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COMMON GUIDELINES FOR MODEL QUESTION PAPER PATTERN
In view of current challenges in imbibing quality in MBA education, the following changes are
proposed by the Board of Examination in the Evaluation pattern of I Semester MBA from
Jan/Feb 2012 examination on wards.

                                 Construct of Question Paper

       All 8 Modules should be given importance and questions need to be
       jumbled from all modules.

       No question should be set from practical component part of the syllabus.
                            Theory based courses                 Theory+ Problem based courses
                                                                 (40% Theory + 60% Problems)
Subjects                    12MBA11, 12MBA12,12MBA15             12MBA13& 12MBA14
                            and 12MBA16
Knowledge based             Q1- 3 + 7 +10                        Q1- 3 + 7 +10
questions                   Q2- 3 + 7 +10                        Q2- 3 + 7 +10
1. Any 3 questions to be    Q3- 3 + 7 +10                        Q3- 3 + 7 +10
answered by setting 6       Q4- 5+5+10                           Q4- 5+5+10
questions.                  Q5- 5+5+10                           Q5- 5+5+10
2. All modules must be      Q6- 5+15 or 10+10                    Q6- 5+15 or 10+10
given equal importance      Note: In 12 MBA 12, : One full       Note: One full question (all parts) must be
                            question (all parts) consisting of   full of theory only
                            simple problems from Mod 3
                            (Except Demand forecasting) and
                            Mod 8 only to be set.
Skill based questions       Q7- a.                               Q7- a.
     1. One question            b.                                   b.
Compulsory                      c.                                   c.
2.Equal importance must         d.                                   d.
be given for all modules        5X4 = 20 marks                       5X4 = 20 marks
Ability based question(s)       Q8.                              Q8.
Case let                        a. Theoretical model for         10+10
Compulsory                          analyzing case               or
                                b. Sub question 1                5+15
                                c. Sub question 2                or
                                d. Sub question 3                5X4=20
                                  5X4=20 Marks                   Problem and / or theory combination.
Content of Question Paper

       Part-A: Knowledge based questions (Q1 to Q6 - Answer any 3)
A. 3 Mark questions -
   Short questions which demand answer not more than a paragraph and which test the
   understanding of concept of the contents prescribed in the syllabus.
   Answering this should not take more than 4 minutes by an average student.

B. 5 Marks questions-
   Semi-descriptive questions which demand answer not more than two paragraphs and
   which test the understanding of concept and / or scope of the concept or short
   problem.
   Answering this should not take more than 7 minutes by an average student.

C. 7 Marks questions-
   Descriptive questions which demand answer not more than 0ne page which test the
   understanding of the scope and description of the contents or moderate problem of the
   syllabus.
   Answering this should not take more than 10 minutes by an average student.

D. 10 Marks questions-
   Essay questions which demand answer not more than 3 pages which test the
   understanding of concept with practical illustrations of the contents or long problem of
   the syllabus.
   Answering this should not take more than 15 minutes by an average student.

E. 15 Marks questions-
   Narrative Essay question which demands answer not more 4 pages which test the
   narrative ability of student related to the concept and its scope with practical
   illustrations or a very lengthy problem of the syllabus.
   Answering this should not take more than 22 minutes by an average student.
Part-B: Skill based questions (Q7 Compulsory)

5 Marks X 4 Questions-

This question tests the degree of skill acquired by the student in the subject area of prescribed
syllabus. This should cover the application part of the contents of the syllabus.

Answering this should not take more than 30 minutes by an average student.

                    Part-C: Ability based questions (Q8 Compulsory)
5 Marks Question –

This question is to test the selection of theoretical model used in case analysis.

5MarksX3 Questions –

These questions are to test ability acquired by the Students to analyze the case and to provide
the trivial solutions to the case situation.

Answering this should not take more than 30 minutes by an average student.

Note: Refer Question Bank and model question paper(s) for more clarity.
12MBA11 MANAGING THE ORGANISATION

Model Skill based questions
1.”An employee is dissatisfied as he was reporting to two bosses”. how do you solve this
problem? ----Fayal’s Principles

2. “An Honest individual is made in charge of marketing department. In due course he
developed negative job efficacy” how do you address this problem?----Role disability

3. In the sky the clouds take the different shapes of imagination. Why?------Perception

4. Sham got his double increment in salary of Jan 2012. His motivational graph turned down by
July 2012 after settling his proposed budget for that month. Describe why?-----Maslow’s

5. “Defense people are more effective than civilian” substantiate-------Leadership style

6. “Modern Indian management is more powerful rather than traditional” Substantiate---
Theory X and Theory Y

7. “The out punch time of a boss will be first out punch in an organization” Substantiate.—
Organization Culture

8. “While reworking the defective product, more mistakes will happen” Substantiate.---Work
stress

9. “The CEO is thinking of uniformity of production, where as the marketing executive focus
for high production to match the demand” Who is correct? Why? --- Strategic and operational
decision making
Managing Organisations-12MBA11

                                     Model Question paper
                                             PART- A

                                  Answer any three full questions

1 (a) Define Personality.                                                         (3 marks)

 (b) What are the different types of Control? Give an example for each.           (7 marks)

 (c) Explain the managerial roles expected by modern organizations.               (10 marks)

2. (a) What is empowerment?                                                              (3 marks)

  (b) Differentiate between groups and teams.                                            (7 marks)

  (c) Explain the personality attributes influencing OB.                                (10 marks)

3. (a) What is Esprit de Corps?                                                         (3 marks)

  (b) “Planning and Controlling are inseparable”. Comment                               (7 marks)

   (c ) Explain the perceptual process with suitable examples                          (10 marks)

4. (a) What is an ideal span of control? Why?        (5marks)

   (b) “Too many controls in an organization declines creativity”. Comment.          (5 marks)

   ( C) An employee is extremely productive, but has been showing signs of work stress and is
facing problems adapting to organization culture. As a manager how would you handle this
employee?                                                                      (10 marks)

5. (a )State the techniques used in decision making? Which technique will you adopt?
                                                                  (5 marks)

(b) Write a note on contribution of Peter F Drucker to the evolution of management thought.

                                                                                         (5 marks)

(C)State the different types of organization structures in use? Explain any one         (10 marks)

6. (a) What are the dimensions of emotional intelligence ?                               (5 marks)

  (b) State any five principles of Henry Fayal.                                         (5 marks)

  (c ) Explain the role of emotions in the formation of attitude .                      (10 marks)
PART- B ( compulsory) 4X5 Marks=20

7. (a).Abnormal features always have long perceptivity. Why?
(b) Setting objective in advance and chasing is good for Individual and organization.
Substantiate

 (c) It has often been stated that most work within an organization is done informally. Comment

 (d) In modern organization, the employee and employer relationship is mandatory. However,
the conflicts arise. How do you resolve this?

                             8. Case Study PART- C (compulsory)

Mr. Ranjan Kumar is the Managing Director of a soap manufacturing company. To increase
sales, the Board of Directors wanted to start a full fledged marketing department; Mr. Kumar is
entrusted with the task of finding a suitable candidate to head the proposed marketing
department. After considering a number of candidates, he has narrowed down his choice to two
persons: Vishwanath Dutt and Rajnarain.

Mr.Vishwanath Dutt has excellent track record in the company. During his fruitful association
with the company, to be precise 10 years, he has always shown a high degree of enthusiasm and
initiative in his work. He is still young (35 years) dynamic and aggressive. He is result oriented
and he is more interested in ends rather than means. One of the workers testifying his leadership
quality remarked thus: “Though he is harsh at times you will know where you stand when you
work with him. When you have done a good job, he lets you know it”. Mr.Dutt is willing to
shoulder additional responsibilities. He decides things quickly and when action is required. He is
„always on his toes‟.

During his fifteen years tenure in the company, Mr.Rajnarain has endeared himself to all his
colleagues by his superior workman ship and pleasing manners. He always believes in the
principle of employee participation in the decision making process. Unlike Mr. Dutt, he
encourages his subordinates to come out with innovative ideas and useful suggestions. Before
arriving at a decision he always makes it a point to consult his subordinate. Not surprisingly, all
his subordinates are very pleased to work under him and praise his leadership qualities.
Company records also bear evidence for the increase in the production soon after Rajnarain
became the head of his department.

Questions:                                                                   (5X4=20 marks)

   a.   State the theoretical model used to analyze this case.
   b.   Analyze the leadership qualities and styles of Mr.Dutt.
   c.   Analyse the leadership qualities and styles of Mr.Rajnarain.
   d.   Whom do you recommend for the position of marketing manager? Why?
12MBA12-Managerial Economics

                   Some Skill Based Sample Questions and Problems

1. Prospective car buyers are sometimes confronted by sales representatives who argue that
   they can offer a vehicle that is Honda Civic as good as a BMW, but at one-half the price.
   Use the indifference concept to explain why the claims of the sales representative are not
   credible.
2. Following a price change for Diet Coke, explain how retailers use sales information to
   learn if Lays snack chips represent a complement or substitute for Diet Coke.


3. During the past 40 years the average price of a new single-family home has risen by a
   factor of ten, making the cost of housing prohibitive for many Indians. Over the same
   time frame, however, the number of units sold per year has more than doubled. Are these
   data inconsistent with the idea of a downward-sloping demand curve for new housing?


4. What would an upward-sloping demand curve imply about the marginal utility derived
   from consumption? Why aren't upward sloping demand curves observed in the real
   world?


5. Forecasting the success of new product introductions is difficult. Describe some of the economic
   factors that a firm might consider in forecasting sales for a new tooth paste.


6. Individual consumer demand declines for inferior goods as personal income increases
   because consumers replace them with more desirable alternatives. Is an inverse relation
   between demand and national income likely for such products?


7. The price a firm receives for its product is Rs.50 per unit. Its total cost function is 8000 +
   10Q. At what quantity do total costs equal total revenues?


