Gemius, a global digital marketing company, switched Ukraine's online audience measurement standard gemiusAudience from a cookie panel to a fusion panel. This allows Gemius to measure data from all websites, not just scripted ones, providing a more comprehensive view of online audiences. The switch was requested by the Ukrainian market and driven by growth, size, and internet marketing trends. Fusion panels that combine both cookie and software data are now used in over 30 countries.

1. Ukraine joins the
most advanced
markets
Marta Klepka
Lauris Lietavietis
Sofia, 26.10.2011
17.02.2012

2. About us
• a global company and the no. 1 choice in EMEA, provides consultancy and
expertise on consumer behaviour in the digital world
• ‘one stop shop’ for everyone who needs to measure the website, plan and
deliver effective online campaigns or use the internet as a communication
channel
2

3. Gemius in Ukraine
• since 2006
• 5 employees in Kiev
• gemiusAudience is online audience measurement standard
3

4. Big switch for gemiusAudience in Ukraine
From
cookie
panel
4

5. Big switch for gemiusAudience in Ukraine
To fusion
panel
5

6. Fusion Panel Approach
SCRIPTED WEBSITES
Cookie Panel
(n=80 000+)
Fusion Panel
ALL WEBSITES
Software Panel
(n=5 000 – 10 000)
…

7. What it means?
• data about all websites, not just the scripted ones
• around 500 biggest websites at the moment, the number will increase
7

8. What it means?
No 1
No 6
No 7
No 5
No 50
8

9. What it means?
No 28
No 11
Much more
No 57
than media
planning
data
No 65
9

10. What it means?
36%
What is the No 57
distribution
64%
of real deals
on the site?
10

11. Reasons
• requests from market
• growth and size of the market
• internet marketing trends
11

12. 3 types of gemiusAudience panels in more than 30
countries
Cookie Software Fusion
panel panel panel
12

13. gemiusAudience methodologies
Cookie Panel Software Panel Fusion Panel
• Slovakia • Poland • Czech Republic
• Estonia • Hungary
• Latvia • Russia
• Lithuania • Denmark
• Ukraine • Israel
• Slovenia • Turkey (test)
• Croatia • Belarus (test)
• Bosnia&Hercegovina • MENA (test)
• Bulgaria • Ukraine
• MENA (17 countries)
• Serbia
• Moldova (launch)

14. THANK YOU
Join us @: Contact:
Facebook.com/GemiusGroup Lauris Lietavietis
Twitter.com/Gemius Audience research product manager
Slideshare.net/Gemius_com (BY, EE, LT, LV, MD, RUS, UA)
YouTube.com/WwwGemiusCom lauris.lietavietis@gemius.com