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Googletastic CE - TAR Convention
- 1. Stefanie Hahn
www.stefaniehahn.net/google-tastic
Be -tastic
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 2. Be Google-tastic Goals
My goal with this CE course is to show you how
you can use many of the free tools from Google
in your real estate business every day.
Each tool has been selected because it can be
useful to you and your business. I don’t expect
you to jump in and use each one, but I would like
to show you the possibilities.
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 3. Google has a TON to offer you …
FOR FREE!
One little word >>> more!
Click the drop-down …
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 4. More > Even More
Then, click on even more >>>
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 6. What We Will Cover Today …
Google Mobile
Google Alerts
Gmail
Google Calendar
Google Reader
Google Voice
Google Drive
Picasa
Google+
Google +1’s
Search Plus Your World
Goo.gl
Mobilizer
Google Dashboard
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 7. Look for the Gear!
To access the settings now in almost any Google
service, locate and click on the GEAR – usually to
the top-right of your browser screen!
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 9. Get Your Google To Go …
On your phone, open a browser window and
type: m.google.com
Yes, even if you have an iPhone.
© Stefanie Hahn | www.StefanieHahn.net | July 2012
- 10. iPad Users
Grab the free Google app from the
App Store to have all of your
Google favorites at your fingertips
…
© Stefanie Hahn | www.StefanieHahn.net | July 2012
- 11. Mobile Users
Sign in for
personal results –
get your
history, applicatio
ns, voice search
and Google
Goggles!
© Stefanie Hahn | www.StefanieHahn.net | July 2012
- 12. What are Google Goggles?
© Stefanie Hahn | www.StefanieHahn.net | July 2012
- 15. Google Mobile
Many of us work across platforms. We have a
PC and/or laptop, an iPad and an iPhone or
Android. The mobile app from Google just
works so easily – get your
data, email, calendar, social and more right
there on any device.
Find it: m.google.com
© Stefanie Hahn | www.StefanieHahn.net | July 2012
- 17. Why Google Alerts?
Google Alerts will alert you whenever your
search term is posted on the internet.
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 18. Google Alerts
When was the last time you googled yourself?
Googling yourself is an important step in
managing your online reputation these days.
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 19. Google Alerts
Find out whenever
your search term is
posted on the web
– an awesome way
to manage your
online presence.
google.com/alerts
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 20. Google Alerts
Get a preview of your results as you set the alert!
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 21. Google Alerts
This is an example of the email from Google
with your alert information. I can see where
my name came up and click the link to view
the post.
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 22. Google Alerts
Google Alerts allow you to monitor the web for
the content that you care about …
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 23. Google Alerts
Google Alerts will alert you whenever your
search term is posted on the internet. Useful for
managing your online presence.
Find it: alerts.google.com
Search term ideas:
Your name
Your name misspelled
Your brand, company, competitors
Listing address(es)
Niches (green building, 55+, etc.)
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 25. Why Gmail?
Why I heart Gmail:
Labels – the new web’s version of a folder
Filters – make sorting your inbox easy
Conversation View – ahhh togetherness
Multiple Signatures – for multiple accts
Contacts – manage with ease
LABS – super cool and handy
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 26. Gmail - Labels
Make Gmail your online Outlook! An
email might not fit perfectly into one
folder. Label it with as many Google
labels as you need! Emails can be
filtered to have a label automatically
applied. Use the flags for importance.
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 27. Gmail – Labels
Labels are the new web’s
version of a folder. Not
every email fits perfectly
into one folder. Now, you
can label emails to fit how
you work.
Additionally, you can set up
filters to automatically
label your email.
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 28. Gmail - Labels
Create, nest and color your
labels!
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 29. Gmail - Filters
Creating email filters is a
great way to manage
your inbox. Click on the
gear > Settings > Filters
and Create a new filter!
Notice the smart filters
that are automatically
set up with my
SmartLabels.
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 30. Gmail - Filters
You can filter by:
o From (any emails from this
person or alias)
o To (great for people with
multiple accounts – s.hahn gets
a CBH label, yahoo another)
o Subject
o Has the words (YPN, addresses)
o Doesn’t have (yep)
Click Search (to see what you get)
Click Create filter with this search
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 31. Gmail - Filters
Once you decide WHAT to
filter, you have to tell Gmail what
to do with it – that happens here.