 8. KSRTC (Volvo Service) have a capacity to carry a maximum of 10,000 passengers per
   month from Bangalore to Hyderabad at a fare of Rs. 600. Variable costs are Rs. 100 per
   passenger and fixed costs are Rs. 30,000 per month. How many passengers should be
   carried per month to break even?
9. Suppose you are a sales manager of an organization. Explain how the analysis of demand
    contributes to business decision making, in the light of the responsibilities of a
    managerial economist/sales manager


 10. Mr. Balakrishnan, the research manager for marketing at the Maruti Udyog Limited has
    specified the following demand function for Maruti Alto K10 in India:
                           Qm= f (Pm,N,I,PH,PG,A P1)
    Where Qm, is the quantity demanded of Maruti Alto K10 per year, Pm is the price of
    Maruti Alto K10, N is population, I is the disposable income, PH is price of Hyundai, PG
    is price of gasoline, A is the amount of advertisement on Maruti Alto K10 and P1 is credit
    incentive to purchase Maruti Alto K10. Indicate whether you expect each independent or
    explanatory variable to be directly or inversely related to the quantity demanded of
    Maruti Alto K10 and the reason for your expectation.

 11. Construct a hypothetical cost schedule and bring out the cost output relationships in the
    short run between output and TC, TFC, TVC, AC, AFC, AVC


 12. The demand function for Pepsi in Bangalore city is
            Q=400-4P
        Where, Q=Quantity demanded of Pepsi (in „000 bottles per week), P=Price of Pepsi
        per bottle, Construct a demand curve assuming price Rs. 10, 12, 15, 20 and 25 per
        bottle


 13. A firm manufactures cars at its plant in India. At a capacity of 100 cars per week it knows
    that it has an assembly cost of Rs. 5,000 per car. It needs to expand production and does a
    series of design and cost exercises. The results are summarized below.




                       12MBA12 MANAGERIAL ECONOMICS
Time: 3 Hours                 All Questions carry equal marks              Max Marks: 100
                                     MODEL PAPER
Part- A
                                  Answer Any Three questions
1. a. Define Managerial economics                                             3 Marks
   b. Suppose you are a sales manager of an organization. Explain how the analysis of
      demand contributes to business decision making, in the light of the responsibilities of a
      sales manager.                                    7 Marks
   c. What conditions are necessary before price discrimination is both possible and
     profitable? Why does price discrimination result in higher profits? 10 Marks

2. a. What is marginal cost?                                           3 Marks
    b. Mention the salient features of long run average cost curve. What is its significance in
        managerial decision making?                                    7 Marks
    c. “Price leadership is an alternative co-operative method used to avoid tough
       competition”. Comment                                           10 Marks
3. a. What is Kink Demand Curve?                                 3 marks
    b. Critically examine the Cyert and March behavioral theory of the firm. 7 Marks
    c. What is production function? How does a long run production function is different
       from a short run production function?                           10 Marks
4. a.“Managerial economics bridges the gap between economic theory and business
      practice”. Discuss                                                 5 Marks
    b. Discuss the types of cartels with suitable examples from India            5 Marks
    c. Describe why Long Run Average Cost (LAC) curve is called as Planning Curve and
      envelope curve.                                                            10 Marks
5. a. State the Law of Supply. List the factors which determine the elasticity of supply. 5
      Marks

   b. Discuss various cost concepts                                5 Marks

   c.“It is believed that a firm under perfect competition is a price-taker and not a price
     maker” Explain with examples.                         10 Marks

6. a. What is the basic objective of a firm? Distinguish between „Accounting Profit‟ and
      „Economic Profit‟ with the help of an illustration.            5 Marks
  b. Profit is maximum when the difference between total revenue and total cost is the
      greatest. How is this equivalent to saying that profit is maximum when MR=MC?
       10 Marks



                                Part – B (Compulsory)

7. a. KSRTC (Volvo Service) have a capacity to carry a maximum of 10,000 passengers per
     month from Bangalore to Hyderabad at a fare of Rs. 600. Variable costs are Rs. 100 per
passenger and fixed costs are Rs. 30,000 per month. How many passengers should be
       carried per month to break even?                                  5 Marks
    b. Suppose you are a sales manager of an organization. Explain how the analysis of
       demand contributes to business decision making, in the light of the responsibilities of a
       managerial economist/sales manager                                5 Marks
    c. Construct a hypothetical cost schedule and bring out the cost output relationships in the
       short run between output and TC, TFC, TVC, AC, AFC, AVC           5 Marks
    d. The demand function for Pepsi in Bangalore city is Q=400-4P where, Q=Quantity
          demanded of Pepsi (in „000 bottles per week), P=Price of Pepsi per bottle, Construct
          a demand curve assuming price Rs. 10, 12, 15, 20 and 25 per bottle     5 marks

                                         Part C (Compulsory)
  8. Case Study                                                            20 Marks
      The Times of India is one of the leading newspapers in India. In September 1972, it
      reduced its price from 45 paisa to 20 paisa per paper while the prices of its rivals
      remained unchanged. The number of news papers sold by TOI and its rivals was as
      follows:
                      Paper               August-1972 May-1973
                      TOI                 3,55,000       5,18,000
                      Statesman           10,24,000      9,93,000
                      The Hindu           3,92,000       4,02,000
                      Hindustan Times 3,25,000           2,77,000

     a. Analyze the case and summarize using appropriate concepts studied 5 Marks
     b. Based on the above information, find out the price elasticity of demand for TOI state
        whether it is elastic or inelastic.    5 Marks
     c. Whether the cross elasticity of demand between Statesman and TOI positive or
        Negative? 5 Marks
     d. Find possible reasons why demand for Hindustan Times decreased? 5 Marks




                        Quantitative Methods – I (12MBA13)
Model Skill based questions for Q 7
1. “Colgate toothpaste sales in Banashankari zone have dipped in last three weeks”. Design
      Research method for analyzing this.(--- Management problem + Exploratory research+)
  2. “The training effectiveness extended to employee has to be tested” suggest the type of
      research? Why?(-----Experimental research)
  3. Define the target population for the research problem” Employee absenteeism”
  4. Diesel price is hiked by 7 pm. On the same day by 9 pm news the opinion on hike has to
      be telecasted. Suggest the process of research design.(Non-probability sampling +Diesel
      vehicle owners + Interview technique)
  5. The impact of Advertisement on sales is to be analyzed suggest the tools used. Why?(
      Correlation)
  6. The bus arriving at a terminal is to be forecasted. Suggest which method is used? Why?
      ( Probability)
  7. The past sales records are available is it possible to forecast the future sales? How?(
      Regression)
  8. Is it possible to test the opinion given by the gender mix? How? ( Chi Square Test)
  9. An opinion is collected between two strata employee on Dissatisfaction. How do you
      test the difference in opinion among the group and between the groups? Explain( Two
      way ANOVA)
  10. In the research output the value of deficiency of data validation is 0.25. Then how this
      value is calculated? ( Multi variate Regression( 1- R Square )= 0.25 )




                     Quantitative Methods – I (12MBA13)
                           Model Question Paper
Duration: 180 Minutes                                                   Max Marks: 100
Part – A
                                          Answer any 3 questions
1.
     a) Differentiate management problem with research problem.                              (3 M)
     b) State the Characteristics of good measurement                                                  (7 M)
     c) State and explain the contents of report writing in detail.                                   (10 M)


2
     a) Define sampling?                                                                  (3 M)
     b) State the procedure of hypothesis testing.                                        (7 M)
     c) The sales and advertisement expenses of a firm is given below;                       (10 M)

            Firm:                           1        2   3    4    5    6    7   8    9      10
            Sales (Rs. Lakhs)               50 50 55 60 65 65 65 60 60 50
            Expenses (Rs. Lakhs) 11 13 14 16 16 15 15 14 13 13
            Calculate the co-efficient of correlation and comment


3
     a)Differentiate between census and survey. ( 3 M)

     b) The median and mode of the following wage distribution are known to be Rs.
         33.5 and 34. If the total number of workers is 230, find the missing frequencies.
                                                 (7 M)
         Wages (in Rs)        0-10          10-20        20-30    30-40     40-50    50-60    60-70
         No. of workers           4             16       X1        X2       X3        6           4


     c) The marks scored by set of students are given below;                                 (10 M)

             Marks (Economics) : 25 28 35 32 31 36 29 38 34 32
             Marks (Statistics)       :     43 46 49 41 36 32 31 30 33 39
             Construct the regression equations. Calculate the most likely mark in statistics-
             when mark in economics is 30.

     4
a). “After settlement the average weekly wage in a factory had increased from Rs
      800 to Rs 1200 and the standard deviation has increased from Rs 100 to Rs 150".
      Comment on the uniformity of the wages before and after the settlement.
                                                            (5 M)

     b). An aero plane flies around a square the sides of which measure 100 km each.
       The aero plane covers at a speed of 100km/hr the first side, at 200 km/hr the
       second side, at 300 km/hr the third side and at 400 km/hr the forth side. What is
       the average speed of the aero plane around the square?                      (5 M)

    c). A company maintains two regional offices. It is interested in knowing whether or
       not there are significant differences in the proportions of smokers in two offices. In
       regional office A, a random sample of 70 employees was taken and it was found
       that 40 percent were smokers. In regional office B, a random sample of 100
       employees indicated 55 as smokers. Is the difference between the proportions of
       smokers in the two regional offices significant?                    (10M)

5
    a). State the steps carried out in ANOVA test                                  (5 M)
    b). Substantiate the power of literature review                                (5 M)

    c). Three machines A, B and C produce respectively 60%, 30% and 10% of the total
       number of items of a factory. The percentages of defective output of these
       machines are respectively 2%, 3% and 4%. An item is selected at random and is
       found defective. Find the probability that the item was produced by machine C.


6
    a). Differentiate between Liketr’s scale & semantic differential scale.        (5 M)
     b). An aero plane flies around a square the sides of which measure 100 km each.
       The aero plane covers at a speed of 100km/hr the first side, at 200 km/hr the
       second side, at 300 km/hr the third side and at 400 km/hr the forth side. What is
       the average speed of the aero plane around the square?                      (5 M)

     c). Find i) Inter quartile Range ii) Quartile deviation iii) Coefficient of Quartile
       deviation for the following distribution.                                            (10M)
Class        0-15 15-30 30-45 45-60 60-75 75-90 90-105
              Frequency    8      26     30      45     20      17     4



                                  Part – B (Compulsory)
7
a). After applying the correlation test for the Variables Student performance with
teacher performance the computed value for r is determined as 0.9. Suggest your
interpretation of results. (5M)
b). In Z test, the table value is 1.96 and computed value is 2.0. State the result of
Hypothesis.                                   (5M)
c).” Increase in sales is not due to only advertisements” Do you agree? What type of
statistic test is to be applied in this case? (5M)
d). The research involves sample of less than 30 . The analysis is done based on
categorical data. To test the Hypothesis which type of test is required? Why? (5M)
                                  Part – C (Compulsory)
8
    (a). Design a questionnaire to the research problem “Corporate Adaptability of New
      employee “               (10 M)

    (b). The unemployment problem in India is increasing. In this background it is
       required to suggest the set of remedial measure to reduce the problem. Suggest
       a research Design for this problem.     (10 M)




                          Accounting For Management (12MBA14)

                 Skill Based Questions (For Part-B- Q.No.7- 5 Marks Each)
1) The gross Total Income of Mr. Raju who is an employee of a private company aged
      about 49 years is Rs.295000 for the assessment year 2012-13, he want to reduce the tax
      liability.
      How do you assist him to reduce his tax liability?

