SlideShare uma empresa Scribd logo
1 de 14
Baixar para ler offline
Social Media for Non-profits
Case KVT Finland
Social media in Campaigning and Community Management
Under Construction - Internet Action!
Beatenberg, Switzerland
perjantaina 9. toukokuuta 2014
The RULES of the Game
1. Be there - and see what’s happening
2. Have a clear message
3. Remember all your channels
4. Tell a compelling story
5. Show who you are
6. Engage volunteers
7. Visual is interesting
perjantaina 9. toukokuuta 2014
Be there - and see what’s happening
Social media is on 24 hours - who’s responsible for it?
You need to show what’s happening NOW
You need to follow up developments in social media - via Twitter
or sites like www.mashable.com - it is changing all the time!
What is the latest change you know about in social media?
See also what other branches are doing
perjantaina 9. toukokuuta 2014
Social Media Test
Have you seen this dog? Do you know the name?
perjantaina 9. toukokuuta 2014
Have a clear message
Decide together: what is your core message? What are the
values you wish to communicate?
Remember: everyone is not a target group
Learn about the different qualities and audiences in different
channels
Learn what works with different channels, don’t use the same
message
”Repetition is the mother of learning”
perjantaina 9. toukokuuta 2014
Remember all your channels
Link together all your social media channels and other comms
Websites are still VERY important, make it social media friendly
Make it easy to follow and share - it’s not a secret, bloody hell..
It’s easier to be open, if you can differentiate between internal
and external comms (strategic planning)
perjantaina 9. toukokuuta 2014
Example: KVT website
On frontpage more slots for contemporary news: ”News”, ”New
workcamps”, ”New long-term volunteering opportunities”
Volunteer of the month: highlighting different kinds of
volunteers
Share-buttons in each post
Twitter and Facebook integrated, possibility to order newsletter
on the frontpage
Service Civil Internatiol -news integrated with RSS -feed
perjantaina 9. toukokuuta 2014
Tell a compelling story
What you do is already interesting - no need to make anything
up
Tell about your values, evoke feeling and passion!
Blogs and videos can be a great tool
The winner in social media is the one with the best, most
shareable content
Be proud of who you are and what you do
perjantaina 9. toukokuuta 2014
Show who you are
People are more interesting than organizations!
Communicate with a human voice, not with the
organizations’ (especially on Twitter)
Examples: ”Volunteer of the Month”, stories about your local
groups, camp leaders, board members, employees...
Encourage your activists to represent you in social media, e.g on
LinkedIn, Twitter, Facebook, via profile descriptions and
hashtags..
perjantaina 9. toukokuuta 2014
Engage volunteers
Encourage volunteers to share your content! E.g. guerilla
marketing instructions: here is a post that you can share, or tell
your friends about the activity..
Ask vols to blog for you, give clear instructions and admin rights,
also have several admins other profiles
Example: creating a Facebook -group for outgoing volunteers -
engage your activists in sharing information and creating
community
Make sure all your vols know about all your channels
perjantaina 9. toukokuuta 2014
Visual is interesting!
Visual posts get more shares and likes (90% of information is
visual)
You can now have pics also on Twitter
Find out the right size for the pic
Remember images on your website
Learn basic graphic design - free programs: picmonkey, sumo
Infographics can be quite funky :)
perjantaina 9. toukokuuta 2014
Some examples of pics used in KVT
marketing on fb etc.
perjantaina 9. toukokuuta 2014
Finally
I’m curious: What’s app, Ask.fm, memes and GIFs
How to use Instagram for a campaign? Check out Urban
Gardener’s Rep on insta.
Don’t forget ”old” ways of communication: email and mass
media can still be very useful, and most new vols found through
existing activists
perjantaina 9. toukokuuta 2014
Thanks!
sallakuu@gmail.com
Thanks!
sallakuu@gmail.com
perjantaina 9. toukokuuta 2014

Mais conteúdo relacionado

Último

Managing Planning and Development of Citie- 26-2-24.docx
Managing Planning and  Development of  Citie-  26-2-24.docxManaging Planning and  Development of  Citie-  26-2-24.docx
Managing Planning and Development of Citie- 26-2-24.docxJIT KUMAR GUPTA
 
