1. SONY change its business
strategies for 2010
S1180100
Sato Hiroki

2. What is SONY
Sony Corporation, commonly referred to as Sony, is a
Japanese multinational conglomerate corporation
headquartered in Konan Minato, Tokyo, Japan. Its
diversified business is primarily focused on the
electronics, game, entertainment and financial services
sectors.
The company is one of the leading manufacturers of
electronics products for the consumer and professional
markets.

3. Sony's strategy for 2010
LONDON - Sony has announced plans to launch a TV
game products, Blu-ray and technology to enhance the
3D product range on the rapidly next year.
Sony's 3D strategy gives priority to 2010

4. Introduced the company's 3D strategy
At the venue what Strategy was announced,
Sony was showing real time using a 280-inch
screen LED3D provides the venue, the video
was shot in broadcast equipment support 3D.
Journalists who participated were watch over
passive 3D glasses.

5. Expand the 3D-compatible devices
such as VAIO and SXRD projector
3D projector for home display device using the unique
SXRD will be released in November in Europe was
revealed. Also announced that it is developing a 3D-
capable notebook PC VAIO aiming to launch in the
global market next spring, exhibition of the prototype
has been carried out in the event.

6. Update for implementation a 3D
Blu-ray playback of PlayStation 3
Topics related to "PlayStation 3" home-use game
machine.
Support playback of "Blu-ray 3D" title by the firmware
update software has been published by the end of
October of that year. Also, this machine how to play
Blu-ray 3D addressed were not disclosed by this
announcement.

7. VOD service "Qriocity" deployment
in Europe
"Video On Demand powered by Qriocity" is a service-
based streaming video distribution.
We can enjoy BD recorder models with network
services and BRAVIA, such as BD theater system, in
VAIO and PS3. It can enjoy films with a focus on a
series of major Hollywood titles. And it also provides
high image quality of high-definition content.

8. Electronic book terminal "Reader"
Demonstration of a prototype 360-degree stereoscopic
display proven also released in Japan. In addition, an
exhibition on the Internet TV new products and BD
home theater systems and BD players, "NEX series"
and digital SLR cameras "α series", such as the
"Reader" compatible 3D to be deployed in Europe by
Sony have been introduced.

9. Conclusion
These strategies mean that Sony is becoming a
quicker, leaner organization which is more
responsive to the market. They do not develop a
product based on the underlying technology. And
they are committed to focus on the user
experience.

10. References
• http://ja.wikipedia.org/wiki/%E3%82%BD%E3%83%8B
%E3%83%BC
• http://www.marketingmagazine.co.uk/news/968448/
• http://www.sonyinsider.com/2009/11/19/sony-gets-
real-defines-business-strategy-for-2010-and-beyond/
• http://www.phileweb.com/news/d-
av/201009/02/26711.html