#GenBlue Be Google-tastic (Even More Google-tastic Goodness)

Be Google-tastic! More Google-tastic Goodness …

Be Google-tastic! More Google-tastic Goodness!
• Tweeting, Facebooking & Google +ing is encouraged at
#GenBlue (Be social! Be nice! The internet is forever.)

• Look for “Best of Blue” video booth near the café at BluTopia
tradeshow to record your 'Best of Blue' 1-3 minute video tip or
best practice for Coldwell Banker University

• MTM email Survey will arrive the day after the Gen Blue
Experience 2012 concludes*

• If Speaker has provided a handout or link it will be available at
http://genblue.coldwellbanker.com/handouts/

*Those who complete the survey will be eligible to win 1 of 10 free iPod shuffles

@coldwellbnkr
#GenBlue

Stefanie A. Hahn @sahahn
© 2012 Coldwell Banker Real Estate LLC. A Realogy Company. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office Is Independently Owned And Operated. Coldwell
Banker, the Coldwell Banker Logo and “We Never Real Estate LLC. All Rights Reserved. Coldwell Banker® is a registered trademark LLC.
©2011 Coldwell Banker Stop Moving” are registered service marks licensed to Coldwell Banker Real Estate licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office is independently Owned and Operated.

Be -tastic
You will find that my handout is pretty lame. I am a
teacher. I create my slides so my students can use
them for reference later.

Grab my entire slide deck for this class here:
www.stefaniehahn.net/google-tastic

© Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn

Google + Real Estate =
Why use Google tools in your real estate business?

1. FREE
2. Ease of use
3. Compatibility across platforms
4. Streamline your work

Every tool we discuss today is FREE.

© Stefanie A. Hahn | www.StefanieHahn.net | February 2012

Find the Goods

One little word >>> more!
Click the drop-down …


More > Even More

Then, click on even more >>>

What We Will Cover Today …
Gmail
Talk
Calendar
Voice
Picasa
Reader & Books
Docs
Mobilizer & goo.gl
Google +
+1’s
Search + Your World
Google on your iPad
Dashboard

mail.google.com

GMAIL


Gmail
Why I heart Gmail:

1. Labels – the new web’s version of a folder
2. Multiple Signatures – for multiple accts
3. Contacts – manage with ease
4. LABS – super cool and handy

Gmail is perfect for busy real estate agents who
want to manage all of their email accounts in
one place.

Gmail – Labels
Labels are the new web’s
version of a folder. Not
every email fits perfectly
into one folder. Now, you
can label emails to fit how
you work.

Additionally, you can set up
filters to automatically
label your email.


Gmail - Labels

Make Gmail your online Outlook! To
see mail with a certain label, just click
on the label in the list on the left.

Gmail - Multiple Signatures
I have 5 different accounts that forward into my Gmail
inbox. I respond out as if I were answering from each
different account.

So if you sent me an email at
stefanie@stefaniehahn.com – my return email to you
would have that same address, even though I am
answering you from within my Gmail inbox.

Additionally, I can have signatures for ALL of my
different email addresses!


Gmail - Multiple Signatures


Gmail - Contacts

Gmail is NOT a contact
management system. However,
they have some great tools for
working with your contacts!
Take the time to set up Groups –
they come in handy across other
Google tools that you use.

Gmail - Contacts
When I pull up a contact
record, I can see the
groups that I have that
person in, some basic
info – including custom
fields if I want them and
recent conversations.
Photos will only come
up for contacts if you or
the contact adds the
pic.


Gmail - Labs

I heart GMail labs. Tons of fun and helpful tweaks
to help you achieve Inbox Zen. Go to the gear >
click Settings > Labs*


Gmail – Handy Labs

 Canned Responses – work faster & smarter
 Send and Archive – answered and moving on
 Smart Labels – less in your inbox
 Undo Send – @#*%! Redo!


