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Fish Bone Analysis 
People
Methods
Environment
Materials
Benchmark 
of games
No risk analysis/ 
risk planning
Team 
overconfidence
Using past 
sales of 
games
Lack of similar 
product data
No b2b sales 
specialist
No b2b 
market 
specialist
Low 
Budget
Dynamic, new 
environment
Entering a new 
market w/o 
enough research
Low Budget
Feasibility 
Study 
Failure
1
5 Why Analysis
Concern Reason
Why should the developing team do the 
debugging of game ?
Because lot of bugs are identified in the 
game
Why bugs are identified in ExGaApp ”, 
which is already developed ?
Because, of incorrect coding by the 
development team
Why bugs in the code are not identified 
at the initial level of the project?
Because testing is not performed on the 
code written by the development team
Why testing is not performed on the 
code?
Because the team is not aware of 
testing process
Why the team is not aware of the 
testing process
Because of not so accurate project 
management plan

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5 why fishbone