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How Amazon
Business Works
by s1190178
Amazon.com Basics
● Amazon is online shop of leading.
Amazon.com sells a variety of products that
almost anything else you might want to buy.
● The marketing techniques that Amazon
employs to personalize experience that you
have accessed Amazon.com are the best
example of the company's overall approach
to sales.
Amazon Technology
● The massive technology core that keeps
Amazon running is entirely Linux-based.
● Amazon's technology architecture handles
the millions datas of marketing.
So Amanzon uses a huge servers, CPUs,
database softwares, etc..
Amazon Technology
● In the 2003 holiday season, Amazon
processed 1 million shipments and
20 million inventory updates in one day.
● Amazon employs the Netscape Secure
Commerce Server using the SSL protocol for
protecting the customer's credit-card
number, address, e-mail address, account's
password, etc..
Amazon E-commerce
● Amazon.com has always sold goods out of
its own warehouses. In addition, Amazon
has branched out into additional product
areas and the third-party sales.
● Third-party sellers can sell only new goods
but also sell used goods.
Amazon E-commerce
● In addition, another sales channel called
Amazon Advantage is a place where people
can sell new books, CDs, etc. directly from
the Amazon warehouse instead of from their
home or store.
● Through Amazon's Associate Program,
people who have a Web site can post a link
to Amazon.com and earn some money.
Amazon Tools,
Marketing and Community
● Amazon's marketing structure is based on
cost-efficiency and self-promotion.
● Amazon's customer tracking system is useful
for recommending other products that is
rated
the products you've purchased.
● A recent development for customer tracking
collects informations on people who have
Amazon Tools,
Marketing and Community
● People write their own reviews,
recommendations and lists that based on
Amazon's product offerings and share them
with all of Amazon.com.
● Amazon has funded search engine that has
full search capabilities, easily accessible
personal search history, etc..

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How amazon business works

  • 2. Amazon.com Basics ● Amazon is online shop of leading. Amazon.com sells a variety of products that almost anything else you might want to buy. ● The marketing techniques that Amazon employs to personalize experience that you have accessed Amazon.com are the best example of the company's overall approach to sales.
  • 3. Amazon Technology ● The massive technology core that keeps Amazon running is entirely Linux-based. ● Amazon's technology architecture handles the millions datas of marketing. So Amanzon uses a huge servers, CPUs, database softwares, etc..
  • 4. Amazon Technology ● In the 2003 holiday season, Amazon processed 1 million shipments and 20 million inventory updates in one day. ● Amazon employs the Netscape Secure Commerce Server using the SSL protocol for protecting the customer's credit-card number, address, e-mail address, account's password, etc..
  • 5. Amazon E-commerce ● Amazon.com has always sold goods out of its own warehouses. In addition, Amazon has branched out into additional product areas and the third-party sales. ● Third-party sellers can sell only new goods but also sell used goods.
  • 6. Amazon E-commerce ● In addition, another sales channel called Amazon Advantage is a place where people can sell new books, CDs, etc. directly from the Amazon warehouse instead of from their home or store. ● Through Amazon's Associate Program, people who have a Web site can post a link to Amazon.com and earn some money.
  • 7. Amazon Tools, Marketing and Community ● Amazon's marketing structure is based on cost-efficiency and self-promotion. ● Amazon's customer tracking system is useful for recommending other products that is rated the products you've purchased. ● A recent development for customer tracking collects informations on people who have
  • 8. Amazon Tools, Marketing and Community ● People write their own reviews, recommendations and lists that based on Amazon's product offerings and share them with all of Amazon.com. ● Amazon has funded search engine that has full search capabilities, easily accessible personal search history, etc..