1. How Rakuten is planning to
run their entire business in
English?

2. Contents
・Introduction
・History
・Strategies
・Efforts
・Background
・Goal
・Summary
・More information

3. Introduction
・Rakuten is integrated internet service
including online shopping.
・Rakuten have 66 milion members of group.

4. History
1997 Rakuten was run a start-up business by
Hiroshi Mikitani.
1999 Start business auction business
1999 Changed its name to Rakuten
2004 Second ranked site in Japan

5. Strategies
・To become No. 1 Internet service company in
the world, Rakuten require employees to have
English ability.
・By using English, rakuten will raise overseas
sales ratio to 70 percent of Rakuten's overall
sales.

6. Efforts
・They take in English by official language by
2012.
・Rakuten group's 6,000 employees need English
communication abilities.
・ They encouraged the use of English among its
employees.

7. Background
・Overseas sales account for only 1 percent of
Rakuten's overall sales.
・There is case that board members who can't
speak English in two years will be fired.

8. Goal
・To become No.1 Internet service company
in the world.
・To raise overseas sales ratio to 70 percent of
Rakuten's overall sales.

9. Summary
・Rakuten have various effort to become No.1
Internet service company in the world.
・As this way, rakuten take in English by official
language by 2012.

10. More information
・Rakuten
http://en.wikipedia.org/wiki/Rakuten
・Rakuten to make English official language
http://www.asahi.com/english/TKY201007010404.
html
・Rakuten's decision on English not welcomed
by everyone
http://www.japantoday.com/category/kuchikomi/view/rakutens-decision-on-
english-not-welcomed-by-everyone