimated 18-month head start in research, development,
testing and know-how. Exclusive contractual relationships
are in place with joint venture marketing partners to date
and we are in a cost position to assure these agreements will
not be abrogated because of more favorable terms from
competitors.

Most importantly, we represent the only fully automated
and fully managed identity theft solutions in America!

.




                                                  25
Management Team

                        Our management team is comprised of successful
Skill                   entrepreneurs with proven track records of success. The
Sets                    team skill sets are in the areas we will need: Sales,
                        marketing, management, training, public speaking,
The team skill sets
are in the areas we     subscription business building retailing and advertising.
will need:              Other areas of expertise include business venture formation,
Sales, marketing,       superior determination, and exceptional experience key to
management,             the success of the enterprise.
training, public
speaking,
subscription business   KEN STOLL, Founder, Chairman & CEO has 25 years of
building retailing      entrepreneurship, marketing and management experience.
and advertising.        Every remarkable business is driven by a powerful vision of
                        what should be. Mr. Stoll is the man who has nurtured and
                        developed that vision which evolved into Entrust America – a
                        financial services company which will make a difference in
                        America. For a quarter century, Ken has held a soft spot in his
                        heart for Americans who are looking to better their financial
                        lives if only they had an ally. Ken founded ENTRUST America
                        to be that ally.

                        DICK LAJOIE, Chief Operations Officer, has over thirty
                        years of experience as a financial and operational executive.
                        Mr. Lajoie was previously employed with Forte Industries as
                        the Chief Financial Officer and Chief Operating Officer from
                        2007 to 2009. Prior to this he was employed by Domin-8
                        Enterprise Solutions as its Vice President of Finance from 2005
                        to 2007. Mr. Lajoie served as Chief Financial Officer, Chief
                        Information Officer and President of the ITD and MSD
                        Divisions at Belcan Corporation from 1997 to 2005. He held the
                        Chief Financial Officer position at General Revenue
                        Corporation from 1996 to 1997. Mr. Lajoie was Vice President
                        of Finance and Administration for Cad Cam, Inc. from 1995 to
                        1996. He was Vice President and Corporate Controller of
                        Structural Dynamics Research Corporation for the period 1987
                        until 1994. He held various financial and operating positions at
                        Clopay Corporation from 1977 to 1987. He served as a Senior
                        Accountant at PMM & Co (now KPMG) from 1972 until 1977.
                        He currently serves on the boards of Carr Tool Company,

                                                                            26
Natural Bridge Technologies, Edunet24 and Impact Player
Partners (a 501(c) 3 Charitable Organization).

BRIAN McLANE, Executive Director of Business
Development, is an entrepreneur with an attitude of thinking big
and a passion toward excellence. As the CEO of AMM GROUP,
INC, Brian has spent the past 8 years as an internet marketing
consultant. Helping to guide both small businesses and billion
dollar companies through the challenges of internet marketing, he
has established himself as a recognized leader in the industry. He
has taken those skills and applied them to developing Entrust
America as a sales leader. "It is all about helping others to be
successful, that's the secret" states McLane.

MATTHEW LaMEY, Co-Founder & Vice President, is a 30
year seasoned & experienced entrepreneur with a passion for
“people helping people”. Mr. LaMey has worked in partnership
with Ken Stoll for over two decades and provides the operational
and systems support which helps make Entrust America
successful. Matt coordinates and manages systems, customer &
partner support and internal systems. Matt has also traveled
around the country as a corporate sales trainer and motivational
speaker. He is the glue behind the scenes who ensures that day to
day corporate systems continue to function seamlessly as
designed.

DAVID CHRISTENSEN, VP of Dealer Development, has
over twenty years of automotive industry experience, more
specifically in the consumer lending area, of which fifteen years
were at the senior and executive management levels. Fifteen years
of his experience was in buying indirect sub-prime and non-prime
automobile installment contracts from over 15,000 franchised and
independent auto dealers across the United States. Prior to joining
the Entrust America team, David worked with Dealer Finance
Corporation, ACC Consumer Finance, Household Auto Finance,
HSBC, and Consumer Portfolio Services.

BOB BERENDSEN, Marketing, Design and Visual
Communications, is a skilled and talented design manager who
is responsible for graphic development and integration of the
Entrust America brand. Bob specializes in corporate identity
design through all visual channels, including the internet,
brochures and all print collaterals. Over the years he has worked


                                                       27
on marketing and design projects with Fortune 500 companies like
                          Procter & Gamble, Dial Soap and the Wall Street Journal.



                          Business Partners

                          We have been privileged to partner with Police Officers and
Credit                    Departments throughout the USA who use, resell and assist
monitoring                in our recovery. It is our goal to offer our protection and
                          recovery to 900,000 sworn law enforcement officers at a
Overrated
                          substantial discount. This “sales and marketing approach
“Unfortunately, our       will establish our niche and credibility and sustain our
analysis shows that
as currently designed,
                          competitive advantage.
such services are
often overrated,
oversold, and
overpriced. Fact is,
credit-report
monitoring watches
only one window
through which an ID
thief may escape with
your good name. And
most importantly
does nothing to fix
the damage done by
the identity thief. The
one thing that 37
State Attorney
Generals and the
Chairman of the FTC
agreed upon in the
resent Federal lawsuit
lost by Lifelock was
that Identity Theft
cannot be prevented.
So the only real
protection is Full
Identity Recovery
Services”




                                                                              28
Kids Come First




        29
Conclusion

There have been many “pseudo” solutions to this problem
presented by companies who have spent millions of dollars
in marketing and advertising.          “LifeLock” and other
competitors have used clever campaigns attracting
customers with their partial solution.

