Product Launch and Marketing Graduate Role (Reebok)

1. REEBOK

2. CONTENT
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Introduction to Reebok
New Product
Functions Involved
Co Operation with Marketing and Sales
Role of Marketing Graduate

3. J.W. Foster and Sons in 1895.
Over 9000 employees.
Average annual income of 1.8 billions.

4. Product of reebok generally consists of sport
accessories. The product line is divided into four
section.
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Shoes
Apparels
Sports Equipment
Exercising /Health

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Introduction to Reebok.
Reebok New Product
Functions Involved
Co Operation with Marketing and Sales
Role of Marketing Graduate

6. New Product
• Newly launched in a market.
• Covering the lack of the old product or newly developed product.
• Which involves
• Defining the market for the product.
• Testing the market.
• Bringing the product to the commercial market.

7. WHEN A NEW PRODUCT IS
LAUNCHED

8. Marketing
research
Product
Testing
Distribution
Channel
Product
Research
Matching
Product
Price Fixation
Product
Innovation
Advertisement
Sales Force

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Introduction to Reebok.
Reebok New Product
Functions Involved
Co Operation with Marketing and Sales
Role of Marketing Graduate

10. Economic
• Production
• Distribution
• Consumption Of Goods And Service

11. Organisation
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Administration
Sales and Marketing
Research
Human Resources Management

12. Communication
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Information
Command and Instruction
Decision Making
Problem Solving

13. Business Law
• Taxation
• Documantation
• Providing legal advice and guidance

14. •
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Introduction to Reebok.
Reebok New Product
Functions Involved
Co Operation with Marketing and Sales
Role of Marketing Graduate

15. • Marketing Communication (messages are related media to communicate
with market)
• Market Segmentation (is marketing strategy that involves dividing broad
target market into subset of consumer who have common needs)
• Maning Customer Relationship (to benifit organisation and its share holders)
• Contact with Client (researching and dealing with client and doing sales
effectiveness)

16. •
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Introduction to Reebok.
Reebok New Product
Functions Involved
Co Operation with Marketing and Sales
Role of Marketing Graduate

17. Who is Marketing Manager?
• An entity accountable for managing a product or business as
marketing resources. Marketing manager is focused on the practical
application of marketing techniques and the management.

18. Role of Marketing Manager
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Market Research
Study Competition
Target Ideal Customer
Create Unique Value Preposition
Marketing Strategy and Tactics
Roll Out Campaign

20. SAGAR PHUYAL
USHA PURJA PUNE
AIGARS ASMIS
SUNU DHITAL