In-depth look at BetterWorld Telecom's mission, strategies, and customers. Potent analysis of emerging telecom trends and opportunities for catalyzing shift towards sustainability in business. Provided at CTIA, the Wireless Association (R) conference 2008.

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2. Environmental and Social Justice Becoming
Standard Business Practice
“Sustainability Not Just Socially
Responsible – It's a Competitive Must”
COSTAR GREEN REPORT: Greening the Supply Chain

3. In the $450 Billion US Telecom Carrier Market,
BetterWorld is the only triple bottom line, nationwide
carrier focused on serving organizations that have a
if d i i ti th t h
social and sustainable mission
People. Planet. Profits.
Our Definition of True Client Value

4. Change the world. One call at a time. ™
Positioning and Market Opportunity
BetterWorld
Bette Wo ld Telecom
Business and Orgs
Bi dO
Serving LOHAS
US Telecom Market
Market $250B+
$900B Per Year
Per Year
BetterWorld Telecom
Market - $1B+ Telecom
1.3 Million Non Profit
Spend Per Annum
Organizations
™

5. Change the world. One call at a time. ™
Solutions for Businesses and Non Profits
Technology Agnostic – Dell/HP Model
Traditional and Leading- Edge Communications Services
One C ll R l ti
O Call Resolution - BetterWorld Telecom is a Communications and
ld l i C ii d
Applications Integrator and Carrier, providing Business-Grade Services
Nationwide
Switched Local, National and International Long Distance
and Toll Free
d T ll F
Dedicated Long Distance and Toll Free – DS3, T1
Dedicated Data/Internet – DS3, T1, DSL
Unified Communications, VoIP, IP Trunking
Disaster Recovery, MPLS, Applications
Some of the partners
and networks we use:

6. Change the world. One call at a time. ™
BetterWorld Value Proposition
™

7. Change the world. One call at a time. ™
BetterWorld Telecom - Uniquely Positioned to Capitalize
on the Coming Green Communications Revolution
Only pure play green/socially responsible telecom
carrier operating in the world today
i iih ld d
Worldwide spending on Green Communications
services expected to increase at a CAGR of 34 percent
between 2008 2013
bt 2008-2013
Total subscribers to Green Communications services
over same period expected to grow at a CAGR of 36
percent t
By 2013, business and consumer Green
Communications revenues will reach approximately
$257B or about 1/4th of t t l global carrier revenues
bt f total l b l i

8. Change the world. One call at a time. ™
Carbon-Neutral
Carbon Neutral Certification
Environment
Greening Our Supply Chain
What is BetterWorld Environmentally Efficient Design
Doing to Set the Paper Reduction
Environmental
Products
Standard in the
Telecoms Industry? Green Telecom Program
Tree Planting
BetterWorld places environmental
advocacy as a top corporate priority – Donations
we set out from day one to be a force
for change and help lead the US Volunteerism
telecoms industry into a new era of
sustainability
™

9. Change the world. One call at a time. ™
Achieving Carbon Neutral Status – First
Telecom Carrier in North America
Audit and certification by Toronto-based Zerofootprint
Air travel, to shipping paper, to commuting and physical
travel shipping, paper
power consumed - audit is a comprehensive scope of our
footprint – taking into account other initiatives as well.
The BetterWorld offset contributes to the Zerofootprint
p
forestation project in Maple Ridge, British Columbia.
In 2006, this project developed over 200,000 tonnes of
carbon credits, planting over 25,000 indigenous Douglas firs,
Sitka spruces, Western red cedars and Western hemlocks
spruces cedars, hemlocks.
Project is ISO 14064-2 validated by a qualified greenhouse
gas auditor, and met the criteria for the Canadian Standards
Association’s GHG CleanProjects™ Registry.
The 2007 program kicked off in March ‘07 and by the end of
the year another 100,000 trees had been planted.

10. Change the world. One call at a time. ™
Children/Education
• Room To Read
Donations • National Center for Family Literacy
• National Federation for Teaching
Entrepreneurship
Three Percent of Usage • Rugmark Foundation
k d
• Brooklyn Center for the Urban
Revenues Donated to Environment
Children, Education, Environment
the Environment and • The Earth Policy Institute
• Trees For the Future
Fair Trade • The Sierra Club
• Waterkeeper Alliance
• Bioneers
Donating 3% of revenues creates a built
Fair Trade
in level of commitment - - with 2007
• Fair Trade Federation
being our largest donation year to date,
• Global Exchange
we are on target to reach our 2012 goal
of donating $1M per year to causes for
social justice and the environment.
™

11. Change the world. One call at a time. ™
Volunteerism
Connecting With People
and the Environment in
Communities We Live
and Serve
There is a resurgence of interest in the
g
inner workings of government, schools,
community and social change. There is a
new energy around the idea of individual
and collective exchange to create value
g
and meaning that results in safe,
connected and healthy communities.