Get answers FAST

GOOGLE TALK


Google Talk
We need answers quickly in real estate! We are all
running at lightning speed these days and instant
messaging is a great way to keep up with the people
you need answers from everyday in the office and at
home.

Office Manager

Assistant

Family & Friends

Hello Google Talk


Google Talk – Instant Messaging
Google Talk is one of the most
comprehensive instant messaging
services I’ve ever used. Maybe it’s
because everyone seems to have a
Gmail address these days.

Users can login from their desktops and
laptops, plus mobile devices and
tablets.

I can double-click on a user and send
them a message instantly >>>>>>>>>


Google Talk - Conversations
Conversations can
move quickly and
efficiently over
instant messaging.
Save Chat History in
case you need to
find information
shared here later.


Every Realtor Need a Good Photo Editor

PICASA


Picasa

Picasa is MORE than organization, editing and sharing though …

Picasa – Editing
The Picasa software has
some decent photo editing
tools, tuning and effects.
Plus Geo-Tag, create
Collages, and upload to
web albums from here. Try
the I’m Feeling Lucky
button for fast editing.


Picasa – Create Virtual Tours
You can use a Picasa web album to create a virtual tour complete
with transitions, captions and music with just a few clicks! In Picasa,
each folder will have these controls [in blue box].



 Play your photos (in the folder) as a slideshow
 Create a photo collage
 Create a movie
 Share (the folder) in a number of ways


Add photo captions and upload to
You Tube in a few clicks …


calendar.google.com

GOOGLE CALENDAR


Google Calendar

Use Google Calendar to manage your real
estate world (and everything else) …

- Layer multiple calendars (color-coded)
- Get event reminders via text
- Easily invite/add people to events
- Allow others to schedule meetings with you


Google Calendar - Layering
Click to change calendar view!

Click on a calendar name to turn visibility on/off.
Even add calendars you don’t personally administer
(public calendars or friends calendars)

Google Calendar R-O-C-K-S. Truly. Load your own calendar up with
events and tasks, add a another calendar for your significant other,
kids, office, groups, whatever! Layer the calendars for the whole
picture or just view certain ones.

1 Google Calendar – Create New
Click on CALENDARS to manage
your calendars, click Create New
Calendar to create another
calendar on your account.
2
Create calendars for your work,
family and groups off one Gmail
account.


Google Calendar - Sharing
Sharing calendars is easy peasy! Click Sharing on a specific calendar (I
used CBH) and then add the person you want to share with by email
address. Decide on Permission Settings and click Add Person (you can
always remove someone). Click Save!
1

2 3


Calendar – Reminders & Invites
You can set up multiple reminders for one
event via email, SMS or pop-up for
minutes, hours, days and weeks.

Add Guests to events by typing in their email
address and clicking Add. Guests will appear
in a list below the Add box. You can email
guests, suggest times and set permissions for
guests here.


Read More

READER AND BOOKS


Google Reader

Real estate changes daily – we need to stay on
top of our markets, the financials and
technology.

Google Reader can help aggregate all of your
favorite blogs into one “inbox” of sorts – with
all of the latest from your favs.


Google Reader
Look for the orange box
with the waves on your
favorite sites and click Posts!

Select +Google as
your reader (just
one click) and it’s
that simple to add
to your Reader
feed!

Google Reader

Once you have your feeds set up, try Google Reader on your phone
or iPad – it’s perfect catch-up reading when you have a few
unexpected minutes in your day.

Sites in my Google Reader
 My sites … my company and brand blogs
 Tech Savvy Agent
 Agent Genius
 Inman (News and Next)
 PAR Just Listed
 YPN Lounge
 REALTORS Property Resource


Google Books


Google Books

When your books live online with Google, you can
read them anywhere you can get online.
Anywhere.