This approach is tantamount to a “ready, fire and aim”
approach. Entrust America, Inc. has studied the size, scope
and magnitude of the problem affecting Consumers and
Corporations and has steadily worked toward the ultimate
solution.

We are entering a rapidly emerging and expanding market
space. We will monitor the industry closely. We will stay
one step ahead in terms of our product offerings and pricing
structures, in order to maintain a competitive advantage




For Further Information Contact:
Ken Stoll, Founder & CEO
513-205-6953
ken@entrustamerica.com
.com




                                                 30

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Marketing plan

  • 1. About Us Entrust America was established on the belief there is a critical need for a trustworthy and affordable plan to help every American protect and recover from the fastest growing crime in America…Identity Theft. Only one out of ten American’s have any sort of identity protection. The coverage is inadequate and expensive. The Nation needs a trusted low cost producer who delivers a plan that covers and recovers from all types of identity theft. A plan that addresses the problem head on and is affordable to every family throughout North America. The time is right for Entrust America and the time is now to enroll ten million consumers. # ___ 1
  • 2. 5 West 5th Street @ Madison Ave., Suite 300 Covington, Ky. 41011 TABLE OF CONTENTS About Us Overview – The Concept ………..……...……………...…….……… 3 The Company …..…….…………….……………………….…...…… 4 The Problem ………………..……………………………………...….. 5 The Industry …..…….…………….…………………..…….…...…… 6 The Opportunity ……………………………………….………...….. 7 Objectives .......................................................................................... ... 8 The Opportunity and Market Need …………………………..…..... 9 Our Solution ………………...…...................................…………….. 11 Product ……………………...................................………………….. 12 Our Recovery Process ………………...................…...…………….. 16 Business Model & Implementation ……………….…….......…….. 19 Market Size, Growth & Segmentation …………………...……….. 20 Go-To-Market Strategy for Large & Small Businesses……...…… 22 Go-To-Market Strategy for Consumers ……………….………….. 23 Competition, Differentiation, Barriers-To-Entry….……………… 24 Management Team …………………………………………………. 26 Business Partners ………….………………………...........………… 28 Conclusion………….……..........………………….…….………….. 30 2
  • 3. Overview The Concept ENTRUST AMERICA will be recognized as the most trusted The source for identity theft recovery and protection in America. Perfect Storm The Company is set and proceeding toward securing one million subscribers. The business plan is based on three The perfect storm is being fueled by media primary drivers: reports of high profile corporate data 1. Police Officer’s nationwide have partnered with breaches and the ENTRUST AMERICA in building, buying and devastating effects consumers suffer marketing the ID Recovery package. after falling victim to 2. ENTRUST AMERICA brings disruptive pricing to the identity theft. marketplace by offering double the coverage for essentially half the price. 3. ENTRUST AMERICA will reach consumers by partnering with large Banks, Credit Unions, Automotive Dealers, Insurance Companies, Groups and Associations. Entrust America was established on the belief that there is a critical need to tell the truth about identity theft and eliminate the customer confusion that currently exists. Entrust America will be the beacon for legitimacy and credibility in an industry that clearly lacks credible market leadership. The Company believes partnering with law enforcement officials will establish belief, credibility and achieve a market leadership position. The product will be bundled and deployed through trusted and reputable companies with existing customer relationships for ½ the cost and twice the value to ensure retention and sustained profitability. 3
  • 4. The Company The Company is comprised of dedicated founders and a skilled management team who have track records of achievement. An active board of directors and advisory board provide oversight, contribution and continued focus on the Company’s singular customer acquisition goals. To date, the founding management team and investors have invested more than $2.5 million to cover research and development, test marketing, technology infrastructure, legal research and vendor integration. Now is the time to take our enterprise aggressively to the next level through our sales & product offerings. The Company has secured agreements to provide ID Recovery & Protection as an employee benefit with Blue Chip companies and dozens of police departments and fraternal order of police lodges. The Company has secured reseller contracts with employee benefit providers, insurance providers and several automotive dealerships. Entrust America has teamed with the nationwide C.O.P.S. (Concerns of Police Survivors) not-for-profit organization. Each year, between 140 and 160 officers are killed in the line of duty and their families and co-workers are left to cope with this tragic loss. C.O.P.S. provides resources to help them rebuild their shattered lives. The Company contributes a percentage of top line revenues to this very worthwhile cause and gains access to every police department in North America. 4
  • 5. The Problem Every 3 seconds an identity is stolen. According to the FTC there were over 10 million identities stolen last year making identity theft the fastest growing crime for the 9th consecutive year. Over 247 million identities have been compromised through data breaches from trusted retail stores, banks, credit unions or data processing centers. ID thieves are ruthless and know where to go to find personal data and they have created a rapidly growing black market selling stolen personal identities in chat rooms and other internet channels. Identity theft has become the most dominant white collar crime of the 21st century according to the FBI. 5
