SlideShare a Scribd company logo
1 of 24
Internet Advertising and Marketing Meetup October 28, 2008 anya woods kate brodock
101
Why facebook? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Just because you’re not on facebook…doesn’t mean your brand isn’t.   ,[object Object]
Create a page ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Put it on your page… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Go get ‘em! ,[object Object],[object Object],[object Object],[object Object],[object Object]
ADVERTISING
Create an ad ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Know your audience
Do you know where your ads are?
 
Track your target market
Associations
Sentiment
Pulse
Maps
Make magic… ,[object Object],[object Object],[object Object],[object Object]
 
 
 
Still skeptical? You should be. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Questions? Contact: Anya:  [email_address] Kate: kate@othersidegroup.com

More Related Content

What's hot

60 savvy b2_b_marketing_inspirations
60 savvy b2_b_marketing_inspirations60 savvy b2_b_marketing_inspirations
60 savvy b2_b_marketing_inspirationsJamie Wallace
 
How To Sell Like Bernie Madoff - Ethically
How To Sell Like Bernie Madoff - EthicallyHow To Sell Like Bernie Madoff - Ethically
How To Sell Like Bernie Madoff - Ethicallynevercoldcallagain
 
Being facebook webinar
Being facebook webinarBeing facebook webinar
Being facebook webinarKay Walten
 
Facebook for Businesses
Facebook for BusinessesFacebook for Businesses
Facebook for BusinessesCosmic
 
An Introduction to advertising on Social media including Facebook, LinkedIn, ...
An Introduction to advertising on Social media including Facebook, LinkedIn, ...An Introduction to advertising on Social media including Facebook, LinkedIn, ...
An Introduction to advertising on Social media including Facebook, LinkedIn, ...Dale Denham
 
How to Run Facebook and instagram Ads
How to Run Facebook and instagram AdsHow to Run Facebook and instagram Ads
How to Run Facebook and instagram AdsMolly O'Kane
 
Facebook intermediate class ads part 2
Facebook intermediate class ads part 2Facebook intermediate class ads part 2
Facebook intermediate class ads part 2Molly O'Kane
 
NC11 Facebook for Your Business
NC11 Facebook for Your BusinessNC11 Facebook for Your Business
NC11 Facebook for Your BusinessJoyce Elven
 
The Power of Facebook
The Power of FacebookThe Power of Facebook
The Power of FacebookKandi Humpf
 
Basic Social Media Tools for Personal Branding
Basic Social Media Tools for Personal BrandingBasic Social Media Tools for Personal Branding
Basic Social Media Tools for Personal BrandingRoderick Low
 
You inc. com 228 lecture
You inc. com 228 lectureYou inc. com 228 lecture
You inc. com 228 lectureCoverBrazil
 
Network Your Way Into Your Next Job
Network Your Way Into Your Next JobNetwork Your Way Into Your Next Job
Network Your Way Into Your Next JobDanielle McFadden
 
Social Media Graphics Made Easy
Social Media Graphics Made Easy Social Media Graphics Made Easy
Social Media Graphics Made Easy Lady Bizness
 
Using social media for business
Using social media for businessUsing social media for business
Using social media for businessGrace Korbel
 
Social Media Graphics
Social Media Graphics Social Media Graphics
Social Media Graphics Lady Bizness
 
Social Media Training for the Sacramento BIA
Social Media Training for the Sacramento BIASocial Media Training for the Sacramento BIA
Social Media Training for the Sacramento BIALesley Miller
 

What's hot (20)

Why YOU? (AdviserEdge Melbourne 2013)
Why YOU? (AdviserEdge Melbourne 2013)Why YOU? (AdviserEdge Melbourne 2013)
Why YOU? (AdviserEdge Melbourne 2013)
 
Hancock democrats
Hancock democratsHancock democrats
Hancock democrats
 
60 savvy b2_b_marketing_inspirations
60 savvy b2_b_marketing_inspirations60 savvy b2_b_marketing_inspirations
60 savvy b2_b_marketing_inspirations
 
How To Sell Like Bernie Madoff - Ethically
How To Sell Like Bernie Madoff - EthicallyHow To Sell Like Bernie Madoff - Ethically
How To Sell Like Bernie Madoff - Ethically
 
Being facebook webinar
Being facebook webinarBeing facebook webinar
Being facebook webinar
 
Facebook for Businesses
Facebook for BusinessesFacebook for Businesses
Facebook for Businesses
 
Engage Your Audience
Engage Your AudienceEngage Your Audience
Engage Your Audience
 
An Introduction to advertising on Social media including Facebook, LinkedIn, ...
An Introduction to advertising on Social media including Facebook, LinkedIn, ...An Introduction to advertising on Social media including Facebook, LinkedIn, ...
An Introduction to advertising on Social media including Facebook, LinkedIn, ...
 