Select the options you want – I use
“Apply the label” often. You can
create the label on the fly too
(here) in case you didn’t think of
that in advance.
Click Create filter AND decide if
you want to apply the filter to any
other messages that fit the criteria
(old messages).
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 32. Gmail - Conversation View
Conversation View
keeps an email string
together – even when
others are added or
taken off of the string.
You can turn this on or
off under the GEAR >
Settings > General >
Conversation View
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 33. Gmail - Multiple Signatures
I have 5 different accounts that forward into my Gmail
inbox. I respond out as if I were answering from each
different account.
So if you sent me an email at
stefanie@stefaniehahn.com – my return email to you
would have that same address, even though I am
answering you from within my Gmail inbox.
Additionally, I can have signatures for ALL of my
different email addresses!
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 34. Gmail - Multiple Signatures
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 35. Gmail - Multiple Signatures
My thoughts on photos in your email signature …
Consider that many people are reading your email on
their mobile device.
Be aware that many email services (Gmail included)
block photos in your email by default – the user can
allow photos in a setting change.
Formatting is a challenge – every service, every
device, every user might see your email differently
than you intended (sizes, position, etc.)
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 36. Gmail - Contacts
Gmail is NOT a contact
management system.
However, they have some great
tools for working with your
contacts!
Take the time to set up Groups –
they come in handy across other
Google tools that you use.
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 37. Gmail - Contacts
To create a group …
Click on Contacts and then New Group in the left nav
OR …
Click the little man with a +
Type in a group name
Click Add
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 38. Gmail - Contacts
To view a group, click on My Contacts
and then the group name. From
here, you can add to the group! Click
More for additional options …
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 39. Gmail - Contacts
When I pull up a contact
record, I can see the
groups that I have that
person in, some basic
info – including custom
fields if I want them and
recent conversations.
Photos will only come
up for contacts if you or
the contact adds the
pic.
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 40. Gmail - Contacts
When you click Add, you see
this menu, filled with tons of
additional fields that you can
add to a contact record as you
need them!
Plus create your own custom
field.
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 41. Gmail - Labs
I heart GMail labs. Tons of fun and helpful tweaks
to help you achieve Inbox Zen. Go to the gear >
click Settings > Labs*
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 42. Gmail - Labs
GMail Labs I Use:
Authentication Icon Refresh POP Accounts
Canned Responses Send and Archive
Text Styling Signature Tweaks
Filter Import/Export Smart Labels
Previews (Maps, Docs, Undo Send
Voice, Flickr, Yelp) Unread Message Icon
Insert Images
Mark As Read Just to name a few … explore
Nested Labels labs!!!
Preview Pane
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 43. Why Gmail?
Find it: mail.google.com
Gmail can function as your all-in-one email
inbox. Import your different email accounts &
respond out from each individual address.
Labels – the new web’s version of a folder
Filters – make sorting your inbox easy
Conversation View – ahhh togetherness
Multiple Signatures – for multiple accts
Contacts – manage with ease
LABS – fun and handy
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 45. Google Calendar
So handy, you will wonder how you ever
lived without it.
1. Share your schedule
2. Access everywhere
3. Handy reminders in many formats
4. Send invites & track RSVP's
5. Sync with desktop apps
6. Offline component
7. Create to-do lists that tie in
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 46. Google Calendar
Load your own calendar up with events and tasks, add a another
calendar for your significant other, kids, office, groups, whatever!
Layer the calendars for the whole picture or just view certain ones.
Add a task with to-do items, color-code everything & share away!
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 47. Google Calendar
The GENERAL tab has basic layout and feel settings.
The CALENDARS tab will allow you to add calendars (to your
account) and hook up with public and friend calendars.
Use the MOBILE tab to set-up text alert # and mobile settings.
Check out the LABS tab for fun and helpful calendar extras.
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 48. Google Calendar
Create New – click to add a new calendar item
See Month – view month, skip back or ahead
Your Calendars – click to turn calendars on/off
Other Calendars – view shared & public too
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 49. 1 Google Calendar – Create New
Click on CALENDARS to manage
your calendars, click Create New
Calendar to create another
calendar on your account.
2
Create calendars for your
work, family and groups off one
Gmail account.
