A follow up on our case study 'Is our reputation at stake', about the saga online regarding the Dalai Lama & Desmond Tutu. A great turn around was achieved by these 2 spiritual leaders with their live hangout on Google+.

1. The Dalai Lama & Desmond Tutu The Turn Around? Date: 10th of October 2011 Author: Carla Jones (@CarlaJones1000) Part 2/2 Based on English comments only, and on all the comments picked up so far by saidWot. Please note that all statements are based on facts, not on opinions. www.saidwot.com

2. A quick recap of last week’s events 3rd of October: Questions online as to whether the Dalai Lama was granted access into SA. 3rd of October: SA has once again deniedthe spiritual Tibetan leader a visa. On the evening of the 4th, Archbishop Desmond Tutu spoke out, and so did the rest of the country. And not just the country, but the rest of the world. www.saidwot.com http://www.slideshare.net/saidWot/dalai-lama-desmond-tutu-is-our-reputation-at-stake

3. Desmond Tutu and the Dalai Lama turn it around On the 4th & 5th of October: South Africans are in awe about what has happened and express this online. Jokesare being made, outrageis being uttered and questionsare being asked. 6th of October: ANC rejects Tutu's apartheid tag over Dalai Lama visa. www.saidwot.com 7th of October: Desmond Tutu marks his 80th birthday, but withoutthe Dalai Lama. 8 October: A Google+ Hangout with His Holiness the Dalai Lama & Archbishop Desmond Tutu. This turns the sentiment online around altogether.

4. In 8 days Over 21 022 Tweets and status updates. Over 864 articles on websites. Over 193 news articles www.saidwot.com

5. 6990 www.saidwot.com 4960 3240 3310 2150 665

6. Where? Where? Everywhere! This is only taking into consideration the English posts published so far. No other languages were included for this case study. www.saidwot.com

7. From a social media perspective Twitter’s popularity www.saidwot.com 675 19686 77 104 64

8. Geographically Not just a local audience… www.saidwot.com 20% 10% 20% From India to Japan From Canada to Australia 10% 40% From Jozi to Stellenbosch From “In my German Automobile” to “Earth's Natural Satellite”

9. The reach? The story spread, to over 762 942 640 people globally This is based on the number of followers or friends the person has, or the number of unique visitors to a website. www.saidwot.com

10. The highlights www.saidwot.com

11. The Jokes www.saidwot.com Shared more than 1800 times. 1 254 000 eyeballs Shared 100 times. 30 770 eyeballs Shared only a few times

12. Celebrities tweeting www.saidwot.com Retweeted403 times Combined 1 631 925 eyeballs Retweeted75 times Combined 38 410 eyeballs Retweeted79 times Combined 117 895 eyeballs

13. Google+ Due to new technologies, The Dalai Lama and Desmond Tutu meet after all. www.saidwot.com Shared over 4871 times Seen by 26 446 205 eyeballs

14. And SA learnt a valuable lesson www.saidwot.com

15. This report is high level and based only on the comments & information that have come in so far. This is a follow up on our first report, called ‘Is our reputation at stake’ www.saidwot.com More information http://www.slideshare.net/saidWot/dalai-lama-desmond-tutu-is-our-reputation-at-stake We have all the data and analysis, so if you are interested in receiving this, please contact us on the below contact details. Any feedback is more than welcome as well.