Discussion with PMINJ members at their annual Symposium May 3, 2010

1. Stakeholder Engagement & Co-Creation
Co-
NJ PMI Chapter
Business-Savvy Project Management
May 3, 2010
Stakeholder Engagement & Co-Creation:
Reducing Project Risks
Jenny Ambrozek,
Participation Architect &
Victoria G. Axelrod,
Organization Strategist
http://c21org.typepad.com 914-478-1074 & 212-369-2885
PMI NJ Symposium Presentation
1
© SageNet LLC & Axelrod Becker Consulting 2010 May 3, 2010

2. Stakeholder Engagement & Co-Creation
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net∞WORK Mindset Required
© SageNet LLC & Axelrod Becker Consulting 2010

3. Stakeholder Engagement & Co-Creation
Co-
Organizations as Complex Networks
Value Networks
Customer Co- Creation Partner Networks
Knowledge Networks
Supply Chains
Industry Groups
Innovation
Communities of Practice
High Performers
Alumni Networks
Business value is created through interaction.
Relationships build capital.
© SageNet LLC & Axelrod Becker Consulting 2010

4. Stakeholder Engagement & Co-Creation
Co-
© SageNet LLC & Axelrod Becker Consulting 2010

5. Stakeholder Engagement & Co-Creation
Co-
Application
1. Why projects fail?
2. Case for Co-creation and net∞WORK
3. Personal Network Drawing & Discussion
4. 7 Project Co-creation Essentials
Hash Tag # PMINJSEC
© SageNet LLC & Axelrod Becker Consulting 2010

6. Stakeholder Engagement & Co-Creation
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What Common Factors Cause
Projects to Fail?
Discussion
© SageNet LLC & Axelrod Becker Consulting 2010

7. Stakeholder Engagement & Co-Creation
Co-
Any Project Starts with Business Strategy
© SageNet LLC & Axelrod Becker Consulting 2010

8. Stakeholder Engagement & Co-Creation
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Co-Created Project Road Map
User/Audience
Marketing
Investors Development Team
Concept
Management Team
© SageNet LLC & Axelrod Becker Consulting 2010

9. Stakeholder Engagement & Co-Creation
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Why Projects Fail?
Networks not Working
People, Roles, Stakeholders Internal & External,
Content & Information Flow
b
© SageNet LLC & Axelrod Becker Consulting 2010

10. Stakeholder Engagement & Co-Creation
Co-
Facebook Groups in Business Investigation
PMI NJ Symposium Presentation
10
© SageNet LLC & Axelrod Becker Consulting 2010 May 3, 2010

11. Stakeholder Engagement & Co-Creation
Co-
Francois
Eric Edelstein Gossieaux Adam Kovitz
Dave Duarte eSquared RNIA Niki Lambropoulos Kimberly Samaha
Jenni Beattie Ray Cha Huddlemind Marketing 2.0 Sustainable Energy
Hellenes Educators
Network PR CScout London Jewish
,
Participating Facebook Groups & Owners
People Make Projects Succeed •10 participating Facebook
Groups
•6 countries, 4 continents
•6 real world entities on
Facebook
•retail chain, software venture, trend
consultancy, think tank, PR
company, real world organization
Jenny Ambrozek Bill Anderson Victoria Axelrod
21stCenturyOrganization 21stCenturyOrganization •4 only- on- Facebook ventures
Conveners
Patti Anklam Jill Howell Josh Katinger Jeffrey Keefer Danielle Ravich
Advisors and Analysts
Projects Run on NJ Symposium Presentation
PMI
Relationships
11
© SageNet LLC & Axelrod Becker Consulting 2010 May 3, 2010

12. Stakeholder Engagement & Co-Creation
Co-
Wikisourcing Sustainable Enterprises
2009
“Building a virtual
Sustainable Enterprise Network library of business
Connecting practitioners and
thought leaders via Ning cases for sustainable
practices”
PMI NJ Symposium Presentation
~ SEN Member
12
2008
© SageNet LLC & Axelrod Becker Consulting 2010 May 3, 2010

13. Stakeholder Engagement & Co-Creation
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Diverse Talent
PMI NJ Symposium Presentation
13
© SageNet LLC & Axelrod Becker Consulting 2010 May 3, 2010

14. Stakeholder Engagement & Co-Creation
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Project Network Drawing Exercise
Network Identification & Analysis
© SageNet LLC & Axelrod Becker Consulting 2010

15. Stakeholder Engagement & Co-Creation
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Networks Understanding Grows
© SageNet LLC & Axelrod Becker Consulting 2010

