export potential analysis of pineapple....

1. EXPORT Potential ANALYSIS OFPINEAPPLE SUBMITTED BY: SACHIN CHAUDHARY(10020242023)

2. Points of discussion:

3. PINEAPPLE Origin –American continent, probably Brazil, Paraguay Pineapple - Ananascomosus. Common Names: Pineapple, Ananas, Nanas, Pina Related Species:Pina de Playon (Ananasbracteatus). Distant affinity:Pingwing (Aechmeamagdalenae), Pinguin(Bromeliapinguin) Pinuela (Karatas plumier).

4. Major Producing States – West Bengal, Assam, Karnataka, Meghalaya, Manipur, Bihar & Kerala Latest Production – 13.87 Lakh Tonnes Main Varieties – Giant Kew, Queen, Kew, Mauritius, Charlotte RothchildJaldhupDesi and Lakhat, etc.

5. The pineapple production : Arunachal Pradesh (Lohit, Tirap, Changlang) Karnataka (Shimoga, North & South Kannada, Chickmagalore) Kerala (Enrakulam) West Bengal (North Dinajpur, Darzeeling, Jalpaiguri) Assam (Nagaon, Kamrup, KarbiAnglong,Cachar, Nichill) Bihar (Purnia, Kishanganj, Saharsa, Madhepura) Nagaland (Dimapur, Mokokchung, Zunheboto, Wokha) Manipur (Thoubal, Churchandpur, ImphalEast) Meghalya(RiBhoi,EastKhasi, Garo Hills) Mizoram ( North & West part, Chhimheipuii) Tripura (West & North Tripura)

7. MAJOR PINEAPPLE PRODUCING STATE: SOURCE: APEDA

8. STATEWISE AREA, PRODUCTION AND PRODUCTIVITY OF PINEAPPLE Source: APEDA

9. Graphical ANALYSIS:

10. STATE WISE HARVESTING SEASON: Source: Director of Horticulture/Agriculture

11. Source : NHB

12. Graphical analysis: Source : NHB

13. Domestic price: Price in Rs./Qtl. Source : NHB

14. WORLD SCENARIO:

15. Continued…. The major pineapple growing countries in the world are Brazil , Thailand, Philippines, Costa Rica, China and India. The total area under pineapple cultivation in the world in 2008-09 was 850 thousand ha with production being 19,201 thousand tonnes.

16. Major exporting country: Source: APEDA

17. MAJOR PINEAPPLE PRODUCING COUNTRIES IN THE WORLD (2009-10)

18. Major Pineapple producing countries

19. MAJOR IMOPRTER FROM INDIA:

20. GRAPHICAL ANALYSIS:

21. Varieties: “Best in the world as they are very sweet (high TSS) with less fiber”. SOURCE:APEDA QUEEN GAINT KEW

22. Chain of events:

23. chain process:

24. MANUFACTURING PROCESS: Canned Pineapples

25. HS(ITC) CODE: 08043000 - Pineapples 200941 - Pineapple juice 080430 - Pineapples, fresh/dried 20089914 - Pineapple Squash

26. Grade specification for export:

28. MAJOR IMPORTER: SOURCE:APEDA & NHB

29. Potential Markets Europe The market for fresh pineapples is one of the fastest growing amongst fruits and vegetables in Europe. Nearly all pineapples consumed in the European market are imported from non European origins. Major importer to Europe: SOURCE:APEDA & NHB

30. Continued: USA The fresh pineapple market is also one of the fastest growing fruits and vegetables markets in the USA. Over the past decade, imports of fresh pineapples into the USA have more than tripled, from 206,770 tonnes in 1997 to 644,764 tonnes in 2007. Costa Rica: 82% of total imports Buying pattern: Tropical fruits are the fastest growing market and consumption pattern for these products has increased in these countries. Demand for Organic fruits: increased by 4%

31. GCC Countries GCC countries have imported 17,888 tons of pineapples during 2006. The increase in demand is only 12% over the year 2003. Major importers are UAE (83,45 tons), Saudi Arabia (3581 tons), Oman (2758 tons) and Kuwait (2054 tons). SOURCE:APEDA

32. PACKAGING: Quality standard strip

33. Specification for CFB(corrugated fiber boxes): *One ventilation hole opposite each fruit Source: Indian Horticulture Database,2006

