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{Improving Your Testimonials - What to Do|How to Get Better Testimonials|What
You Can Do to Get Superior Testimonials|The Best Testimonials - How to Get Them|
How to Get Better (and More) Testimonials|How To Improve The Quantity And
Quality Of The Testimonials You Get|The Quality And Quantity Of Your
Testimonials - How To Improve Them Every Time|Best Ways To Get Quality
Testimonials In Quantity Amounts - Tips Revealed|Acquiring Testimonials In Both
Quantity And With Quality - Insider Secrets|Simple Ways To Enhance The Quality
And Quantity Of The Testimonials You Receive|How To Get More Testimonials For
Your Business|Getting More Testimonials For Your Business - How To Do This
Effectively|Proven Strategies For Getting More Business Testimonials|Tips On How
To Get More Business Testimonials - What You Need To Know|Simple Techniques For
Obtaining Testimonials For Your Business|How To Get More (and Better)
Testimonials|Easy Ways To Get Testimonials - Tips You Should Try|Getting
Testimonials - How To Do This Effectively|Acquiring Testimonials - How To Do
This Efficiently Every Time|Get The Best Testimonials - Trade Secrets Revealed|
All About Testimonials - How to Get Them and How Many To Get|How to Effectively
Use Testimonials in Your Business|The Best Ways to Leverage Testimonials|Using
Testimonials to Bring Credibility to Your Business|How Testimonials Can Bring
Your Business Social Proof}


{{There is only so much you can do to convince people you are as great as you
say you are.|You can only do so many things to convince people that you live up
to the hype you have shared about yourself.|You only have so many options when
it comes to proving yourself to people.|Proving you are as amazing as you say
you are can only be done (by you) in so many ways.|There are only so many
methods you can use to convince clients and buyers that you are as good as you
say you are.} {This is true both in and out of business.|This is true both in
the business world and out of it.|This is equally true inside of and outside of
business.|The business world is not the only place that this is true.|This is
true whether we're talking about business or not.} {This is true both online and
offline.|It is true both on the web and off of it.|It is true of the web based
world and the brick and mortar world.|This is the truth on the net and off the
net.|It's true whether or not you are online.} {You can write articles and show
off your expertise and participate in forums and have special deals.|You can
show off your expertise through articles, forums and offer special deals.|You
can promote special deals and write articles and forum posts that show off your
expertise.|You can write things like articles and post in forums and give your
current buyers special deals.|There are special deals you can offer, articles
you can write and forums in which you can participate.} {That sounds like a lot
but it only goes so far.|That might seem like quite a lot but it only does so
much.|It probably sounds like more than enough but it only goes so far.|There is
only so much you can do, even though that list probably sounds like enough.|That
list probably seems effective enough, but it will only carry you so far.} {If
you really want a successful business, you need reviews or testimonials.|In
order to create a really successful business, you're going to need testimonials
and reviews.|Before you can build a successful business, you need to accumulate
some testimonials and reviews.|If you want your business to be genuinely
successful, it is important to get reviews or testimonials.|You are going to
need reviews or testimonials before you can make your business genuinely
successful.} {You need the people who have done business with you to tell others
what kind of experience they had.|You need to have the people you've done
business with to tell other people about the experience you gave them.|It is
important that your current buyers tell others that they've had a good
experience with you.|What you need is for current buyers and clients to share
the experiences you've given them with others.|The goal is to get buyers and
clients to share the experiences they've had with you with other people.} {Here
is how to improve the quality and the number of testimonials you can get for
your business.|Here are the best ways to get better (and more) testimonials for
your business.|If you want to increase the quality and quantity of the
testimonials you get, here are some things you can do.|The following techniques
should help you accomplish this goal.|It is easier to reach this goal if you use
the following techniques.}|{Every business owner and entrepreneur knows that if
they want to truly build a business, they are going to need to get
testimonials.|Getting testimonials is probably the best way any business owner
can build their business in the fastest way possible.|If you want to truly build
your business, not only in size, but in regard to credibility, testimonials are
really the way to go.|Everybody that has a desire to be an entrepreneur can ramp
up their business by using testimonials on their website or at their physical
location.|Do you want to build a truly staggering business? Then you need to get
quality testimonials from as many people as you can.} {This is true of every
business in every field.|Regardless of what business you are in, this is
