Mac D Final 03

Presenters: Sahil Anand Sakshi Joshi Vidhu Jain Mansi Dua Niketa Datta Nadira Feroz Saurabh Dhawan Varun Dhingra

In The Beginning… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1st McDonald’s Hamburger Cost $.15

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Contd…

World wide strategies ,[object Object],[object Object],[object Object],[object Object],[object Object]

Product Adaptation – The Indian Challenge

Marketing Analysis 4 P’s Analysis $ Product ,[object Object],[object Object],[object Object],[object Object],[object Object]

4 P’s Analysis $ Marketing Analysis Promotion ,[object Object],[object Object],[object Object]

4 P’s Analysis $ Marketing Analysis Place ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

4 P’s Analysis $ Marketing Analysis Price ,[object Object],[object Object],[object Object]

Planned Growth Strategy Execute planned growth strategy to capitalize opportunities without foregoing a Healthy Franchisor-Franchisee Relationship STRATEGY ,[object Object],[object Object],[object Object],[object Object]

Benefits from Franchisee Involvement ,[object Object],[object Object],[object Object],[object Object],Can Thrive even under high pressure/competitive environment ,[object Object],[object Object],[object Object]

Conclusion McDonald’s Focus Marketing. Product Innovations Enhanced Relationship Mutual Understanding and Raised Commitment Levels Turning Initiatives into Successes Franchise able and willing to Deliver Initiatives in consistent manners F Corporate Policies and Initiatives Success of Implementation Depends on Franchisees F F

Mac D Final 03

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Mac D Final 03