Importance & Future of Location Based Services (LBS)
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This document thanks unnamed individuals for allowing the use of their pictures in an educational presentation. It then provides a brief biography of Syed Abdul Basit identifying him as a telecom professional, marketer, and mobile VAS expert. The rest of the document contains short sections defining terms like SOLOMO and considering the differences between mobile, location and social. It outlines six elements of each: mobile devices have apps and sensors, location has position and proximity, and social has close friends and sharing platforms.
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Importance & Future of Location Based Services (LBS)
- 2. I like to thank all those unknown individuals/entities whose pictures I have used for making this presentation for educational purposes.
- 3. Syed Abdul Basit A Telecom Professional Marketer Mobile VAS Expert
- 12. Definition
- 14. Major players
- 15. The only really useful communications tools are those that create better relationships
- 16. • • • • •
- 20. SOLOMO ?
- 22. Consider the Differences… vs.
- 24. SoLoMo (n) Situated experiences, enabled by mobile, shared with others
- 25. From 6 of Separation Always Connected
- 26. Six Elements of Mobile Devices Broadband Apps Internet Sensors Cloud
- 27. Six Elements of Mobile Devices Broadband 53% US subscribers own smartphone1 Apps 1.2B Apps downloaded 12/25-12/312 Internet Sensors 90% Keep smartphone w/in arms length3 Cloud Sources: 1 Pew Research; 2 Flurry; 3Edison/Arbitron
- 28. Six Elements of Location Position Place Context Vicinity Things Proximity
- 29. Six Elements of Location Position Place 74% US smartphone owners use their phone to get real-time location info1 Context 60% Search on their smartphone daily2 Vicinity Things 20x Mobile users 20x more likely to click Proximity on a map than desktop users3 Sources: 1 Pew Research May 2012; 2 Google; 3Razorfish
- 30. Six Elements of Social Close Networks Friends Content Platforms Sentiment Sharing
- 31. Six Elements of Social Close Friends 1 in 7 Facebook accounts for Networks 1 in 7 mins. spent online1 Content $1B Facebook has agreed to Platforms pay for Instagram2 Sentiment 2.5x LTV of a visitor referred from Sharing Facebook vs. Google3 Sources: 1 Comscore; 2 Flurry; 3Ben Elowitz (Wetpaint)
- 32. Mobile Tsunami
- 33. Mobile Location Social X X