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Semelhante a Be Google-tastic - WCR NJ Chapter Preso (13)
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Be Google-tastic - WCR NJ Chapter Preso
- 1. Be -tastic!
Stefanie A. Hahn
www.stefaniehahn.net/google-tastic
Google has a TON to offer you. Even
better, Google has a ton to offer you ...
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 2. FOR FREE!
One little word >>> more!
Click the drop-down …
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 3. More > Even More
Then, click on even more >>>
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 5. Google + Real Estate =
Why use Google tools in your real estate
business?
1. FREE
2. Ease of use
3. Compatibility across platforms
4. Streamline your work
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 6. Mobile Users
Sign in for
personal
results – get
your
history, applica
tions, voice
search and
Google
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012 Goggles!
- 7. May I recommend …
Google Alerts
Gmail
Picasa
Google Calendar
Google Reader
Google Voice
Google Docs
Google Mobilizer
Google +
Google +1’s
Google Goggles
Google Dashboard
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 8. Look for the Gear!
To access the settings now in almost any Google
service, locate and click on the GEAR – usually to
the top-right of your browser screen!
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 10. Google Alerts
When was the last time you googled yourself?
Googling yourself is an important step in
managing your online reputation these days.
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 11. Google Alerts
Find out whenever
your search term is
posted on the web
– an awesome way
to manage your
online presence.
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 12. Google Alerts
Get a preview of your results as you set the alert!
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 13. Google Alerts
This is an example of the email from Google
with your alert information. I can see where
my name came up and click the link to view
the post.
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 14. Google Alerts
Google Alerts for your name, your brand, your
listing address and anything else you want to
keep track of on the web.
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 16. Gmail
Why I heart Gmail:
1. Labels – the new web’s version of a folder
2. Filters – make sorting your inbox easy
3. Conversation View – ahhh togetherness
4. Multiple Signatures – for multiple accts
5. Contacts – manage with ease
6. LABS – super cool and handy
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 17. Gmail - Labels
Labels are just the first step to creating Inbox
Zen with Gmail. Try filters, stars, priority
inbox, the bulk folder and archiving too!
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 18. Gmail - Labels
Create, nest and color your labels!
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 19. Gmail - Labels
Make Gmail your online Outlook! An email
might not fit perfectly into one folder. Label
it with as many Google labels as you need!
Emails can be filtered to have a label
automatically applied. Use the flags for
importance.
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 20. Gmail - Filters
Creating email filters is a
great way to manage your
inbox. Click on the gear >
Settings > Filters and
Create a new filter!
Notice the smart filters
that are automatically set
up with my SmartLabels.
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 21. Gmail - Filters
You can filter by:
o From (any emails from this person
or alias)
o To (great for people with multiple
accounts – s.hahn gets a CBH label,
yahoo another)
o Subject
o Has the words (YPN, addresses)
o Doesn’t have (yep)
Click Search (to see what you get)
Click Create filter with this search >>
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 22. Gmail - Filters
Once you decide WHAT to
filter, you have to tell Gmail what
to do with it – that happens here.
Select the options you want – I use
“Apply the label” often. You can
create the label on the fly too
(here) in case you didn’t think of
that in advance.
Click Create filter AND decide if
you want to apply the filter to any
other messages that fit the criteria
(old messages).
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 23. Gmail - Conversation View
Conversation View
keeps an email string
together – even when
others are added or
taken off of the string.
You can turn this on or
off under the GEAR >
Settings > General >
Conversation View
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 24. Gmail - Multiple Signatures
I have 5 different accounts that forward into my Gmail
inbox. I respond out as if I were answering from each
different account.
So if you sent me an email at
stefanie@stefaniehahn.com – my return email to you
would have that same address, even though I am
answering you from within my Gmail inbox.
Additionally, I can have signatures for ALL of my
different email addresses!
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 25. Gmail - Multiple Signatures
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 26. Gmail - Contacts
Gmail is NOT a contact
management system.
However, they have some great
tools for working with your
contacts!
Take the time to set up Groups –
they come in handy across other
Google tools that you use.
