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Email for Sales Teams
Software that
Empowers Salespeople
Engagement
Happiness
Marketing

Email
Marketing
Automated Lead
Nurturing

Sales

Hot
Leads

Initial Outreach

CRM, System of Record

The
“Follow
Most of Sales today is
about Activities.
• How many cold calls did you bang out?
• How many emails did you send?
• How many demos did you give?
Marketers have
evolved.
Sales is now evolving
Activity vs Engagement
3 Simple Stories
• Activities vs Engagement
• Measuring Engagement
• Radical ways to drive Engagement
Context

• $1.2m raised
• $1m ARR
• We Close Deals
Common Sales Emails
• Can we chat?
• Next Steps
• Following Up
• Did you get a chance to...?
• Still interested?
How We Do It
Focusing More on
Engagement
About ToutApp

✓Complete Sales Communications Platform
✓Plugs into Gmail, Outlook, Salesforce and more...
✓Streamlines emails and phone calls
✓Tracks day to day emails, presentations, calls
✓Keeps CRM updated
✓Real-Time analytics
Learn more at: http://toutapp.com
Modern Salesperson
• Creates and shares relevant content
• Nurtures relationships
• Provides information
• Finds Prospects and does Outreach
• Closes Deals
Modern Salesperson
• Tracks Engagement
• Runs Mini-Email Campaigns
• Provides Thought Leadership
• Blogs! Tweets! Engages!
How is Selling Evolving?
The future of Sales is
focused on authentic
engagement.
Tawheed Kader (Founder & CEO, ToutApp) - Email Engagement Rules For Sales Campaigns

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