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Monday 31st complete
- 3. Key Questions 1. What concepts could come up in 1b? 2. Who are the key theorists for each concept? 3. Which 2 theorists will you use for each concept? 4. What key words will you use?
- 4. Today’s menu • Who am I • Complete concept map • Your concept map • Pictionary
- 5. Concepts – Production AS or A2 • Representation • Genre • Audience • Media Language • Narrative Answers can demonstrate how work supports or challenges ideas within this area.
- 6. Representation • Schöllhammer 2001 Little Miss Busy & Mr Busy • Lippmann Stereotypes Short Cut/Ordering/Reference • Gauntlett 2013 Self Identity • Hall encoding and decoding • Mulvey – The Male Gaze • Butler – Gender is constructed • Barthes – Mythologies & semiotics • Dyer – Stereotypes (The Matters of Images) • Connell – 4 types • Bly – „Deep Masculine‟
- 7. Narrative Todorov – narrative structure Barthes – engima codes Propp – character types Levi-Strauss – binary opposition Open – Closed – Linear - Circular
- 8. Audience Hall - readings Morley – Nationwide and readings Ang – Dallas Katz & Blumler – Uses and Gratification Hall – Reception Theory Katz & Lazersfeld – Two Step Flow Gray & Geraghty – Audience preferences Dyer – Utopian Solution Cohen – Moral Panics „Effects‟ debate Marxism - consumerism
- 9. Genre Goodwin - music videos 8 principals Fiske – categories Neale – genre changing for audience appeal Altman – no “pure” genre Chandler – Themes/structures/style/setting Buckingham – genre constantly changing Metz – model of genre development Ryall – genre and rules Uses and gratification - Audience
- 10. Media Language Any previously mentioned Pierce – coined the term semiotics/iconic, symbolic, indexical (Symbolic/Arbitrary – polysemic) Barthes – semiotics (adapted Saussure‟s work) Denote/connotate Hedges – Synchronic & diachronic Jakobson Syntagm “combination”/Paradigm “selection” Chomsky – Langue & parole Postmodernism – Intertextuality Marxism - ideology Cinematography/m-e-s/sound/editing
- 11. Your concept map • Spend time going through your notes • Identity at 2 theorists/theories for each concept • Provide a summary for each theory, date, and theorists name!
- 12. Key Questions 1. What concepts could come up in 1b? 2. Who are the key theorists for each concept? 3. Which 2 theorists will you use for each concept?
- 13. Homework Analyse one of your coursework productions in relation to Audience. 23rd April Revise for mock exam
- 14. PICTIONARY
Notas do Editor
- Pierce – symbol – no obvious connection between the sign and the objectIconic – always resemble what they signify photo or drawing of a dog Indexical – between symbolic and iconic, smoke is an indexical sign for fire, a tear running down a cheek can be an indexical sign for sorrow.Signs are arbitrary meaning they have many meanings – they are polysemicDiachronic – how things change over time Synchronic – a snapshot of time ”Gay”Syntagm – order Paradigm – choice “selection” from Jakobson