12. Change the world. One call at a time. ™
Advocacy
We Believe in Business
as the Agent of Change
in Society
“…what does meet the eye is compelling:
tens of millions of ordinary and not-so-
As business is taking on greater
ordinary people willing to confront despair
despair,
responsibility in social justice and
power, and incalculable odds in order to
sustainability, BetterWorld helping
restore some semblance of grace, justice,
to create change not only in our
and beauty to this world.”
own business, but others as well.
Paul Hawken
To Remake the World
™

13. Change the world. One call at a time. ™
Certifications
Deepening our Commitment
By Auditing and Improving
Our CSR Standards
“We propose an updated notion of corporate social
responsibility – global corporate social responsibility
– that reflects the fact that people hold firms
responsible for actions far beyond their boundaries,
including the actions of suppliers, distributors,
alliance partners, and even sovereign nations.”
The Responsibility Paradox
The Stanford Social Innovation Review
™

14. Change the world. One call at a time. ™
BetterWorld Marketing - The Network Effect
Definition: Network Effect is the phenomenon whereby a product or
service becomes more valuable as more people use it, thus
encouraging ever-increasing numbers of users.
“When network effects are possible, it is the most important thing in the world
to follow, to understand, and to make happen. They are the best barrier-to-
Increasing
entry that any company can have - something that results in the most
Market Share by powerful competitive advantage.”
Demonstrating
Green and Scott Cook – Founder of Intuit, HBS Interview
Socially
Responsible
Commitment
C it t

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Our Customers: Aligned by Mission, Passion
Increasing
Market Share by
Demonstrating
Green and
Socially
Responsible
Commitment
C it t

16. Change the world. One call at a time. ™
Tomorrow
Where Do We Go From
Here?
Massive Changes in Other Industries
Industries…
Leadership in Energy and Environmental Design
(LEED) Green Building Rating System, USGBC
Residential and commercial buildings
- Provides a suite of standards for and road transportation expected to
dominate energy demand and carbon
environmentally sustainable construction. growth in the future. Total U.S. carbon
- In only 10 years over 14,000 projects in emissions projected to grow 16% by 2030.
50 US States and 30 countries, 1.062
countries 1 062
billion SF, and now more than 10K
members
™

17. Change the world. One call at a time. ™
Green Communications
Solutions
Tomorrow $256B Global Industry by 2013
Leading the Dialogue - Mobile Workforce
Towards Sustainability in a - Unified Communications
$
$900B Industry
y - Virtual PBX
“A dollar spent on telecom infrastructure - Telecommuting
produces an outsize impact on the U.S.
- Branch/Remote Office Capabilities
economy as a whole…telecom investment
hl tl i t t
plays a vital role in stimulating economic - Web/Audio/Video Conferencing
growth and productivity--more so than
money spent on roads, electricity, or even
yp , y,
education.”
BusinessWeek 2007
The US Telecom Industry: Back From The Dead
™

18. Change the world. One call at a time. ™
Tomorrow
Just Looking at Datacenters…
U.S. data center industry is in the midst of a major growth
Demand is driven by several factors, including:
- Electronic transactions
- Internet communication and entertainment
- Global commerce
- Satellite navigation and electronic shipment tracking
Servers and data centers could nearly double again in another five years to more than 100
billion kWh, representing a $7.4 billion annual electricity cost – 1.5% of all power used
The peak load from these servers and data centers is approximately 7 gigawatts (
p pp y gg (GW),
)
equivalent to the output of about 15 baseload power plants.
If current trends continue, demand will rise to 12 GW by 2011, an additional 10 power plants.

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Green Telecom Solutions and Business
Practices,
Practices need to unify and motivate
the industry towards leadership
Tomorrow
Green Products – physical changes
Where Do We Go From Commuting and Travel – 2007 first
year we ddrove l
less…lifestyle changes
lif t l h
Here? Societal Change, $256B Opportunity
Green Telecom Study, BGI
quot;The agenda of environment and
The
sustainability has reached a tipping point Cap and Trade a Driver
where it's now much more fully
integrated into the business value that 3% to 5% estimated power consumption of
we re
we're all trying to drive. So it s an
drive it's Telecom and Internet Infrastructure
integral component now of marketing, of
supply chain management, of Telework. Conferencing. Virtual Workplaces.
customers”
Jeff Seabright, V.P. Environment and
Water Resources at Coca-Cola
Forbes Magazine, January 2008
™

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“Coca-Cola takes $40M stake in Honest Tea “
Coca Cola
Tomorrow Trend
Where Do We Go “Ideal Bite Acquired by Disney for $20 Million”
From Here?
Global corporations in many industries
eBay Launches New Online Marketplace for
relying on smaller, entrepreneurial
Ethically Sourced and Eco-Friendly Products
businesses to kick-start their green and
socially responsible, market-based
initiatives – some examples here all are
here,
BetterWorld Customers
™

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Global Market Opportunity
Bette Wo ld Telecom The Onl G een Ope ato Toda
BetterWorld Only Green Operator Today
Tomorrow
Where Do We SOHO, SBM, and
Global Carrier Market
Go From Enterprise Customers
$1.2 Trillion
Here?
Consumer / Residential Green Communications
“By 2013, business and consumer
Communications Opportunity 2013
green communications revenues
Market $257B
will reach app o
eac approximately $ 5
ate y $257B”
Insight Research, June 2008
™

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