1. How McDonald’s run
their business in
China?
s1180117
Seigo Maki

2. Contents
1. Introduction
2. State of McDonald’s in China
3. History of McDonald’s in China
4. Strategy of McDonald’s
5. Compititers of fast food restaurant
6. Locate McDonald’s
7. Conclusion
8. Reference

3. Introduction
● Today, McDonald’s is expanding more and
more market share in East Asia.
● And McDonald’s are very popular fast food
shop.
● So that, I aim to the work of McDonald’s
business.

4. State of McDonald’s in China
● Today, 850 McDonald’s restaurants are
located in China.
● But, McDonald’s restaurants are still scant
because of the population of China is 1.3
billion.

5. History of McDonald’s in China
● In 1978, China embraced the opening-up
and reform policy.
● In 1990, First McDonald’s restaurant opened
in China.
● In 2005, McDonald’s opened the drive-
though outlet behind car owners explode in
China.

6. Strategy of McDonald’s
● Send out questionnaires about needs and
wants.
● McDonald’s foods are lower price than other
competiter in China.

7. Compititers of fast food restaurant
● Dicos
● KFC
● BurgerKing
● YOSHINOYA

8. Locate McDonald’s
● If possible, it is to be desired that McDonald’
s locates developing areas.
● Because of, the lower fast foods are the
more needs for the resident in developing
areas.

9. Conclusion
● I knew how McDonald’s run their business in
China and East Asia.
● I understood that there is possibility of
growth for McDonald’s.
● I think that McDonald’s is superior to the
other competiter.

10. Reference
● http://www.chinadaily.com.
cn/business/2008-09/08/content_7007412.
htm
● http://www.world401.
com/data_yougo/mcdonalds.html
● http://www.ft.com/intl/cms/s/0/380db252-
a276-11e1-a605-00144feabdc0.
html#axzz2EFepgX3W