Value Proposition canvas- Customer needs and pains
Week7
1. How Mc.Donald's run their
business in China?
and
Identify some of their strategies
for doing business
in East Asia?
s1160076
2. Introduction
* Mc.Donald's is the world's largest chain of
hamburger fast food restaurants, serving more
than 64 million people with more than 33,000 local
restaurants in 119 countries.
* Mc.Donald's began in 1940s as a barbecue
restaurant.
3. History of Mc.Donald's
* Dock and Mcdonald open McDonald's Bar-B-Que
restaurant in San Bernardino, California in 1940.
It was a typical drive-in featuring a large and car
hop service.
* Focusing on its core brand , McDonald's began
divesting itself of other chains it had acquired
during the 1990s.
4. History of Mc.Donald's in China
* 1990: the first McDonald's opens in mainland
China, in Shenzhen.
* 1992: the world's largest
McDonald's opens in Beijing,
China (over 700 seats).
* Mc.Donald's continues to
grow in China even now.
5. Mc.Donald's in China
* There are 960
restaurants and over
60,000 employees in China.
* China is the "No 1" growth
market for McDonald's.
6. Mc.Donald's in Asia
* Mc.Donald's was concentrating on its business
in Asia mainly Japan, China and India.
* These areas were touted to be prospective
areas for Mc.Donald's expansion in the decade
ahead.
7. Mc.Donald's growth path leads East
* McDonald's CEO Jim Skinner, who is leading a revival
of the global restaurant chain, is counting on Fenton,
based in Hong Kong, and his team to drive revenue and
profit growth across the nearly 8,000 restaurants he
oversees, from Turkey to Tasmania.
* Consumers in this part of the world spend $580
billion on meal purchases away from home, a figure
about $170 million bigger than the United States and
double the size of such spending in Europe.
8. Mc.Donald's growth path leads East
* McDonald's already has about 785 outlets up
and running in China and plans to have 1,000
restaurants selling its brand of American food
by the 2008 Beijing Olympics.
* Well over half of that potential market is
represented by the dominant economies of Asia
(Japan, China and India) where the prospects
for McDonald's look especially strong in the
decade ahead.
9. Strategies of Mc.Donald's for
doing business in East Asia
* Mc.Donald's implement a suitable management
method for each place .
Mc.Donald's places importance on firmly linking
with local people .