   2) If you are a auditor of a company what key elements you look for to assess the accuracy
       of the financial records?
   3) Which ratio, out of fixed assets turnover and net worth turnover, to your mind is more
       useful for analyising efficiency? Why?
   4) Why do you think Liquidity ratio plays a key role in Banking Industry? Comment.
   5) „Why capital is treated as a liability‟. Justify.
   6) A firm purchases 50 furniture worth Rs.500000. A financial accountant of the firm has
       recorded only Rs.500000 in journal & ledger, but not 50 no.s of furnitures. Interpret using
       suitable accounting concept.
   7) “Balance Sheet is a statement, but not an account”. Comment.
   8) Bring out the role played by the matching principle in the determination of business
       performance and financial position.
   9) Is accrual basis of accounting is superior to cash basis of accounting in meeting the
       economic decision making needs of the users of financial statements? Why or Why not?
   10) “Financial statements are the only basis for measuring the performance of a company”.
       Comment.




                     12MBA14 Accounting     for Management
                                Model Question Paper
Time: 3 hrs.                                                          Max. Marks: 100
Note: 1. Answer any THREE full questions from Part-A.
                         2. Part-B and Part-C are compulsory.

                                               Part-A

1.a. What is Contra entry? Give example.                                          (3 Marks)
  b. Write a short on role of Forensic Accountant                                 (7 Marks)

 c. Give accounting equation for the following transactions of Hitesh for the year 2009.
    Started business with cash Rs. 18,000.                                      (10 Marks)
          i. Paid rent in advance Rs. 400.
          ii. Purchased goods for cash Rs. 5000 and on credit Rs. 2,000.
          iii. Sold goods for cash Rs. 4,000 (costing Rs. 2,400).
          iv. Rent paid Rs. 1,000 and rent outstanding Rs. 200.
          v. Bought motor-cycle for personal use Rs. 500.
          vi. Purchased equipments for cash Rs. 500.
          vii. Paid to creditors Rs. 600.
          viii. Depreciation on equipment Rs. 25.
          ix. Business expenses Rs.400.

2.a. What is MAOCARO?                                                             (3 Marks)
   b. Explain the need and benefit of Corporate Governance.                        (7 Marks)
   c. Record the following transaction in three column cash book.               (10 Marks)
      1/3/2008 opened a Bank account with capital Rs. 1, 00,000 & cash in hand Rs. 40,000.
      3/3/2008 paid into Bank Rs. 10,000.
     5/3/2008 Bought Goods for Rs. 3,800 and paid by cheque.
     6/3/2008 Sold goods for cash Rs. 2,600 & deposited the same into the Bank.
     7/3/2008 Sold goods to Mr. X an account Rs. 10,000.
    10/3/2008 Paid Mr. A by cheque Rs. 240 receiving a discount of Rs.10.
    15/3/2008 Received a cheque from Mr. Vikas Rs. 1080 and allowed him Discount Rs. 20.
    16/3/2008 Received a cheque from Mr. Santhosh Rs. 4000.


. 3.a. List out any six items deductible under Section 80C.                   (3 Marks)

  b. On 01st January, 2010, the following were the ledger balances of Gopal and Co.: Cash in
hand Rs.900/-; Cash at bank Rs. 21, 000/-; Soni (Cr) Rs 3, 000/-; Zahir (Dr) Rs. 2, 400/-; Stock
Rs. 12, 000/-; Prasad (Cr) Rs. 6, 000/-; Sharma (Dr) Rs. 4, 500/-; Lall (Cr) Rs. 2, 700/-; Ascertain
capital. Transactions during the month were; Journalize the above transactions. (7 Marks)

2010

Jan 2. Bought goods of Prasad – Rs. 2, 700/-

Jan 3. Sold to Sharma – Rs. 3, 000/-

Jan 5. Bought goods of Lall for cash, paid by cheque – Rs. 3, 600/-
Jan 7. Withdraw cash for personal use – Rs. 200/-

Jan 13. Recived from Zahir in full settlement – Rs. 2, 350/-

Jan 17. Paid to Soni in full settlement – Rs. 2, 920/-

Jan 29. Paid to Prasad by cheque – Rs. 2, 650/- and Discount allowed by him – Rs. 50/-



 c. From the following information prepare Cash Flow Statement by Indirect Method. (10
Marks)
              COMPARATIVE BALANCE SHEET OF EXCELLENT LTD.,
  Liabilities &       As at        As at          Assets          As at       As at
     capital       31.03.2008 31.03.2007                       31.03.2008 31.03.2007
                       Rs.          Rs.                            Rs.         Rs.
Share Capital           50,00,000      40,00,000 Fixed Assets          31,00,000   30,00,000
Reserve          &                               Investments            1,50,000           -
Surplus                 15,00,000       5,00,000 Cash and Bank
Secured Loans           35,00,000      40,00,000 Balances               2,00,000    1,25,000
Current Liabilities     50,00,000      60,00,000 Stocks,     Stores,   75,00,000   78,75,000
                                                 WIP                   40,00,000   35,00,000
                                                 Sundry Debtors
                      1,50,00,000    1,45,00,000                     1,50,00,000 1,45,00,000


   (i)     The net profit for the year after adjustment in respect of provisions for dividends and
           taxation was Rs. 10,00,000
There was addition to Fixed Assets during the year amounting to Rs. 4,00,000 and Depreciation
for the year was Rs. 3,00,000



4 a. What is Qualified Audit Report? State its contents                               (5 Marks)

b. What is direct tax? State the Income tax rates for an individual for the Current A.Y. (5 Marks)

c. The following Trial Balance has been prepared wrongly. You are asked to prepare the trial
balance correctly.                                                                 (10 Marks)


                 Name of accounts                 Debit             Credit
                                                  balance (Rs.)     balance (Rs.)

                 Cash in hand                             -------           2,000

                 Purchases returns                        4,000              ------
Wages                                  8,000             -----

                 Establishment expenses               12,000              -----

                 Sales returns                             ----         8,000

                 Capital                              22,000               ----

                 Carriage outward                           ---         2,000

                 Discount received                      1,200               ---

                 Commission earned                        800              ----

                 Machinery                               ------        20,000

                 Stock                                   -----         10,000

                 Debtors                                8,000             -----

                 Creditors                                 ----        12,000

                 Sales                                     ----        44,000

                 Purchases                            28,000               ----

                 Bank overdraft                       14,000              -----

                 Manufacturing expenses                  -----         14,000

                 Loan from Ashok                      14,000             ------

                 Carriage inward                        ,1000             -----

                 Interest on investment              ----------          1000

                 Grand total                        1,13,000         1,13,000




5. a. State the objectives of IFRS.                                               (5 Marks)

  b. Briefly explain the merit & demerits of Human Resource Accounting.           (5 Marks)

  c.“Without accounting concepts & conventions, objective, reliable, consistent and

     comparable accounts cannot be maintained”. Comment.                          (10 Marks)
6. a. What is window dressing? How financial statements are window dressed.          (5 Marks)

   b. Mr. A has applied for the the position of Financial Analyst at E&Y Co. Ltd. The Head of
Finance wants to assess the basic accounting skill sets of a candidate. The following information
is provided in form of ratios to Mr.A to prepare the Balance Sheet given in the under mentioned
proforma                                                                           (15 Marks)



        Total Assets/ Net worth               =         3.5

        Sales/Fixed assets                    =         6

        Sales/Current assets                  =         8

        Sales/Inventory                       =         15

        Sales/Debtors                         =         18

        Current Ratio                         =         2.5

        Annual Sales = Rs. 25, 00,000

                                            Balance Sheet

Liabilities                      Rs.          Assets                      Rs.

Net worth                        -----        Fixed Assets                ----

Long term Debt                   -----        Inventory                   ----

Current Liabilities              -----        Debtors                     ----

                                              Liquid Assets               ----

                                 -----                                    ----



Assume you to be Mr. A, how will you prepare the Balance Sheet with necessary working notes.



                                               Part-B

7.a. Being a prospective Investor, Interpret the following from the view point of Liquidity.
                                                                     (5 Marks)

Particulars                  Bank A (Rs.)           Bank B (Rs.)
Current Assets               200000                 800000
Fixed Assets              800000                   200000
    Total Assets              1000000                  1000000

     Following are the income statements of Star Ltd., Mumbai for the years 2010-2011.

                                        Trading & Profit & Loss Account
Particulars                31.03.2010    31.03.2011 Particulars                31.03.2010 31.03.2011

To Opening Stock               85000         200000 By Sales                     1000000         1200000

To Purchases                  500000         550000 By closing stock               200000           225000

To Wages                       60000          80000 By Income from
                                                    investment
To salaries                    42000          64000                                    12000         15000
                                                    By dividend received
To rent & Taxes                35000          40000                                     5000          7500

To Depreciation                40000          60000

To selling expenses            12000          12000

To discount allowed             5000            7000

To loss on sale of Plant            -           8000

To interest paid               12000          14000

To Net profit                 426000         412500

                             1217000        1447500                            1217000         1447500



    b. For the above problem analyse the Income Statement using “Horizontal analysis”. (5 Marks)

    c. For the above problem analyse the Income Statement using “Vertical analysis”.      (5 Marks)

    d. For the above problem comment on the profitability of the Company.                (5 Marks)
            .

