The document discusses strategies for brands to succeed in the current economic environment. It finds that private label growth will continue, with their share reaching 28% by 2012. It recommends that brands invest in price promotions and their unique selling proposition through communication and in-store presence. The document also suggests focusing on retaining existing customers rather than acquiring new ones. It notes that brands that saw success during the recession emphasized innovation, communication, and tactical victories. The key is understanding shopper behavior and leveraging insights into promotions and brand loyalty.