MFEA 2015 - Ecommerce on Steroids: How to Increase your Digital Dollars
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MFEA 2015 - Ecommerce on Steroids: How to Increase your Digital Dollars
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MFEA 2015 - Ecommerce on Steroids: How to Increase your Digital Dollars
- 1. Cassie Roberts | Saffire ON STEROIDS: HOW TO INCREASE YOUR DIGITAL DOLLARS ECOMMERCE
- 5. HELP MORE PEOPLE! We wanted to
- 11. CLIENT PORTFOLIOVisit Navasota South Texas State Fair Rodeo Belton/ 4th of July Celebration Brazos Valley Fair Heart O' Texas Fair & Rodeo Amarillo Tri-State Fair Fort Bend County Fair Central Texas State Fair Comal County Fair Okeechobee County Fair Amador County Fair Chowchilla Fair Napa County Fair Dodge City Round Up Brazoria County Fair San Angelo Rogers County Fair Greater Baton Rouge State Fair Central States Black Hills Stock Show/Rodeo Los Fresnos Twas the Lights Reno Rodeo Redding Rodeo Northwest Washington Fair Sikeston Rodeo Delaware State Fair Carroll County Fair Pendleton Round-Up Pony Express Days Arizona National Livestock Show Yolo County Fair California Rodeo Salinas Rio Grande Valley Livestock Show Old Sorehead Trade Days Cuero TurkeyFest Fiesta San Four States Fair Montgomery County Fair Agricultural Learning Center Grant County Fair North Texas State Fair Rooftop Rodeo West End Fair Crabtree Amusements Trinity Valley Exposition Brackenridge Recreation Complex Kitsap Rodeo Cowpokes Refugio County Fair Rockdale Fair & Rodeo Children’s Center NILE MATE Salvation Army Jerry Jones Education Town Wings Stadium Bradford County Fair Pasco County Fair Greeley Stampede Sweetwater Events Complex iFest Hardee County Fair Angelina Ccounty Fair/Expo Midland Horseshoe Arena OVER 200 CLIENTS!
- 12. WEBSITES? Why do we have
- 13. TO MAKE MORE MONEY!To promote.To educate.To entertain.
- 14. ECOMMERCE ON THE RISE
- 15. PEOPLE EXPECT ECOMMERCE Consumers want what they want and they want it NOW!
- 16. THINGS HAVE CHANGED BEFORE! Imagine shopping with a Sears Catalog and MAILING OFF for your items!! 19971897 NOW
- 17. IS THIS THE FUTURE?
- 18. WHY SHOULD YOU HAVE ECOM?
- 21. WHAT DO CUSTOMERS BUY ONLINE? • Advance Tickets/Wristbands • Merchandise • Memberships • Registrations • Sponsor/Ad Placement
- 22. WHAT TO EXPECT HOMEPAGE 100% PRODUCT PAGE 16% CART 4% BUY 1-2%
- 23. TRANSLATION • Typically, ONLY 1-2% of your website visitors will result in a purchase, and sometimes it’s less! • How can we improve your sales resulting in a bigger pile of cash?
- 24. MAKE YOUR WEBSITE DO THE WORK
- 25. CLEAR CALLS TO ACTION
- 26. BUY FROM ANY PAGE
- 29. SHOW & TELL • The more information you can give, and pictures/videos you can have of an item you’re selling, the more likely someone will be to buy.
- 30. DETAILED INFO
- 34. SEE WITH JEANS!
- 35. (I BET SEARS DIDN’T HAVE THAT)
- 37. CONNECT ECOMMERCE & SOCIAL
- 38. FACEBOOK ADS
- 39. VIDEOS The time people spend watching has grown 38% in 2 years
- 40. 96%Of consumers say videos are helpful when shopping online
- 41. BACK TO AMAZON Amazon incorporated videos on many of its product pages, especially on movies (trailers) and music products (music videos)
- 42. DIY-VIDEOS NEAR BUY BUTTON
- 43. Videos out of pictures Allows anyone to create a photo collage video FLIPAGRAM
- 44. ADD EMAIL TO ECOMMERCE STRATEGY
- 45. Most Cost-Effective Top Revenue Generator Fastest Results
- 46. 44% of email recipients made at least one purchase last year based on a promotional email.