  • 6. The Industry The identity theft protection industry is “white hot” and Entrust America is confident that it has the most comprehensive and cost efficient solutions that directly address the problem. With our existing law enforcement relationships the Company enjoys a considerable distinct and sustainable advantage. By leveraging the credibility and efficacy of law enforcement partnerships Entrust America will achieve an industry leadership position. The “perfect storm” is being fueled by media reports of high profile corporate data breaches and the devastating effects of identity theft. The costs to corporations and individuals as a result of data breaches, hacks, and leakage is growing exponentially. There are 10’s of millions of consumers who realize the need to protect their identities. We will reach these consumers by partnering with trusted entities who already have established customer relationships. The time is right and the demand is present for us to execute our business plan. President George W. Bush started a Presidential task force 4 years ago that acknowledges the depth of this epidemic according to Alberto Gonzales former United States Attorney General. "Identity theft is a crime that goes far beyond the loss of money or property," Gonzales said in a statement. "It is a personal invasion, done in secret that can rob innocent men and women of their good names.” The crime is expanding annually and poses a real threat to American’s financial and privacy security. 6
  • 7. The Opportunity The market has been created by Lifelock with their aggressive marketing and advertising campaign. The big three credit bureaus along with Lifelock have spent $100 million annually in direct response advertising. By virtue of their promotional efforts consumer awareness is at an all time high. The need has been established but the consumer is confused about who to trust, how much to pay and what type of coverage is needed. Entrust America believes identity protection will not be purchased by the masses as a standalone product. The future delivery of identity theft products will be through trusted providers with existing customer relationships. The product will most likely be bundled with other products or simply be a rider attached to an insurance policy. The product will be a non-conscious buying decision and will be renewed annually vs. a separate monthly bill that shows up on a credit card statement. Employers have a tremendous stake in offering identity theft protection due to their liability should an employee fall victim to identity theft since 51% of all identity thefts occur in the workplace. About 90% of business record thefts involve payroll or employment records; only about 10% are customer lists. The Company has forged relationships with sizeable and reputable employee benefit providers. A recent case in Michigan highlights this source of corporate liability. In the 2005 case of Audrey Bell et al vs. AFSME AFL-CIO Local 1023, the Michigan Appeals Court affirmed a jury award of $275,000 to AFSME members who had sued the union for failing to safeguard its members’ SSNs. 7
  • 8. Objectives: The prospects for ENTRUST AMERICAS’ continued growth are excellent. Branding, positioning and an aggressive Public Relations campaign are required to create recognition. Testimonials from satisfied customers, celebrity endorsements, professional athletes, law enforcement and respected political figures are currently in place. The Company's overall objective is to satisfy market demands with products that provide integrity, credibility and honesty, and to maintain a steady growth in sales volume that will sustain the Company into the future. The Company believes that proof of principle has been established and risk has been mitigated. Our management group has the passion, and expertise to execute the business plan and to attract needed talent. 8
  • 9. The Opportunity and Market Need A “perfect storm” supporting the need for this business is being fueled by media reports of high profile corporate data “Hackers breaches and the devastating effects consumers suffer after Running Wild?” falling victim to identity theft. The enterprise has created Data Theft hits the most comprehensive solutions in the marketplace today. $1 trillion in Our complete solutions coupled with our distinct delivery 2008 systems will exploit this high-growth emerging market. "Dramatic growth in the volume of The “go to market” strategy and proprietary delivery unstructured data systems engaged by the enterprise will ensure efficient and the requirement to protect it, creates customer acquisition and stave off any competitor threats multi-billion dollar from incumbents or newcomers. The customer acquisition market demand for solutions" strategy of value added resellers (VAR) for Entrust America represent an industry first. By partnering with sales organizations (VAR’s) that already have a developed and mature relationship with the industries we are targeting the enterprise enjoys the ability to scale rapidly without any significant additional resources required to support growth. As for the consumer division, it utilizes a unique customer referral and agency sales program that allows for exponential growth without the need for extensive advertising expense or fixed sales force resources. Personally identifiable information (PII) and sensitive corporate data are the currency of today's cyber criminals. The explosive growth of e-commerce and online dependency of consumers and corporations has created a black market of stolen electronic identities estimated to reach $1.6 billion by 2010. According to the FTC, no American is immune to identity theft. This represents a potential market of 300 million individuals. The truth is only 5% of American consumers have ANY form of identity theft protection. This holds true for Corporate America as well. Millions of corporations have no proactive data breach resolution program in place to safeguard the personal data of employees and customers. 9
  • 10. ...According to the Ponemon Institute..."Dramatic Growth in the Volume of Unstructured Data and the Requirement to Protect and Preserve It Creates Multi-Billion Dollar Market Demand for Solutions" The costs to corporations as a result of breaches, hacks and data loss is growing exponentially. The cost in 2007 was $55.6 billion, a trend expected to continue until at least 2013 and beyond. Consumers and corporations are hungering for a real solution to curb the costs that are spiraling out of control. Current solutions lack efficacy and fall woefully short. If a consumer or corporation were to properly protect their data, they would have to engage numerous disparate solutions providers, making the protection cost prohibitive. We have an industry first, “one stop shop” for ID protection and recovery for both consumers and corporations. Diligence, persistence and patience allowed us to observe the shortcomings of “first movers”. To date, competitors have relied on retail or direct-to-consumer initiatives to acquire a subscription based customer. Millions of dollars have been spent on mass media advertising by the Big 3 credit bureaus and venture capital backed companies such as LifeLock. This expensive customer acquisition strategy can be exploited through our unique plan and delivery methods. Entrust America, Inc. (The Enterprise) is a fully integrated ID Theft Solutions provider for consumers, small and large businesses and organizations. The operating enterprise is poised to capitalize on the public’s growing awareness and demand for both personal and corporate ID Theft Solutions. 10
