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Product, Services, and Branding Strategies Chapter 8
The best way to hold customers is to constantly figure out how to give them more for less
[object Object]
Objectives ,[object Object],[object Object]
Objectives ,[object Object],[object Object],[object Object]
Definitions ,[object Object],[object Object],[object Object],[object Object]
What is a Product? ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is a Product? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Types of Consumer Products
What is a Product? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Types of Consumer Products
What is a Product? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Types of Consumer Products
What is a Product? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Types of Consumer Products
What is a Product? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is a Product? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Product and Service ( Development and Marketing ) Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key Decisions
Product and Service Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key Decisions
Product and Service Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key Decisions
Branding Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Building Strong Brand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key Decisions
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Building Strong Brand Key Decisions
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Building Strong Brand Key Decisions
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Building Strong Brand Key Decisions
Brand Strategy ,[object Object],[object Object],[object Object],Managing Brands
Services Marketing ,[object Object],[object Object],[object Object]
Services Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Services Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Additional Product Considerations
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Additional Product Considerations
Small is beautiful but large is powerful

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Product, services, and branding strategies

  • 1. Product, Services, and Branding Strategies Chapter 8
  • 2. The best way to hold customers is to constantly figure out how to give them more for less
  • 3.
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  • 28. Small is beautiful but large is powerful