Mumbai, May 19, 2015: Vespa becomes the first premium scooter brand to launch its online store in collaboration with Snapdeal.com in India. Piaggio Vehicles Pvt. Ltd. – the wholly owned Indian subsidiary of the Italian Piaggio Group has partnered with Snapdeal, to create a platform to reach out to its internet savvy customers of Vespa. The exclusive Vespa brand store will showcase the entire range of Vespa scooters. Vespa fans will now be able to book their Vespa on a click of a button.

1. Piaggio Vespa launches its first online store on Snapdeal
Mumbai, May 19, 2015: Vespa becomes the first premium scooter brand to launch its online store
in collaboration with Snapdeal.com in India. Piaggio Vehicles Pvt. Ltd. – the wholly owned Indian
subsidiary of the Italian Piaggio Group has partnered with Snapdeal, to create a platform to reach
out to its internet savvy customers of Vespa. The exclusive Vespa brand store will showcase the
entire range of Vespa scooters. Vespa fans will now be able to book their Vespa on a click of a
button.
Vespa the European best-selling two-wheeler, has been successful in creating a niche ‘premium’
category in scooters since its India launch in April 2012. A global brand icon of aspirational lifestyle
-Vespa is among the first few automobile brands to have tapped the online retail market in a bid to
attract today’s internet savvy consumers. The partnership with Snapdeal is targeted especially
towards a younger segment of consumers who are digitally active and prefer purchases that
provide easy access and transactions without investing much time.
To commensurate the launch of the store, Vespa has launched a special offer for the first 100
customers of the store. The Snapdeal Vespa online store has beenlaunched today and the entire
range of Vespa models available would be available at the booking amount of INR 5,000, these
include Vespa, VX, Vespa S and Vespa Elegante
Speaking about the new partnership, Mr. Sanjeev Goyle Executive Vice President - 2W Business,
Piaggio VehiclesPrivate Limited(India) said, “ThebrandVespahasa global appealand hasbeenthe
most stylish2wheeleraroundtheworld. Ourpremiumproduct Vespahasreceivedalot ofrecognition
since itslaunchin theIndianmarket.From thelaunchofVespa LX tothelaunchofsportyVespa S,our
endeavour as a brand has been to offer ultra-modern and sleek designs that appeal to the youth
segment. Today’s generation loves online shopping and prefers brands that provide buyer friendly
shopping options.Hencewedecidedtolaunch a virtualstorethat will offer thefastest possibleVespa
buying experience.”
He furtheradded, “Snapdeal is India’slargest online marketplace and henceit was thebest platform
for ustolaunchourfirst online store.Through thiscollaboration,weaimtotakeourrelationshipwith
our consumerstothenext level. This initiative ofours will be an integralpart of ourlarger marketing
strategy.”

2. “Automotive category on Snapdeal has grown at a phenomenal pace in the last 12 months. We
have seen a tremendous customer response towards this category. With the Vespa Brand Store,
on the Snapdeal platform, we want to create a unique shopping experience for our consumers
where theyhave accessthe entire Vespa Scooters’portfolio from the comfort of their homes” said
Tony Navin, Senior Vice President, Electronics and Home at Snapdeal.
The brand store has been curated keeping in mind the finer nuances associated with the Vespa
brand. The layout of the brand store has been customized to offer a similar shopping experience
to the user as he/she would have while shopping at an offline store. The brand store enables
Piaggio to manage their product selection,promotions and launchesas pertheir need/requirement
and basis the analytics shared by Snapdeal.
Additional background information: The automobile e-commerce segment is relatively a new
conceptin India but this model has beenused extensivelyin other developedmarkets like the USA
and Europe. This sector is full of opportunities, as it is one of the fastest growing retail industries
in India. The conceptis sure to gain popularity in the near future as it enablesmanufactures to track
and target relevant customerbase,the turnaround time is less andthe ROI is higheras virtual store
setup investments are comparatively low.
About Piaggio Vehicles Private Limited
Piaggio Vehicles Private Limited (PVPL) is a 100% subsidiary of Piaggio & C SpA PVPL commenced
its India operations in 1999, with the launch of Apé, which became India’s favourite three-wheeler
brand in a short span of time.
Piaggio invented the Vespa in 1946. Having successfully established itself in the world wide two
wheeler segment Vespa was launched in India in April 2012. The Company has set up state-of-the-
art plant in Baramati to manufacture the original, iconic Vespa.
The Vespa, a household name worldwide, epitomizes the unmistakable world famous design and
is a perfectcombination of style & practicality, with comfort & legendary looks. Vespa is not just a
symbol of Italian creativity; it’s a unique example of immortal design that has become a part of
social history. Known for its heritage, the Vespa with the Italian design and style is positioned as a
lifestyle product in the Indian market.
About Snapdeal
Snapdeal’s vision is to create India’s most impactful digital commerce ecosystem that creates life-
changing experiencesforbuyers and sellers. In February 2010,Kunal Bahl along with Rohit Bansal,
started Snapdeal.com-India’s largest online marketplace, with the widest assortment of 11million+
products across 500+ diverse categories from thousands of regional, national, and international
brands and retailers. With millions of users and 100,000 sellers, Snapdeal is the shopping

3. destination for internet usersacross the country,delivering to 5000+ citiesand towns in India. With
its acquisition of Freecharge in 2015, a leading mobile transactions platform, Snapdeal has become
the largest mCommerce company in the country. In its journey till now, Snapdeal has partnered
with several global marquee investors and individuals suchas SoftBank,BlackRock,Temasek,eBay
Inc., Premji Invest, Intel Capital, Bessemer Venture Partners, Mr. Ratan Tata, among others.
For further information, visit www.snapdeal.com
For further information, please contact:
Genesis Burson Marsteller
Kshitija Kadam
+91 8879685399
kshitija.kadam@bm.com
Radhika Mehta
+91 9619200115
radhika.mehta@bm.com