absolutely true.|This is true for every business, no matter what you sell.|Every
business can benefit, no matter what type of businesses it is.|Basically, every
business can benefit from having testimonials.} {Sometimes testimonials are
called word of mouth advertising.|These are actually very similar to word-of-
mouth advertising in some way.|Testimonials are just like word-of-mouth
advertising, but a little different.|Similar to word-of-mouth advertising,
testimonials are very much the same.|Just like word-of-mouth advertising,
testimonials serve the same purpose.} {What we are talking about how are reviews
offered to you and published either through independent review sites or on your
own website.|You need to consider how you are able to get the reviews, and how
they are actually published, specifically independent reviews or something on
your website or blog.|There are different types of reviews. Some of them come
from independent review sites. You can also have testimonials on your website if
you want to.|Many people have testimonials on their websites. Others get
independent reviews. There are just many ways that you can get testimonials.|
Testimonials come in all shapes and sizes, from different sources. You can get
them from customers, and post them on your website. Independent review sites are
also welcome.} {Getting these testimonials can be tricky at first, especially if
you are just starting out.|If you are just starting out, getting these
testimonials can be a bit difficult.|It may be hard to get these testimonials if
you're new to running a business.|People that are newbies might not be that
adept at getting the testimonials that they need.|These testimonials are hard to
get, especially when you don't know what you are doing.} {Here are some of the
things you can do to jump start your testimonial collection (and to make sure it
is of top quality).|In this article, we will go over ways to increase the number
of testimonials that you get, plus make sure they are exceptional.|As you
continue to read, we will discuss how you can get top quality testimonials to
jumpstart your efforts with your business.|Now let's look at some proven tactics
for getting high quality testimonials, in bulk amounts, for your business
starting today.|The following information will help you understand how to get
the best testimonials using strategies that are proven to work.}|{You already
know that one of the best ways to improve your business credibility is to get
your current customers to tell other people about you.|One of the secrets to
having a successful business is to have your existing clientele talk about how
wonderful your products and services actually are.|Business credibility is often
based upon what other people say. By having current customers talk about your
business in a positive way, this can improve your sales and more.|Customers that
talk about your business, a positive way, can really help cement your
credibility. This is a "secret" that has been known for many years.|If
you really want to take your business to the next level, you can get your
customers to talk about you, showing people that what you have to offer really
is worth looking at.} {You know that the testimonial is the best way to lend
legitimacy and proof of your reputation to your business.|When you have a
testimonial that represent your business, it can make it seem very legitimate to
those that see it.|Anyone that doubts the reputation of your business, if they
see a testimonial, it will lend credence to a legitimate you really are.|
Legitimacy can be easily established when people are able to read a testimonial
and see that your business is indeed credible.|It's all about seeing proof that
your business is as credible as you say it is - testimonials can provide this
legitimacy.}|{This is easy to know, obviously, but it is much harder to actually
carry out.|Getting this done is actually the hard part, even though you know
this is what you need to do.|Although this seems like child's play, it's
actually a little more difficult to accomplish.|Simply doing this seems pretty
easy, but it's actually harder than it looks.|You might think that this is
something very simple to do, yet it's easier to talk about than actually get
done.} {How do you make sure that your current buyers and clients actually leave
a testimonial for you?|So if you have clients, how do you get them to leave a
testimonial for you regarding what they have purchased?|If you have people that
have purchased your merchandise or services, exactly how do you motivate them to
leave a testimonial?|Is there actually a legitimate way to motivate a person to
leave a testimonial for a product or service that they have purchased from you?|
Motivating your clients to leave a testimonial - is there a simple way to
accomplish this seemingly difficult task?} {How can you make sure you're getting
the best and most accurate testimonials from them?|Is it possible to get a great
testimonial from them every time?|Can you actually condition the situation so
that those leaving testimonials will do so in the best possible way?|Leaving
accurate testimonials for your product or service - how can you get them to
leave a great one?|Getting accurate and phenomenal testimonials from your
customers - is there a way to do this that is actually not hard to do?} {Here
are some tips to help you get more and better testimonials for your business.|In