34. Packaging specification: Packaging is normally done in corrugated or solid fiber board cartons. The container shall comprise of the inter-locking type preferably having a water-proof coating to prevent damage due to high humidity in cold stores. Provisions concerning sizing Size code average weight (+ or – 12%) (in grams)

35. Stowing Boxes

36. Documents required for exports a) Documents related to goods a) Invoice b) Packing List c) Certificate of origin b) Documents related to shipment Mate Receipt b) Shipping Bill c) Bill of handing d) Airway Bill c) Documents related to Payment a) Letter of Credit (L/C) b) Bill of Exchange d) Documents related to quality of goods a) Phyto sanitary Certificate b) GLOBALGAP Certification c) Health Certificate

37. e) Organic Certification Certificate indicating material produce is based on organic farming. f) Documents related to Foreign Exchange Regulations GR Form: Documents required by RBI which assures to RBI that the exporter will realize the proceeds of goods within 180 days from the date of Shipment. g) Other Document Bank Realization Certification (BRC): This is the advice given by Foreign Exchange Bank after the realization of money from Importer.

39. INDIA:

40. Costa rica (SWOT):

42. Modes of transport: Train Ship Air Road

43. FREIGHT CHARGES: Sea freight charges to the different destination according to the reefer container are as: Rates in us dollar./reefer container **It varies from year to year /season to season, capacity of container and distance covered.

44. Using Space of the container

47. 4 P’s:

48. PROMOTION: Agri Export Zone for promoting exports of pineapple has already been established in North Bengal. There are also good prospects for cultivation of organic pineapples in Kodagu district of Karnataka and Ratnagiri district in Maharashtra. Trade fair are the other important factors for the promotional activity of pineapple in the foreign countries. Promotion through newsletter in the foreign countries. Pineapple festival in Churachandpur, Manipur – 29th August 2008. “The festival aims at providing the farmers a platform to discuss issues like marketing and promote pineapple cultivation,” I.S.H.S. Pineapple Working Group

49. Promotion through some private players.. MythriBhavan,Near Doordarshan Kendra,Kakkanad,Kochi-37Phone No: 0484-2427544, -2427455, -2427560 KOCHI: Thousands of pineapple farmers in the district expect to make significant gains from the success of an experiment by the Vegetables and Fruits Promotion Council Keralam (VFPCK) in using reefer containers for shipping pineapple to the Gulf destinations. Source: Hindustan times , http://www.hindu.com/2006/02/08/stories/2006020822340400.htm

50. Future prospects:

51. PINEAPPLE CANDY PINEAPPLE JUICE Canned Pineapple

52. UTILISATION OF PINEAPPLE WASTE: Pineapple peel is rich in cellulose, hemicellulose and other carbohydrates. Ensilaging of pineapple peels produces methane which can be used as a biogas. The ability of rhizopusoligosporous to produce enhanced levels of free phenolics from pineapple residue in combination with soy flour as potential nitrogen source. Thus, the value of pineapple wastes can be enhanced further. Bromelain is present in pineapple wastes. Reverse micellar extraction (rme) technique to extract and purify bromelain from pineapple wastes.

53. conclusion: • To save on transport, advantage of western ports needs to be taken for exporting to Gulf and European countries. For this, cultivation of pineapple in Karnataka, Maharashtra and Goa needs to be intensified. • At present, to meet the huge demands of European Union, South American and Central American countries supply pineapple. But their supplies taper from February onwards, India can exploit this situation in its favor by making available pineapple in February month onwards by planting different planting materials and regulating flowering. • Pineapple is very sensitive fruit to atmospheric temperatures when harvested after initiation of ripening. Therefore, in order to supply quality pineapple at par with South and Central American countries, packhouses and cool chain facilities need to be set up. • For extending storage period, CA and MA storage technology needs to be perfected and adopted and with the availability of MA storage facilities, pineapple can be sent to EU countries.

54. References: http://www.eximbankagro.in/home/home1.asp http://en.wikipedia.org/wiki/Pineapple http://www.afdb.org/fileadmin/uploads/afdb/Documents/Project-and Operations/ganah_0222.pdf http://etd.uasd.edu/ft/th9676.pdf http://www.apeda.gov.in/apedawebsite/index.asp http://www.Indiastat.com