                                                Part-C

    8. (Case Study)                                                                    (20 Marks)

    The following is the trial balance of Mr. X of Bombay as on 31st Dec. 2009. Prepare a trading
    and profit and loss account for the year ended 31st Dec. 2009 and the balance sheet as on that
    data after taking into consideration the following adjustments.
Adjustments:
 i.     Stock on 31st Dec.2009 was Rs. 10,000.
 ii.    Debts worth Rs. 2000 should be written off as bad.
 iii.   Depreciate machinery by 5% and motor vans by 15%.
 iv.    Provision for bad & doubtful debts should be increased by Rs. 600.
 v.     Commission accrued & not received Rs. 500.
 vi.    Goods worth Rs. 500 were used by the proprietor for his personal use.
 vii. On 20th Dec. 2009, a fire broke out in the shop & goods worth Rs. 2000 were
completely destroyed. The insurance company accepted the claim for Rs. 1500 only &
paid the amount on 1st Jan 2010.
Trial Balance as on 31st Dec. 2009


    Particulars                                            Dr       Cr
    Mr. X Capital                                                 85000
    Mr. X Drawings                                       7500
    Stock on 1st Jan 2009                                12000
    Purchase & Sales                                     86000    170000
    Returns                                              2000      1000
    Discounts                                             500      700
    Commission received                                            1000
    Income Tax paid                                       700
    Office Salaries                                      17300
    Office Rent                                          2000
    Advertising                                          1700
    Sundry Debtors & Creditors                           85000    30000
    Provision for doubtful debts                                  3000
    Manufacturing Wages                                   8600
    Bills Receivable & Payable                            5000     5000
    Carriage                                               600
    Machinery                                            40000
    Motor Vans                                            7000
    Land & Buildings                                     10000
    Office Expenses                                       1500
    Cash at Bank                                          6000
    Cash in hand                                          2300
    TOTAL                                                295700   295700


             Information Technology for Managers
                                     Sub Code: 12MBA15
                         Question Bank (Skill Based questions)
A) The regional director of a marketing company wants to have an emergency meeting with all his
       sales team members and to show them a new protocol developed by the competitor. But all are
       at far-away places on sales assignments. Suggest how a suitable technology based method
       helps him.
    B) Marketing Managers of a manufacturing firm are planning to increase the sales this year at any
       cost and they are supposed to prepare a proposal to show the management saying, what-if they
       increase the advertisement budget this year by 10%, 20% and 30% over the last year’s budget.
       Suggest a suitable Information system which helps them in their What-if analysis and comment.
    C) Japan is planning host a football tournament, surprisingly for ROBOTS to showcase their
       technological supremacy. What branch of computer science will help them in designing the
       ROBOTS to play the game? Comment.
    D) A logistics company want to provide up-to date information to their client about their shipment
       regarding their place or location, movement, and time of arrival at the destination, at any point
       of time the clients want to know about, in order to have a satisfied customer base. Suggest what
       technology they should adopt to continuously track the shipments and how can they achieve
       their goal.



                                                Model Papers

                         Information Technology for Managers
                                              Sub Code: 12MBA15
         Time: 3 Hours                                                 Max. Marks: 100
Note: 1. Answer any 3 questions from Part-A

     2. Part -B and Part-C Questions are Compulsory

      3. Draw Diagrams wherever necessary to enhance your presentation

                                                  PART-A

Q.No.1

a) Differentiate Data and Information                                    (03 Marks)

b) State the different Components of Information system.                 (07 Marks)

c) Explain the importance of Information systems from End user, Enterprise and Global perspectives.
                                                                                       (10 Marks)

Q.No.2

a) List types Information system serving the needs of end users at various Organizational levels

                                                                             (03 Marks)
b) State the advantages of Office Automation system                          (07 Marks)

c) With a neat block diagram explain the functioning of Transaction Processing System. (10 Marks)

Q.No.3

a) What is Prototyping?                                                             (03 Marks)

b) Briefly explain the phases in System Development Life Cycle.                     (07 Marks)

c) Discuss the Application of Internet/Intranet/extranet technology in efficient & effective business
communication.                                                                    (10 Marks)

Q.No.4

a) What is Enterprise Resource Planning? Give one example.                          (05 Marks)

b) Discuss the role of CRM in maintaining a satisfied and loyal customer base for today’s business firms.
                                                                                  (05 Marks)

c) Give an innovative, conceptual design for online conduction of examination, evaluation and result
announcement in your own institute.                                             (10 Marks)

Q.No.5

a) Define e-business, e-commerce, with suitable examples.                           (05 Marks)

b) Explain the different types of e-business models classified based on producer/supplier-customer
/client relationship.                                                            (05 Marks)

c) Explain in detail the nine essential categories of e-commerce processes with a neat block diagram
                                                                                  (10 Marks)

Q.No.6

a) IT enabled services improve the effectiveness and efficiency of businesses in comparison with non-IT
enabled ones. Discuss with suitable examples.                            (05 Marks)

b) Discuss the social and ethical dimensions of IT in Business activities.          (05 Marks)

c) Explain the important security measures that are part of the security management of information
system.                                                                         (10 Marks)



                                                   PART-B



Q.No.7
a) Design a Hospital Management system, with relevant contents as much as possible        (05 Marks)

b) Assume that you own a mobile retail sales business and decide to have online web-store for the
same. List and explain the contents of your web pages for carrying out the business efficiently.
        (05 Marks)

c) Explain IT involvement in BPOs. Do you feel “there is no BPO without IT”? Justify your views.

        (05 Marks)

d) Too much dependency on IT may pose a threat to national business interests and security. Give your
views.                                                                                (05 Marks)

                                                 PART-C



Q.No.8
CASE STUDY (Compulsory)                                                                            (20
Marks)




                              12MBA16 Managerial Communication

                                     Model skill based questions
1. You are a fresher and you have been interviewed for the job of a management trainee at
Britannia industries Ltd. the following questions are asked by the interviewer: give your response
to each one of them.

        i. What do you consider your greatest attributes?
        ii. Name a few weaknesses in you.
        iii. What are your long term goals and how do you think you can achieve them in this
organization?
        iv. What experience do you have in problem solving?
        v. Justify your candidature for this job.
2. A fellow student says, “So I‟m not a good writer. But I‟m a management major. I‟ll have
secretaries to handle my writing for me.” Give this student your best advice, including the
reasoning behind it
3. Explain your prediction. Will hard-copy letters diminish in importance as email remains a
standard form of business communication? Become obsolete? Vanish?

4. Discuss the reasons for social networking‟s phenomenal growth. Is this growth likely to
continue?

5. Some authorities say that concerns about correctness inhibit a person‟s email communication.
Does this stand have merit? Discuss.

6. Some authorities say that shortcuts in text messaging will lead to users‟ inability to spell
properly in more formal contexts. Do you agree? Why or why not?

7. How would you write a message to a close friend who works for you but:

a) Needs to be disciplined

b) Is to be congratulated

c) Is to be relocated to an equally attractive location within the same city?

8. . Criticize and re-draft the following thank-you message from a college student to a professor
who has sent her a job lead.
Subject: Thanks
Dear Prof. Smith,
Thanks for the hot tip on the job! I‟m interviewing there tomorrow!
Sarah
Model Question Paper

                                 12MBA16 Managerial Communication

                                                  PART-A

                                       Answer any 3 full questions

1.

     a)   Distinguish between Hearing and Listening.                       3m
     b)   What is Grapevine and why is it important?                       7m
     c)   Explain elaborately the Crisis Communication process.            10m
2.

     a) What do Empathy and Reflection mean?                                             3m
     b) What are the Barriers to Communication? Give a brief on any seven of them.       7m
     c) Explain briefly the concepts Chronemics , Proxemics ,Oculesics ,Haptics and Kinesics 10 m
3.

          a)   What is a Dangling Modifier? Give an example.                              3m
          b)   What are the principles of effective writing                               7m
          c) . Discuss the 3*3 writing process.                                           10m
4.

     a)   What is a Business Letter? Explain the formats for writing a business letter.   5m
     b)   Define Memo and briefly explain its types.                                      5m
     c)    Motilal & Co., a leading garment manufacturing and exporting firm has received a letter of
          complaint from one of its U.K. clients stating that none of the materials
          client is in the most important and profitable list of customers for Motilal & Co. 10 m

4.

a) Draft a letter to the U.K. client, pacifying them and assuring the best of services
in the future.                                                                            10 m
b) Also prepare an internal communication to the Manager of the concerned
department asking for an immediate explanation.                                           10m




5.

     a)   Briefly discuss the Styles of Negotiation.                                      5m
b)   Discuss the various visual aids used to enhance the quality of a presentation.   5m
     c)   Explain the electronic writing process                                           10m
6.

          a) What are the five important aspects that should be considered for a media interview?
             5m
          b) Prepare a press release of your college to gain publication on the just concluded national
             level management fest.
                 5m
          c) Apply for the position of Management trainee at ITC Ltd considering you are a fresher.
                                                                                                   10m
                                         PART - B Compulsory

7.

You have been asked to deliver an extempore speech on „How to improve the functioning of
your company‟. Quickly jot down some points for the speech.

     a) Prepare an advertisement of a new mobile hand-set. Write a creative copy
     b) As the GM, you are going to address the Annual General Body Meeting of your garment
        manufacturing company. Draft your speech.
     c) Point out the shortcomings in this message granting a claim for a fax machine received in
        damage condition. Inspection of the package revealed that the damage did not occur in transit.
Dear Ms. Orsag:

Your May3 letter in which you claim that the RigoFAX391 was received in damaged condition
has been carefully considered. We inspect all our machines carefully before packing them, and
we pack them carefully in strong boxes with Styrofoam supports that hold them snugly. Thus we
cannot understand how the damage could have occurred.

Even so, we stand behind our product and will replace any that are damaged. However we must
ask that first you send us the defective one so we can inspect it. After your claim of damage has
been verified, we will send you a new one.

We regret any inconvenience this situation may have caused you and assure you that problems
like this rarely occur in our shipping department.