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 50. Google Calendar - Sharing
Sharing calendars is easy peasy! Click Sharing on a specific calendar and
then add the person you want to share with by email address. Decide on
Permission Settings and click Add Person (you can always remove
someone). Click Save!
1
2 3
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 51. Calendar – Reminders & Invites
You can set up multiple reminders for
one event via email, SMS or pop-up
for minutes, hours, days and weeks.
Add Guests to events by typing in their
email address and clicking Add. Guests
will appear in a list below the Add box.
You can email guests, suggest times and
set permissions for guests here.
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 52. Google Calendar
If you are showing your Task List (listed under
calendars) – the Task List appears on the right-side
of your calendar.
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 53. Google Calendar
Tasks
When you check items off they are also
checked off on your calendar.
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 54. Google Calendar
Clicking on Actions will give you a little
menu that pops up with all sorts of items.
Click + to add a task
Click to delete
Click on to switch
between your task lists
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 55. Google Calendar
Google Calendar is a great way for a busy real estate
agent to manage work and everything else going on ...
Find it: calendar.google.com
Layer multiple calendars (color-coded)
Get your daily agenda via email every morning
Get event reminders via text
Easily invite/add people to events
Allow others to schedule meetings with you
Get stuff done (with to-do lists)
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 57. Google Reader
Real estate changes daily – we need to stay on
top of our markets, the financials and
technology.
Google Reader can help aggregate all of your
favorite blogs into one “inbox” of sorts – with
all of the latest from your favs.
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 58. Google Reader
Look for the orange box
with the waves on your
favorite sites and click Posts!
Select +Google as
your reader (just
one click) and it’s
that simple to add
to your Reader
feed!
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 59. Google Reader
Once you have your feeds set up, try Google Reader on your phone
or iPad – it’s perfect catch-up reading when you have a few
unexpected minutes in your day.
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 60. Sites in my Google Reader
My sites … my company and brand blogs
Tech Savvy Agent
Agent Genius
Inman Next
PAR Just Listed
YPN Lounge
REALTORS Property Resource
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 61. Google Reader
Now more than ever, news moves fast and as
Realtors® we need to be knowledgeable on all
facets of our business. Use Google Reader to
help you manage all of the news and
information you need to consume on a daily
basis.
Find it: reader.google.com
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 63. Google Voice
Reasons to Try Google Voice:
1. Save text transcriptions of important voicemails
2. Listen in on voicemails & pick up after screening
3. Personalized greetings for 1 contact or a group
4. Voicemail transcription let’s you read voicemails
5. FREE :)
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 64. Google Voice
Before getting started
with Google
Voice, you can do a
bit of research. If you
are a Sprint customer
– your phone may
already have Google
Voice installed.
http://bit.ly/gvaccts
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 66. Google Voice
Manage 1 Phone Line Manage Several
You’re a new Realtor®, you You have been in the business
don’t have a landline at home for years, you have an office
and you spend much of your line, a home office line, your
day on the road … giving out home phone, cell phone and
your cell phone to clients & your car even has it’s own line.
other agents feels invasive since Too many voicemails to
it’s the same number your manage and you want
friends & family call you on too. simplicity!
- Use your GV# to receive calls - Forward your lines to 1 GV #
and call out - Create custom recordings
- Use groups to manage - Screen calls
- Read your voicemail
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 67. Google Voice
Sign up, pick a phone number, set
up your voicemail (s) and you are
ready to go!
- Use one number for everyone
- Get your voicemail online, or
by email or text message
- Yes, you can still listen to VM’s
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 69. Google Voice
Click on the GEAR to
access your Google Voice
settings – the 1st step is
picking a Google #.
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 70. Google Voice
Initial Google Voice set-up happens
here, but you can manage it mostly
from your phone app going forward.
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 71. Google Voice
Of course, you can still listen to a
message, but you can also read it
(via email or text). Call or Text back
and more > click the drop-down
arrow to see all of your options!
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 72. Google Voice
Google Voice is a great voicemail option for the
professional who is always on the go … grab your
Google Voice # today and get started!