this article, we will go over ways to get better testimonials for your products
and services.|To improve your business, let's look at a few ways to get
testimonials starting today.|Now let's take a look at how to get testimonials
from your buyers that will improve your business manyfold.|If you want to learn
how to get testimonials for your products and services, continue reading this
article.}|{Any business can create a website and fill it with content and copy.|
It
 is very easy for a business to create a website with lots of content pretty
fast.|If you, or a business, wants to create a website, putting content on the
site really takes no time at all.|People that own businesses, that have a
website, understand how simple it is to populate it with pages of content.|
Putting content and copy on a business website is actually not that hard to do.}
{Any business can make sure that the website's content and copy is written
well.|Also, a business can make sure that the copy and content is excellent and
readable.|Business websites can also make the content very readable, along with
a copy that they produce.|Website copy and content should be readable and
grammatically correct, something most businesses try to accomplish.|Typically,
the content, and the web copy, is extremely well written if the business is
serious.} {Any business can say that people love its products and services.|
Businesses can also say how wonderful their products actually are.|It is also
possible for a business to claim how incredible their services and products
might be.|Grandiose claims regarding their products and services is something a
business can also state or mention.|Regardless of what they sell, a business can
tell you how much they love their quality products.} {Until potential buyers see
or hear from previous buyers, however, they have no reason to believe the claims
you are making.|There really is no reason to believe these claims, however,
unless potential buyers can be contacted about their actual experience.|No
matter what the business has to say, buyers of the product or service are the
best sources for truthful information.|However, it is only by hearing what
customers have to say that you can actually get a true reading on the quality of
any product or service.|These claims by a business are actually meaningless,
unless they are backed up by customer testimonials that say the same things.}
{This is why it is important to get testimonials from your buyers and clients.|
Getting testimonials from your clients, and your buyers, is therefore very
important.|It is in your best interest to contact clients and get their
testimonials firsthand.|For this reason, testimonials from happy customers, are
very valuable to possess.|You need to get customer testimonials. They are very
important to your business.} {That's easy enough to say, obviously, but how do
you actually get people to leave you high quality testimonials?|The difficulty
is trying to get people to leave high-quality testimonials that can actually be
used. How can you get them?|So what you have to figure out is how to get these
quality testimonials from happy clients. Isn't this hard to do?|What you need to
do is contact your previous customers, and get testimonials from them. But how
can you get this done?|You need to get testimonials, as they can be very
helpful, yet is there a trick to getting them, or is it something really
simple?} {More importantly, how you get a lot of people to leave you high
quality testimonials?|What will motivate people to leave high-quality
testimonials that you can use?|How can you get these people to provide you with
high-quality testimonials to begin with?|Exactly what strategy or technique must
be utilized to get high-quality testimonials from your previous customers?|
Getting these testimonials can't be that hard, but what do you have to do to get
them?}|{You already know that the most powerful method of advertising available
to you is word of mouth advertising.|Getting word of mouth recommendations for
your business is always preferable to paid advertising.|Nothing enhances the
image of your business more than having it praised via word of mouth.|When it
comes to getting publicity for your business, nothing beats word of mouth.|There
are many ways to publicize a business, but when you can, you should always
strive to get word of mouth publicity.} {Word of mouth advertising carries with
it more weight than any other marketing or advertising method you could ever
try.|This is a form of social proof that is more persuasive than other types of
marketing.|People are always more likely to be persuaded by genuine comments of
other customers than by paid advertising.|When people hear honest, positive
feedback about your business, it makes them want to try your product.|Nothing
brings more customers to a business than when prospects hear the sincere remarks
made by existing customers.} {This is why getting people to review your site and
leave testimonials for you is so important.|For this reason, you should always
seek to get as many legitimate testimonials as you can.|Honest reviews, also
known as testimonials, can do wonders for your website or product.|This is what
makes testimonials so valuable to anyone who is promoting any type of product or
service online.|When you can display convincing testimonials on your website,
people have proof that you have some satisfied customers.} {The testimonial is
