This is a presentation for the Human Resources Development Center at Penn State University.

1. Wikis, Blogs and Online Social Networking Mark HeckelInformation Technology Training SpecialistITS Training Services

2. What is social media?

3. Social Media In Plain English

4. The type of media that is based on conversation and interaction between people online. They use highly accessible and scalable publishing techniques. They turn monologues into dialogues.

5. Why should I want to use it?

6. Networking in new ways, with new people, in new situations. Get access to leaders in your profession or area of interest. Provides a platform for developing and marketing your personal brand – you!

7. Can allow YOU to become a leader in your field of expertise. Gives you the opportunity to be heard – if you are willing to listen. Get to information faster, easier, in real time, at any time.

8. How can I make social media work for me?

9. Reputation management Customer service Public relations – either business or personal Customer/client loyalty Thought leadership Networking

10. What can I gain from social media?

11. Reduced email volume Reduced costs Wider audience More contacts and resources Expanded network

12. wikis

13. Confluence Well-established wiki Allows for multi-media inclusion Easy to use Good security Usually server based at the local site

14. PB Works Free and premium Web-based Has multiple tools Easy to share access with others

15. Zoho Free and premiumsites Web-based Includes multiple tools (a suite) Some tools have limited capacity

16. MediaWiki Popular tool Base tool for Wikipedia Easy to add and edit content

17. Penn State Wikispaces Penn State’s tool

18. blogs

19. Blogger Part of the Google family Free Allows for creation of multiple blogs Allows for customization of look

20. WordPress Very popular Easy to use Customizable with some work

21. Moveable Type Subscription service Base tool for the Blogs at Penn State Easy to use Customizable Shareable with other authors

22. Live Journal Free and premium Not overly customizable Free version has ads

23. Blogs at Penn State Penn State’s tool

24. Other social media

25. Facebook Leader in social media Based on “friends” Includes Twitter type updates Can join and create groups and fan pages

26. delicious Online bookmarking and bookmark sharing tool Searchable for bookmarks from others using same tag Free Plugins for Firefox and IE

27. LinkedIn “Professional” cousin to Facebook Groups can be formed Twitter type posts Can subscribe to digests of posts

28. Twitter Microblogging tool Limited characters People “follow” each other Searchable by hash tag

29. FriendFeed

30. digg Content rated by users The more people “digg” something, the more popular it becomes Peer evaluation of content

31. Skype On-line audio and video calls Premium Requires a small download Not a true web 2.o application

32. Meebo IM aggregator Private chat rooms Completely web-based Some ads

33. YouTube Video site Upload videos and watch others Commenting or video commenting Creates channels

34. Slideshare On-line slide shows Upload PowerPoints to the web – share with some or all Shows available from any web browser

35. Ning Used for creating communities of practice Several tools built in, including chat, email and blogging

36. Netvibes Start page Customizable Free Has several “widgets” to make it more useful

37. flickr On-line photo streaming and sharing Part of Yahoo! Creates photo streams Allows for mashups with other programs

38. Google Wave Enhanced email – microblogging – instant messaging client Creates threads of conversations Allows for real-time dialog – you can see what others type as they type