The document discusses linking elements between a band's digipak, poster, and music video to promote recognition and recall among the target audience of 15-25 year old females. The same fonts, colors, images, doodles, and character are used across products so the audience recognizes the band's style and is reminded of previous works like the music video. This consistency is meant to increase the chance that the target audience will identify with the band across multiple touchpoints.

1. Links between my three products.

2. Font I used the same fonts in both the
digipak and poster because I felt
that font for the artist name could
become their logo if they were to
make future albums.
The fonts are also the same (as
well as the same colour) because
it links the two, increasing the
chance that the target audience
will recognise it.
I chose the pink font across both
products to promote the band as
girly, as our target audience is 15-
25 year old females.

3. Image
I used the same image on the poster as on one of the slides for my digipak. I
did this so that the band’s image would be memorable to the target audience,
and they would recognise our faces when they saw it on the digipak, as they
would have seen it on the poster.

4. Doodles.
I included the doodles in both digipak and poster because I felt that
they were effective in portraying the band as quirky, young and with
personality. It’s also recognisable, so they would be more likely to
remember it.

5. Ben.
We included Ben in our music video as the “monster”. I decided to also
put him in my digipak because I thought the recurrence of character in
the digipak would trigger the target audience’s memory of the music
video and (hopefully) how much they enjoyed it, so they’d want to buy
the digipak.