This seminar will give you tips to improve your website's promotional strategy, social marketing, blogging and Web 2.0 results. This may be the most valuable time you spend as you will learn specific tactics to get your hands dirty and improve your online sales, and the overall bottom line. The seminar will present top tools and marketing strategies that can strengthen your website online marketing efforts at little to no cost. You will leave the seminar with actionable tactics you can use to make money NOW.
7. Keyword Research
Keyword Selection is Key
Careful keyword selection is the heart of the SEO campaign.
Research Keywords
Create a robust keyword portfolio of relevant keyword phrases that are
searched on by potential customers. You’ll begin with your input on what your
most important keywords are, then expand that list by cross-checking the list
against the search engines’ databases of actual keyword searches. This will
help target the right words - the ones that will actually deliver customers to your
website.
www.keyworddiscovery.com
www.wordtracker.com
www.overture.com
Google Adwords Keyword Tool
www.seobook.com
www.seomoz.org
11. SEO
Have a Strategy for your site and
optimize your content
• Use keyword research to determine how customers search
• Inject keywords into body copy, titles, and images
• Be sure that your site is user friendly and search engine
friendly. Your marketing efforts won’t help you if your
website makes it difficult for users to find the information
they want.
Ranking factors:
www.seomoz.org/article/search-ranking-factors
www.vaughns-1-pagers.com/internet/google-ranking-factors.htm
12.
13. On Page Optimization
Optimize Website Meta
<TITLE>Skateboards - Warehouse Skateboards offers Complete Skateboards,
Skateboard Decks, Trucks, Wheels & Much More!</TITLE>
<META NAME="Description" CONTENT="Biggest selection of skateboards,
skateboard decks, complete skateboards, skateboard wheels, skateboard trucks,
skateboards delivered right to your door!">
<META NAME="Keywords" CONTENT="skateboards,skateboard,complete
skateboards,skateboard decks,skateboard wheels,skateboard trucks,skate
decks,warehouse skateboards">
14. Sitemap Submission
Google WebMaster Tools
Bing (MSN) WebMaster Tools
Yahoo! Site Explorer
Create Sitemaps
www.gsitecrawler.com
Create a Robots.txt file
User-agent: *
Disallow: /my-dirty-photos
Sitemap: http://www.domain.com/sitemap.xml
15. How does your site rank for SEO?
www.websitegrader.com
20. Invest in a Paid Search
(pay-per-click) Campaign
• Paid search is a fast, cost effective, extremely targeted way to
increase visibility on the search engines.
• Even a small budget can be very effective if you use extremely
targeted keywords to avoid spending money on unqualified clicks.
• Write compelling ads targeted to your demographic to get attention.
25. “There are now at least 1.6 billion of us connected
via computer and 3 billion mobile devices that
touch the Internet. The rise of "social" technologies -
such as wikis, blogs, Twitter, SMS and social
networks - means that the barriers to participation
across the planet (in terms of the cost, access and
skills required) are rapidly approaching zero”
Joshua-Michele Ross on O’Reilly Insights – March 2009
26. What is Social Media Marketing
Many marketers think that doing a sponsorship on
MySpace or posting a one-off campaign channel on
YouTube is social media marketing
Not true.
Social Media is About Socializing!
It is about:
Weaving your content and messages into the social web
Joining the customer conversation
Making friends
Communicating with those friends
Listening to those friends
Measuring impact
38. On Page Optimization
Optimize Website Content
Text Matters!
The most important thing in search.
The entire process of search is text-based. The search
engines care about how much text, how it’s formatted,
and what it says.
39.
40.
41.
42.
43. Product Info / Reviews
Live
Chat
Good Content
Social Tags
44.
45.
46. Search Engine Optimization – Kristopher Jones
Get to the top on Google – David Viney
Landing Page Optimization – Tim Ash
Building Findable Websites – Aarron Walter
MIKE DUNCAN
mduncan@sageisland.com
twitter.com/MikeADuncan
twitter.com/sageisland
www.sageisland.com
Notas do Editor
who is your customer? Kids / Moms
1. Create a strategy for your site and optimize your site’s content. • Use keyword research to determine how potential customers search for you. • Inject keywords into body copy, titles, and images to increase your visibility in the search engines. • Be sure that your site is user friendly and search engine friendly. Your marketing efforts won’t help you if your website makes it difficult for users to find the information they want. • Create good meta tags
1. Invest in a paid search (pay-per-click) campaign. • Paid search is a fast, cost effective, extremely targeted way to increase visibility on the search engines. • Even a small budget can be very effective if you use extremely targeted keywords to avoid spending money on unqualified clicks. • Write compelling ads targeted to your demographic to get attention.
1. Create a company blog. • Build your blog using blog software like Wordpress, Movable Type, or Blogger. • Add the blog as a subfolder on your website, like www.domainname.com/blog . This will make it easier for customers to find your blog, and improve your ranking in search engines. • Don’t just focus on PR. Also offer useful information for your readers and customers to keep them coming back.
1. Create compelling content for viral marketing and social tagging. • Add social bookmarking buttons for sites like Digg, Del.ici.us, and Stumble to blog posts and other content on your site to encourage users to “vote” for it. • Create a YouTube profile and add original videos that are useful or interesting to your target audience. • Participate in these communities to learn what tactics are most likely to gain popularity among users. • Social media users are very sensitive to obvious marketing tactics. The most successful social media marketers are legitimate members of the communities who provide relevant contributions instead of pushing obvious marketing messages.