  • 11. Our Solution We are confident we have created the most complete solutions, at the optimal price and sustainable profitability. Current Current competition is offering inferior products at similar Competition or higher price points and there is sufficient margin in our Current competition solutions to maintain market leadership. is offering partial solutions with their inferior products. We have slashed customer acquisition costs through our leveraged value added reseller approach for businesses and our customer referral program for consumers. Historically, the value added reseller and agency approaches have decreased customer acquisition costs and increased customer retention rates. With laser-like focus, our team has identified the strategic industries where we will experience the greatest R.O.I. Thus far, our efforts have been localized as we perfect our model. Our value added resellers are the dominant players in their respective industries and they participate in our revenue sharing program to ensure mutual success. We benefit from the advertising efforts of our competitors as they have created public awareness and an appetite for Identity Theft and Data Protection Services. First movers have also set net present values for cost of customer acquisition and the lifetime value of each subscriber. A historical parallel can be drawn with Vonage. Vonage spent hundreds of millions in direct-to-consumer mass media to sell voice over Internet Telephony (VOIP). They educated the masses and “second entrants” to the market benefited by the Vonage advertising efforts. 11
  • 12. Product The Rush Identity Protection, Privacy & Recovery Package is how we exceed expectations safeguarding our customers home, privacy, credit, and identity, our “Redaction” process removes your personal information off the internet, keeps you informed of current fraud trends (scams), and uses the most effective methods of prevention. This is in addition to a one year “Recovery” policy, just in case you were to fall victim to identity theft. Protection and Recovery Information is the key to prevention. Entrust America will provide you with the tools to create real protection and privacy with educational materials; Completed personalized letters and forms that demand over twenty data vendor companies to “Opt-Out” of internet data bases. This will protect your privacy and to lessen your risk of Identity Theft by first taking your information out of the public’s eye, the internet. Don’t be fooled by slick marketing tactics, partial solutions and fine print exceptions that protect them, not you. Your Privacy as well as your Identity is at stake. Entrust America is the most comprehensive prevention and overall identity theft recovery & protection service on the market. Services like credit monitoring only catches a fraction of the identity theft cases and does nothing for prevention. You cannot prevent identity theft 100%, but you can remove it out of the greedy hands of identity thieves. Additionally, for those thefts that still occur, Entrust America provides unmatched identity restoration services. We provide a compassionate one-on-one, beginning-to-end, expert “ID Recovery Specialists” that will do all the hard work for you. We are confident in our record of Fully Restored Identity; we back our service with our 100% resolution guarantee. If you become a victim, we do the hard work for you, until your identity is restored. 12
  • 13. While no company can make a 100% guarantee to prevent identity theft from occurring as agreed by 37 State Attorney Generals and the FTC in the recent lawsuit lost LifeLock for deseptive advertising, Entrust America provides real protection and privacy by first taking your information out of the publics’ eye where it can easily be used against you. Then we follow that up with fully automated professional restoration services that can promise to identify and fix any problems that may arise. The recovery process is as quick and painless as possible to restore your good name and credit back to pre-theft status, guaranteed. But don’t take it from us, do the comparison for yourself. We think our real life Endorsements, Testimonials and lists of Law Enforcement and Professional Sports Organizations who use our products says more about us that any slick marketing or paid endorsement. Protect Your Privacy and Your Identity. Don’t make it easy for those would hurt you and your family? Redaction & Education — Have you ever “Googled” or checked White Pages for your name or phone number? You may have seen all of your personal information available on the internet, including a map to your home. Our redaction process will remove the connection between your name and a map to your house from internet websites that share, sell and release your personal information. We don’t want others to look up where you live by running your name. Did you know there are well over twenty data bases that share, rent or release your personal information on the internet? Did you know many of the data bases offer the ability to “Opt-Out,” but require a written request? To be proactive in protecting your identity you must remove personal information from the place where it’s easiest to obtain, the internet. Entrust America provides everyone with Child Safety Cards & an Emergency Preparation Kit to help your family. We also provide a free Crisis Preparation Kit (CPK) that is used 13
