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Bootstrapping a Semantic Visualization with
Duct Tape and Bailing Wire
SAGE Research Methods
Methods Map

Los Angeles | London | New Delhi
Singapore | Washington DC
SAGE overview
● Independent, global scholarly publisher
● Books, journals, reference, databases

Making Semantics Work, Publishing Business Conference and Expo 2013

Los Angeles | London | New Delhi
Singapore | Washington DC
Making Semantics Work, Publishing Business Conference and Expo 2013

Los Angeles | London | New Delhi
Singapore | Washington DC
Making Semantics Work, Publishing Business Conference and Expo 2013

Los Angeles | London | New Delhi
Singapore | Washington DC
Making Semantics Work, Publishing Business Conference and Expo 2013

Los Angeles | London | New Delhi
Singapore | Washington DC
Making Semantics Work, Publishing Business Conference and Expo 2013

Los Angeles | London | New Delhi
Singapore | Washington DC
Overview
●
●
●
●
●

770 terms
1,387 synonyms
700 related term relationships
605 people
12,600 books, chapters, journal articles
and videos have applied terms
● 37,000 terms applied terms
Making Semantics Work, Publishing Business Conference and Expo 2013

Los Angeles | London | New Delhi
Singapore | Washington DC
The critical roles
●
●
●
●
●

Content Expert - Research Methods Editor
Product Development Manager
Project Manager/Business Analyst
XML Analyst
Front End Developer

Making Semantics Work, Publishing Business Conference and Expo 2013

Los Angeles | London | New Delhi
Singapore | Washington DC
Iteration #1 - taxonomy
● Editor documents taxonomy in Excel
● Front-end developer provides taxonomy schema
● XML Analyst normalizes terms and converts from
Excel to XML
● Project Manager manages
● Front-end developer creates visualization
● Product development manager and Editor hate it

Making Semantics Work, Publishing Business Conference and Expo 2013

Los Angeles | London | New Delhi
Singapore | Washington DC
Iteration #2 - ontology
● Editor documents ontology in Excel
● Front-end provides ontology schema
● XML Analyst normalizes and converts from Excel
to XML
● Project Manager manages
● Front-end developer creates broken visualization
● Product development manager and Editor hate it
less
Making Semantics Work, Publishing Business Conference and Expo 2013

Los Angeles | London | New Delhi
Singapore | Washington DC
Iteration #3 – ontology-2
● XML Analyst converts from XML to Excel
● Editor changes ontology in Excel
● XML Analyst converts back from Excel
• Ensuring a directed acyclic graph (DAG)

● Project Manager manages
● Front-end developer refines visualization
● Product development manager and Editor like it
but are ready to give up when they understand
that we need to apply terms to content
Making Semantics Work, Publishing Business Conference and Expo 2013

Los Angeles | London | New Delhi
Singapore | Washington DC
Iteration #3 – apply terms
● XML Analyst creates apply-term worksheets
• Content XML to HTML through a
“recommendation” filter (XQuery)
● Editor hires PhD RM candidates to complete
worksheets
• 2 or 3 was optimal for our project (2 months)
● Worksheets generate an email to XML analyst
● XML Analyst extracts applied terms from emails
and generates RDF-XML
Making Semantics Work, Publishing Business Conference and Expo 2013

Los Angeles | London | New Delhi
Singapore | Washington DC
Making Semantics Work, Publishing Business Conference and Expo 2013

Los Angeles | London | New Delhi
Singapore | Washington DC
Iteration #4 – efficiency
● Apply terms application
• Enables edits
• Eliminates emails and term worksheets

● Ontology manager application
• Ensures DAG

● Automate content QA and delivery through
our SAGE Online Content Repository

Making Semantics Work, Publishing Business Conference and Expo 2013

Los Angeles | London | New Delhi
Singapore | Washington DC
Making Semantics Work, Publishing Business Conference and Expo 2013

Los Angeles | London | New Delhi
Singapore | Washington DC
Making Semantics Work, Publishing Business Conference and Expo 2013

Los Angeles | London | New Delhi
Singapore | Washington DC
Learnings
●
●
●
●

Standards
KISS
Iterate manually first
Build efficient process later

Making Semantics Work, Publishing Business Conference and Expo 2013

Los Angeles | London | New Delhi
Singapore | Washington DC
Results
● Awards
● Reviews

● User Experience
• 20% of users use the Methods Map
• 90% reach content
Making Semantics Work, Publishing Business Conference and Expo 2013

Los Angeles | London | New Delhi
Singapore | Washington DC
Keith Lawrenz
Sr. Business Analyst and Content Systems Supervisor
Publishing Technologies, SAGE Publications
keith.lawrenz@sagepub.com
www.sagepub.com

Making Semantics Work, Publishing Business Conference and Expo 2013

Los Angeles | London | New Delhi
Singapore | Washington DC

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Bootstrapping a Semantic Visualization with Duct Tape and Bailing Wire