How to Run Facebook and instagram Ads
How to Run Facebook and instagram AdsHow to Run Facebook and instagram Ads
How to Run Facebook and instagram Ads
 
Facebook intermediate class ads part 2
Facebook intermediate class ads part 2Facebook intermediate class ads part 2
Facebook intermediate class ads part 2
 
NC11 Facebook for Your Business
NC11 Facebook for Your BusinessNC11 Facebook for Your Business
NC11 Facebook for Your Business
 
The Power of Facebook
The Power of FacebookThe Power of Facebook
The Power of Facebook
 
Basic Social Media Tools for Personal Branding
Basic Social Media Tools for Personal BrandingBasic Social Media Tools for Personal Branding
Basic Social Media Tools for Personal Branding
 
Timeline workshop
Timeline workshopTimeline workshop
Timeline workshop
 
You inc. com 228 lecture
You inc. com 228 lectureYou inc. com 228 lecture
You inc. com 228 lecture
 
Network Your Way Into Your Next Job
Network Your Way Into Your Next JobNetwork Your Way Into Your Next Job
Network Your Way Into Your Next Job
 
Social Media Graphics Made Easy
Social Media Graphics Made Easy Social Media Graphics Made Easy
Social Media Graphics Made Easy
 
Using social media for business
Using social media for businessUsing social media for business
Using social media for business
 
Social Media Graphics
Social Media Graphics Social Media Graphics
Social Media Graphics
 
Social Media Training for the Sacramento BIA
Social Media Training for the Sacramento BIASocial Media Training for the Sacramento BIA
Social Media Training for the Sacramento BIA
 

Viewers also liked

Viewers also liked (8)

Facebook Business Essentials
Facebook Business EssentialsFacebook Business Essentials
Facebook Business Essentials
 
Facebook for Business
Facebook for BusinessFacebook for Business
Facebook for Business
 
Ogilvy On: Facebook for Business
Ogilvy On: Facebook for BusinessOgilvy On: Facebook for Business
Ogilvy On: Facebook for Business
 
Facebook for Business
Facebook for BusinessFacebook for Business
Facebook for Business
 
Facebook For Business
Facebook For BusinessFacebook For Business
Facebook For Business
 
Your Business on Facebook
Your Business on FacebookYour Business on Facebook
Your Business on Facebook
 
Facebook For Business
Facebook For BusinessFacebook For Business
Facebook For Business
 
Facebook for Business DTCC Dec 2016
Facebook for Business DTCC Dec 2016Facebook for Business DTCC Dec 2016
Facebook for Business DTCC Dec 2016
 

Similar to Grow Your Brand on Facebook with Targeted Ads and User Engagement

Facebook Workshop - Big Shot Marketing
Facebook Workshop - Big Shot MarketingFacebook Workshop - Big Shot Marketing
Facebook Workshop - Big Shot Marketingkymberlee kaye raya
 
Facebook Marketing 101
Facebook Marketing 101Facebook Marketing 101
Facebook Marketing 101Angela Frizell
 
Facebook Real Estate Final
Facebook Real Estate FinalFacebook Real Estate Final
Facebook Real Estate FinaltheKbuzz
 
Socialxpand contract | Difference Between New Media and Social Media
Socialxpand contract | Difference Between New Media and Social MediaSocialxpand contract | Difference Between New Media and Social Media
Socialxpand contract | Difference Between New Media and Social MediaSocialXpand
 
Market like a true rock star on social media
Market like a true rock star on social mediaMarket like a true rock star on social media
Market like a true rock star on social mediaShalena Broaster
 
Facebook Marketing 101 - How Do I Market My Business On Facebook?
Facebook Marketing 101 - How Do I Market My Business On Facebook?Facebook Marketing 101 - How Do I Market My Business On Facebook?
Facebook Marketing 101 - How Do I Market My Business On Facebook?Virtual Desk Support
 
Smallbusinesseshugeopportunitieswithfanpagesonfacebook 091110112031 Phpapp02
Smallbusinesseshugeopportunitieswithfanpagesonfacebook 091110112031 Phpapp02Smallbusinesseshugeopportunitieswithfanpagesonfacebook 091110112031 Phpapp02
Smallbusinesseshugeopportunitieswithfanpagesonfacebook 091110112031 Phpapp02theKbuzz
 