  • 14. to record all Non-Public Personal Information (NPPI) as it pertains to your identifying documents. We recommend, once this form is completed, you have it sealed and stored either in a safety deposit box or with your attorney or CPA. Properly using the CPK allows you to quickly obtain your NPPI in the event it is needed. This form may also be used to help in restoring your identity & life in the event of a natural disaster, fire, flood, break in, lost or stolen purse/ wallet, or even a death in the family. 100% Identity Restoration – We do the hard work for you, our customer! When your identity has been compromised, every minute counts. Many victims have spent hundreds of hours repairing their case of stolen identity, but our service includes identity recovery services at no extra cost in our Rush Recovery & Privacy Package. Our guarantee of full-service recovery protection means we won’t stop until you are no longer held responsible for any damage caused by the identity thief and all the work it takes to clear your good name is complete. The Rush Recovery & Privacy Package from Entrust America offers you peace of mind whether you’re a long- term member of our services or a recent victim of Identity Theft. Our “ID Recovery Specialists” are experts in providing victims with what they need most; compassionate one-on-one, beginning-to-end guidance throughout the entire recovery process. Our proprietary Rush Identity Recovery software is used to insure accuracy and to expedite the generation of your personalized “Rush ID Recovery Documentation™". Imagine having all the required federal, state and local documents selected, sorted, completely filled out and printed in a systematic order with easy to follow instructions customized just for your specific needs. If you become a victim of identity theft, you will quickly receive a “Rush ID Recovery Documentation™" via mail. Once you sign, 14
  • 15. notarize, and return it, a recovery specialists assigned to you will do the rest. No other recovery service does this! According to the Federal Trade Commission, the recovery process can take almost 500 hours and as much as $3,000. In addition, the FTC says that 41% of ID Theft victims are still dealing with the problem two years later. By using Entrust America’s automated, Fully Managed Recovery, you eliminate most of the time and cost associated with ID theft. Full Recovery — Entrust America provides the only automated Fully Managed Identity Theft recovery in the country for any type of identity theft. With the use of our proprietary Rush ID Recovery Documentation system and Power of Attorney our Recovery Specialists are able to gather the necessary information pertaining to the Identity theft and complete all of the required documents with a click of a button. Our ID Recovery Kit is then sent to you via secure overnight service for signatures and notarization. Once the Rush ID Recovery Documentation is then returned to Entrust America via the provided return secure overnight envelope then Entrust America will do the rest. Our average recovery is completed in 14 days and our victim spends no more than two hours on their own recovery.* Follow up — Once you are cleared, you will receive notification of clearance from the agencies involved. Entrust America’s Recovery Specialist will continue to follow up with you throughout the year. Apprehension — Entrust America goes beyond just clearing the victim. During our investigation of the Identity Theft the Recovery Specialist can gather all evidence used during the Identity Theft including but not limited to: surveillance videos, documents, receipts, signatures and voice recordings. This information is gathered and turned over to the investigating authorities including the FBI, FTC, Secret Service, State and Local Law Enforcement. * Estimated timeframe only. Individual results will vary depending on the state of residence and severity and types of Identity Theft 15
  • 16. Our ID Recovery Process The following are the Phases of a Complete Managed and Our Automated Full Identity Restoration . . . Position We will establish Identity Recovery Process Phase 1 ourselves as the premier provider in the SMB market. Victim calls Entrust America and is assigned an ENTRUST Virtually any company AMERICA – Rush Identity Recovery Specialist. The that electronically handles personal specialist proceeds with a call with the Victim detailing information on identity theft covering the following items: employees or customers is our target market. Consult with victim, and perform Crisis Management if needed Identify the identity fraud types Ascertain nature of fraud Explain fraud victim’s rights Educate victim on the recovery process Input all necessary information into the automated Rush Identity Recovery Software Rush Identity Recovery Specialist then proceeds to create all documentation necessary to move forward on recovery and starts recovery process accomplishing the following items: Print the "Rush Recovery Package™" which includes all necessary documents based on residence of victim, types of identity theft and number of identity thefts. "Rush Recovery Package™" also includes Limited Power of Attorney (LPoA) that allows Entrust America to act on victims behalf. All documents are completely filled out and ready for victim’s notarized signature "Rush Recovery Package™" is sent overnight to victim via secured overnight service Initiate fraud alerts with all three credit bureaus 16
  • 17. Identity Recovery Process Phase 2 For the Rush Identity Recovery Specialist to proceed on behalf of the victim as a the legal advocate of the victim, certain documentation must be completed and sent back to Entrust America before Rush Identity Recovery Specialist is fully armed with the legal authority and documentation needed to proceed on behalf of the victim. These items are listed below. Victim receives "Rush Recovery Package™" Victim follows the detailed instructions to get the LPoA and other labeled documents notarized. Victim by law has to have a police report completed in person Victim then sends back to Entrust America the listed / completed documents including the executed LPoA via the included return overnight envelope Identity Recovery Process Phase 3 After receiving executed LPoA and returned "Rush Recovery Package™", the Rush Identity Recovery Specialist then proceeds with the following items as determined by the type, theft level and intensity of the identity theft case. In many cases the type, theft level and intensity of the identity theft case will increase as case detail unfold warranting additional action from the initial action taken at opening of case.  Place all necessary electronic and hard copy fraud alerts  To all three credit bureaus  To Social Security Administration (SSA)  To Federal Trade Commission (FTC)  To US Postal Service (USPS)  To state of residence Attorney General’s Office  Research credit history and verify if fraud includes items such as:  Public Records – liens, judgments, bankruptcies 17