2024: The FAR, Federal Acquisition Regulations - Part 17
2024: The FAR, Federal Acquisition Regulations - Part 172024: The FAR, Federal Acquisition Regulations - Part 17
2024: The FAR, Federal Acquisition Regulations - Part 17JSchaus & Associates
 
Cause of Awareness Programs in rural areas
Cause of Awareness Programs in rural areasCause of Awareness Programs in rural areas
Cause of Awareness Programs in rural areasSERUDS INDIA
 
War in Ukraine and problematics of the Ukrainian refugees in USA.
War in Ukraine and problematics of the Ukrainian refugees in USA.War in Ukraine and problematics of the Ukrainian refugees in USA.
War in Ukraine and problematics of the Ukrainian refugees in USA.ival6
 
Best charity ideas parents give their children’s
Best charity ideas parents give their children’sBest charity ideas parents give their children’s
Best charity ideas parents give their children’sSERUDS INDIA
 
National Women's Month Celebration for PENRO Quezon
National Women's Month Celebration for PENRO QuezonNational Women's Month Celebration for PENRO Quezon
National Women's Month Celebration for PENRO QuezonAryaCapale
 
Parents give a charity ideas for children
Parents give a charity ideas for childrenParents give a charity ideas for children
Parents give a charity ideas for childrenSERUDS INDIA
 
DB9_BTR_Webinar_Slidedeck_20230320 (1).pptx
DB9_BTR_Webinar_Slidedeck_20230320 (1).pptxDB9_BTR_Webinar_Slidedeck_20230320 (1).pptx
DB9_BTR_Webinar_Slidedeck_20230320 (1).pptxNAP Global Network
 
Hub Design Inspiration Graphics for inspiration
Hub Design Inspiration Graphics for inspirationHub Design Inspiration Graphics for inspiration
Hub Design Inspiration Graphics for inspirationStephen Abram
 
Living life to the full: How can we make our longer lives healthier, happier ...
Living life to the full: How can we make our longer lives healthier, happier ...Living life to the full: How can we make our longer lives healthier, happier ...
Living life to the full: How can we make our longer lives healthier, happier ...ResolutionFoundation
 
For World Water Day 2024, we promote the vital link between water and peace.
For World Water Day 2024, we promote the vital link between water and peace.For World Water Day 2024, we promote the vital link between water and peace.
For World Water Day 2024, we promote the vital link between water and peace.Christina Parmionova
 
PPT Item # 2 -- Announcements Powerpoint
PPT Item # 2 -- Announcements PowerpointPPT Item # 2 -- Announcements Powerpoint
PPT Item # 2 -- Announcements Powerpointahcitycouncil
 
Water for Prosperity and peace - United Nations World Water Development Repo...
Water for Prosperity and peace -  United Nations World Water Development Repo...Water for Prosperity and peace -  United Nations World Water Development Repo...
Water for Prosperity and peace - United Nations World Water Development Repo...Christina Parmionova
 
World Happiness Report 2024- Full Report
World Happiness Report 2024- Full ReportWorld Happiness Report 2024- Full Report
World Happiness Report 2024- Full ReportEnergy for One World
 
Item # 4 - Appointment of new PW Director
Item # 4 - Appointment of new PW DirectorItem # 4 - Appointment of new PW Director
Item # 4 - Appointment of new PW Directorahcitycouncil
 
What Teenagers Have to Say about the Grandparents
What Teenagers Have to Say about the GrandparentsWhat Teenagers Have to Say about the Grandparents
What Teenagers Have to Say about the GrandparentsSERUDS INDIA
 
My Burning Issue: "War in Ukraine" Cycle 54
My Burning Issue: "War in Ukraine" Cycle 54My Burning Issue: "War in Ukraine" Cycle 54
My Burning Issue: "War in Ukraine" Cycle 54mmazurak
 
Water and peace go hand-in hand. World Water Day 2024
Water and peace go hand-in hand. World Water Day 2024Water and peace go hand-in hand. World Water Day 2024
Water and peace go hand-in hand. World Water Day 2024Christina Parmionova
 