Find it: voice.google.com
Save the text transcription of important voicemails
Listen in on voicemails & pick up after screening
Personalized greetings for 1 contact or a group
Voicemail transcription let’s you read voicemails
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 74. Google Drive
Reasons to consider Google Drive:
- Share docs/folders in real-time
- Live collaboration within shared docs
- Edit between MS Office seamlessly
- Google templates/themes
- Drive folder right on your desktop
Google Drive just works with real estate …
store essential forms keep your listing
track leads presentation in the cloud
share marketing plans
less printing/more sharing
with sellers
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 76. Google Docs Drive
Stop paying for Microsoft Office – you don’t need it!
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 77. Google Drive Basics
Your Docs
“collections” have
now become
your Drive “files”
(yey!)
Click on My Drive
to see all of your
folders.
Click on
To create a NEW
folder on your
Drive
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 78. Google Drive – Shared w/Me
Click on “Shared with me” to access files that others have shared
with you. You will get an email with a link anytime someone
shares a drive file or folder with you.
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 79. Google Drive - Menu
Create Menu
<<<<<<<<<<<
Upload Menu
>>>>>>>>>>>>
Let’s create a
new document
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 80. Google Drive – Sharing Out
Click on Create, click on Document
Click on Share in your document to collaborate
LIVE! Just add the person by email address and
click Done.
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 81. Google Drive – Live Collaboration
Google Docs will tell you when the other
person is viewing the document. You can
collaborate LIVE within the document
itself OR you can chat off to the side.
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 82. Google Drive – Everywhere
Google Docs, now Drive has always
been cloud storage, but Google has
made the save and upload process
much faster by allowing you to
Download Google Drive – which puts a
folder on your desktop and will sync
whatever you tell it to during initial set-
up. Also, throw new items into Google
Drive to make them available in the
cloud.
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 83. Google Drive - Templates
Love the Microsoft
template gallery?
Google has one too.
Click on Create
Click From Template
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 85. Google Drive
Stop paying for Microsoft Office. You really don’t need
it. Impress your consumers with your cloud
productivity and save time, printing costs and hassle
with Google Drive.
Find it: drive.google.com
Share docs/folders in real-time
Live collaboration within shared docs
Edit between MS Office seamlessly
Google templates/themes
Drive folder right on your desktop
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 87. Picasa
Picasa is free and easy to use photo editing and
storage. Import your photos from your camera
card, edit in Picasa and upload to Google+. You
can create virtual tours AND share Google+
albums with a link.
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 89. Picasa - Editing
The Picasa software has
some decent photo editing
tools, tuning and effects.
Plus Geo-Tag, create
Collages, and upload to
Google+ from here. Try the
I’m Feeling Lucky button for
fast editing.
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 90. Picasa - Folders
I don’t love the way Picasa grabs
every photo automatically here
– even the ones that I think I’ve
deleted. However, it has come
in handy when I need to find
something that I’ve deleted
everywhere else.
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 91. Picasa – Web Albums
Once you’ve edited your photo …
You can tag, share, email, print or
export to another program.
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 92. Picasa –Virtual Tours
You can use a Picasa album to create a virtual tour complete with
transitions, captions and music with just a few clicks! In
Picasa, each folder will have these controls [in blue box].
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 93. Picasa – Virtual Tours
Import your listing photos
into Picasa (it’s easier if all of
the photos are in one folder)
In your Picasa Library
Click on the folder
Click on Create Movie
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 94. Picasa – Virtual Tours
Load an audio track (watch your
copyrights!!!)
A few places you can find royalty free
music clips:
www.royaltyfreemusic.com
www.opuzz.com
http://www.flyinghands.com
Select your Transition Style
Select Slide Duration on the slider
Select Overlap
Use drop-down to select Dimensions
Click on the Slide tab (top) …
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 95. Picasa – Virtual Tours
Select Font, Size and Style …
Select a text and background colors
Use the drop-down to grab a template
Type in your intro
Click Create Movie
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 96. Picasa – Virtual Tours
Watch your video
Edit as needed
Upload and Export!
The export function
allows you to save
the video file so you
can share it and
upload it places
other than YouTube.
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 99. Why Google+ ?
You may be thinking … “not another social
network”! But you might want to reconsider
after we talk about Google +1’s and Search Plus
Your World – both of which factor into your
search engine optimization and make for great
Google juice.
Google+ personal profiles and pages are worth
your real estate time!