Your New Assistant

GOOGLE VOICE


Google Voice
Reasons to Try Google Voice:

1. Number porting (change carriers, same number)
2. Listen in on voicemails & pick up after screening
3. Personalized greetings for 1 contact or a group
4. Voicemail transcription let’s you read voicemails
5. FREE :)


Google Voice
Manage 1 Phone Line Manage Several
You’re a modern gal, you don’t You have been in the business
have a landline at home and for years, you have an office
you spend much of your day line, a home office line, your
on the road … giving out your home phone, cell phone and
cell phone to clients and other
agents feels invasive since it’s your car even has it’s own line.
the same number your friends Too many voicemails to
and family call you on too. manage and you want
- Use your GV# to receive simplicity!
calls and call out - Forward your lines to 1 GV #
- Use groups to manage - Create custom recordings
- Read your voicemail - Screen unwanted calls


Google Voice

Initial Google Voice set-up happens here, but you can
manage it mostly from your phone app going forward.

Google Voice

Of course, you can still listen to a
message, but you can also read it
(via email or text). Call or Text back
and more > click the drop-down
arrow to see all of your options!


docs.google.com/demo

GOOGLE DOCS


Google Docs


Google Docs
Stop paying for Microsoft Office – you don’t need it!


Google Docs

Google Docs does more than you think – create
Word, Excel, PowerPoint, Drawings & Forms here!

Google Docs
Reasons to consider Google Docs:

- Share docs/folders in real-time
- Live collaboration within shared docs
- Edit between MS Office seamlessly
- Google templates/themes
- New offline component
Google Docs just works with real estate …
store essential forms keep your listing
track leads presentation in the cloud

share marketing plans
less printing/more sharing
with sellers

Google Docs

You will fall in love with Google Docs …
Create a new doc or upload existing
docs, keep collections (or folders of
like content), collaborate LIVE and
work in the cloud!


Google Docs

Create Menu
<<<<<<<<<<<

Upload Menu
>>>>>>>>>>>>

Let’s create a
new document


Google Docs
Click on Create, click on Document
Click on Share in your document to collaborate
LIVE! Just add the person by email address and
click Done.


Google Docs

Google Docs will tell you when the other
person is viewing the document. You can
collaborate LIVE within the document itself OR
you can chat off to the side.

google.com/YOU

GOOGLE+


Profiles & Google+
Your Google Profile is used to identify you across the web on the
various Google tools that you use everyday. With the launch of
Google+, your profile has become the first step in getting started
with this social networking tool.

You may be thinking … “not
another social network”! But
you might want to reconsider
after we talk about Google
+1’s and Search Plus Your
World – both of which factor
into your search engine
optimization and make for
great Google juice.


https://profiles.google.com/stefanieaingehahn


Google+ Main Menu Navigation

Newsfeed/Homepage
Photos (yours + others)
You (all you baby)
Circles (build your network)


Google+ Getting Around
Now, under the main navigation, you will see your profile. Click
Edit Profile to make changes to your info on the About tab.

Your profile photo will always be top left here and photos you’ve
been tagged in (5) across the top of your profile. Googlers can
send you an email or poke around your profile here. Click View
profile as … to see what and how you are sharing with others and
publicly.

Your Google+ Profile > Posts


Your Google+ Profile > About


Your Google+ Profile > Photos (and Videos)


Your Google+ Profile > +1’s


Google+ Newsfeed

At first glance, the layout appears Facebook-
esque with a few terminology changes.

Google+ Circles – Build Your Network

Google+ believe that “Circles” are the better way to
manage who you connect and share with online.

How to Post on Google+
Sharing updates
on Google+ can
be targeted to
specific circles or
shared publicly.

Share text, links,
location, photos
and video and
then select who
should see it.


Google+ Hangouts
One of the
coolest Google+
features are
Hangouts. You
can “hangout”
online and video
chat with your
clients, team and
sphere.


Google+ Hangouts
Google+ Hangouts are easy to start

Check your mic (and
your hair) and then
decide who you
want to hangout
with … by default,
your circles will
appear here. Click
Hang out to start!