Sensitivity Training for 2023 BSKE.pptx
Sensitivity Training for  2023 BSKE.pptxSensitivity Training for  2023 BSKE.pptx
Sensitivity Training for 2023 BSKE.pptxAllidaacLuap
 

Último (20)

Managing Planning and Development of Citie- 26-2-24.docx
Managing Planning and  Development of  Citie-  26-2-24.docxManaging Planning and  Development of  Citie-  26-2-24.docx
Managing Planning and Development of Citie- 26-2-24.docx
 
2024: The FAR, Federal Acquisition Regulations - Part 17
2024: The FAR, Federal Acquisition Regulations - Part 172024: The FAR, Federal Acquisition Regulations - Part 17
2024: The FAR, Federal Acquisition Regulations - Part 17
 
Cause of Awareness Programs in rural areas
Cause of Awareness Programs in rural areasCause of Awareness Programs in rural areas
Cause of Awareness Programs in rural areas
 
War in Ukraine and problematics of the Ukrainian refugees in USA.
War in Ukraine and problematics of the Ukrainian refugees in USA.War in Ukraine and problematics of the Ukrainian refugees in USA.
War in Ukraine and problematics of the Ukrainian refugees in USA.
 
Best charity ideas parents give their children’s
Best charity ideas parents give their children’sBest charity ideas parents give their children’s
Best charity ideas parents give their children’s
 
National Women's Month Celebration for PENRO Quezon
National Women's Month Celebration for PENRO QuezonNational Women's Month Celebration for PENRO Quezon
National Women's Month Celebration for PENRO Quezon
 
Parents give a charity ideas for children
Parents give a charity ideas for childrenParents give a charity ideas for children
Parents give a charity ideas for children
 
DB9_BTR_Webinar_Slidedeck_20230320 (1).pptx
DB9_BTR_Webinar_Slidedeck_20230320 (1).pptxDB9_BTR_Webinar_Slidedeck_20230320 (1).pptx
DB9_BTR_Webinar_Slidedeck_20230320 (1).pptx
 
Hub Design Inspiration Graphics for inspiration
Hub Design Inspiration Graphics for inspirationHub Design Inspiration Graphics for inspiration
Hub Design Inspiration Graphics for inspiration
 
Living life to the full: How can we make our longer lives healthier, happier ...
Living life to the full: How can we make our longer lives healthier, happier ...Living life to the full: How can we make our longer lives healthier, happier ...
Living life to the full: How can we make our longer lives healthier, happier ...
 
For World Water Day 2024, we promote the vital link between water and peace.
For World Water Day 2024, we promote the vital link between water and peace.For World Water Day 2024, we promote the vital link between water and peace.
For World Water Day 2024, we promote the vital link between water and peace.
 
PPT Item # 2 -- Announcements Powerpoint
PPT Item # 2 -- Announcements PowerpointPPT Item # 2 -- Announcements Powerpoint
PPT Item # 2 -- Announcements Powerpoint
 
Water for Prosperity and peace - United Nations World Water Development Repo...
Water for Prosperity and peace -  United Nations World Water Development Repo...Water for Prosperity and peace -  United Nations World Water Development Repo...
Water for Prosperity and peace - United Nations World Water Development Repo...
 
World Happiness Report 2024- Full Report
World Happiness Report 2024- Full ReportWorld Happiness Report 2024- Full Report
World Happiness Report 2024- Full Report
 
Item # 4 - Appointment of new PW Director
Item # 4 - Appointment of new PW DirectorItem # 4 - Appointment of new PW Director
Item # 4 - Appointment of new PW Director
 
What Teenagers Have to Say about the Grandparents
What Teenagers Have to Say about the GrandparentsWhat Teenagers Have to Say about the Grandparents
What Teenagers Have to Say about the Grandparents
 
My Burning Issue: "War in Ukraine" Cycle 54
My Burning Issue: "War in Ukraine" Cycle 54My Burning Issue: "War in Ukraine" Cycle 54
My Burning Issue: "War in Ukraine" Cycle 54
 
How to Save a Place: Become an Advocate.
How to Save a Place: Become an Advocate.How to Save a Place: Become an Advocate.
How to Save a Place: Become an Advocate.
 