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 27. Gmail - Contacts
To create a group …
Click the little man with a +
Type in a group name
Click Add
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 28. Gmail - Contacts
When I pull up a contact
record, I can see the
groups that I have that
person in, some basic
info – including custom
fields if I want them and
recent conversations.
Photos will only come
up for contacts if you or
the contact adds the
pic.
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 29. Gmail - Labs
I heart GMail labs. Tons of fun and helpful tweaks
to help you achieve Inbox Zen. Go to the gear >
click Settings > Labs*
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 30. Gmail - Labs
Canned Responses Labels/Nested
Don't Forget Bob! Send and Archive
Got the Right Bob? Undo Send
Google Voice Player Mail Goggles
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 31. Fast & Free Photo Editing
PICASA
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 33. Picasa
The Picasa software has
some decent photo editing
tools, tuning and effects.
Plus Geo-Tag, create
Collages, and upload to
web albums from here. Try
the I’m Feeling Lucky
button for fast editing.
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 34. Picasa
You can use a Picasa web album to create a
virtual tour complete with transitions,
captions and music with just a few clicks!
Welcome to
666 Mockingbird
Lane
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 38. Google Calendar
Click on a calendar name to make it display.
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 39. Google Calendar
Calendar Coolness …
- Layer multiple calendars (color-coded)
- Get your daily agenda via email every morning
- Get event reminders via text
- Easily invite/add people to events
- Allow others to schedule meetings with you
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 40. Google Calendar
The GENERAL tab has basic layout and feel settings.
The CALENDARS tab will allow you to add calendars (to your
account) and hook up with public and friend calendars.
Use the MOBILE tab to set-up text alert # and mobile settings.
Check out the LABS tab for fun and helpful calendar extras.
© Stefanie Hahn | www.StefanieHahn.net | February 2012
- 41. Google Calendar
Click on CALENDARS to manage your calendars, click Create New
Calendar to create another calendar on your account. Share your
calendars with others using the SHARING options on each of your
calendars.
© Stefanie Hahn | www.StefanieHahn.net | February 2012
- 42. Google Calendar
Sharing calendars is easy peasy! Click Sharing on a specific calendar (I
used CBH) and then add the person you want to share with by email
address. Decide on Permission Settings and click Add Person (you can
always remove someone). Click Save!
© Stefanie Hahn | www.StefanieHahn.net | February 2012
- 44. Google Reader
Real estate changes daily – we need to stay on
top of our markets, the financials and
technology.
Google Reader can help aggregate all of your
favorite blogs into one “inbox” of sorts – with
all of the latest from your favs.
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 45. Google Reader
Look for the orange box
with the waves on your
favorite sites and click Posts!
Select +Google as
your reader (just
one click) and it’s
that simple to add
to your Reader
feed!
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 46. Google Reader
Once you have your feeds set up, try Google Reader on your phone
or iPad – it’s perfect catch-up reading when you have a few
unexpected minutes in your day.
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 47. Sites in my Google Reader
My sites … my company and brand blogs
Tech Savvy Agent
Agent Genius
Inman (News and Next)
PAR Just Listed
YPN Lounge
REALTORS Property Resource
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 49. Google Voice
Manage 1 Phone Line Manage Several
You’re a modern gal, you don’t You have been in the business
have a landline at home and for years, you have an office
you spend much of your day line, a home office line, your
on the road … giving out your home phone, cell phone and
cell phone to clients and other
agents feels invasive since it’s your car even has it’s own line.
the same number your friends Too many voicemails to
and family call you on too. manage and you want
- Use your GV# to receive simplicity!
calls and call out - Forward your lines to 1 GV #
- Use groups to manage - Create custom recordings
- Read your voicemail - Screen unwanted calls
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 51. Google Voice
Click on the GEAR to
access your Google Voice
settings – the 1st step is
picking a Google #.
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 52. Google Voice
Initial Google Voice set-up happens
here, but you can manage it mostly
from your phone app going forward.
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 53. Google Voice
Of course, you can still listen to a
message, but you can also read it
(via email or text). Call or Text back
and more > click the drop-down
arrow to see all of your options!
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 55. Google Docs
Stop paying for Microsoft Office – you don’t need it!