Scott Hilderbran




                                                   PART- C

8. (Case Study) compulsory
Barry and Communication Barriers - Effective Communication as a Motivator
One common complaint employee‟s voice about supervisors is inconsistent messages – meaning
one supervisor tells them one thing and another tells them something different. Imagine you are
the supervisor/manager for each of the employees described below. As you read their case, give
consideration to how you might help communicate with the employee to remedy the conflict.
       Barry is a 27-year old who is a foodservice manager at a casual dining restaurant. Barry
is responsible for supervising and managing all employees in the back of the house. Employees
working in the back of the house range in age from 16 years old to 55 years old. In addition, the
employees come from diverse cultural and ethnic backgrounds. For many, English is not their
primary language.
       Barry is ServSafe® certified and tries his best to keep up with food safety issues in the
kitchen but he admits it‟s not easy. Employees receive “on the job training” about food safety
basics (for example, appropriate hygiene and hand washing, time/temperature, and cleaning and
sanitizing). But with high turnover of employees, training is often rushed and some new
employees are put right into the job without training if it is a busy day. Eventually, most
employees get some kind of food safety training. The owners of the restaurant are supportive of
Barry in his food safety efforts because they know if a food safety outbreak were ever linked to
their restaurant; it would likely put them out of business. Still, the owners note there are
additional costs for training and making sure food is handled safely.
One day Barry comes to work and is rather upset even before he steps into the restaurant. Things
haven‟t been going well at home and he was lucky to rummage through some of the dirty
laundry and find a relatively clean outfit to wear for work. He admits he needs a haircut and a
good hand scrubbing, especially after working on his car last evening. When he walks into the
kitchen he notices several trays of uncooked meat sitting out in the kitchen area. It appears these
have been sitting at room temperature for quite some time. Barry is frustrated and doesn‟t know
what to do. He feels like he is beating his head against a brick wall when it comes to getting
employees to practice food safety.
Barry has taken many efforts to get employees to be safe in how they handle food. He has huge
signs posted all over the kitchen with these words: KEEP HOT FOOD HOT AND COLD FOOD
COLD and WASH YOUR HANDS ALWAYS AND OFTEN. All employees are given a
thermometer when they start so that they can temp food. Hand sinks, soap, and paper towels are
available for employees so that they are encouraged to wash their hands frequently.
Questions:
1. What are the communication challenges and barriers Barry faces?

2. What solutions might Barry consider in addressing each of these challenges and barriers?

3. What Standard Operating Procedures (SOPs) would be helpful for Barry to implement and
enforce?

4. What are some ways Barry might use effective communication as a motivator for employees
to follow safe food handling practices?

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Common guidelines for model question paper pattern first semester mba2012 batch

