2010年の日米のソーシャルメディアと、インターネット・マーケティングの最新事例を紹介する

1. Six Apart Media Day
2010 6 28
Page
1

2. SNS Facebook
Google
Web
Hitwise 3 15
:
ITmedia
2010/3/16)
Page
2

3. TwiBer
SNS Facebook
Google
Web
Hitwise 3 15
:
ITmedia
2010/3/16)
Page
3

4. 2010 5 comScore
1
Google
179,188,000
2
Yahoo!
167,220,000
3
MicrosoM
160,061,000
4
Facebook
130,308,000
5
AOL
112,364,000
:
comScore
Page
4

5. 100
4000
Six
Apart
Media
3500
TwiBer
WordPress
3000
Blogger
36 PV
2500
2010 5
2000
1500
11 PV
2010 5
1000
500
0
2009 6
2009 7
2009 8
2009 9
2009 10
009 11
009 12
2010 1
2010 2
2010 3
2010 4
2010 5
2 2
:
comScore
Page
5

6. ?
•
Page
6

7. 100
60000
Six
Apart
Media
TwiBer
50000
WordPress
Blogger
40000
Facebook
555 PV
2010 5
30000
20000
36 PV
10000
2010 5
0
2009 6
2009 7
2009 8
2009 9
2009 10
009 11
009 12
2010 1
2010 2
2010 3
2010 4
2010 5
2 2
:
comScore
Page
7

8. 100
140
Six
Apart
Media
1.3
TwiBer
120
Wordpress
Blogger
100
9300
Facebook
80
60
40
20
2400
0
2009 6
2009 7
2009 8
2009 9
009 10 2009 11 2009 12
010 1
2010 2
2010 3
2010 4
2010 5
2
2
:
comScore
Page
8

9. Twitter
7600
4 8500
Six
Apart
TwiBer
6370
1220
770
2000
12
:
comScore
(2009 12 )
Page
9

10. /API
• comScore 9000
2010 5
1 9000
6500
TwiBer
COO Dick
Costolo
:
Federated
Media
Publishing
Page
10

11. 5th Conversational Marketing Summit
“Social
has
taken
off”
John
BaBelle,
CEO,
Federate
Media
:
Federated
Media
Publishing
Page
11

12. 5
:
Morgan
Stanley
Page
12

13. iPhone 1
:
Morgan
Stanley
Page
13

14. 2010
•
Page
14

15. •
Page
15

16. "
•
•
•
Page
16

17. Page
17

18. "
10
33
6
:
Morgan
Stanley
Page
18

19. “The Marketing Funnel”
:
Forrester
Research
Page
19

20. … is no longer that simple!
:
Forrester
Research
Page
20

21. • 60%
–
:
Cisco
Systems
hBp://www.slideshare.net/CMSummit/cisco-­‐ken-­‐wirt
Page
21

22. • CS5
– CS4 …
:
Adobe
Systems
hBp://www.slideshare.net/CMSummit/ann-­‐lewnes-­‐cmo
Page
22

23. "
• 100 "
• "
– 1000 "
• 100 "
– 500 "
• 100 "
• eCPM "
:
Cisco
Systems
Page
23

24. •
–
“ ”
–
• PDCA( )
–
–
PDCA:
Plan-­‐Do-­‐Check-­‐Act
:
Federated
Media
Publishing
Page
24

25. Page
25

26. Page
26

27. hBp://www.sixapart.jp/media/
Page
27