what proves to potential buyers that real people have tried your product or used
your services.|This lets everyone know that others have bought your product and
were happy with it.|A good testimonial can be more convincing that the slickest
copy you could write.|Everyone wants to see social proof, rather than feeling
like they're taking a big chance on something new.|A testimonial provides people
with the reassurance that they aren't the first customers to purchase this
item.} {So how do you get these testimonials?|How then, do you go about
obtaining testimonials?|What are the best ways to find testimonials?|Since
testimonials are so valuable, how can you obtain them?|What's the secret of
getting testimonials?} {More importantly, how do you make sure that they are of
the topmost possible quality?|And how do you ensure that you're getting ones
that are truly going to help your business?|Additionally, what must you keep in
mind when seeking them out and using them?|What are some of the tricks of the
trade when it comes to getting truly helpful testimonials?|How can you tell
which testimonials will be most useful to you?}}

{{Perhaps the best form of content you can have on your business website is the
client testimonial.|Just about the best kind of content you can have up on your
business's website is a client testimonial.|The client testimonial is the most
valuable content you can place on your business website.|It is important that
your business website have client testimonials published on it.|The client
testimonial is the most important piece of content you can publish on the
website you've built for your business.} {People see this as a form of 'social
proof' and it carries more weight than any of the rest of your content or copy.|
People view these as a type of "social proof" that carries far more
weight than any other content or copy you can publish.|These serve as a sort of
"social proof" and will carry quite a lot more weight than any other
content or copy you put up.|Site viewers think of these as "social
proof" and place more value on them than anything you could produce on your
own.|Your traffic will see these things as "social proof" and give
them more weight than any other content or copy you put up.} {One of the best
ways to get these testimonials is to ask if you can share the feedback that you
are given as a testimonial on your site.|Just about the best way to get these
testimonials is to ask if you can share people's feedback as a testimonial on
your site.|One of the easiest (and best) methods of getting more testimonials is
to ask people who send you feedback if you can publish that feedback in
testimonial form.|Just about the simplest and best method of increasing your
testimonial count is to ask people who send you feedback if you can share that
feedback in the testimonials section of your website.|One of the very best ways
for you to get these sorts of testimonials is to ask if you can share whatever
feedback you are sent as testimonials on your business site.} {You can also set
up a comment form on which people can leave opinions that they type in
themselves.|You can also put up a comment form through which people can send you
opinions that they type in themselves.|It's also really easy to set up a comment
form in which people can type in the feedback they want to send themselves.|You
can also set up a comment form and let people type their feedback in
themselves.|It's also simple to put up a comment form and let people type their
feedback in on their own time.} {However you go about doing it, make sure that
you have at least a few on your website.|Whatever you do to accomplish this,
make sure that you've got at least a few of them on your website.|However you go
about doing this, make sure you put up at least a few on your site.|The method
of capture isn't important, what is important is publishing at least a few on
your website.|How you gather these up doesn't matter nearly as much as your
publishing at least a few of them on your site.}|{Encourage your buyers to be
honest in the testimonials they give you.|It is important that your customers
leave testimonials that are honest.|Your customers need to leave honest
testimonials when they give you one.|Anyone that gives you a testimonial should
always be honest with what ever they say.|Make sure that you ask your customers
or buyers to leave only honest testimonials for you.} {This is going to mean,
from time to time, accepting criticism.|Sometimes you are going to receive
critical testimonials.|Some people may be critical of you, which is something
you need to be prepared for.|You need to realize that not all of the
testimonials will be good.|Getting some bad testimonials may actually be what
ends up happening.} {Remember even critical testimonials can be leveraged in a
positive way.|You can still leverage these negative testimonials in your favor.|
It is possible to take these negative testimonials and use them to your
benefit.|Using these negative testimonials, to your benefit, can certainly still
occur.|Even if you get negative critical testimonials, you can use them to help
your business.} {Take the negativity to heart and see if there isn't something
about your business or service that you need to improve.|All you need to do is
look at what they are saying, and see if the criticism is legitimate, and then
fix the problem.|Perhaps there is an area of your business that you need to fix.