  • 1. Bootstrapping a Semantic Visualization with Duct Tape and Bailing Wire SAGE Research Methods Methods Map Los Angeles | London | New Delhi Singapore | Washington DC
  • 2. SAGE overview ● Independent, global scholarly publisher ● Books, journals, reference, databases Making Semantics Work, Publishing Business Conference and Expo 2013 Los Angeles | London | New Delhi Singapore | Washington DC
  • 3. Making Semantics Work, Publishing Business Conference and Expo 2013 Los Angeles | London | New Delhi Singapore | Washington DC
  • 4. Making Semantics Work, Publishing Business Conference and Expo 2013 Los Angeles | London | New Delhi Singapore | Washington DC
  • 5. Making Semantics Work, Publishing Business Conference and Expo 2013 Los Angeles | London | New Delhi Singapore | Washington DC
  • 6. Making Semantics Work, Publishing Business Conference and Expo 2013 Los Angeles | London | New Delhi Singapore | Washington DC
  • 7. Overview ● ● ● ● ● 770 terms 1,387 synonyms 700 related term relationships 605 people 12,600 books, chapters, journal articles and videos have applied terms ● 37,000 terms applied terms Making Semantics Work, Publishing Business Conference and Expo 2013 Los Angeles | London | New Delhi Singapore | Washington DC
  • 8. The critical roles ● ● ● ● ● Content Expert - Research Methods Editor Product Development Manager Project Manager/Business Analyst XML Analyst Front End Developer Making Semantics Work, Publishing Business Conference and Expo 2013 Los Angeles | London | New Delhi Singapore | Washington DC
  • 9. Iteration #1 - taxonomy ● Editor documents taxonomy in Excel ● Front-end developer provides taxonomy schema ● XML Analyst normalizes terms and converts from Excel to XML ● Project Manager manages ● Front-end developer creates visualization ● Product development manager and Editor hate it Making Semantics Work, Publishing Business Conference and Expo 2013 Los Angeles | London | New Delhi Singapore | Washington DC
  • 10. Iteration #2 - ontology ● Editor documents ontology in Excel ● Front-end provides ontology schema ● XML Analyst normalizes and converts from Excel to XML ● Project Manager manages ● Front-end developer creates broken visualization ● Product development manager and Editor hate it less Making Semantics Work, Publishing Business Conference and Expo 2013 Los Angeles | London | New Delhi Singapore | Washington DC
  • 11. Iteration #3 – ontology-2 ● XML Analyst converts from XML to Excel ● Editor changes ontology in Excel ● XML Analyst converts back from Excel • Ensuring a directed acyclic graph (DAG) ● Project Manager manages ● Front-end developer refines visualization ● Product development manager and Editor like it but are ready to give up when they understand that we need to apply terms to content Making Semantics Work, Publishing Business Conference and Expo 2013 Los Angeles | London | New Delhi Singapore | Washington DC
  • 12. Iteration #3 – apply terms ● XML Analyst creates apply-term worksheets • Content XML to HTML through a “recommendation” filter (XQuery) ● Editor hires PhD RM candidates to complete worksheets • 2 or 3 was optimal for our project (2 months) ● Worksheets generate an email to XML analyst ● XML Analyst extracts applied terms from emails and generates RDF-XML Making Semantics Work, Publishing Business Conference and Expo 2013 Los Angeles | London | New Delhi Singapore | Washington DC
  • 13. Making Semantics Work, Publishing Business Conference and Expo 2013 Los Angeles | London | New Delhi Singapore | Washington DC
  • 14. Iteration #4 – efficiency ● Apply terms application • Enables edits • Eliminates emails and term worksheets ● Ontology manager application • Ensures DAG ● Automate content QA and delivery through our SAGE Online Content Repository Making Semantics Work, Publishing Business Conference and Expo 2013 Los Angeles | London | New Delhi Singapore | Washington DC
  • 15. Making Semantics Work, Publishing Business Conference and Expo 2013 Los Angeles | London | New Delhi Singapore | Washington DC
  • 16. Making Semantics Work, Publishing Business Conference and Expo 2013 Los Angeles | London | New Delhi Singapore | Washington DC
  • 17. Learnings ● ● ● ● Standards KISS Iterate manually first Build efficient process later Making Semantics Work, Publishing Business Conference and Expo 2013 Los Angeles | London | New Delhi Singapore | Washington DC
  • 18. Results ● Awards ● Reviews ● User Experience • 20% of users use the Methods Map • 90% reach content Making Semantics Work, Publishing Business Conference and Expo 2013 Los Angeles | London | New Delhi Singapore | Washington DC
  • 19. Keith Lawrenz Sr. Business Analyst and Content Systems Supervisor Publishing Technologies, SAGE Publications keith.lawrenz@sagepub.com www.sagepub.com Making Semantics Work, Publishing Business Conference and Expo 2013 Los Angeles | London | New Delhi Singapore | Washington DC

Notas do Editor

  1. Ok, so just some quick facts about SAGE, as a foundation for my talk.We are a nearly 50-year old independent scholarly publisher with editorial offices in the US, UK, India and Singapore. We publish print and digital books, journals, reference and database products. We have a number of imprints and subsidiaries – *cue animation* such as Corwin, CQ Press, and Adam Matthew.