Google+ Hangouts

Once you are hanging out – you can invite more, chat via
IM, watch a YouTube video, record a video, mute mics
and more … check the Settings button for more!

Google+ Hangouts


Ranking Content

GOOGLE +1’S


Google +1


Google +1’s and SEO
A good page rank on Google helps real estate agents get found.

Google+1’s indirectly effect your page rank. Basically,
the more +1’s a link has, the more likely that link is to
show up in others Google results when searching.

Because +1’s are a validation of a link, the more +1’s a
link has, the more likely it is to be clicked-thru and
shared.

Don’t ignore your keywords, link building and URL
structures, but definitely take +1’s into consideration.


Google +1’s (part of my Google+ Profile)


Google +1’s


Google +1’s
You will find the
Google +1
button on
websites, blogs,
blog posts,
Google search
results and
more. If you
manage your
own site or blog,
you can add it
easily.

Be Mobile-Friendly

GOOGLE MOBILIZER


Google Mobilizer

www.google.com/gwt/n


Google Mobilizer
Do you use the internet on your
phone? Your consumers are
too!

Using QR codes in your
marketing?

Send them to a MOBILE-
friendly site!


Google Mobilizer

Use the new mobilized link
in your address bar for your
QR codes and other mobile
marketing.


Goo.gl URL Shortener

Need to shorten a URL?

Type goo.gl in your browser address bar …
Type (or paste) in your long URL and click Shorten



Clicking on details will give you a QR code and a few
basic stats on your link – click counts, traffic sources,
referrers and basic visitor profiles too!

Social Search is HERE.

SEARCH PLUS YOUR WORLD


Google Search plus Your World
You do a Google
search as you
normally would,
but now, you get
results from your
circles on
Google+ … IF you
are a Google+
user!



The social
results will
appear at the
top of your
Google search
and can be
accessed with
one click.


When I click
to see my
personal
results – I see
links from
people I
know and
follow on
Google+ >>>


Google SPYW & SEO
Google SPYW is known as social search. Social search
works because we believe our friends.

We trust product reviews from our peers more than
from an advertisement.

Social media travels faster than the news these days.

Social search has already changed the way we search
whether you realize it or not.


Mobile is KING.

GOOGLE MOBILE


Get Your Google To Go …

On your phone, open a browser window and type:
m.google.com
Yes, even if you have an iPhone.

iPad Users
Grab the free Google app from the
App Store to have all of your Google
favorites at your fingertips …


Mobile Users
Sign in for personal
results – get your
history,
applications, voice
search and Google
Goggles!


Google Goggles


Control Your Data

GOOGLE DASHBOARD


www.google.com/dashboard

I cannot stress enough that
YOU must know what you are
sharing online. You CAN
control your data – please
take the steps to do so …

A Closer Look

Let’s look at Gmail … focus on the contents in the blue
box. Manage your chat history, HTTPS (secure
browsing) or ALL Gmail settings. See the new privacy
policy or get help!


Get Control

When I click on Manage Chat Settings – I am taken there
with one click. Awesome. Make your changes. Save.

Let’s See that List Again …
Gmail
Talk
Calendar
Voice
Picasa
Reader & Books
Docs
Mobilizer & goo.gl
Google +
+1’s
Search + Your World
Google on your iPad
Dashboard

Be Google-tastic! More Google-tastic Goodness!

• Look for “Best of Blue” video booth near the café at
BluTopia tradeshow to record your 'Best of Blue' 1-3
minute video tip or best practice for Coldwell Banker
University

• MTM email Survey will arrive the day after the Gen Blue
Experience 2012 concludes*

*Those who complete the survey will be eligible to win 1 of 10 free iPod
shuffles

Thank You!

Thank you so very much for spending
some time with me today. For slides
and video from today’s class, go to:

www.stefaniehahn.net/google-tastic

Stefanie A. Hahn
stefanie@stefaniehahn.com


#GenBlue Be Google-tastic (Even More Google-tastic Goodness)

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