- 47. WHY IS IT SO EFFECTIVE?
- 48. 1: EMAILS OFTEN OFFER DISCOUNTS
- 49. DETERMINING PRICE & DISCOUNTS 7 in 10 people say they made use of a coupon or discount from a marketing email in the last 7 days.
- 50. THE GOOD NEWS • Only 80% of tickets bought online are redeemed. • Consider 20% discount– You could break even!
- 51. USE PROMO CODES • Determine ROI of your advertising methods • EX: Radio station names • Use a sponsor name as the promo code • EX: Enter “COKE” at check out for 20% off! • Be timely to drive sales • EX: You haved until 5:00pm on Friday to get the discount!
- 52. PROMO CODES Tie directly in the purchase process
- 54. 2: PEOPLE READ EMAIL ON MOBILE (And up to 33% of ecommerce is expected to be on mobile in 2015!)
- 55. MOBILE PURCHASE
- 56. The Old Days The Late 90’s Now
- 57. MAKE SURE YOU’RE MOBILE
- 58. LOCAL ADVANTAGE • Customers increasingly use mobile search to shop. • 95% of all mobile searches are for local goods. • 61% of all local searches result in a purchase.
- 59. SELL SMARTER
- 60. BUNDLE ITEMS SELL MORE TYPES OF ITEMS TOGETHER • An admission ticket with food vouchers • A carnival wristband with midway tickets
- 61. BUNDLE ITEMS SELL A REOCCURENCE OF THE SAME ITEM • Season Tickets • Mini season theatre packages • Can bundle 2 big shows & 2 smaller shows • 1 ticket for each day of a festival sold together
- 62. BUNDLE ITEMS SELL MORE OF A PARTICULAR ITEM AT ONCE • Family 4-pack • Family 5-pack?
- 63. Have YOU bundled items?
- 64. PRICE VARIANCE Family Fun Pack $60.00 Single Day Adult Admission $10.00 Single Day Child Admission $5.00 The thing you want to sell more of looks cheaper!
- 65. GET TICKETS HERE! BUY TICKETS! TICKET DEALS & DISCOUNTS! WHICH DOOR WOULD YOU CLICK? 1 2 3
- 67. ADD COUNTDOWN TO ITEMS
- 68. SELL TO MORE THAN CUSTOMERS
- 69. REGISTRATIONS
- 70. ALLOW CUSTOMERS ONLINE REG.
- 71. ALLOW VENDORS ONLINE REG.
- 72. SPONSORSHIPS
- 73. ONLINE The most cost-effective ways to earn your sponsorship dollars are
- 74. IDEAS 1. Website Logos/Promotion 2. Online Category Exclusivity 3. Presenting Event Sponsor 4. Mobile Sponsors 5. Email Sponsors 6. Social Media Callouts 7. Online Advertisements 8. Online Ticket Sponsors 9. Entire Event Naming Rights or Logo 10. Create a Digital Experience
- 75. ADVERTISEMENTS
- 77. ROTATING ADS
- 78. IN CLOSING
- 79. REMEMBER THE FUNNEL HOMEPAGE 100% PRODUCT PAGE 16% CART 4% BUY 1-2%
- 80. CAST A BIG NET Get more people TO your homepage so you have a bigger number to start! Your website must be: • Easy to find – Are you on Google’s first page? • Compelling – Once people get there do they like what they see? • Easy to Navigate – Can people find what they’re looking for?
- 81. CASSIE SAYS ALWAYS BE HUSTLIN’ • Try to think of new creative ways YOU can sell online! • There are no bad online sales—any money you make NOW is money in the bank for later. • People expect to buy online, so make sure you’re getting a share!
- 82. FREE ONLINE MARKETING TIPS Website www.saffire.com The Amplifier www.saffire.com/podcast Facebook Saffire Twitter @SaffireEvents Instagram saffireevents Pinterest saffireevents YouTube saffirestudio Questions?