1. How Rakuten is planning to run
their entire business in English?
S1150099 Sasada Kota

2. Outline
• Purpose of this slide
• Announcement of Rakuten
• Advantage of making English official language
• Advantage of making English official language[2]
• Doubt of English official language making about optimism
• Doubt of English official language making about optimism[2]
• Evaluation of rakuten
• Impression

3. Purpose of this slide
I learn the business of rakuten, and learn the
strategy.

4. Announcement of Rakuten
It was announced that optimism would make
English an official language in-house by the
end of 2012.
Strengthening linguistic competence is aimed at
for the overseas presence.

5. Advantage of making English official
language
・It becomes easy to acquire talent from foreign
countries.
The thing whose linguistic environment is English to employ an
excellent executive might be important. The fact that many of top-
class personnel have gathered in the United States, Singapore, and
Hong Kong proves this thing now.
・ The market cultivation becomes easy.
An international service industry is thought that the part that
depends on the language is large compared with the
manufacturing product like the car.

6. Advantage of making English official
language[2]
• The management of a logical business
becomes possible.
The step of logically composing the content by using the limited
linguistic competence in the brain, doing concisely, and
translating might unexpectedly become help of a reasonable
decision making.
The person tends to omit the step about which it logically thinks
like the mother tongue so far.

7. Doubt of English official language
making about optimism
The main reason is as follows.
・Current overseas sales ratio is too low.
The overseas billing ratio of optimism will be only 8% in 2009 .
Moreover, there is only 1% except the purchase of the foreign
company.
・The cost is excessive.
The labor cost accounts for rakuten for 40 percent or less of the
operating expense.

8. Doubt of English official language
making about optimism[2]
• The aspect is not global.
The reason why a lot of Japanese firms have failed in the
overseas presence is to try to send overseas talent who
forcibly raised it in Japan. Isn't it a shortcut of the
globalization to employ a local person?
• "The item of English language skill of a
personnel evaluation" is chep
A personnel evaluation is decided by 100% achievement in
the United States. It is not evaluated as linguistic
competence is specified. ap.

9. Evaluation of rakuten
The English official language making of optimism
can be understood as an ideal. However, it is
not suitable for the height of the body of the
enterprise under the present situation. The
switching to English that must be the means
becomes a purpose.

10. Impression
The conception of rakuten is the one who seems
to be Japanese. Rakuten compelled English to
all employees. I think that you should choose
a more suitable person and use English.