1. Who would be the
audience for your
media product? How
did you attract/address
your audience?

2. Qualitative research carried out
by our group

3. Age
• We gave our initial research questionnaire to a
range of ages, but the people that gave the
most positive response were those aged 0-20.
Therefore, this was the age group we
targeted.
• The friendship element of our opening would
appeal to that age group, because it is
something they can relate to.

4. Age
In the 1950s, the ‘rise of the teenager’ occurred, with
rebellious figures such as James Dean prevailing.
Since then, rebellion in teenage years has been a big
thing. Going against the norm is a celebrated thing
among youth. Figures like James Dean and Holden
Caulfield were celebrated because they were the
height of rebellion. We have used Jess in the same
way to appeal to our age group.
James
Dean. Rebel, rebel, you’ve
torn your dress.

5. Age
• Something that age group can identify with is
Jess’s work books in her conversation with
Hannah. They would be able to relate to her
because they themselves have work and
school.
These make Jess
seem more normal,
so people ages in our
age group especially
can identify with her.

6. Gender
• In both our initial research and final
questionnaire, females gave us the most
positive response. Because of the response in
the first questionnaire, and due to all of our
group being female, we made females the
target audience.

7. Gender
• We thought the idea of friendship in our film
would especially appeal to females, especially
ones within our identified age range.
• Friendship to girls in our identified age range
is incredibly important, and it is often at these
years that a clique culture prevails, something
addressed in our film by Esther’s intrusion of
Sarah and Jess’s friendship.

8. • Something else that would appeal to females
of our identified age group is the all-female,
teenaged cast.
• The audience would see the cast as
identifiable and relatable, because they are
like them.

9. Religion/beliefs
• We did not appeal to any particular religion or
belief group; however, with the ritual or
Satanist aspect, we may have put off
extremely religious people, as it is against
what they believe to accept rituals and
demons into their lives.
This may be off-putting for
Christians, who believe
demons should not be
celebrated, but banished.