  • 1. COMMON GUIDELINES FOR MODEL QUESTION PAPER PATTERN In view of current challenges in imbibing quality in MBA education, the following changes are proposed by the Board of Examination in the Evaluation pattern of I Semester MBA from Jan/Feb 2012 examination on wards. Construct of Question Paper All 8 Modules should be given importance and questions need to be jumbled from all modules. No question should be set from practical component part of the syllabus. Theory based courses Theory+ Problem based courses (40% Theory + 60% Problems) Subjects 12MBA11, 12MBA12,12MBA15 12MBA13& 12MBA14 and 12MBA16 Knowledge based Q1- 3 + 7 +10 Q1- 3 + 7 +10 questions Q2- 3 + 7 +10 Q2- 3 + 7 +10 1. Any 3 questions to be Q3- 3 + 7 +10 Q3- 3 + 7 +10 answered by setting 6 Q4- 5+5+10 Q4- 5+5+10 questions. Q5- 5+5+10 Q5- 5+5+10 2. All modules must be Q6- 5+15 or 10+10 Q6- 5+15 or 10+10 given equal importance Note: In 12 MBA 12, : One full Note: One full question (all parts) must be question (all parts) consisting of full of theory only simple problems from Mod 3 (Except Demand forecasting) and Mod 8 only to be set. Skill based questions Q7- a. Q7- a. 1. One question b. b. Compulsory c. c. 2.Equal importance must d. d. be given for all modules 5X4 = 20 marks 5X4 = 20 marks Ability based question(s) Q8. Q8. Case let a. Theoretical model for 10+10 Compulsory analyzing case or b. Sub question 1 5+15 c. Sub question 2 or d. Sub question 3 5X4=20 5X4=20 Marks Problem and / or theory combination.
  • 2. Content of Question Paper Part-A: Knowledge based questions (Q1 to Q6 - Answer any 3) A. 3 Mark questions - Short questions which demand answer not more than a paragraph and which test the understanding of concept of the contents prescribed in the syllabus. Answering this should not take more than 4 minutes by an average student. B. 5 Marks questions- Semi-descriptive questions which demand answer not more than two paragraphs and which test the understanding of concept and / or scope of the concept or short problem. Answering this should not take more than 7 minutes by an average student. C. 7 Marks questions- Descriptive questions which demand answer not more than 0ne page which test the understanding of the scope and description of the contents or moderate problem of the syllabus. Answering this should not take more than 10 minutes by an average student. D. 10 Marks questions- Essay questions which demand answer not more than 3 pages which test the understanding of concept with practical illustrations of the contents or long problem of the syllabus. Answering this should not take more than 15 minutes by an average student. E. 15 Marks questions- Narrative Essay question which demands answer not more 4 pages which test the narrative ability of student related to the concept and its scope with practical illustrations or a very lengthy problem of the syllabus. Answering this should not take more than 22 minutes by an average student.
  • 3. Part-B: Skill based questions (Q7 Compulsory) 5 Marks X 4 Questions- This question tests the degree of skill acquired by the student in the subject area of prescribed syllabus. This should cover the application part of the contents of the syllabus. Answering this should not take more than 30 minutes by an average student. Part-C: Ability based questions (Q8 Compulsory) 5 Marks Question – This question is to test the selection of theoretical model used in case analysis. 5MarksX3 Questions – These questions are to test ability acquired by the Students to analyze the case and to provide the trivial solutions to the case situation. Answering this should not take more than 30 minutes by an average student. Note: Refer Question Bank and model question paper(s) for more clarity.
  • 4. 12MBA11 MANAGING THE ORGANISATION Model Skill based questions 1.”An employee is dissatisfied as he was reporting to two bosses”. how do you solve this problem? ----Fayal’s Principles 2. “An Honest individual is made in charge of marketing department. In due course he developed negative job efficacy” how do you address this problem?----Role disability 3. In the sky the clouds take the different shapes of imagination. Why?------Perception 4. Sham got his double increment in salary of Jan 2012. His motivational graph turned down by July 2012 after settling his proposed budget for that month. Describe why?-----Maslow’s 5. “Defense people are more effective than civilian” substantiate-------Leadership style 6. “Modern Indian management is more powerful rather than traditional” Substantiate--- Theory X and Theory Y 7. “The out punch time of a boss will be first out punch in an organization” Substantiate.— Organization Culture 8. “While reworking the defective product, more mistakes will happen” Substantiate.---Work stress 9. “The CEO is thinking of uniformity of production, where as the marketing executive focus for high production to match the demand” Who is correct? Why? --- Strategic and operational decision making
  • 5. Managing Organisations-12MBA11 Model Question paper PART- A Answer any three full questions 1 (a) Define Personality. (3 marks) (b) What are the different types of Control? Give an example for each. (7 marks) (c) Explain the managerial roles expected by modern organizations. (10 marks) 2. (a) What is empowerment? (3 marks) (b) Differentiate between groups and teams. (7 marks) (c) Explain the personality attributes influencing OB. (10 marks) 3. (a) What is Esprit de Corps? (3 marks) (b) “Planning and Controlling are inseparable”. Comment (7 marks) (c ) Explain the perceptual process with suitable examples (10 marks) 4. (a) What is an ideal span of control? Why? (5marks) (b) “Too many controls in an organization declines creativity”. Comment. (5 marks) ( C) An employee is extremely productive, but has been showing signs of work stress and is facing problems adapting to organization culture. As a manager how would you handle this employee? (10 marks) 5. (a )State the techniques used in decision making? Which technique will you adopt? (5 marks) (b) Write a note on contribution of Peter F Drucker to the evolution of management thought. (5 marks) (C)State the different types of organization structures in use? Explain any one (10 marks) 6. (a) What are the dimensions of emotional intelligence ? (5 marks) (b) State any five principles of Henry Fayal. (5 marks) (c ) Explain the role of emotions in the formation of attitude . (10 marks)
  • 6. PART- B ( compulsory) 4X5 Marks=20 7. (a).Abnormal features always have long perceptivity. Why? (b) Setting objective in advance and chasing is good for Individual and organization. Substantiate (c) It has often been stated that most work within an organization is done informally. Comment (d) In modern organization, the employee and employer relationship is mandatory. However, the conflicts arise. How do you resolve this? 8. Case Study PART- C (compulsory) Mr. Ranjan Kumar is the Managing Director of a soap manufacturing company. To increase sales, the Board of Directors wanted to start a full fledged marketing department; Mr. Kumar is entrusted with the task of finding a suitable candidate to head the proposed marketing department. After considering a number of candidates, he has narrowed down his choice to two persons: Vishwanath Dutt and Rajnarain. Mr.Vishwanath Dutt has excellent track record in the company. During his fruitful association with the company, to be precise 10 years, he has always shown a high degree of enthusiasm and initiative in his work. He is still young (35 years) dynamic and aggressive. He is result oriented and he is more interested in ends rather than means. One of the workers testifying his leadership quality remarked thus: “Though he is harsh at times you will know where you stand when you work with him. When you have done a good job, he lets you know it”. Mr.Dutt is willing to shoulder additional responsibilities. He decides things quickly and when action is required. He is „always on his toes‟. During his fifteen years tenure in the company, Mr.Rajnarain has endeared himself to all his colleagues by his superior workman ship and pleasing manners. He always believes in the principle of employee participation in the decision making process. Unlike Mr. Dutt, he encourages his subordinates to come out with innovative ideas and useful suggestions. Before arriving at a decision he always makes it a point to consult his subordinate. Not surprisingly, all his subordinates are very pleased to work under him and praise his leadership qualities. Company records also bear evidence for the increase in the production soon after Rajnarain became the head of his department. Questions: (5X4=20 marks) a. State the theoretical model used to analyze this case. b. Analyze the leadership qualities and styles of Mr.Dutt. c. Analyse the leadership qualities and styles of Mr.Rajnarain. d. Whom do you recommend for the position of marketing manager? Why?
  • 7. 12MBA12-Managerial Economics Some Skill Based Sample Questions and Problems 1. Prospective car buyers are sometimes confronted by sales representatives who argue that they can offer a vehicle that is Honda Civic as good as a BMW, but at one-half the price. Use the indifference concept to explain why the claims of the sales representative are not credible. 2. Following a price change for Diet Coke, explain how retailers use sales information to learn if Lays snack chips represent a complement or substitute for Diet Coke. 3. During the past 40 years the average price of a new single-family home has risen by a factor of ten, making the cost of housing prohibitive for many Indians. Over the same time frame, however, the number of units sold per year has more than doubled. Are these data inconsistent with the idea of a downward-sloping demand curve for new housing? 4. What would an upward-sloping demand curve imply about the marginal utility derived from consumption? Why aren't upward sloping demand curves observed in the real world? 5. Forecasting the success of new product introductions is difficult. Describe some of the economic factors that a firm might consider in forecasting sales for a new tooth paste. 6. Individual consumer demand declines for inferior goods as personal income increases because consumers replace them with more desirable alternatives. Is an inverse relation between demand and national income likely for such products? 7. The price a firm receives for its product is Rs.50 per unit. Its total cost function is 8000 + 10Q. At what quantity do total costs equal total revenues? 8. KSRTC (Volvo Service) have a capacity to carry a maximum of 10,000 passengers per month from Bangalore to Hyderabad at a fare of Rs. 600. Variable costs are Rs. 100 per passenger and fixed costs are Rs. 30,000 per month. How many passengers should be carried per month to break even?
  • 8. 9. Suppose you are a sales manager of an organization. Explain how the analysis of demand contributes to business decision making, in the light of the responsibilities of a managerial economist/sales manager 10. Mr. Balakrishnan, the research manager for marketing at the Maruti Udyog Limited has specified the following demand function for Maruti Alto K10 in India: Qm= f (Pm,N,I,PH,PG,A P1) Where Qm, is the quantity demanded of Maruti Alto K10 per year, Pm is the price of Maruti Alto K10, N is population, I is the disposable income, PH is price of Hyundai, PG is price of gasoline, A is the amount of advertisement on Maruti Alto K10 and P1 is credit incentive to purchase Maruti Alto K10. Indicate whether you expect each independent or explanatory variable to be directly or inversely related to the quantity demanded of Maruti Alto K10 and the reason for your expectation. 11. Construct a hypothetical cost schedule and bring out the cost output relationships in the short run between output and TC, TFC, TVC, AC, AFC, AVC 12. The demand function for Pepsi in Bangalore city is Q=400-4P Where, Q=Quantity demanded of Pepsi (in „000 bottles per week), P=Price of Pepsi per bottle, Construct a demand curve assuming price Rs. 10, 12, 15, 20 and 25 per bottle 13. A firm manufactures cars at its plant in India. At a capacity of 100 cars per week it knows that it has an assembly cost of Rs. 5,000 per car. It needs to expand production and does a series of design and cost exercises. The results are summarized below. 12MBA12 MANAGERIAL ECONOMICS Time: 3 Hours All Questions carry equal marks Max Marks: 100 MODEL PAPER
  • 9. Part- A Answer Any Three questions 1. a. Define Managerial economics 3 Marks b. Suppose you are a sales manager of an organization. Explain how the analysis of demand contributes to business decision making, in the light of the responsibilities of a sales manager. 7 Marks c. What conditions are necessary before price discrimination is both possible and profitable? Why does price discrimination result in higher profits? 10 Marks 2. a. What is marginal cost? 3 Marks b. Mention the salient features of long run average cost curve. What is its significance in managerial decision making? 7 Marks c. “Price leadership is an alternative co-operative method used to avoid tough competition”. Comment 10 Marks 3. a. What is Kink Demand Curve? 3 marks b. Critically examine the Cyert and March behavioral theory of the firm. 7 Marks c. What is production function? How does a long run production function is different from a short run production function? 10 Marks 4. a.“Managerial economics bridges the gap between economic theory and business practice”. Discuss 5 Marks b. Discuss the types of cartels with suitable examples from India 5 Marks c. Describe why Long Run Average Cost (LAC) curve is called as Planning Curve and envelope curve. 10 Marks 5. a. State the Law of Supply. List the factors which determine the elasticity of supply. 5 Marks b. Discuss various cost concepts 5 Marks c.“It is believed that a firm under perfect competition is a price-taker and not a price maker” Explain with examples. 10 Marks 6. a. What is the basic objective of a firm? Distinguish between „Accounting Profit‟ and „Economic Profit‟ with the help of an illustration. 5 Marks b. Profit is maximum when the difference between total revenue and total cost is the greatest. How is this equivalent to saying that profit is maximum when MR=MC? 10 Marks Part – B (Compulsory) 7. a. KSRTC (Volvo Service) have a capacity to carry a maximum of 10,000 passengers per month from Bangalore to Hyderabad at a fare of Rs. 600. Variable costs are Rs. 100 per
