2. The Social Media Universe is Expanding (Global)
Facebook – 900 MM+ monthly active users Twitter – 230 MM+ users
LinkedIn – 161 MM+ users YouTube – 800 MM+ monthly users
Google+ - 170 MM+ users Foursquare – 15 MM+ users
Pinterest – 6 MM+ users
More people on more social networks than ever before
3. Social Media Users in India
India (No. of Users In Million)
50
45
40 India (No. of Users In
35
Platforms Million)
30 Facebook 45 Million
25 Twitter 15 Million
India (No. of Users In Million)
20 Linkedin 15 Million
15
Youtube NA
10
Google Plus NA
5
0
Facebook Twitter Linkedin Youtube Google Plus
4. Social Media Users Worldwide
Global (No. of Users In Million)
1000
900 Platforms Global (No. of Users In Million)
800
Facebook 900 Million
700
600 Youtube 800 Million
500
Global (No. of Users In Million) Twitter 230 Million
400
300
Google Plus 170 Million
200
100 Linkedin 161 Million
0
Facebook Youtube Twitter Google Plus Linkedin
5. India Page Views Per Month (Views In Million)
India Page Views Per Month (Views In Million)
4000
India Page Views Per Month (Views
3500
Platforms In Million)
3000
Facebook 3809 Million
2500
Youtube 1010 Million
2000 India Page Views Per Month Linkedin 93.5 Million
1500 (Views In Million)
Google
1000 Plus 32.3 Million
500 Twitter 12.4 Million
0
Facebook Youtube Linkedin Google Plus Twitter
6. Male: Female Ratio
Male:Female Ratio
80
70 Platforms Male (Ratio) Female (Ratio)
60
Facebook 71 29
50
Twitter 60 40
40 Male (Ratio)
30 Female (Ratio) Linkedin 66 34
20
Youtube 69 31
10
Google Plus 63 37
0
Facebook Twitter Linkedin Youtube Google Plus
7. Top 5 Facebook Pages in India
Top 5 Facebook Pages In India
8,000,000
7,000,000
Top 5 Indian Pages Number of Fans
6,000,000
Dove 7,484,119
5,000,000
4,000,000 Tata Docomo 7,383,637
Number of Fans
3,000,000
MTV Roadies 4,276,930
2,000,000
Kingfisher 3,749,024
1,000,000
0 Fastrack 3,701,331
Dove Tata Docomo MTV Roadies Kingfisher Fastrack
8. Top 5 Facebook Pages Worldwide
Top 5 Facebook Pages World Wide
70000000
Top 5 World wide
60000000 Page Number of Fans
50000000 Facebook 66,527,204
40000000 YouTube 57,492,976
30000000 Number of Fans Coca-Cola 41,825,104
20000000 Disney 35,499,137
10000000 MTV 34,147,692
0
Facebook YouTube Coca-Cola Disney MTV
9. Top 5 Twitter Brands in India
Top 5 Twitter Brands in India
600000
Top 5 Indian Twitter Brands No of Followers
500000
MTV India 492096
400000
NDTV 457323
300000
No of Followers Timesofindia 341831
200000 IPL 272066
100000 CNN-IBN 202464
0
MTV India NDTV Timesofindia IPL CNN-IBN
10. Top 5 Twitter Brands Worldwide
Top 5 Twitter Brands World Wide Top 5 World Wide Brands No of Followers
14,000,000
12,000,000 YouTube 12,502,054
10,000,000
Twitter 8,856,790
8,000,000
6,000,000 CNN Breaking News 6,923,605
No of Followers
4,000,000
2,000,000
NBA 4,525,421
0
Google 4,465,778
YouTube Twitter CNN NBA Google
Breaking
News
11. Top 5 YouTube Channel in India
Top 5 YouTube Channels In India
1,200,000,000
Top 5 Indian youtube Channel Views
1,000,000,000
Rajshri.com 1,013,944,812
800,000,000
Eros Now 820,146,455
600,000,000
Views
400,000,000 YRF (Yash Raj Films) 298,807,271
200,000,000 Saavn 40,303,233
0
IPL 27,680,072
Rajshri.com Eros Now YRF (Yash Raj Saavn IPL
Films)
12. Top 5 YouTube Channel Worldwide
Views
Top 5 World Wide YouTube
8,000,000,000
Channel Views
7,000,000,000
6,000,000,000 Universal Music 6,911,125,452
5,000,000,000
Machinima 3,317,722,125
4,000,000,000
3,000,000,000 Views Justin Bieber 2,491,375,335
2,000,000,000
ExpertVillage 2,450,048,820
1,000,000,000
0 Rihanna 2,430,559,296
Universal Machinima Justin Bieber ExpertVillage Rihanna
Music
13. Top 5 Google+ Pages Worldwide
Followers
140,000
World Wide Followers
120,000
100,000 Android 129,623
80,000 Google+ 104,222
60,000
Followers Gmail 83,086
40,000
20,000
Google 79,080
0 Google Chrome 69,471
Android Google+ Gmail Google Google
Chrome
14. Facebook
• Currently, there are 45899920 Facebook users in the India, which makes it no. 2 in the
world.
• In June 2011, Mumbai had the highest FB user base in India with 3.7 million FB users
and ranked 18th in the world
• Chennai currently has 1.2 million FB users showing 101.64% penetration (among
internet users). So at an average, every Chennai internet user has at least 1
profile/page on FB
• There are 73% male FB users and 27% female FB users in India, compared to 45% and
55% in United States and 46% and 54% in Brazil.
15. Twitter & LinkedIn
• Twitter
• Top 3 brands on Twitter in India : MTV India, Times of India & Vodafone India. Since
2010, Twitter users in India have increased by 191%, with more than 20,000 users
having 500+ followers that read their updates daily
• LinkedIn
• India ranks #2 in terms of the total number of visitors on LinkedIn globally by the
country, following UK at #1
• In India LinkedIn has 10.6 million users. Mumbai leads on the professional front with
9,26,562 users while Delhi follows with 8,78,690
• Social Media India on professional social networking site highlights that most
registered user on LinkedIn are from Engineering field with 7,67,624 followed by Job
function of Information Technology with 4,19,288
16. G+ and Pinterest
• Google Plus
• Indian ranks at #2 in the number of Google Plus users in July 2011 with
142,339 users.
• Pinterest
• Indians are pinning! 4.8% of the Pinterest users come from India and they
generate 3.9% of the page views on Pinterest.
• India ranks second after US.
