From the seminar, "Will Your Business Thrive or Dive? How to Stay Afloat During a Sinking Economy"

4. Grow from the inside out Customer-centric communications: Open for Business: Best Buy's Social Technology Strategy

9. What’s Your Message? Comcast Spot – Everyone loves money

11. What’s Your Message? Resolve an urgent problem: “ I don’t like paying expensive airfare and getting lousy service.” - Lutsen Ski Area “ I want to lose weight, but don’t want to spend more than I do on regular meals.” - Seattle Suttons “ I want to keep more of my hard-earned money.” - Comcast “ I need to cut my budget, but still want to satisfy my desire for fancy coffee.” - McDonald’s

13. What’s Your Message? Get your prospect’s attention: Introducing the Mini Business Builder! With today's turbulent economy, we understand that making a commitment can be tough - both monetarily and timewise. That's why we're addressing this issue head-on with our Mini Business Builder program. It's a shorter, less expensive option for business owners that want professional marketing advice. Learn more>

15. What’s Your Message? Repeat over and over in a variety of mediums: Blogging; micro-blogging (twitter); social media (Facebook, LinkedIn); YouTube; e-newsletter; article distribution; online ads; website; speaking engagements; events; flyers; traditional media; word-of-mouth; sales force; employees

17. Expand Your Sales Force How large is your sales force? If it’s only you, think again…

18. Expand Your Sales Force Wellness Coordinator Massage Therapist Yoga Instructor Chiropractor

20. Expand Your Sales Force Who are your influencers? Influencer #2 Influencer #3 Influencer #1 YOU