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 100. Google+ Statistics
Official launch: September 2011
170 million users
*projected 400 m by end of 2012
Male dominated ~ 63%
Draws a younger audience than FB
Top employers – Google, Apple, Microsoft in top 5
Over 40% of marketers report that Google+ is "useful to
critical" for their business. (HubSpot 2012 State of
Inbound Marketing Report)
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 103. Google+ Main Menu (Left)
Home = Your newsfeed from all circles
You
Circles = Friend lists (Biz, Family, Friends)
Pages = Business Pages
Photos = Yours + Others
More = games, extras
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 105. Google+ Getting Around
Click View As … to see what and how you are sharing
with others and publicly
Click Edit Profile to change your information listed here
Use the page navigation (red box) to see more …
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 106. Your Google+ Profile > Posts
Users can +1, share
or start a hangout
about your post.
+1’s are the “like”
Sharing will post on
their page.
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 110. Google+ Newsfeed
At first
glance, the
layout appears
Facebook-esque
with a few
terminology
changes.
Click More to
see ALL of your
circles.
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 111. Google+ Circles
Google+ believe that “Circles” are the better way to
manage who you connect and share with online.
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 112. How to Post
Sharing updates
on Google+ can
be targeted to
specific circles or
shared publicly.
Share
text, links, locati
on, photos and
video and then
select who
should see it.
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 113. Google+ Hangouts
One of the
coolest Google+
features are
Hangouts. You
can “hangout”
online and video
chat with your
clients, team and
sphere.
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 114. Google+ Hangouts
You can hangout with
9 other people at one
time.
Nice FREE meeting
alternative :)
Share
videos, docs, notes
and more!
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 115. Google+ Hangouts
Google+ Hangouts are easy to start
Check your mic (and
your hair) and then
decide who you
want to hangout
with … by
default, your circles
will appear here.
Click Hang out to
start!
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 116. Google+ Hangouts
Once you are hanging out – you can invite more, chat via
IM, watch a YouTube video, record a video, mute mics
and more … check the Settings button for more!
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 118. Why Google+ ?
I know, another social networking profile.
Another business page. But this is Google – and
Google is still the most trafficked search engine.
Consider starting a Google+ profile and/or page
and begin engaging this new audience.
Take advantage of Google +1’s and SPYW to
leverage your presence on the web.
Find it: plus.google.com
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 120. Google +1’s
Think of Google +1’s as social bookmarking. Your
thumbs up endorsement of something you find on
the web.
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 121. Google +1’s
Websites using the +1 button generate 3.5x
the Google+ visits than sites without the
button and accounted for .22% of referral
traffic. (via HubSpot)
www.google.com/+1/button
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 122. Google +1’s – Part of Profile
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 123. Google +1 Button on Site
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 124. Google +1 Button on Blog
You will find
the Google +1
button on
websites, blog
s, blog
posts, Google
search results
and more. If
you manage
your own site
or blog, you
can add it
easily.
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 125. Google +1’s
Think of Google +1’s as social bookmarking. Your
thumbs up endorsement of something you find on
the web.
We trust content that is endorsed by our
connections (whether we should or not) – similar
to how we trust peer reviews more than
advertisements. Google +1’s are an endorsement
of your content.
Find it: www.google.com/+1/button
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 127. Search plus Your World
Social Search is HERE. Google’s SPYW just
serves social search to you on a lovely little
plate – right at the top of your results. Why
is SPYW so important?
We trust our connections – if I see that Chris
Smith has written about something I am
Googling, I am way more likely to click on his
link in my personal results than wade through
the rest of my results.
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 128. Search plus Your World
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 129. Search plus Your World
You do a Google
search as you
normally
would, but
now, you get
results from your
circles on
Google+ … IF you
are a Google+
user!
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 130. Search plus Your World
The social
results will
appear at the
top of your
Google search
and can be
accessed with
one click.
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 131. Search plus Your World
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 132. Google SPYW & SEO
Google SPYW is known as social search. Social
search works because we believe our friends.
We trust product reviews from our peers more
than from an advertisement.
Social search has already changed the way we
search whether you realize it or not.
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 133. Search plus Your World
Just another reason to check out
Google+, start using the Google +1 button
and take advantage of the social search.
Find it: www.google.com (when you are a
Google+ user)
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 135. Google Mobilizer
If you don’t already
have a website with
responsive design or
some type of mobile
version of your
website, consider the
Google Mobilizer.
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 137. Google Mobilizer
Do you use the internet on
your phone? Your consumers
are too!