  • 10. passenger and fixed costs are Rs. 30,000 per month. How many passengers should be carried per month to break even? 5 Marks b. Suppose you are a sales manager of an organization. Explain how the analysis of demand contributes to business decision making, in the light of the responsibilities of a managerial economist/sales manager 5 Marks c. Construct a hypothetical cost schedule and bring out the cost output relationships in the short run between output and TC, TFC, TVC, AC, AFC, AVC 5 Marks d. The demand function for Pepsi in Bangalore city is Q=400-4P where, Q=Quantity demanded of Pepsi (in „000 bottles per week), P=Price of Pepsi per bottle, Construct a demand curve assuming price Rs. 10, 12, 15, 20 and 25 per bottle 5 marks Part C (Compulsory) 8. Case Study 20 Marks The Times of India is one of the leading newspapers in India. In September 1972, it reduced its price from 45 paisa to 20 paisa per paper while the prices of its rivals remained unchanged. The number of news papers sold by TOI and its rivals was as follows: Paper August-1972 May-1973 TOI 3,55,000 5,18,000 Statesman 10,24,000 9,93,000 The Hindu 3,92,000 4,02,000 Hindustan Times 3,25,000 2,77,000 a. Analyze the case and summarize using appropriate concepts studied 5 Marks b. Based on the above information, find out the price elasticity of demand for TOI state whether it is elastic or inelastic. 5 Marks c. Whether the cross elasticity of demand between Statesman and TOI positive or Negative? 5 Marks d. Find possible reasons why demand for Hindustan Times decreased? 5 Marks Quantitative Methods – I (12MBA13) Model Skill based questions for Q 7
  • 11. 1. “Colgate toothpaste sales in Banashankari zone have dipped in last three weeks”. Design Research method for analyzing this.(--- Management problem + Exploratory research+) 2. “The training effectiveness extended to employee has to be tested” suggest the type of research? Why?(-----Experimental research) 3. Define the target population for the research problem” Employee absenteeism” 4. Diesel price is hiked by 7 pm. On the same day by 9 pm news the opinion on hike has to be telecasted. Suggest the process of research design.(Non-probability sampling +Diesel vehicle owners + Interview technique) 5. The impact of Advertisement on sales is to be analyzed suggest the tools used. Why?( Correlation) 6. The bus arriving at a terminal is to be forecasted. Suggest which method is used? Why? ( Probability) 7. The past sales records are available is it possible to forecast the future sales? How?( Regression) 8. Is it possible to test the opinion given by the gender mix? How? ( Chi Square Test) 9. An opinion is collected between two strata employee on Dissatisfaction. How do you test the difference in opinion among the group and between the groups? Explain( Two way ANOVA) 10. In the research output the value of deficiency of data validation is 0.25. Then how this value is calculated? ( Multi variate Regression( 1- R Square )= 0.25 ) Quantitative Methods – I (12MBA13) Model Question Paper Duration: 180 Minutes Max Marks: 100
  • 12. Part – A Answer any 3 questions 1. a) Differentiate management problem with research problem. (3 M) b) State the Characteristics of good measurement (7 M) c) State and explain the contents of report writing in detail. (10 M) 2 a) Define sampling? (3 M) b) State the procedure of hypothesis testing. (7 M) c) The sales and advertisement expenses of a firm is given below; (10 M) Firm: 1 2 3 4 5 6 7 8 9 10 Sales (Rs. Lakhs) 50 50 55 60 65 65 65 60 60 50 Expenses (Rs. Lakhs) 11 13 14 16 16 15 15 14 13 13 Calculate the co-efficient of correlation and comment 3 a)Differentiate between census and survey. ( 3 M) b) The median and mode of the following wage distribution are known to be Rs. 33.5 and 34. If the total number of workers is 230, find the missing frequencies. (7 M) Wages (in Rs) 0-10 10-20 20-30 30-40 40-50 50-60 60-70 No. of workers 4 16 X1 X2 X3 6 4 c) The marks scored by set of students are given below; (10 M) Marks (Economics) : 25 28 35 32 31 36 29 38 34 32 Marks (Statistics) : 43 46 49 41 36 32 31 30 33 39 Construct the regression equations. Calculate the most likely mark in statistics- when mark in economics is 30. 4
  • 13. a). “After settlement the average weekly wage in a factory had increased from Rs 800 to Rs 1200 and the standard deviation has increased from Rs 100 to Rs 150". Comment on the uniformity of the wages before and after the settlement. (5 M) b). An aero plane flies around a square the sides of which measure 100 km each. The aero plane covers at a speed of 100km/hr the first side, at 200 km/hr the second side, at 300 km/hr the third side and at 400 km/hr the forth side. What is the average speed of the aero plane around the square? (5 M) c). A company maintains two regional offices. It is interested in knowing whether or not there are significant differences in the proportions of smokers in two offices. In regional office A, a random sample of 70 employees was taken and it was found that 40 percent were smokers. In regional office B, a random sample of 100 employees indicated 55 as smokers. Is the difference between the proportions of smokers in the two regional offices significant? (10M) 5 a). State the steps carried out in ANOVA test (5 M) b). Substantiate the power of literature review (5 M) c). Three machines A, B and C produce respectively 60%, 30% and 10% of the total number of items of a factory. The percentages of defective output of these machines are respectively 2%, 3% and 4%. An item is selected at random and is found defective. Find the probability that the item was produced by machine C. 6 a). Differentiate between Liketr’s scale & semantic differential scale. (5 M) b). An aero plane flies around a square the sides of which measure 100 km each. The aero plane covers at a speed of 100km/hr the first side, at 200 km/hr the second side, at 300 km/hr the third side and at 400 km/hr the forth side. What is the average speed of the aero plane around the square? (5 M) c). Find i) Inter quartile Range ii) Quartile deviation iii) Coefficient of Quartile deviation for the following distribution. (10M)
  • 14. Class 0-15 15-30 30-45 45-60 60-75 75-90 90-105 Frequency 8 26 30 45 20 17 4 Part – B (Compulsory) 7 a). After applying the correlation test for the Variables Student performance with teacher performance the computed value for r is determined as 0.9. Suggest your interpretation of results. (5M) b). In Z test, the table value is 1.96 and computed value is 2.0. State the result of Hypothesis. (5M) c).” Increase in sales is not due to only advertisements” Do you agree? What type of statistic test is to be applied in this case? (5M) d). The research involves sample of less than 30 . The analysis is done based on categorical data. To test the Hypothesis which type of test is required? Why? (5M) Part – C (Compulsory) 8 (a). Design a questionnaire to the research problem “Corporate Adaptability of New employee “ (10 M) (b). The unemployment problem in India is increasing. In this background it is required to suggest the set of remedial measure to reduce the problem. Suggest a research Design for this problem. (10 M) Accounting For Management (12MBA14) Skill Based Questions (For Part-B- Q.No.7- 5 Marks Each)
  • 15. 1) The gross Total Income of Mr. Raju who is an employee of a private company aged about 49 years is Rs.295000 for the assessment year 2012-13, he want to reduce the tax liability. How do you assist him to reduce his tax liability? 2) If you are a auditor of a company what key elements you look for to assess the accuracy of the financial records? 3) Which ratio, out of fixed assets turnover and net worth turnover, to your mind is more useful for analyising efficiency? Why? 4) Why do you think Liquidity ratio plays a key role in Banking Industry? Comment. 5) „Why capital is treated as a liability‟. Justify. 6) A firm purchases 50 furniture worth Rs.500000. A financial accountant of the firm has recorded only Rs.500000 in journal & ledger, but not 50 no.s of furnitures. Interpret using suitable accounting concept. 7) “Balance Sheet is a statement, but not an account”. Comment. 8) Bring out the role played by the matching principle in the determination of business performance and financial position. 9) Is accrual basis of accounting is superior to cash basis of accounting in meeting the economic decision making needs of the users of financial statements? Why or Why not? 10) “Financial statements are the only basis for measuring the performance of a company”. Comment. 12MBA14 Accounting for Management Model Question Paper Time: 3 hrs. Max. Marks: 100
  • 16. Note: 1. Answer any THREE full questions from Part-A. 2. Part-B and Part-C are compulsory. Part-A 1.a. What is Contra entry? Give example. (3 Marks) b. Write a short on role of Forensic Accountant (7 Marks) c. Give accounting equation for the following transactions of Hitesh for the year 2009. Started business with cash Rs. 18,000. (10 Marks) i. Paid rent in advance Rs. 400. ii. Purchased goods for cash Rs. 5000 and on credit Rs. 2,000. iii. Sold goods for cash Rs. 4,000 (costing Rs. 2,400). iv. Rent paid Rs. 1,000 and rent outstanding Rs. 200. v. Bought motor-cycle for personal use Rs. 500. vi. Purchased equipments for cash Rs. 500. vii. Paid to creditors Rs. 600. viii. Depreciation on equipment Rs. 25. ix. Business expenses Rs.400. 2.a. What is MAOCARO? (3 Marks) b. Explain the need and benefit of Corporate Governance. (7 Marks) c. Record the following transaction in three column cash book. (10 Marks) 1/3/2008 opened a Bank account with capital Rs. 1, 00,000 & cash in hand Rs. 40,000. 3/3/2008 paid into Bank Rs. 10,000. 5/3/2008 Bought Goods for Rs. 3,800 and paid by cheque. 6/3/2008 Sold goods for cash Rs. 2,600 & deposited the same into the Bank. 7/3/2008 Sold goods to Mr. X an account Rs. 10,000. 10/3/2008 Paid Mr. A by cheque Rs. 240 receiving a discount of Rs.10. 15/3/2008 Received a cheque from Mr. Vikas Rs. 1080 and allowed him Discount Rs. 20. 16/3/2008 Received a cheque from Mr. Santhosh Rs. 4000. . 3.a. List out any six items deductible under Section 80C. (3 Marks) b. On 01st January, 2010, the following were the ledger balances of Gopal and Co.: Cash in hand Rs.900/-; Cash at bank Rs. 21, 000/-; Soni (Cr) Rs 3, 000/-; Zahir (Dr) Rs. 2, 400/-; Stock Rs. 12, 000/-; Prasad (Cr) Rs. 6, 000/-; Sharma (Dr) Rs. 4, 500/-; Lall (Cr) Rs. 2, 700/-; Ascertain capital. Transactions during the month were; Journalize the above transactions. (7 Marks) 2010 Jan 2. Bought goods of Prasad – Rs. 2, 700/- Jan 3. Sold to Sharma – Rs. 3, 000/- Jan 5. Bought goods of Lall for cash, paid by cheque – Rs. 3, 600/-
  • 17. Jan 7. Withdraw cash for personal use – Rs. 200/- Jan 13. Recived from Zahir in full settlement – Rs. 2, 350/- Jan 17. Paid to Soni in full settlement – Rs. 2, 920/- Jan 29. Paid to Prasad by cheque – Rs. 2, 650/- and Discount allowed by him – Rs. 50/- c. From the following information prepare Cash Flow Statement by Indirect Method. (10 Marks) COMPARATIVE BALANCE SHEET OF EXCELLENT LTD., Liabilities & As at As at Assets As at As at capital 31.03.2008 31.03.2007 31.03.2008 31.03.2007 Rs. Rs. Rs. Rs. Share Capital 50,00,000 40,00,000 Fixed Assets 31,00,000 30,00,000 Reserve & Investments 1,50,000 - Surplus 15,00,000 5,00,000 Cash and Bank Secured Loans 35,00,000 40,00,000 Balances 2,00,000 1,25,000 Current Liabilities 50,00,000 60,00,000 Stocks, Stores, 75,00,000 78,75,000 WIP 40,00,000 35,00,000 Sundry Debtors 1,50,00,000 1,45,00,000 1,50,00,000 1,45,00,000 (i) The net profit for the year after adjustment in respect of provisions for dividends and taxation was Rs. 10,00,000 There was addition to Fixed Assets during the year amounting to Rs. 4,00,000 and Depreciation for the year was Rs. 3,00,000 4 a. What is Qualified Audit Report? State its contents (5 Marks) b. What is direct tax? State the Income tax rates for an individual for the Current A.Y. (5 Marks) c. The following Trial Balance has been prepared wrongly. You are asked to prepare the trial balance correctly. (10 Marks) Name of accounts Debit Credit balance (Rs.) balance (Rs.) Cash in hand ------- 2,000 Purchases returns 4,000 ------
  • 18. Wages 8,000 ----- Establishment expenses 12,000 ----- Sales returns ---- 8,000 Capital 22,000 ---- Carriage outward --- 2,000 Discount received 1,200 --- Commission earned 800 ---- Machinery ------ 20,000 Stock ----- 10,000 Debtors 8,000 ----- Creditors ---- 12,000 Sales ---- 44,000 Purchases 28,000 ---- Bank overdraft 14,000 ----- Manufacturing expenses ----- 14,000 Loan from Ashok 14,000 ------ Carriage inward ,1000 ----- Interest on investment ---------- 1000 Grand total 1,13,000 1,13,000 5. a. State the objectives of IFRS. (5 Marks) b. Briefly explain the merit & demerits of Human Resource Accounting. (5 Marks) c.“Without accounting concepts & conventions, objective, reliable, consistent and comparable accounts cannot be maintained”. Comment. (10 Marks)
  • 19. 6. a. What is window dressing? How financial statements are window dressed. (5 Marks) b. Mr. A has applied for the the position of Financial Analyst at E&Y Co. Ltd. The Head of Finance wants to assess the basic accounting skill sets of a candidate. The following information is provided in form of ratios to Mr.A to prepare the Balance Sheet given in the under mentioned proforma (15 Marks) Total Assets/ Net worth = 3.5 Sales/Fixed assets = 6 Sales/Current assets = 8 Sales/Inventory = 15 Sales/Debtors = 18 Current Ratio = 2.5 Annual Sales = Rs. 25, 00,000 Balance Sheet Liabilities Rs. Assets Rs. Net worth ----- Fixed Assets ---- Long term Debt ----- Inventory ---- Current Liabilities ----- Debtors ---- Liquid Assets ---- ----- ---- Assume you to be Mr. A, how will you prepare the Balance Sheet with necessary working notes. Part-B 7.a. Being a prospective Investor, Interpret the following from the view point of Liquidity. (5 Marks) Particulars Bank A (Rs.) Bank B (Rs.) Current Assets 200000 800000