Water and peace go hand-in hand. World Water Day 2024
Water and peace go hand-in hand. World Water Day 2024Water and peace go hand-in hand. World Water Day 2024
Water and peace go hand-in hand. World Water Day 2024
 
Sensitivity Training for 2023 BSKE.pptx
Sensitivity Training for  2023 BSKE.pptxSensitivity Training for  2023 BSKE.pptx
Sensitivity Training for 2023 BSKE.pptx
 

Social Media for Non-profits - case KVT FInland

  • 1. Social Media for Non-profits Case KVT Finland Social media in Campaigning and Community Management Under Construction - Internet Action! Beatenberg, Switzerland perjantaina 9. toukokuuta 2014
  • 2. The RULES of the Game 1. Be there - and see what’s happening 2. Have a clear message 3. Remember all your channels 4. Tell a compelling story 5. Show who you are 6. Engage volunteers 7. Visual is interesting perjantaina 9. toukokuuta 2014
  • 3. Be there - and see what’s happening Social media is on 24 hours - who’s responsible for it? You need to show what’s happening NOW You need to follow up developments in social media - via Twitter or sites like www.mashable.com - it is changing all the time! What is the latest change you know about in social media? See also what other branches are doing perjantaina 9. toukokuuta 2014
  • 4. Social Media Test Have you seen this dog? Do you know the name? perjantaina 9. toukokuuta 2014
  • 5. Have a clear message Decide together: what is your core message? What are the values you wish to communicate? Remember: everyone is not a target group Learn about the different qualities and audiences in different channels Learn what works with different channels, don’t use the same message ”Repetition is the mother of learning” perjantaina 9. toukokuuta 2014
  • 6. Remember all your channels Link together all your social media channels and other comms Websites are still VERY important, make it social media friendly Make it easy to follow and share - it’s not a secret, bloody hell.. It’s easier to be open, if you can differentiate between internal and external comms (strategic planning) perjantaina 9. toukokuuta 2014
  • 7. Example: KVT website On frontpage more slots for contemporary news: ”News”, ”New workcamps”, ”New long-term volunteering opportunities” Volunteer of the month: highlighting different kinds of volunteers Share-buttons in each post Twitter and Facebook integrated, possibility to order newsletter on the frontpage Service Civil Internatiol -news integrated with RSS -feed perjantaina 9. toukokuuta 2014
  • 8. Tell a compelling story What you do is already interesting - no need to make anything up Tell about your values, evoke feeling and passion! Blogs and videos can be a great tool The winner in social media is the one with the best, most shareable content Be proud of who you are and what you do perjantaina 9. toukokuuta 2014
  • 9. Show who you are People are more interesting than organizations! Communicate with a human voice, not with the organizations’ (especially on Twitter) Examples: ”Volunteer of the Month”, stories about your local groups, camp leaders, board members, employees... Encourage your activists to represent you in social media, e.g on LinkedIn, Twitter, Facebook, via profile descriptions and hashtags.. perjantaina 9. toukokuuta 2014
  • 10. Engage volunteers Encourage volunteers to share your content! E.g. guerilla marketing instructions: here is a post that you can share, or tell your friends about the activity.. Ask vols to blog for you, give clear instructions and admin rights, also have several admins other profiles Example: creating a Facebook -group for outgoing volunteers - engage your activists in sharing information and creating community Make sure all your vols know about all your channels perjantaina 9. toukokuuta 2014
  • 11. Visual is interesting! Visual posts get more shares and likes (90% of information is visual) You can now have pics also on Twitter Find out the right size for the pic Remember images on your website Learn basic graphic design - free programs: picmonkey, sumo Infographics can be quite funky :) perjantaina 9. toukokuuta 2014
  • 12. Some examples of pics used in KVT marketing on fb etc. perjantaina 9. toukokuuta 2014
  • 13. Finally I’m curious: What’s app, Ask.fm, memes and GIFs How to use Instagram for a campaign? Check out Urban Gardener’s Rep on insta. Don’t forget ”old” ways of communication: email and mass media can still be very useful, and most new vols found through existing activists perjantaina 9. toukokuuta 2014