SlideShare uma empresa Scribd logo
1 de 15
Lead Management Techniques and Strategies
How are you managing your contacts today? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Leads ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Percentage of Your Leads do You Close ,[object Object],[object Object],[object Object]
Your Lead Sources ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Customer Cycle Contact
Your Customer Database  ,[object Object],[object Object],[object Object]
How much do you pay per lead? December Marketing Budget Total # of Leads Price per Lead Total number of boats sold Total Marketing Spend per Boat Sold $5000 100 $50 5 $1000
Contact Information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The CRM Basics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Track Response Speed ,[object Object],[object Object]
Track Response Effectiveness  ,[object Object],[object Object],[object Object]
Tracking Conversations ,[object Object],[object Object],[object Object],[object Object],[object Object]
Mass Emails ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Top five system features ,[object Object],[object Object],[object Object],[object Object],[object Object]

Mais conteúdo relacionado

Semelhante a Crm and Your Yacht Brokerage

Avalon's DM 101 - Digital Fundraising
Avalon's DM 101 - Digital FundraisingAvalon's DM 101 - Digital Fundraising
Avalon's DM 101 - Digital FundraisingAvalon Consulting
 
3 Email Marketing Must Dos For 2010
3 Email Marketing Must Dos For 20103 Email Marketing Must Dos For 2010
3 Email Marketing Must Dos For 2010Silverpop
 
Multichannel And Purl Presentation
Multichannel And Purl PresentationMultichannel And Purl Presentation
Multichannel And Purl Presentationeffort900
 
Best Practices in Email Marketing
Best Practices in Email MarketingBest Practices in Email Marketing
Best Practices in Email MarketingHostPaul
 
Best Practices in Email Marketing
Best Practices in Email MarketingBest Practices in Email Marketing
Best Practices in Email MarketingHostPaul
 
WeWork Lunch & Learn
WeWork Lunch & LearnWeWork Lunch & Learn
WeWork Lunch & LearnMailjet
 
Live Chat Insight: Online Customer Engagement has Evolved - Ian Rowley, Who's On
Live Chat Insight: Online Customer Engagement has Evolved - Ian Rowley, Who's OnLive Chat Insight: Online Customer Engagement has Evolved - Ian Rowley, Who's On
Live Chat Insight: Online Customer Engagement has Evolved - Ian Rowley, Who's OnAspDotNetStorefront
 
5 Steps to Convert Website Visitors to Sales
5 Steps to Convert Website Visitors to Sales5 Steps to Convert Website Visitors to Sales
5 Steps to Convert Website Visitors to Salesbrandon_lake
 
Email Marketing What You Dont Know Can Hurt You
Email Marketing What You Dont Know Can Hurt YouEmail Marketing What You Dont Know Can Hurt You
Email Marketing What You Dont Know Can Hurt YouEric Salerno
 
General Presentation The Selfservice company
General Presentation The Selfservice companyGeneral Presentation The Selfservice company
General Presentation The Selfservice companyThe Selfservice Company
 
Value of Direct Mail -Keeping the Conversation Alive in Your Community
Value of Direct Mail -Keeping the Conversation Alive in Your Community Value of Direct Mail -Keeping the Conversation Alive in Your Community
Value of Direct Mail -Keeping the Conversation Alive in Your Community Cole Information
 
"Measuring Market Effectiveness" - Todd Katler (LevelOne) - 2009 AIM Conference
"Measuring Market Effectiveness" - Todd Katler (LevelOne) - 2009 AIM Conference"Measuring Market Effectiveness" - Todd Katler (LevelOne) - 2009 AIM Conference
"Measuring Market Effectiveness" - Todd Katler (LevelOne) - 2009 AIM ConferenceJoshua Tree Internet Media, LLC
 
Chicago Arch 2009
Chicago Arch 2009Chicago Arch 2009
Chicago Arch 2009jayblove
 
Code Red for CODE-P: What’s a Customer Omnichannel Digital Experience Platfor...
Code Red for CODE-P: What’s a Customer Omnichannel Digital Experience Platfor...Code Red for CODE-P: What’s a Customer Omnichannel Digital Experience Platfor...
Code Red for CODE-P: What’s a Customer Omnichannel Digital Experience Platfor...Precisely
 

Semelhante a Crm and Your Yacht Brokerage (20)

Avalon's DM 101 - Digital Fundraising
Avalon's DM 101 - Digital FundraisingAvalon's DM 101 - Digital Fundraising
Avalon's DM 101 - Digital Fundraising
 
Email is Media
Email is MediaEmail is Media
Email is Media
 
3 Email Marketing Must Dos For 2010
3 Email Marketing Must Dos For 20103 Email Marketing Must Dos For 2010
3 Email Marketing Must Dos For 2010
 
Multichannel And Purl Presentation
Multichannel And Purl PresentationMultichannel And Purl Presentation
Multichannel And Purl Presentation
 
Best Practices in Email Marketing
Best Practices in Email MarketingBest Practices in Email Marketing
Best Practices in Email Marketing
 
Power of Relationships
Power of RelationshipsPower of Relationships
Power of Relationships
 