Using QR codes in your
marketing?
Send them to a MOBILE-
friendly site!
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 139. Google Mobilizer
Use the new
mobilized link in your
address bar for your
QR codes and other
mobile marketing.
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 140. Google Mobilizer
Obviously, Google Mobilizer is not a long-term
solution, but it’s great in a pinch!
If you don’t already have a website with
responsive design or some type of mobile
version of your website, consider the Google
Mobilizer.
Find it: www.google.com/gwt/n
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 142. goo.gl URL Shortener
Yes – Google can do that too. While not on
the official list of tools (neither is the
mobilizer) you can access it by typing > goo.gl
in your browser address bar.
Using goo.gl for your URL shortener will give
you the short URL, plus a QR code, basic click
counts and a bit of traffic information.
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 143. goo.gl URL Shortener
Type goo.gl in your browser address bar …
Type (or paste) in your long URL and click
Shorten
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 144. Goo.gl URL Shortener
Your shortened link will be on the right, already
highlighted for you to copy. Just below that, you will
any of the URL’s you have shortened with goo.gl (long
and short versions), creation date, # of clicks and
Details. Click Details for more Google goodness!
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 145. Goo.gl URL Shortener
Clicking on details will give you a QR code and a
few basic stats on your link – click counts, traffic
sources, referrers and basic visitor profiles too!
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 146. Why goo.gl ?
Using goo.gl for your URL shortener will give
you the short URL, plus a QR code, basic click
counts and a bit of traffic information.
Find it: goo.gl
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 148. Google Dashboard
What you find in your Google Dashboard might
amaze you or scare you – but YOU SHOULD
know what you are putting out into the world.
You can control what you share on the web, but
you have to be smart about it. Use the
dashboard to tighten up and feel comfortable
with your online data.
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 149. Check Your Google Dashboard
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 150. www.google.com/dashboard
I cannot stress enough that
YOU must know what you are
sharing online. You CAN
control your data – please
take the steps to do so …
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 151. A Closer Look
Let’s look at Gmail … focus on the contents in the
blue box. Manage your chat history, HTTPS
(secure browsing) or ALL Gmail settings. See the
new privacy policy or get help!
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 152. Get Control
When I click on Manage Chat Settings – I am taken there
with one click. Awesome. Make your changes. Save.
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 153. Google Dashboard
Find it: google.com/dashboard
Be aware of what you share so you can feel
confident using around these programs on your
pc’s and smartphones. When in doubt, don’t
post it. Use the Mother Rule (or the Spouse
Rule, Kid Rule, etc.) when
posting/sharing/forwarding/uploading …
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 154. Google’s NEW Privacy Policy
Effective March 1st, 2012 … is taking some heat. To see the
policy, go here: www.google.com/policies
The new web is about transparency and Google wants to share
their new all-inclusive policy …
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 155. Google’s NEW Privacy Policy
For more on staying safe online (including on Google), check out:
www.google.com/goodtoknow
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 156. WHEW!!! Let’s See that List Again!
Google Mobile
Google Alerts
Gmail
Google Calendar
Google Reader
Google Voice
Google Drive
Picasa
Google+
Google +1’s
Search Plus Your World
Goo.gl
Mobilizer
Google Dashboard
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 157. Be Google-tastic Goals
My goal with this CE course is to show you how
you can use many of the free tools from Google
in your real estate business every day.
Each tool has been selected because it can be
useful to you and your business. I don’t expect
you to jump in and use each one, but I would
like to show you the possibilities.
© Stefanie Hahn | www.StefanieHahn.net | September 2012
- 158. Thank You!
For slides and video from
today’s class, go to:
http://www.stefaniehahn.net/
google-tastic
Stefanie A. Hahn
stefanie@stefaniehahn.com
© Stefanie Hahn | www.StefanieHahn.net | September 2012
Notas do Editor
- One problem … who has time to Google themselves everyday? Who would actually remember? Enter Google Alerts …
- Make Gmail your online Outlook!
- While Facebook took two years (plus two years at a limited-access level) to reach the 100 million-user mark, Google+ did it in seven months.
- Not sure where to start? Check YOUR Google Dashboard!
- Not sure where to start? Check YOUR Google Dashboard!
- So let’s say I want to Manage my Chat History …