Broadband service providers are gearing up to provide basic business software as a value added service, but they need to find the right architecture and right delivery mechanism to create differentiation and customer value - along with a business model that is exclusive,elastic and difficult to replicate

1. Cloud Computing :
It’s a big new opportunity
For the Telcos
We believe that Broad-Band service providers are
the natural beneficiaries in this new game changing
environment of the future

2. CLOUD COMPUTING GAINING RAPID GROUND
Google Apps VMware
EC2 Mosso
Flexiscale
Oracle FaceBook
What is missing?

3. CLOUD BASICS

4. Life without “Cloud”
IT’S A CROWD!
Just Imagine if your business is small!!
The big tech
company The VAR
Managed Services
Firm
$$$
Consultant
$$$
Networking
gear firm
The Systems integrator
ISV
Network access provider

5. Life in the “Cloud”
SEIZING THE OPPORTUNITY
The big tech The Systems
company Integrator
The Invisible Info-structure
Networking XYZ Web Services
gear firm ISV Network Access
Developer provider
Community
. . . and everyone's business shrinks a little
Big opportunity for Broad Band service providers
Would they rule the world !?

6. Access providers have strategic advantage
A SIMPLIFIED PICTURE
Application
Managed Services Providers will try
Network & Platform to fund and/or partner with access
Infrastructure providers to win long term contracts
Access
The Invisible info-structure
Challenges for
the “small and
Device solo” access
and Managed
Services
Providers

7. . . . Is difficult
LIFE IN A SINGLE CLOUD
. . . Though FaceBook & MySpace can be fun
Business Processes
do not end at the Application
edge of the cloud
Network & Platform
Infrastructure
The world does not live
in a single cloud Access
Device
Supply chain
Product design
Mortgage processing

8. Business in a Service Composition
MULTI CLOUD MODEL
Federated Network Service Aggregation
Service Orchestration
Multi-Cloud Environment
Application Applications
Network & Platform
Infrastructure NetworkComposition &
Service & Platform
Orchestration Platform
Infrastructure
Network & Platform
Access Infrastructure
Access
Device
Device

9. USING ORCHESTRATION
Cloud
Based
Orchestration
Collaborative Collaborative
Product Design Software Development
Business processes are essentially a multi-cloud environment
Open Innovation

10. THE PERFECT BLUE OCEAN FOR TELCOS
Big Opportunities for Telcos
Cloud Computing is an enabler Applications
for Broad-Band service Service Management
providers to enter the IT Platform
Services market using their Access Network
existing provisioning model

11. WHY TELCO ?
Telcos, are close to the customer
Declining voice revenues
Increased demand for Broad-band but “value-add” Applications
is an issue
While cloud computing is a game changer, the Service Management
key players are focused on large enterprise Platform
There are 6 million small businesses in the USA
-Of which only 3.8% use integrated business Access Network
software
Broad band services providers have the reach – others don't

12. USER EXPERIENCE IS MOST IMPORTANT
COMMUNICATE
Single connected experience
k COMPUTE
COLLABORATE

13. Crossing the Chasm
SUCCESS MODEL
Product innovation
Initial attraction (Consumerization of enterprise technology)
Long term product value
Focus on small enterprise needs / problems
Avoid the large enterprise for Early Adopters
Go for the small enterprise

14. A Service Aggregation
and
Orchestration Technology
For telecommunication service providers
PRODUCT DEVELOPMENT PROPOSAL
SAIBAL DAS CHOWDHURY - Asia Strategy Partners
Developed by

15. Technology Evangelist
Innovation Consultant
Business Mentor
SAIBAL DAS CHOWDHURY
Asia Strategy Partners

16. Places I have lived and worked
My work sphere
Kuala Lumpur –
Where I am currently spending most of my time