Only the negative testimonials will help you know what to do.|By looking at the
negative criticisms, and fixing problems that are really there, you can help
your business immensely by taking them seriously.|Criticisms are a great way to
look objectively at your business, fix potential problems, and make your
business better than ever.} {Actually addressing the criticism proves that you
care about keeping your clients and buyers happy.|When you actually take these
criticisms to heart, and do something about them, it shows your customers that
you care.|Your clients and buyers will be much happier once you fix these
difficulties with your business.|Criticisms that are taken seriously show
customers, and potential clients, that you are serious about the products and
services you provide.|At the very least, your customers will be happier when
they see that you are actually doing something about the legitimate criticisms
that are made.} {It also endears you to the person who left the review.|The
person who left the review will also see you in a different light.|The critical
people will see that you are actually trying to do something.|You may win the
favoritism of the critical person who left the review.|In the end, even the
person who criticized you will appreciate what you have done.} {This makes them
more likely to do business with you in the future.|Later on, they may actually
do more business with you.|At some point, they made you more business with you
because of this.|Since you did something in regard to their criticism, they may
buy from you later on.|It is possible that you will win a new client once they
see that you took them seriously.} {So really, honest testimonials make
everybody a winner.|This is why honest testimonials make a winner out of
everyone.|Everybody is a winner when honest testimonials are given.|As you can
see, honesty is the best policy, especially with testimonials.|This proves that
testimonials, which are honest, can be the most helpful.}|{While you can ask
customers for testimonials try to remember that you shouldn't bribe your
customers for testimonials.|Bribing your customers for testimonials is probably
the worst thing you can do when trying to get testimonials for your business.|If
you want to get testimonials for your business, you should not try to bribe your
customers to get ones that you like.|Anytime you attempt to get testimonials
from your customers, make sure you do not bribe them for the testimonials that
you receive.|Getting testimonials from your customers is a fantastic way to help
your business, but you should not bribe them in any way.} {This means that you
shouldn't offer them anything in return for leaving their opinion about you on a
comment card, website or elsewhere.|In essence, don't tell them they will get a
gift for leaving their opinion, regardless of where they leave this testimonial
for you.|Whether they use a comment card, or submit their testimonial on your
website, you should not give them anything for the testimonial that you
request.|Every testimonial that you get should be received freely, and not the
result of giving the customer a gift or reward for their efforts.|If your
customer offers you a testimonial, then take it. However, never ask for a
testimonial by offering a bribe of any sort.} {For one thing, if they are
getting something for free to do it, you can't be sure that the testimonial is
an honest one.|More than likely, any testimonial that you get that is not freely
given will not be completely honest in the long run.|You can probably believe
that you are not going to get an honest testimonial if you offer a bribe in
exchange for it.|Every testimonial that you receive will probably be honest,
only if you do not offer something in exchange.|If you have to give someone
something in exchange, the testimonial will probably not be as honest as it
should be.} {For another, if word gets out about what you are doing, you risk
doing damage to your reputation.|You could actually damage your reputation if
you do pay for your testimonials in any way so don't do this for the sake of
your business.|It is important that you not do this also because it can tarnish
your reputation in the industry you are in.|You actually risk damaging your
reputation in your particular industry, especially as word spreads about getting
testimonials the wrong way.|If you do decide to get testimonials by offering a
bribe, and word gets out, your reputation can be tarnished for quite some
