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Females and                                                                GENDER
                                                                           The average visitor is female


18-34-Year-Olds
                                                                             MALE            96
                                                                           FEMALE            103
                                                                                                        AGE

Most Active
                                                                                                        She is between 18 and 34
                                                                                                            2-17         88
                                                                                                           18-34          108

Social Networkers                                                                                          35-49
                                                                                                           50-64
                                                                                                                          104
                                                                                                                         98
                                                                                                             65+         91
Females make up the majority of visitors to social networks and blogs,
and people aged 18-34 have the highest concentration of visitors among
all age groups. Americans aged 35-49 are also avid visitors: 4 percent          RACE/ETHNICITY
more likely than average to visit social networks and blogs than they do        She is likely Asian or Pacific Islander
any other site and 27 percent of these sites’ audience.                                  HISPANIC                  100
                                                                                            WHITE                  101
Who is the average visitor to social networks and blogs? >>                     AFRICAN AMERICAN                   94
Unique Audience Composition Index, Home and Work (May 2011)                                    ASIAN/
                                                                                    PACIFIC ISLANDER               103
Read as: During May 2011, U.S. Internet users aged 18-34 were 8                    AMERICAN INDIAN/                102
percent more likely than average to visit Social Networks and Blogs                   ALASKA NATIVE
                                                                                               OTHER               101
LOCATION
She likely lives in New England
      NEW ENGLAND                   102         EDUCATION
    MIDDLE ATLANTIC                99
                                                She has obtained a Bachelor’s degree
    SOUTH ATLANTIC                  101
EAST SOUTH CENTRAL                  101
                                                      GRAMMAR SCHOOL
                                                               OR LESS              89             HOUSEHOLD
WEST SOUTH CENTRAL                 97             SOME HIGH SCHOOL                   102           INCOME
                                              HIGH SCHOOL GRADUATE                   99
EAST NORTH CENTRAL                 100                                                             Her household income is less
                                                       SOME COLLEGE                  103           than $50,000 per year
WEST NORTH CENTRAL                 100
                                   99               ASSOCIATE DEGREE                 101            UNDER $50K                102
         MOUNTAIN
                                                  BACHELOR’S DEGREE                  106             $50K - $75K
             PACIFIC               100                                                                                        99
                                               POST GRADUATE DEGREE                  106                  $75K+               98

3                                                                                                                                   Source: Nielsen

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Females and Social Networks

  • 1. Females and GENDER The average visitor is female 18-34-Year-Olds MALE 96 FEMALE 103 AGE Most Active She is between 18 and 34 2-17 88 18-34 108 Social Networkers 35-49 50-64 104 98 65+ 91 Females make up the majority of visitors to social networks and blogs, and people aged 18-34 have the highest concentration of visitors among all age groups. Americans aged 35-49 are also avid visitors: 4 percent RACE/ETHNICITY more likely than average to visit social networks and blogs than they do She is likely Asian or Pacific Islander any other site and 27 percent of these sites’ audience. HISPANIC 100 WHITE 101 Who is the average visitor to social networks and blogs? >> AFRICAN AMERICAN 94 Unique Audience Composition Index, Home and Work (May 2011) ASIAN/ PACIFIC ISLANDER 103 Read as: During May 2011, U.S. Internet users aged 18-34 were 8 AMERICAN INDIAN/ 102 percent more likely than average to visit Social Networks and Blogs ALASKA NATIVE OTHER 101 LOCATION She likely lives in New England NEW ENGLAND 102 EDUCATION MIDDLE ATLANTIC 99 She has obtained a Bachelor’s degree SOUTH ATLANTIC 101 EAST SOUTH CENTRAL 101 GRAMMAR SCHOOL OR LESS 89 HOUSEHOLD WEST SOUTH CENTRAL 97 SOME HIGH SCHOOL 102 INCOME HIGH SCHOOL GRADUATE 99 EAST NORTH CENTRAL 100 Her household income is less SOME COLLEGE 103 than $50,000 per year WEST NORTH CENTRAL 100 99 ASSOCIATE DEGREE 101 UNDER $50K 102 MOUNTAIN BACHELOR’S DEGREE 106 $50K - $75K PACIFIC 100 99 POST GRADUATE DEGREE 106 $75K+ 98 3 Source: Nielsen