2. Introductions
• Jon Davies
• Digital Strategist – Penna Barkers North
• Working across clients including:
O2, Peugeot Citroen and Nestlé
• twitter.com/jonxyz
• twitter.com/pennaplc
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3. Taking it as read…
• That you’ve already:
– Started creating regular social media content
– Have a decent web presence
– Have built basic presence on key social media sites
> Facebook page
> Twitter
> Blog etc...
– Today I’m going to look a few places you could go next…
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4. But first…
• There are no short cuts to using social media
effectively
• You need to build a presence and join the
conversation first
• You need to keep at it, day on day, week on
week.
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5. iPhone Apps
• Stanford University one of first
• The campus in your pocket
• Fantastic PR opportunity
• For prospective and
current students
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6. One step further…
• Augmented reality apps
• Mixing video from the phone
camera with data and geo info
• Interactive campus tour?
• No more lost freshers?
• Interactive games and
competitions
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7. Interactive Video
• Embeddable video player
• Allows the user to branch
off and mix and match
their own narrative
• Live bookmarks within the
video
• Full analytics behind it
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8. Spotify
• Reaching people in their
own environment
• 2.8m UK users, targetable
by age, postcode and
gender
• 3 mins of ads every hour,
45 sec breaks which can’t
be skipped or muted
• Scrolling text, audio, images
and banners
• Branded player and skinning
coming soon!
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9. Chattr
• Reputation and buzz
monitoring service
• Keeps an eye on
conversations across the
web, as well as press and
journal articles
• Can be done, weekly,
fortnightly or monthly
• Tracks mentions, sentiment
and performance against
competitors
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10. Social Enabling
• Are you using “share this” buttons?
• Using link shorteners (and interrogating their stats)
• Utilising widgets to make content portable?
• In short, are you making use of the content you have in a
cohesive way?
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11. Social Media Policies
• Many voices…
• Many conversations…
• One tone and one coherent message…
• Developing a policy and a practise that can be easily
adopted, without shutting people out is key!
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