NFC powered, mobile-cloud retail loyalty solution.

1. Success Story
Integrated Cloud and Enterprise Mobility Solution for a Global Retailer
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Developed on

2. The Client The Need
Triumph International is a leading global retailer of high priced lingerie with With a large number of boutiques spread across a wide geographically
headquarters in Germany. Triumph Sri Lanka has operated a retail chain dispersed locations and a customer base that consists of multiple
for close to a decade and primarily consists of collection of main boutiques, demographical segments Triumph needed a way of gaining better sales
situated at key shopping hubs and geographically dispersed satellite data and consumer insight. As to date Triumph did not have a loyalty
boutiques. program and was looking to introduce a scheme to its most valued
customers.
The Solution
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3. Sabre designed and developed the ‘RetailSuite’, a Cloud application Sales staff can also record lost sales opportunities on the mCRm
that is available on a Software as a Service (SaaS) model which helps application. (i.e – where a customer decides to make a purchase
manage loyalty campaigns. The application utilizes the Amazon EC2 but the right size, colour or style is unavailable) This gives
Infrastructure as a Service with the elasticity needed to scale up and Triumph the ability to recover the sale when the right item
down as required. The application is capable of integrating with Mobile becomes available by offering the customer a voucher via email
phones and third party POS systems. or SMS; all facilitated by the RetailSuite.
To maximize the effectiveness at customer contact points, a mobile The web application provides extensive BI capabilities enabling
CRM (mCRM) application was introduced to run on sales personnel’s Triumph to gain insight in to customer buying behavior, segment
NFC (Near Field Communications) mobiles. Each loyalty customer is its customers and tailor make marketing messages accordingly.
given an NFC card and can be read by the sales person’s mobile to
record transaction and customer information. This information is
transmitted to the RetailSuite.
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4. Value Delivered
 The Cloud application introduced to the client gives them considerable "The Loyalty and CRM platform is an extremely versatile
flexibility through its ‘Pay-as-you-go’ scheme, minimizing the requirement of marketing tool for us. It has put us on a path to achieve a level of
capital expenditure. Yet, it offers unparalleled business value by the
intimacy with our customers that we could only dream of in the
integration with the POS systems and Mobiles.
past.
 Increased sales through direct mechanisms like ‘Lost sales recovery’ and
customer specific campaigns bringing more customers to the store. Combining mobile technology with an Application hosted in the
Cloud gives critical information to all those who need it within a
 Increase sales and stock movement through better understanding of
customer preferences recorded by the mCRM. few mouse clicks away. The ‘Lost Sale Recovery’ option, and
targeted message sending capabilities are also unique, and has
 Direct Brand connectivity with customers – ability to send personalized
messages that’ll match with individual preferences, leading to increased the potential to deliver incredible value to customers and
repeat purchase and brand equity company alike, if implemented properly.”
Country Manager – Triumph Sri Lanka
The solution went on to become a finalist at the 2009 NFC Forum Global
Competition A subsidiary of
United Kingdom Sri Lanka Contact Us
Digital Sabre Solutions Ltd Sabre Technologies Email: contact@sabretch.com
48-54 Charlotte Street 752 Orion IT Park Tel: ++94 11 44768800| +94 77 2364597
London W1T 2NS Colombo 09 www.sabretch.com