  • 20. Fixed Assets 800000 200000 Total Assets 1000000 1000000 Following are the income statements of Star Ltd., Mumbai for the years 2010-2011. Trading & Profit & Loss Account Particulars 31.03.2010 31.03.2011 Particulars 31.03.2010 31.03.2011 To Opening Stock 85000 200000 By Sales 1000000 1200000 To Purchases 500000 550000 By closing stock 200000 225000 To Wages 60000 80000 By Income from investment To salaries 42000 64000 12000 15000 By dividend received To rent & Taxes 35000 40000 5000 7500 To Depreciation 40000 60000 To selling expenses 12000 12000 To discount allowed 5000 7000 To loss on sale of Plant - 8000 To interest paid 12000 14000 To Net profit 426000 412500 1217000 1447500 1217000 1447500 b. For the above problem analyse the Income Statement using “Horizontal analysis”. (5 Marks) c. For the above problem analyse the Income Statement using “Vertical analysis”. (5 Marks) d. For the above problem comment on the profitability of the Company. (5 Marks) . Part-C 8. (Case Study) (20 Marks) The following is the trial balance of Mr. X of Bombay as on 31st Dec. 2009. Prepare a trading and profit and loss account for the year ended 31st Dec. 2009 and the balance sheet as on that data after taking into consideration the following adjustments.
  • 21. Adjustments: i. Stock on 31st Dec.2009 was Rs. 10,000. ii. Debts worth Rs. 2000 should be written off as bad. iii. Depreciate machinery by 5% and motor vans by 15%. iv. Provision for bad & doubtful debts should be increased by Rs. 600. v. Commission accrued & not received Rs. 500. vi. Goods worth Rs. 500 were used by the proprietor for his personal use. vii. On 20th Dec. 2009, a fire broke out in the shop & goods worth Rs. 2000 were completely destroyed. The insurance company accepted the claim for Rs. 1500 only & paid the amount on 1st Jan 2010. Trial Balance as on 31st Dec. 2009 Particulars Dr Cr Mr. X Capital 85000 Mr. X Drawings 7500 Stock on 1st Jan 2009 12000 Purchase & Sales 86000 170000 Returns 2000 1000 Discounts 500 700 Commission received 1000 Income Tax paid 700 Office Salaries 17300 Office Rent 2000 Advertising 1700 Sundry Debtors & Creditors 85000 30000 Provision for doubtful debts 3000 Manufacturing Wages 8600 Bills Receivable & Payable 5000 5000 Carriage 600 Machinery 40000 Motor Vans 7000 Land & Buildings 10000 Office Expenses 1500 Cash at Bank 6000 Cash in hand 2300 TOTAL 295700 295700 Information Technology for Managers Sub Code: 12MBA15 Question Bank (Skill Based questions)
  • 22. A) The regional director of a marketing company wants to have an emergency meeting with all his sales team members and to show them a new protocol developed by the competitor. But all are at far-away places on sales assignments. Suggest how a suitable technology based method helps him. B) Marketing Managers of a manufacturing firm are planning to increase the sales this year at any cost and they are supposed to prepare a proposal to show the management saying, what-if they increase the advertisement budget this year by 10%, 20% and 30% over the last year’s budget. Suggest a suitable Information system which helps them in their What-if analysis and comment. C) Japan is planning host a football tournament, surprisingly for ROBOTS to showcase their technological supremacy. What branch of computer science will help them in designing the ROBOTS to play the game? Comment. D) A logistics company want to provide up-to date information to their client about their shipment regarding their place or location, movement, and time of arrival at the destination, at any point of time the clients want to know about, in order to have a satisfied customer base. Suggest what technology they should adopt to continuously track the shipments and how can they achieve their goal. Model Papers Information Technology for Managers Sub Code: 12MBA15 Time: 3 Hours Max. Marks: 100 Note: 1. Answer any 3 questions from Part-A 2. Part -B and Part-C Questions are Compulsory 3. Draw Diagrams wherever necessary to enhance your presentation PART-A Q.No.1 a) Differentiate Data and Information (03 Marks) b) State the different Components of Information system. (07 Marks) c) Explain the importance of Information systems from End user, Enterprise and Global perspectives. (10 Marks) Q.No.2 a) List types Information system serving the needs of end users at various Organizational levels (03 Marks)
  • 23. b) State the advantages of Office Automation system (07 Marks) c) With a neat block diagram explain the functioning of Transaction Processing System. (10 Marks) Q.No.3 a) What is Prototyping? (03 Marks) b) Briefly explain the phases in System Development Life Cycle. (07 Marks) c) Discuss the Application of Internet/Intranet/extranet technology in efficient & effective business communication. (10 Marks) Q.No.4 a) What is Enterprise Resource Planning? Give one example. (05 Marks) b) Discuss the role of CRM in maintaining a satisfied and loyal customer base for today’s business firms. (05 Marks) c) Give an innovative, conceptual design for online conduction of examination, evaluation and result announcement in your own institute. (10 Marks) Q.No.5 a) Define e-business, e-commerce, with suitable examples. (05 Marks) b) Explain the different types of e-business models classified based on producer/supplier-customer /client relationship. (05 Marks) c) Explain in detail the nine essential categories of e-commerce processes with a neat block diagram (10 Marks) Q.No.6 a) IT enabled services improve the effectiveness and efficiency of businesses in comparison with non-IT enabled ones. Discuss with suitable examples. (05 Marks) b) Discuss the social and ethical dimensions of IT in Business activities. (05 Marks) c) Explain the important security measures that are part of the security management of information system. (10 Marks) PART-B Q.No.7
  • 24. a) Design a Hospital Management system, with relevant contents as much as possible (05 Marks) b) Assume that you own a mobile retail sales business and decide to have online web-store for the same. List and explain the contents of your web pages for carrying out the business efficiently. (05 Marks) c) Explain IT involvement in BPOs. Do you feel “there is no BPO without IT”? Justify your views. (05 Marks) d) Too much dependency on IT may pose a threat to national business interests and security. Give your views. (05 Marks) PART-C Q.No.8 CASE STUDY (Compulsory) (20 Marks) 12MBA16 Managerial Communication Model skill based questions
  • 25. 1. You are a fresher and you have been interviewed for the job of a management trainee at Britannia industries Ltd. the following questions are asked by the interviewer: give your response to each one of them. i. What do you consider your greatest attributes? ii. Name a few weaknesses in you. iii. What are your long term goals and how do you think you can achieve them in this organization? iv. What experience do you have in problem solving? v. Justify your candidature for this job. 2. A fellow student says, “So I‟m not a good writer. But I‟m a management major. I‟ll have secretaries to handle my writing for me.” Give this student your best advice, including the reasoning behind it 3. Explain your prediction. Will hard-copy letters diminish in importance as email remains a standard form of business communication? Become obsolete? Vanish? 4. Discuss the reasons for social networking‟s phenomenal growth. Is this growth likely to continue? 5. Some authorities say that concerns about correctness inhibit a person‟s email communication. Does this stand have merit? Discuss. 6. Some authorities say that shortcuts in text messaging will lead to users‟ inability to spell properly in more formal contexts. Do you agree? Why or why not? 7. How would you write a message to a close friend who works for you but: a) Needs to be disciplined b) Is to be congratulated c) Is to be relocated to an equally attractive location within the same city? 8. . Criticize and re-draft the following thank-you message from a college student to a professor who has sent her a job lead. Subject: Thanks Dear Prof. Smith, Thanks for the hot tip on the job! I‟m interviewing there tomorrow! Sarah
  • 26. Model Question Paper 12MBA16 Managerial Communication PART-A Answer any 3 full questions 1. a) Distinguish between Hearing and Listening. 3m b) What is Grapevine and why is it important? 7m c) Explain elaborately the Crisis Communication process. 10m 2. a) What do Empathy and Reflection mean? 3m b) What are the Barriers to Communication? Give a brief on any seven of them. 7m c) Explain briefly the concepts Chronemics , Proxemics ,Oculesics ,Haptics and Kinesics 10 m 3. a) What is a Dangling Modifier? Give an example. 3m b) What are the principles of effective writing 7m c) . Discuss the 3*3 writing process. 10m 4. a) What is a Business Letter? Explain the formats for writing a business letter. 5m b) Define Memo and briefly explain its types. 5m c) Motilal & Co., a leading garment manufacturing and exporting firm has received a letter of complaint from one of its U.K. clients stating that none of the materials client is in the most important and profitable list of customers for Motilal & Co. 10 m 4. a) Draft a letter to the U.K. client, pacifying them and assuring the best of services in the future. 10 m b) Also prepare an internal communication to the Manager of the concerned department asking for an immediate explanation. 10m 5. a) Briefly discuss the Styles of Negotiation. 5m
  • 27. b) Discuss the various visual aids used to enhance the quality of a presentation. 5m c) Explain the electronic writing process 10m 6. a) What are the five important aspects that should be considered for a media interview? 5m b) Prepare a press release of your college to gain publication on the just concluded national level management fest. 5m c) Apply for the position of Management trainee at ITC Ltd considering you are a fresher. 10m PART - B Compulsory 7. You have been asked to deliver an extempore speech on „How to improve the functioning of your company‟. Quickly jot down some points for the speech. a) Prepare an advertisement of a new mobile hand-set. Write a creative copy b) As the GM, you are going to address the Annual General Body Meeting of your garment manufacturing company. Draft your speech. c) Point out the shortcomings in this message granting a claim for a fax machine received in damage condition. Inspection of the package revealed that the damage did not occur in transit. Dear Ms. Orsag: Your May3 letter in which you claim that the RigoFAX391 was received in damaged condition has been carefully considered. We inspect all our machines carefully before packing them, and we pack them carefully in strong boxes with Styrofoam supports that hold them snugly. Thus we cannot understand how the damage could have occurred. Even so, we stand behind our product and will replace any that are damaged. However we must ask that first you send us the defective one so we can inspect it. After your claim of damage has been verified, we will send you a new one. We regret any inconvenience this situation may have caused you and assure you that problems like this rarely occur in our shipping department. Scott Hilderbran PART- C 8. (Case Study) compulsory
  • 28. Barry and Communication Barriers - Effective Communication as a Motivator One common complaint employee‟s voice about supervisors is inconsistent messages – meaning one supervisor tells them one thing and another tells them something different. Imagine you are the supervisor/manager for each of the employees described below. As you read their case, give consideration to how you might help communicate with the employee to remedy the conflict. Barry is a 27-year old who is a foodservice manager at a casual dining restaurant. Barry is responsible for supervising and managing all employees in the back of the house. Employees working in the back of the house range in age from 16 years old to 55 years old. In addition, the employees come from diverse cultural and ethnic backgrounds. For many, English is not their primary language. Barry is ServSafe® certified and tries his best to keep up with food safety issues in the kitchen but he admits it‟s not easy. Employees receive “on the job training” about food safety basics (for example, appropriate hygiene and hand washing, time/temperature, and cleaning and sanitizing). But with high turnover of employees, training is often rushed and some new employees are put right into the job without training if it is a busy day. Eventually, most employees get some kind of food safety training. The owners of the restaurant are supportive of Barry in his food safety efforts because they know if a food safety outbreak were ever linked to their restaurant; it would likely put them out of business. Still, the owners note there are additional costs for training and making sure food is handled safely. One day Barry comes to work and is rather upset even before he steps into the restaurant. Things haven‟t been going well at home and he was lucky to rummage through some of the dirty laundry and find a relatively clean outfit to wear for work. He admits he needs a haircut and a good hand scrubbing, especially after working on his car last evening. When he walks into the kitchen he notices several trays of uncooked meat sitting out in the kitchen area. It appears these have been sitting at room temperature for quite some time. Barry is frustrated and doesn‟t know what to do. He feels like he is beating his head against a brick wall when it comes to getting employees to practice food safety. Barry has taken many efforts to get employees to be safe in how they handle food. He has huge signs posted all over the kitchen with these words: KEEP HOT FOOD HOT AND COLD FOOD COLD and WASH YOUR HANDS ALWAYS AND OFTEN. All employees are given a thermometer when they start so that they can temp food. Hand sinks, soap, and paper towels are available for employees so that they are encouraged to wash their hands frequently.
  • 29. Questions: 1. What are the communication challenges and barriers Barry faces? 2. What solutions might Barry consider in addressing each of these challenges and barriers? 3. What Standard Operating Procedures (SOPs) would be helpful for Barry to implement and enforce? 4. What are some ways Barry might use effective communication as a motivator for employees to follow safe food handling practices?