Presented by: Mike Duncan, Sage Island Marketing Agency In the ever changing world of retail, competition has never been more fierce. Your website is a critical component of your business. This seminar teaches a fully integrated marketing approach leading you through the basics of a well designed, innovative site, and how to properly utilize e-commerce solutions. Learn how to build and expand your presence on the web to drive sales and maximize your bottom line.

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w w w. s l i d e s h a r e . n e t / s a g e i s l a n d
Mike Dunca n
Sage Island CEO
www.SageIsland.com

2. Know your Customer

6. Know their Langauge

7. Keyword Research
Keyword Selection is Key
Careful keyword selection is the heart of the SEO campaign.
Research Keywords
Create a robust keyword portfolio of relevant keyword phrases that are
searched on by potential customers. You’ll begin with your input on what your
most important keywords are, then expand that list by cross-checking the list
against the search engines’ databases of actual keyword searches. This will
help target the right words - the ones that will actually deliver customers to your
website.
keyworddiscovery.com
wordtracker.com
overture.com
Google Adwords Keyword Tool
seobook.com
seomoz.org

8. Open for Business
-Driving Traffic-

9. !

11. SEO
Have a Strategy for your site and
optimize your content
• Use keyword research to determine how customers search
• Inject keywords into body copy, titles, and images
• Be sure that your site is user friendly and search engine
friendly. Your marketing efforts won’t help you if your
website makes it difficult for users to find the information
they want.
Ranking factors:
www.seomoz.org/article/search-ranking-factors
www.vaughns-1-pagers.com/internet/google-ranking-factors.htm

14. On Page Optimization
Optimize Website Meta
<TITLE>Skateboards - Warehouse Skateboards Skate Shop</TITLE>
<META NAME="Description" CONTENT="Biggest selection of skateboards,
skateboard decks, complete skateboards, skateboard wheels, skateboard trucks,
skateboards delivered right to your door!">
<META NAME="Keywords" CONTENT="skateboards,skateboard,complete
skateboards,skateboard decks,skateboard wheels,skateboard trucks,skate
decks,warehouse skateboards">
<"28#$%=-.,-"%>7?6,@2?&-%A"(4%B82#?#"(
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15. Sitemap Submission
Google WebMaster Tools - www.google.com/webmasters/tools/
Bing (MSN) WebMaster Tools - www.bing.com/webmasters
Yahoo! Site Explorer - http://siteexplorer.search.yahoo.com
Create Sitemaps
www.gsitecrawler.com
Create a Robots.txt file and place in the root directory
www.yourdomain.com/robots.txt
User-agent: *
Disallow: /my-dirty-photos
Sitemap: http://www.domain.com/sitemap.xml

16. How does your site rank for SEO?
www.websitegrader.com

18. Driving Relevant Traffic
Link Building

19. Link Building
Quality links is what you are after.
What is a Quality link?
Good Page Rank and relevant

21. Driving Relevant Traffic
Paid Search

23. Invest in a Paid Search
(pay-per-click) Campaign
• Paid search is a fast, cost effective, extremely targeted way to
increase visibility on the search engines.
• Even a small budget can be very effective if you use extremely
targeted keywords to avoid spending money on unqualified clicks.
• Write compelling ads targeted to your demographic to get attention.

28. Driving Relevant Traffic
Shopping Networks

31. Driving Relevant Traffic
Social Networks

32. What is Social Media Marketing
Many marketers think that doing a sponsorship on
MySpace or posting a one-off campaign channel on
YouTube is social media marketing
Not true.
Social Media is About Socializing!
It is about:
Weaving your content and messages into the social web
Joining the customer conversation
Making friends
Communicating with those friends
Listening to those friends
Measuring impact

42. Customer Service

46. Giving them what they want

48. On Page Optimization
Optimize Website Content
Text Matters!
The most important thing in search.
The entire process of search is text-based. The search
engines care about how much text, how it’s formatted,
and what it says.

53. Product Info / Reviews
Live
Chat
Good Content
Social Tags

59. w w w. s l i d e s h a r e . n e t / s a g e i s l a n d
Search Engine Optimization – Kristopher Jones
Get to the top on Google – David Viney
Landing Page Optimization – Tim Ash
Building Findable Websites – Aarron Walter
Mike Dunca n
Sage Island CEO
www.SageIsland.com