Guía para vender en Facebook
Guía para vender en FacebookGuía para vender en Facebook
Guía para vender en FacebookCarlos Zapata
 
How and why you should spend money on facebook.
How and why you should spend money on facebook.How and why you should spend money on facebook.
How and why you should spend money on facebook.Anyssa Jane
 
Social Media for Small Business
Social Media for Small BusinessSocial Media for Small Business
Social Media for Small BusinessKatia Millar
 

Similar to Grow Your Brand on Facebook with Targeted Ads and User Engagement (20)

Facebook Workshop - Big Shot Marketing
Facebook Workshop - Big Shot MarketingFacebook Workshop - Big Shot Marketing
Facebook Workshop - Big Shot Marketing
 
FACING FACEBOOK
FACING FACEBOOKFACING FACEBOOK
FACING FACEBOOK
 
Social media overview
Social media overviewSocial media overview
Social media overview
 
Facebook Marketing 101
Facebook Marketing 101Facebook Marketing 101
Facebook Marketing 101
 
Social Media 101
Social Media 101Social Media 101
Social Media 101
 
Social Media Orlando Training
Social Media Orlando TrainingSocial Media Orlando Training
Social Media Orlando Training
 
Facebook Real Estate Final
Facebook Real Estate FinalFacebook Real Estate Final
Facebook Real Estate Final
 
Socialxpand contract | Difference Between New Media and Social Media
Socialxpand contract | Difference Between New Media and Social MediaSocialxpand contract | Difference Between New Media and Social Media
Socialxpand contract | Difference Between New Media and Social Media
 
Market like a true rock star on social media
Market like a true rock star on social mediaMarket like a true rock star on social media
Market like a true rock star on social media
 
How to Set Up a Facebook Business Page
How to Set Up a Facebook Business PageHow to Set Up a Facebook Business Page
How to Set Up a Facebook Business Page
 
Facebook Marketing 101 - How Do I Market My Business On Facebook?
Facebook Marketing 101 - How Do I Market My Business On Facebook?Facebook Marketing 101 - How Do I Market My Business On Facebook?
Facebook Marketing 101 - How Do I Market My Business On Facebook?
 
Set Up a Facebook Page for Your Business
Set Up a Facebook Page for Your BusinessSet Up a Facebook Page for Your Business
Set Up a Facebook Page for Your Business
 
The Power of Facebook
The Power of FacebookThe Power of Facebook
The Power of Facebook
 
Smallbusinesseshugeopportunitieswithfanpagesonfacebook 091110112031 Phpapp02
Smallbusinesseshugeopportunitieswithfanpagesonfacebook 091110112031 Phpapp02Smallbusinesseshugeopportunitieswithfanpagesonfacebook 091110112031 Phpapp02
Smallbusinesseshugeopportunitieswithfanpagesonfacebook 091110112031 Phpapp02
 
Facebook for Business
Facebook for BusinessFacebook for Business
Facebook for Business
 
Social Networking Basics for Real Estate
Social Networking Basics for Real EstateSocial Networking Basics for Real Estate
Social Networking Basics for Real Estate
 
Buzz 101
Buzz 101Buzz 101
Buzz 101
 
Guía para vender en Facebook
Guía para vender en FacebookGuía para vender en Facebook
Guía para vender en Facebook
 
How and why you should spend money on facebook.
How and why you should spend money on facebook.How and why you should spend money on facebook.
How and why you should spend money on facebook.
 
Social Media for Small Business
Social Media for Small BusinessSocial Media for Small Business
Social Media for Small Business
 

Recently uploaded

Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMRavindra Nath Shukla
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Lviv Startup Club
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Dave Litwiller
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...Paul Menig
 
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurVIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurSuhani Kapoor
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...lizamodels9
 
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024christinemoorman
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageMatteo Carbone
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...anilsa9823
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Neil Kimberley
 
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsCash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsApsara Of India
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Roland Driesen
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges --  Guest House in Jhang.M.C Lodges --  Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.Aaiza Hassan
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxAndy Lambert
 
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101  - Basics on Growth MarketingTech Startup Growth Hacking 101  - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth MarketingShawn Pang
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableDipal Arora
 
RE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechRE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechNewman George Leech
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfPaul Menig
 

Recently uploaded (20)

Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSM
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
 
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through CartoonsForklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...
 
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurVIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
 
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
 
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsCash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
 
Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517
Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517
Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges --  Guest House in Jhang.M.C Lodges --  Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
 
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101  - Basics on Growth MarketingTech Startup Growth Hacking 101  - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
 
RE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechRE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman Leech
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdf
 

Grow Your Brand on Facebook with Targeted Ads and User Engagement