1. Presented By:
Ajinkya Abhyankar
Brij Mohan Nagi
Pratik Gandbhir
Sachin Pandey
Varun Bharadwaj
Varun Patne

2. Content
India, Gro Business SWOT North
wth & Culture. Analysis. American
Decline. Companies
in India.

3. Republic of India
One of the oldest civilization of the world with oldest languages
Tamil, Sanskrit (Mother of other languages) & Hindi .
7th largest country in the world with 1.21 billion population as on
1st March 2011 (2nd most populous country)
Hindi is official language but English is also used for official
language [Article 343(3)]. 22 other recoganized languages.
74.04 % is the literacy rate.
28 states and 7 Union Territories
Most English speakers in the world
3rd largest army in the world and nuclear power nation
Source: India at Glance

4. Growth Vs. Decline
Growth Decline
• Growth in FDI [$18662.06 million USD in • Poverty [24.4% population]
2012] (Poverty and unemployment)
(Table 9.12 : Sector-wise FDI flows into Industry and
Infrastructure) • Corruption
• Telecom Sector [World’s second largest
telephone network] • Literacy rate [74.04%]
(Telecommunication) (People)
• Stock Market [11.62% Sensex, 11.51% Nifty]
(Capital Market)
Growth Decline
• Power Generation 4.6% • High inflantion rate [6.62%]
•Coal 5.7%
(India Inflation Rate Rate)
•Refinery 6.9%
•Infrastructure National Highways • Slow GDP growth [4.5%]
(India GDP Growth Rate)
17.3%
•Steel 3.6% • Decline in world trade [3.5%
•Nuclear Energy 3.6% decline]
(Table 11.1 : Growth in core industries and (International Trade, Chapter 7)
infrastructure services)

5. Culture
 Multicultural religion with 800 different languages
out of which 23 are official recognized and having
several world religions, including
Hinduism, Islam, Christianity, Jainism, Buddhism, Si
khism, Zoroastrianism and Judaism.
 Various styles of art, architecture, literature, music
and dance.
 It’s the land of festivals and colors.
 Wide variety of authentic cuisines .
 Family is given lot of importance. Loyalty, integrity
and unity are the three pillars upon which Indian
families & Indian Culture stand.
 Every successful business deal is followed by a
traditional lunch or dinner.
 All these things are reflected in the Indian
Hospitality, where in guests are welcomed in the
hotel by performing Aarti – Tika – Garland.

6. Business Culture

7. Government & Political Pressure
 The government of India has allowed 100% foreign investment to bring
in FDI.
 A business startup in India is needed to fulfill the requirements of the
national government & also state government.
 Blackberry encryption issue- Indian Government decrypted data on
Research in Motion’s networks.
 Mc Donald's had to alter their menu as per local policies. Eg-selling beef
is not allowed in India.

8. BUSINESS METHODS:
 The business conducted in India is on trust and loyalty.
 In India the business method tend to build for long term relationships
amongst partner.
 HUF (Hindu Undivided Family) is the common method where in the
legacy of business is carried by the other member of the family.
 Ecommerce has seen tremendous growth in last couple of years and
conglomerate companies like Tata Group, Reliance Industries have
entered in ecommerce business.
 Management and Consulting firms are the emerging business
methods and will be a common tactic in near future.

9. Technology
• India successfully developed nuclear missile called
‘Brahmos’.
 India has successfully built supercomputers of
their own and plans to build fastest super computer
by 2017. (India plans fastest supercomputer by
2017)
 75% of fortune 500 companies are outsourcing
their IT work into India.
 India ranks 2nd in world, after china for the
highest number of mobile subscribers in the world
(Telecommunication)
 The IT industry has an remarkable increase with
constant 30% growth every year.
 IT industry is responsible for contributing about
$47 billion in revenue and employs more than 1.6
million people.