16. Stakeholder Engagement & Co-Creation
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Thought Leaders
Marc Smith Wayne Baker
Wayne Baker Barry Wellman
Barry Wellman Steve Borgatti
Steve Borgatti
Microsoft Research Social Capital
Social Capital University of Toronto
University of Toronto University o Maryland
University o Maryland
NodeXL Uni Michigan
Uni Michigan Networked individualism
Networked individualism UCINet 1988
UCINet 1988
Mark Newman
Mark Newman Ronald Burt
Ronald Burt David Easley &
David Easley & Duncan Watts
Uni, of Michigan Uni. of Chicago
Uni, of Michigan Uni. of Chicago Jon Kleinberg
Jon Kleinberg Duncan Watts
Verna Allee
Verna Allee Networks 2010 Structural Holes 1992 Cornell Uni. Six Degrees 2003
Six Degrees 2003
Networks 2010 Structural Holes 1992 Cornell Uni.
Value Networks Yahoo Research
Value Networks Networks 2010
Networks 2010 Yahoo Research
Ranjay Gulati
Ranjay Gulati
Northwestern
Northwestern Valdis Krebs
Valdis Krebs David Krackhardt
Relationship assets Inflow 1990 David Krackhardt
Relationship assets Inflow 1990 Carnegie Mellon
Carnegie Mellon
Mark Granovetter Stanford “The Company Behind
“The Company Behind
Mark Granovetter Stanford
University
University Rob Cross
Rob Cross
the Chart” HBR 1993-
the Chart” HBR 1993-
Silicon Valley Networks 2000
Silicon Valley Networks 2000 UVA Network Roundtable
UVA Network Roundtable
Strength of Weak Ties 1974
Strength of Weak Ties 1974 Survey software
Survey software
“The Hidden Power of Social
“The Hidden Power of Social
John Seely Brown
John Seely Brown Networks” 2003
XEROX PARC Networks” 2003
XEROX PARC IKO 2000
IKO 2000
1995 “People are the
1995 “People are the
Company: Fast
Company: Fast
Company”
Company” Moreno-
1931- Sociogram
PMI NJ Symposium Presentation
16
© SageNet LLC & Axelrod Becker Consulting 2010 May 3, 2010

17. Stakeholder Engagement & Co-Creation
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Network Analysis Reduces Project Risks
•Visualizes
communication flows Structural Holes
Weak Ties
• Maps shared
Strong Ties
understanding
Hub Connector
• Pinpoints strong &
Core
weak centers of Broker
knowledge
PMI NJ Symposium Presentation
17
© SageNet LLC & Axelrod Becker Consulting 2010 May 3, 2010

18. Stakeholder Engagement & Co-Creation
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Networks in Your Work Exercises
Project Network Drawing & Examination
© SageNet LLC & Axelrod Becker Consulting 2010

19. Stakeholder Engagement & Co-Creation
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Social Capital
The sum of all of an organization's
relationships through individual
networks.
Project managing with a
network mindset builds
social capital and reduces
project risk.
© SageNet LLC & Axelrod Becker Consulting 2010

20. Stakeholder Engagement & Co-Creation
Co-
A Network Mindset & Co-Creation
Increase Project Success
© SageNet LLC & Axelrod Becker Consulting 2010 .V. G. Axelrod 2010 Visit the 21st Century Organization blog to learn more

21. Stakeholder Engagement & Co-Creation
Co-
=
Proprietary
Focus Group
Collected Intelligence
Crowdsourcing
Open Source
Evolving Intelligence
© SageNet LLC & Axelrod Becker Consulting 2010

22. Stakeholder Engagement & Co-Creation
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Architecting Participation is a Skill
Adapted from Ross Mayfield April 2006
Attention Connection Participation Contribution Value
© SageNet LLC & Axelrod Becker Consulting 2010

23. Stakeholder Engagement & Co-Creation
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A Leadership Challenge
Control Direct control decreases Influence
Enterprise systems
Social Technology
Ethernet Web 1.0 Web 2.0 Semantic Web
,
1973 1991
Time
as social network technology INCREASES
© SageNet LLC & Axelrod Becker Consulting 2010

24. Stakeholder Engagement & Co-Creation
Co-
Co-creating Projects to Reduce Risk
1. Network minds for project leaders and
participants
2. Leadership through engagement and
respectful influence over command and control
3. Network language & knowledge shifts thinking
& acting
4. Architecting participation builds stakeholder
networks
5. Collaboration and co-creation are incented
6. Network analysis as a measurement tool
7. Strategy drives all initiatives.
© SageNet LLC & Axelrod Becker Consulting 2010

25. Stakeholder Engagement & Co-Creation
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Continuing the Conversation
Jenny Ambrozek, SageNet LLC
jenny@sageway.com @sagenet
Victoria Axelrod, Axelrod Becker Consulting
Vaxelrod@axelrodbecker.com @vaxelrod
21st Century Organization Blog
http://c21org.typepad.com
© SageNet LLC & Axelrod Becker Consulting 2010