1. CMS Today, CMS Tomorrow…
Presented by:
Nobuhiro Seki
President & CEO, Six Apart
Owner of Movable Type
Page 1

2. Content
Today

3. CONTENT IS EVERYWHERE
• Today, content is accessed from:
-A person’s multiple devices
-From many regions

4. ONLINE MARKETING TREND
• Traditional advertising
• Blogging/Social Media is the present
-User-Generated Content
-Leveraging Digital Channels
• Owned media driving the future
-Content Marketing
TRADITIONAL
ADVERTISING
BLOGGING /
SOCIAL MEDIA
OWNED MEDIA

5. Content
Tomorrow

6. CONTENT IS KING!
• Content is getting more and more important!
• Advertising is disruptive and interruptive
• Content is “native” and engaging

7. MANAGE YOUR CONTENT BETTER
• The content management world needs:
-Better scalability
-More stability
-Increased security

8. BETTER SCALABILITY
• One MT user hosts 56,000 blogs on only two servers
• MT’s architecture provides users with the ability to
handle large quantities of content
• It also enables the seamless removal and updating of
mass quantities of content

9. MORE STABILITY
• Power of “Static Publishing”
-MT can handle a sudden and large increase in traffic while
continuing to operate smoothly and without fear of the site
going down, running slow or even unavailable
-Generated 11 million page views on a single day with only one
MT installation
100
75
Other CMS – Dynamic Publishing
50
25
Movable Type – Static Publishing
0
1
MT is much
more stable
while heavy
traffic is coming

10. INCREASED SECURITY
• MT’s architecture can provide unique permission to
each single user, including those who have:
- Full access to the entire site including templates
where executable codes can be embedded
- Limited access to posts where only texts and other
static assets can be stored, etc.

11. How MT has adapted to the
changing landscape…
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12. INTRODUCING THE NEW MOVABLE TYPE
• Movable Type 6 becomes available today!
- Beta Testing Since July 2013
• Cutting Edge Offerings
- Software
- Hosted Service
- Support
• Available Worldwide
- Supporting 6 languages
New MT Logo is also
introduced!

13. ONE SIZE FITS ALL with New API
• People have multiple devices:
- PC
- Smart phones
- Tablets
• Each device has a different user experience (UX)
- E.g.) Paging vs Endless scrolling
• MT adapts from one device to another:
- Each device can access the same “content” but delivers it in a different presentation

14. MOVABLE TYPE IS COMMITTED TO COMMUNITY…
• Co-Marketing/Collaboration
• Community Incentives
• MT Fund
This new MT Logo stands for
“sustainability”.

15. One more thing…

16. Thank you for listening. Enjoy the event!