10. Technology used in Hospitality Industry
• Use of I- Pad for Name Paging and generating reports by the Airport
Department.
• Use of Portable Scanner for In room Check in in case of guest using the
hotel limousine.
• Use of Skype for Video Check, wherein the check in is completed while
the guest reaches the hotel from airport by limousine.
• Using a small television in the hotel limousine which shows videos of on
going hotel promotions to the guests.
• Use of Sensors in room wherein the lights get switched off in the room
when the guest leaves the room.

11. People
 RELIGION: Majority of the people are Hindus (80.5%), other being
Muslims(13.5), Sikhs(3.1), Christians, Jains, Buddhist etc.
 Indians are very much task oriented and not time oriented. They are
adaptive and able to work long hours.
 All these diverse communities play an important factor in the type of
businesses conducted in India.
 Guajarati, Marwari and Punjabi communities are considered for being
prime entrepreneurs.
 Mumbai is known as the business hub of India, where diverse people are
seen conducting their businesses.

12. SWOT Analysis
Strengths
 NSE is the third largest stock
exchange of the world.  The contribution of IT sector
 English (an international increased to 7.5 % in 2012
business language) is considered from 6.4 % in 2008. Source: The
as a primary language during the Economic Times .
course of studies for the current  The historic monuments and
students. the natural beauties attract
 Spiritual strengths – Yoga is many international tourists to
considered as the prime factor the country. EG: Taj Mahal and
for attracting international Beaches in Goa and Kerala.
tourist in the country.  India has a name for being the
 Agriculture contributes nearly world leader in outsourcing of
to 19 % of the countries GDP. back office processes. Source :
Source: World Bank. ("Mahindra Rise").

13. Weaknesses
 Corruption is the major  Lack of Rural Development
issue faced by the country. for India. The rural
This is reducing the population contributes to
development rate for the around 70% of the total
country. population in India.
 India has always  Poverty is the major
witnessed a wide gap issue, the Indian economy
between the rich upper is facing today. The poverty
class society personnel's line is standing low at RS.
as compared with the 28.65 per capita daily in
lower class. cities and RS. 22.42 per
capita in rural areas. Source: CNN
IBN Live.

14. Opportunities
 Youth Power - India has a population
of over 1.21 billions, where 600  Medical tourism will have an
million people are under the age of increase on inflow of
25 years. international tourist by 71.87%
Source: ("The Record").
over the period .(2008 – 2020)
 Every year India hosts sport events
Source : ("India Knowledge")
like IPL, which gives immense
 Many foreign investors and
opportunity for every sector of
global companies are
country to grow internationally.
foreseeing India, as a major
 India is the biggest market in future
investment hub in next few
for upcoming concept of medical
decades. Source: ("Elsevier")
tourism. The number of tourists are
estimated 1.3 million by 2013. Source :
("India Knowledge")

15. Threats
• The greatest threat to
the Indian Tourism are
• The rate at which the
the increasing number
population is been
of terrorist attacks over
increasing over the
the decade.
decades.
• India has the inflation (Rosenberg)
of around 6.62% and • The increasing prices of
food price inflation of the crude oil are having
17%, which is a great an negative impact on
concern for the Indian the economy, resulting in
economy .(India Inflation Rate ) future crisis.

16. North American Companies in India
Hospitality
 Four Seasons Hotels & Resorts
 Fairmont
 Hilton
 Marriott
 McDonalds
 Hyatt
 Starbucks (Latest)
Other Companies
 Electronics-  Banking-
 Motorola  Goldman Sachs
 Bank of America
 Apple  Citi Bank
 Hewlett Packard  Entertainment-
 Warner Bros Pictures
 Retail-  Fox Studios
 Walt Disney- UTV & Hungama
 WalMart ( Expected Soon)  Discovery Channel

17. Scope in India
 Yes, North American Companies will
survive and succeed in India.
 Cheap Labour In India.
 India has the potential market today in the
world.
 GDP of US is expected to deteriorate by
0.8% while India’s GDP will grow by 6.6%.
 Blend of North American Technology &
Indian Culture will lead to high quality
Hospitality service.
 India has highest number of middle class
population with high spending power.

18. Thank You
Shukriya

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