  • 18. Credit Accounts – New and/or Derogatory  Addresses  Prior Employment  Issue fraud alert to and work with affected financial institutions and credit card companies Issue fraud victim statements and work with all three bureaus to restore credit accuracy Whenever an Identity Fraud Case Warrants  Trace Social Security Number  Notify and work with Department of Motor Vehicles  Notify and work with creditors who have extended credit due to misuse of victims identifying information  Notify and work with collection agencies of those creditors  Notify and work with Law Enforcement officials  Recommend licensed attorneys where appropriate In all cases victim will be updated during recovery process and case will be actively pursued until identity recovery is complete. Case will not be closed officially when identity recovery process is complete, but will be held open for one year after completion in case new action is warranted. Another reason for keeping the case open for one year is that it is a statistical fact that most victims are now at a much higher risk of their identity being stolen a second time, and most information relative to the original case will be relevant to new cases of identity theft as they arise.  Update victim  Continue restoration until complete ***The above steps are accomplished totally by ENTRUST America specialists, all that is required of the victim is a two hour phone call with a Rush Identity Recovery Specialists and signing a limited power of attorney (LPoA) to allow the specialist to do their job on your behalf.*** 18
  • 19. Business Model & Implementation We will deliver a new standard of excellence in the industry Our by challenging the incumbents pricing structure, product Position efficacy and expensive customer acquisition methods. We plan to aggressively position ourselves for an exit via We will establish merger, acquisition or IPO in the next 36-60 months. ourselves as the premier provider in the SMB market. We are no longer considered a start-up since proof of Virtually any company concept has been achieved and the majority of research and that electronically handles personal development has been completed. Management has information on obtained a 360 degree view of the marketplace and test employees or customers is our marketed a wide number of approaches to the industry. A target market. definitive, articulated and focused approach will allow a niche to be exposed and significant market share acquired over the next 12 months. Our customer acquisition approach is more cost effective and will provide greater customer retention due to the relationships in place with our value added resellers and customer referral programs. We provide one solution: 1. Individual and Family Identity Protection/Recovery Solutions Professional validation and a strong referral base are critical to our success. Based on our market research and the strong market demand, we will aggressively market our solutions in the following six industries, as well as our nationwide direct to consumer strategy. 1. Automotive 2. Employee Benefits and Insurance Providers 3. Groups and Associations 4. Banks and Credit Unions 5. Medical Providers 6. Educational Institutions 19
  • 20. Market Size, Growth & Segmentation We are poised to acquire market share and meet an unmet need in the market place. Very few data protection solution A better providers focus on this market. The majority of their focus is Way Fortune 500 companies. Through our proprietary This approach is partnerships and value added reseller network we will tantamount to a establish ourselves as the premier provider in the SMB “ready, fire and aim” approach. Entrust market. Virtually any company that electronically handles America, Inc. has personal information on employees or customers is our target studied the size, market. scope and magnitude of the problem affecting Consumers We have defined the six industries that represent the low and Corporations and has steadily worked hanging fruit and will be the most profitable. We have toward the ultimate begun the deployment on a localized level and secured solution. nearly a dozen SMB’s and are aggressively seeking capital to multiply our efforts. This shift from traditional methods to VAR’s will continue steadily beyond Year 5, as more and more marketers awaken to the technique’s many advantages. The ultimate market size of 300 Million individuals with our model would be equivalent to 112 Million households, est.  Thus, 112 Million households x $10 per month average product price x 12 months = 13.44 Billion dollar opportunity. Our market strategy is to present a new paradigm in pricing that will prove to be disruptive to incumbents and future competition. We price entire families and households Vs individuals like our competition. We are capable of doing this as a result of our ability to slash customer acquisition costs due to our strategic marketing approach. Our competitors use mass marketing which is costly. We utilize value added resellers in which we share only success fees as business is earned. As well, customer referral’s marketing will prove to be efficient and effective. 20
  • 21. Our approach is broken down into three different verticals. #1 - RETAIL MARKET: Market Potential = 112 million households The Product Price @ $11.95 & $6.95 per month per family Best Average Product Price = $10.00 per month per family Securing 1/4th of 1% market penetration = 280,000 Gartner is the world’s leading information households technology research 280,000 households x $10 per month average = $2.8 Million and advisory company. per month They agree that just $2.8 Million 12 months = $33.6 Million Gross Revenue credit monitoring is not an effective or comprehensive -------------------------------------------------------------------------- solution. Redaction, diligence plus # 2 - VALUE ADDED RESELLER NETWORK: restoration are the best solution. (Insurance & Employee Benefit Companies, Associations & Affinity Groups) Market Potential = 112 million households Secure 1/4 of 1% = 112 million households Product Costs @ $4.95, $9.95 per month -or- $49.95 annual for single membership or $99.95 per year for entire household Average Product Price = $7.00 280,000 households x $7.00 = $1.960 million per month $1.96 million per month x 12 months =$23.52 million per year Of the total $13.44 billion market opportunity we feel very confident that our conservative projections are very attainable. We forecast a long range “Total Gross Revenue” of $ 84.96 million based on our conservative market penetration percentages. 21