Best Practices in Email Marketing
Best Practices in Email MarketingBest Practices in Email Marketing
Best Practices in Email Marketing
 
Live Chat
Live ChatLive Chat
Live Chat
 
The Power Of Effective Communication
The Power Of Effective CommunicationThe Power Of Effective Communication
The Power Of Effective Communication
 
WeWork Lunch & Learn
WeWork Lunch & LearnWeWork Lunch & Learn
WeWork Lunch & Learn
 
Live Chat Insight: Online Customer Engagement has Evolved - Ian Rowley, Who's On
Live Chat Insight: Online Customer Engagement has Evolved - Ian Rowley, Who's OnLive Chat Insight: Online Customer Engagement has Evolved - Ian Rowley, Who's On
Live Chat Insight: Online Customer Engagement has Evolved - Ian Rowley, Who's On
 
5 Steps to Convert Website Visitors to Sales
5 Steps to Convert Website Visitors to Sales5 Steps to Convert Website Visitors to Sales
5 Steps to Convert Website Visitors to Sales
 
Email Marketing What You Dont Know Can Hurt You
Email Marketing What You Dont Know Can Hurt YouEmail Marketing What You Dont Know Can Hurt You
Email Marketing What You Dont Know Can Hurt You
 
General Presentation The Selfservice company
General Presentation The Selfservice companyGeneral Presentation The Selfservice company
General Presentation The Selfservice company
 
Value of Direct Mail -Keeping the Conversation Alive in Your Community
Value of Direct Mail -Keeping the Conversation Alive in Your Community Value of Direct Mail -Keeping the Conversation Alive in Your Community
Value of Direct Mail -Keeping the Conversation Alive in Your Community
 
Automated eMarketing
Automated eMarketingAutomated eMarketing
Automated eMarketing
 
"Measuring Market Effectiveness" - Todd Katler (LevelOne) - 2009 AIM Conference
"Measuring Market Effectiveness" - Todd Katler (LevelOne) - 2009 AIM Conference"Measuring Market Effectiveness" - Todd Katler (LevelOne) - 2009 AIM Conference
"Measuring Market Effectiveness" - Todd Katler (LevelOne) - 2009 AIM Conference
 
Stutoday04
Stutoday04Stutoday04
Stutoday04
 
Chicago Arch 2009
Chicago Arch 2009Chicago Arch 2009
Chicago Arch 2009
 
Code Red for CODE-P: What’s a Customer Omnichannel Digital Experience Platfor...
Code Red for CODE-P: What’s a Customer Omnichannel Digital Experience Platfor...Code Red for CODE-P: What’s a Customer Omnichannel Digital Experience Platfor...
Code Red for CODE-P: What’s a Customer Omnichannel Digital Experience Platfor...
 

Último

2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...Martijn de Jong
 
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWEREMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWERMadyBayot
 
FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024The Digital Insurer
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMESafe Software
 
Cyberprint. Dark Pink Apt Group [EN].pdf
Cyberprint. Dark Pink Apt Group [EN].pdfCyberprint. Dark Pink Apt Group [EN].pdf
Cyberprint. Dark Pink Apt Group [EN].pdfOverkill Security
 
CNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In PakistanCNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In Pakistandanishmna97
 
Artificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyArtificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyKhushali Kathiriya
 
Ransomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdfRansomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdfOverkill Security
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...apidays
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native ApplicationsWSO2
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century educationjfdjdjcjdnsjd
 
Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxCorporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxRustici Software
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businesspanagenda
 
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...Orbitshub
 
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingRepurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingEdi Saputra
 
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...apidays
 
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...Angeliki Cooney
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMESafe Software
 
AXA XL - Insurer Innovation Award Americas 2024
AXA XL - Insurer Innovation Award Americas 2024AXA XL - Insurer Innovation Award Americas 2024
AXA XL - Insurer Innovation Award Americas 2024The Digital Insurer
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfsudhanshuwaghmare1
 

Último (20)

2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWEREMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
 
FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 
Cyberprint. Dark Pink Apt Group [EN].pdf
Cyberprint. Dark Pink Apt Group [EN].pdfCyberprint. Dark Pink Apt Group [EN].pdf
Cyberprint. Dark Pink Apt Group [EN].pdf
 
CNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In PakistanCNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In Pakistan
 
Artificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyArtificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : Uncertainty
 
Ransomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdfRansomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdf
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native Applications
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century education
 
Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxCorporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptx
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
 
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
 
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingRepurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
 
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
 
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 
AXA XL - Insurer Innovation Award Americas 2024
AXA XL - Insurer Innovation Award Americas 2024AXA XL - Insurer Innovation Award Americas 2024
AXA XL - Insurer Innovation Award Americas 2024
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 

Crm and Your Yacht Brokerage

  • 1. Lead Management Techniques and Strategies
  • 2.
  • 3.
  • 4.
  • 5.
  • 7.
  • 8. How much do you pay per lead? December Marketing Budget Total # of Leads Price per Lead Total number of boats sold Total Marketing Spend per Boat Sold $5000 100 $50 5 $1000
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.