PK4 Software Technologies has announced a 50% price drop on email campaign plans for its Impel CRM software. PK4 moved Impel's email campaign service to Amazon's Simple Email Service (SES), allowing PK4 to eliminate complexity and expense of an in-house email solution. This has made Impel's email marketing module more affordable. PK4 decided to pass the savings directly to customers by reducing email campaign plan prices by over 50%.

1. PK4 Software Technologies For Details, Contact: Sahana Bose
#31, Kempapura, Hebbal Phone +91-80-3008-0000
Bangalore 560024, INDIA sahana@impelcrm.in
Phone +91-80-3008-0000
Fax +91-80-3008-2006
www.ImpelCRM.in
Impel Press Release
Impel CRM slashes price on E-mail campaigns
Prices dropped 50% on Email campaign plans.
Bangalore, India, April 18, 2011 -- Bangalore-based Software-as-a-Service (SaaS) CRM company, PK4
Software Technologies, today announced that it has decreased the prices of E-mail Campaigns plans
for Impel CRM dramatically.
PK4 recently moved the Impel
E-mail Campaign service to
Amazon’s Simple Email Service
(SES). Amazon SES is a highly
scalable, cost-effective bulk and
transactional email sending
service for businesses. Amazon
SES allows PK4 to eliminate the
complexity and expense of
building an in-house email service solution. It revolutionizes computing by allowing PK4 to access a
high-quality, scalable and attractively priced email infrastructure to efficiently and inexpensively
communicate to customers.
Mr. Narasimhan (Kishore) Mandyam, CEO of PK4 Software said "Building large-scale email solutions to
send marketing messages is often a complex and costly challenge for businesses. Amazon SES provides
a highly secure and scalable email service with attractive price slabs" he said. "As this functionality is
available from Amazon Web Services (AWS), it has allowed us to make the Email Marketing Module
much better and more affordable to use. We decided to pass on the savings directly to our customers.
We have therefore reduced the price of E-mail campaign plans by over 50%”, he added.

2. Impel slashes prices on Email Campaigns
About PK4.
PK4 is the SaaS CRM leader in India. Our flagship product, Impel CRM, helps companies put their
customers at the center of their business. Impel CRM helps sales and support executives spend more
time with customers and less on administrative work. Impel CRM helps companies increase revenues
and maximize profits by improving sales productivity, marketing efficiency and customer service. Impel
CRM is used by sales, marketing and customer service teams across a variety of industries ranging
from SMBs to large enterprises. PK4 offers a free 15 day trial of Impel. All you need to do is click on
the Free Trial button on www.impelcrm.in and start using Impel – now!
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