The document provides 9 tips for maximizing results from social media marketing for B2B audiences. It recommends shifting from just having a social presence to supporting clear business objectives and engaging customers. It also suggests aligning social media objectives with business goals, developing a plan to manage customer interactions on social media, encouraging discussions, creating a content calendar, optimizing profiles for search engine optimization, making it easy for customers to share content, recognizing customer engagement, and identifying which social interactions generate the most website traffic. The document is presented by Sallie Burnett, president of Customer Insight Group, a strategic relationship marketing firm.
26. Resources
LinkedIn Group
http://linkd.in/LinkedInDiscussion
InternetHowTo on Twitter
http://twitter.com/internethowto
Social Media Library
http://www.customerinsightgroup.com/marketinglibrary
Infographics
http://www.customerinsightgroup.com/infographs
How to Use Facebook for Business
http://www.customerinsightgroup.com/facebook-pocket-guide
Notas do Editor
The Social Media and Online PR Report, published by Econsultancy in association with bigmouthmedia, is based on a survey of more than 1,100 companies and agencies and was fielded in September 2009.
A majority of US marketing professionals claim social media is now “invaluable” to their business, according to April 2010 research from online marketing firm R2integrated.
In the 2012 Social Media Marketing Industry Report, Mike Stelzner asked marketers how they’re using social media.More than 1900 business-to-business (B2B) marketers shared their insights on what’s working with social media marketing and where they’d like to improve. http://www.socialmediaexaminer.com/b2b-social-media-marketing-research/For example: source = Source Media Channel this is usually things like types of content, ie video, slideshare, photo, status update, inforgraphic, etci, Campaign is the name of the campaign.
Others will participate if they see the value and have a defined role. You also need to make is easy to participate.
f you include a hashtag in your tweet, people who search for that hashtag will see what you tweeted. This puts your thoughts into context – it lets your followers and those browsing search results know that you want your tweet to be associated with a specific topic.inally, hashtags can lead you to a higher follower count. This isn’t a direct result of using hashtags, but rather a corollary – by using hashtags, you put your tweets in front of people who are interested in them, which often leads to an increase in followers. The more targeted and accurate your hashtag use, the more targeted followers you’re likely to accumulate. To figure out what works and what doesn’t when businesses share content on social networks, Compendium gathered data from over 200 B2B and B2C companies.Regardless of what type of company you are, you’ve got to be brief on social media – and Twitter in particular. This infographic shows that the optimal length for a tweet is between 1-5 words for B2C companies and 11-15 words for B2B companies.And surprisingly, including a question mark in your tweet or LinkedIn update actually reduces response rate by between 25-52 percent.When using an exclamation mark on Twitter, B2C companies saw 8 percent fewer clicks and B2B companies saw 15 percent fewer clicks – but on LinkedIn clicks actually rose by 27 and 26 percent respectively if they included the excitable “!”.http://www.mediabistro.com/alltwitter/social-sharing-b2b-and-b2c_b29374
Not explicitly asking someone to engage with your content. HubSpot Social Media Scientist Dan Zarrella has found the phrase "please retweet" to be the 11th most retweetable phrase. In addition, asking someone to 'like,' according to Momentus Media, increases interaction by 216%. (The words most successful at eliciting engagement are depicted here by Mashable.) If you want someone to like, comment, retweet, or watch, just ask.Read more: http://blog.hubspot.com/blog/tabid/6307/bid/28970/10-Sloppy-Social-Media-Mistakes-to-Fix-NOW.aspx#ixzz2AK6pDHCQ
http://www.facebook.com/media/set/?set=a.10150183789709275.329185.107926874274&type=3Hondo took listening to fans up a notch!!Want to take it up a notch? Honda showed it was listening during its "We're Fans of You Too" Week on Facebook, during which it recognized some of the innovative ways fans have shown their love for the brand over the years by mirroring these activities on their own.For example, a fan carved a Honda logo into their lawn, so Honda carved that fan's name into their corporate headquarters' lawn at the main entrance. A fan revealed his love for Honda with his Honda logo tattoo; Honda's vice president of marketing got an airbrushed tattoo of the fan's name and face. A fan requested a special Honda haircut at his barber; a Honda associate got that fan's name carved in his hair, too.