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 56. Google Docs
Google Docs does more than you think – create
Word, Excel, PowerPoint, Drawings & Forms here!
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 57. Google Docs
Reasons to consider Google Docs:
- Share docs/folders in real-time
- Live collaboration within shared docs
- Edit between MS Office seamlessly
- Online back-up of your files
- Google templates/themes
- New offline component
- Save cash!!!
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 58. Google Docs
You will fall in love with Google Docs …
Create a new doc or upload existing
docs, keep collections (or folders of
like content), collaborate LIVE and
work in the cloud!
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 59. Google Docs
Create Word, Excel,
PowerPoint, Forms,
Drawings and more!
Upload existing MS
Office documents
too!
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 61. Google Docs
Click on Create, click on Document
Click on Share to collaborate LIVE! Just add the
person by email address and click Done.
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 63. Google Docs
Google Docs will tell you when the other
person is viewing the document. You can
collaborate LIVE within the document itself OR
you can chat off to the side.
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 65. Profiles & Google+
Your Google Profile is used to identify you across the web
on the various Google tools that you use everyday. With
the launch of Google+, your profile has become the first
step in getting started with this social networking tool.
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 67. Google+
Google+ is a new social networking site – officially
launching to the public in September 2011. Google+
has a fairly simple design and many similarities to
both Facebook and Twitter. Google+ launched a few
months ago in beta so don’t be surprised to see a
flourishing community there already.
Access Google+
(and your other
Google favs) right
from Gmail.
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 68. Google+
At first glance, the layout appears Facebook-
esque with a few terminology changes.
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 69. Google+
Google believes that “Circles” are the better way to
manage who you connect and share with online.
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 70. Google+
Sharing updates
on Google+ can
be targeted to
specific circles or
shared publicly.
Share
text, links, locati
on, photos and
video and then
select who
should see it.
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 71. Google+
One of the
coolest Google+
features are
Hangouts. You
can “hangout”
online and video
chat with your
friends.
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 72. Google+
Google+ Hangouts are easy to start
Check your mic (and
your hair) and then
decide who you
want to hangout
with … by
default, your circles
will appear here.
Click Hang out to
start!
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 73. Google+
Once you are hanging out – you can invite more, chat via
IM, watch a YouTube video, record a video, mute mics
and more … check the Settings button for more!
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 74. Google Search plus Your World
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 79. Google +1’s
You will find
the Google +1
button on
websites,
blogs, blog
posts, Google
search results
and more. If
you manage
your own site
or blog, you
can add it
easily.
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 82. Google Mobilizer
Do you use the internet on
your phone? Your
consumers are too!
Using QR codes in your
marketing?
Send them to a MOBILE-
friendly site!
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 84. Google Mobilizer
Use the new
mobilized link in your
address bar for your
QR codes and other
mobile marketing.
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 85. More Fun Than You Can Stand
GOOGLE GOGGLES
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 89. Check Your Google Dashboard
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 90. A Closer Look
Let’s look at Gmail … focus on the contents in the blue
box. Manage your chat history, HTTPS (secure
browsing) or ALL Gmail settings. See the new privacy
policy or get help!
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 91. Get Control
When I click on Manage Chat Settings – I am taken there
with one click. Awesome. Make your changes. Save.
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 92. www.google.com/dashboard
I cannot stress enough that
YOU must know what you are
sharing online. You CAN
control your data – please
take the steps to do so …
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 93. Let’s See that List Again …
Google Alerts
Gmail
Picasa
Google Calendar
Google Reader
Google Voice
Google Docs
Google Mobilizer
Google +
Google +1’s
Google Goggles
Google Dashboard
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 94. For slides and video from today’s class, go to:
www.stefaniehahn.net/google-tastic
Thanks so much for listening!
Please reach out with questions.
Stefanie A. Hahn
stefanie@stefaniehahn.com
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
Notas do Editor
- One problem … who has time to Google themselves everyday? Who would actually remember? Enter Google Alerts …
- Make Gmail your online Outlook!
- Not sure where to start? Check YOUR Google Dashboard!
- So let’s say I want to Manage my Chat History …
- Not sure where to start? Check YOUR Google Dashboard!