  • 22. Go-To-Market Strategy for Large & Small Businesses We intend to establish ourselves as the niche leader in the SMB marketplace. This underserved market and the strategic Partner industries will make us a desirable acquisition for a larger data Projections protection provider. The main players are singularly focused Our Auto Dealership on fortune 500 companies and have no plans to grow the SMB Vertical Partners organically using strategies and tactics like ours. We have project they will sell identified half dozen publicly held and traded data protection an average of 3,000 providers and have gleaned from their annual reports growth “up sell” memberships per in the SMB market will be through acquisition. month after a 12 month ramp up We have contracts in place to date with joint venture partners period. who are seasoned and have established credibility in their respective industries. Based upon our unique and complete “Red Flags Solution” customized for the auto industry, we are currently pursuing a nation-wide effort to target all 20,000 dealerships. Those dealerships pay us a monthly retainer for $500-$1500 per month and we will provide recovery for all of their employees and they in turn resell our service to all vehicles they deliver as a profitable up sell. We project we can secure an average of up to 50 new dealerships per month within 24 months. Every vehicle sold by the dealers will include a membership for one year, two years or the life of the loan paid in advance. We can’t help dealers sell more cars but we can help improve profitability of the cars they currently sell. The second vertical market is employee benefits and insurance providers. We are in the final phase of securing reseller agreements with several benefit and insurance providers that represent over 100,000 lives. Monthly gross profits in the employee benefits market are approximately $1.00-$2.00 per month per person after commissions, or $12-$24.00 per year. Benefit consultants believe approximately 10-20% of employees will purchase our identity theft protection solutions. Using the 100,000 lives represented by the handful of value added resellers to date; we should see revenues of $50,000 - $100,000 per month within the next 24 months. 22
  • 23. Go-To-Market Strategy for Consumers The strategy for direct to consumer uses the power of person Customer to person referral without the stigma of multi-level- marketing (mlm). We can achieve this because unlike Acquisition traditional mlm companies who promote inferior products Our customer at inflated prices, we offer the best product on the market at acquisition approach is more cost effective the lowest price. As a result, we focus on obtaining actual and will provide customers and not on acquiring paying agents to fuel our greater customer growth. We are creating an intuitive website that provides retention due to the relationships in place all the information a prospective customer will need to make with our value added a purchase decision. Therefore, all an individual customer resellers. needs to do is to refer a friend or a non-profit organization to the website. Our initial focus will be on raising money for non-profit 501c3 organizations. We believe the current desperate need of these organizations for additional funds provides us with an unprecedented opportunity to obtain significant customers while also assisting worthy causes. 23
  • 24. Competition, Differentiation, Barriers-To-Entry The enterprise’s competitive advantage is multi- Head dimensional. We represent a Data and ID protection Start industry first through our laser focus concentration on the SMB market. Another aspect is the enterprises’ ability to We have built an build a value added reseller network and acquire joint estimated 18-month head start in venture marketing partners with the 6 strategic industries research, we have identified. These established joint venture development, testing and know-how. marketing partners are under contract and vested in our success based on our industry first revenue share plan. Exclusive contractual relationships are in place with joint Another source of competitive advantage is cost-efficiency. venture marketing The enterprise will never utilize costly undifferentiated mass partners and cannot be circumvented. media to acquire a $10 per month subscription. Instead we will utilize revenue share plans with non-profits, groups associations and chambers of commerce. Through seminars and educational platforms we will build credibility in these communities and give the first month of our consumer ID theft protection away for free. Adding to our uniqueness is inherent relationship marketing through our marketing partners, both VAR’s and consumers. Retention is the byproduct of these relationships, and fundamental to the success of any subscription based business. Our indirect competition includes companies that use traditional mass marketing techniques and primarily individual credit protection. (Lifelock, Free credit report.com, my fico.com, Identity guard, Affinion, my id watch.com, trusted id) When competing with indirect competitors, we will differentiate on the complete individual and corporate solution as well as our new pricing paradigm. In essence we can provide double the coverage for one half the costs because of our cost-effective distribution system. When competing with direct competitors, we will differentiate due 24
  • 25. to the relationships we have built with marketing partners and their relationships with the end customer. We enjoy several barriers to entry. We have built an estimated 18-month head start in research, development, testing and know-how. Exclusive contractual relationships are in place with joint venture marketing partners to date and we are in a cost position to assure these agreements will not be abrogated because of more favorable terms from competitors. Most importantly, we represent the only fully automated and fully managed identity theft solutions in America! . 25
  • 26. Management Team Our management team is comprised of successful Skill entrepreneurs with proven track records of success. The Sets team skill sets are in the areas we will need: Sales, marketing, management, training, public speaking, The team skill sets are in the areas we subscription business building retailing and advertising. will need: Other areas of expertise include business venture formation, Sales, marketing, superior determination, and exceptional experience key to management, the success of the enterprise. training, public speaking, subscription business KEN STOLL, Founder, Chairman & CEO has 25 years of building retailing entrepreneurship, marketing and management experience. and advertising. Every remarkable business is driven by a powerful vision of what should be. Mr. Stoll is the man who has nurtured and developed that vision which evolved into Entrust America – a financial services company which will make a difference in America. For a quarter century, Ken has held a soft spot in his heart for Americans who are looking to better their financial lives if only they had an ally. Ken founded ENTRUST America to be that ally. DICK LAJOIE, Chief Operations Officer, has over thirty years of experience as a financial and operational executive. Mr. Lajoie was previously employed with Forte Industries as the Chief Financial Officer and Chief Operating Officer from 2007 to 2009. Prior to this he was employed by Domin-8 Enterprise Solutions as its Vice President of Finance from 2005 to 2007. Mr. Lajoie served as Chief Financial Officer, Chief Information Officer and President of the ITD and MSD Divisions at Belcan Corporation from 1997 to 2005. He held the Chief Financial Officer position at General Revenue Corporation from 1996 to 1997. Mr. Lajoie was Vice President of Finance and Administration for Cad Cam, Inc. from 1995 to 1996. He was Vice President and Corporate Controller of Structural Dynamics Research Corporation for the period 1987 until 1994. He held various financial and operating positions at Clopay Corporation from 1977 to 1987. He served as a Senior Accountant at PMM & Co (now KPMG) from 1972 until 1977. He currently serves on the boards of Carr Tool Company, 26
  • 27. Natural Bridge Technologies, Edunet24 and Impact Player Partners (a 501(c) 3 Charitable Organization). BRIAN McLANE, Executive Director of Business Development, is an entrepreneur with an attitude of thinking big and a passion toward excellence. As the CEO of AMM GROUP, INC, Brian has spent the past 8 years as an internet marketing consultant. Helping to guide both small businesses and billion dollar companies through the challenges of internet marketing, he has established himself as a recognized leader in the industry. He has taken those skills and applied them to developing Entrust America as a sales leader. "It is all about helping others to be successful, that's the secret" states McLane. MATTHEW LaMEY, Co-Founder & Vice President, is a 30 year seasoned & experienced entrepreneur with a passion for “people helping people”. Mr. LaMey has worked in partnership with Ken Stoll for over two decades and provides the operational and systems support which helps make Entrust America successful. Matt coordinates and manages systems, customer & partner support and internal systems. Matt has also traveled around the country as a corporate sales trainer and motivational speaker. He is the glue behind the scenes who ensures that day to day corporate systems continue to function seamlessly as designed. DAVID CHRISTENSEN, VP of Dealer Development, has over twenty years of automotive industry experience, more specifically in the consumer lending area, of which fifteen years were at the senior and executive management levels. Fifteen years of his experience was in buying indirect sub-prime and non-prime automobile installment contracts from over 15,000 franchised and independent auto dealers across the United States. Prior to joining the Entrust America team, David worked with Dealer Finance Corporation, ACC Consumer Finance, Household Auto Finance, HSBC, and Consumer Portfolio Services. BOB BERENDSEN, Marketing, Design and Visual Communications, is a skilled and talented design manager who is responsible for graphic development and integration of the Entrust America brand. Bob specializes in corporate identity design through all visual channels, including the internet, brochures and all print collaterals. Over the years he has worked 27
  • 28. on marketing and design projects with Fortune 500 companies like Procter & Gamble, Dial Soap and the Wall Street Journal. Business Partners We have been privileged to partner with Police Officers and Credit Departments throughout the USA who use, resell and assist monitoring in our recovery. It is our goal to offer our protection and recovery to 900,000 sworn law enforcement officers at a Overrated substantial discount. This “sales and marketing approach “Unfortunately, our will establish our niche and credibility and sustain our analysis shows that as currently designed, competitive advantage. such services are often overrated, oversold, and overpriced. Fact is, credit-report monitoring watches only one window through which an ID thief may escape with your good name. And most importantly does nothing to fix the damage done by the identity thief. The one thing that 37 State Attorney Generals and the Chairman of the FTC agreed upon in the resent Federal lawsuit lost by Lifelock was that Identity Theft cannot be prevented. So the only real protection is Full Identity Recovery Services” 28
  • 30. Conclusion There have been many “pseudo” solutions to this problem presented by companies who have spent millions of dollars in marketing and advertising. “LifeLock” and other competitors have used clever campaigns attracting customers with their partial solution. This approach is tantamount to a “ready, fire and aim” approach. Entrust America, Inc. has studied the size, scope and magnitude of the problem affecting Consumers and Corporations and has steadily worked toward the ultimate solution. We are entering a rapidly emerging and expanding market space. We will monitor the industry closely. We will stay one step ahead in terms of our product offerings and pricing structures, in order to maintain a competitive advantage For Further Information Contact: Ken Stoll, Founder & CEO 513-205-6953 ken@entrustamerica.com .com 30