time.}|{Nobody trusts a testimonial that had to be bribed out of someone.|If a
testimonial came from a bribe, you really cannot trust it at all.|You really
cannot trust a testimonial that you have to bribe someone for.|If you have to
bribe someone for a testimonial, it really isn't trustworthy.|Testimonials that
result from bribing someone should certainly be avoided.} {Make sure they are
genuine and given of the person's own free will.|The person giving it should do
so by their own free will insuring that is genuine.|The only way to get a
testimonial that is genuine is to get one because someone wanted to send it.|
Genuine testimonials only come from people that give it freely, not because of a
bribe.|The best testimonials to get are those genuinely given by people that
actually wanted to give you one in the first place.}|{Make sure that the
testimonials you publish on your website have a real person's name and a
location attributed to them.|You need to have a real person's name, and a
specific location, attributed to
 the testimonials that you use on your website.|If you use testimonials, it is
required that you have the person's actual location, and their real name, on the
testimonial.|Once you get testimonials, before you can put them on your website,
you need to use their real name and wherever they live, once it's on your site.|
After you have received the testimonials, use their real name, and place of
residence, on the testimonial for it to be legitimate.} {You don't need a
specific street address.|A specific street address is not necessary.|It is not
necessary to include a specific street address.|Using a specific street address
is not required.|The street address does not have to be specific.} {A city and
state is good enough.|As long as you include city and state, that's fine.|Just
use the city and state, and it should be okay.|You just need the city and state
and you are good to go.|All you need is the city and state to be legit.} {Real
names and locations add extra legitimacy to the testimonials that you are
publishing.|The testimonials that you publish should have real names and
locations because they look more legitimate.|The locations, along with their
real names, will add to the legitimacy of the testimonials themselves.|
Testimonials should include the name and location. This way, they will look
legitimate, not fake.|By using locations and names, the testimonials that you're
using will seem authentic.} {They make them seem more real and trustworthy.|In
fact, they will seem extremely real to those that read them.|Anyone that sees
them will feel that they are legitimate.|It adds to the trustworthiness of the
testimonials themselves.|By using these in this manner, people who see them will
be confident they are not fakes.} {You can't do anything about this on offsite
reviews, which are often published under screen names.|Sometimes offsite reviews
are not usable because screen names are used when they are published.|Screen
names are used with offsite reviews, so you really can use these in the same
way.|It's difficult to use offsite reviews because when published under a screen
name, there's not much you can do with it.|Since offsite reviews are using
screen names, not real names, you will have trouble using them in an authentic
manner.} {Do not allow someone to use a screen name or a pseudonym on your
site.|They should not use a pseudonym or screen name on your website if they
publish a testimonial.|Any testimonials that you get should be real names, not
pseudonyms.|It is important that you do not allow pseudonyms or screen names to
be used if possible.|Every testimonials should be a legitimate name, not a
pseudonym or screen name that might make people wonder.} {If they hedge, allow
them to drop their last name but always get at least a legal first name.|The
last name does not have to be used, but it's nice if they can use their first
name instead.|Usually people balk at using their last name, which is why using
their first name is just fine.|Just let them use their first name, and leave
their last name off if that's what they prefer.|To fix this, if there is a
problem, simply ask them to leave their last name off of the testimonial.}|{Have
a method of recording testimonials given to you over the phone.|Don't just rely
on written testimonials; take them over the phone as well.|It's important to be
able to record testimonials that you receive by phone.|Phone testimonials can be
just as valuable as ones you get via email, so have a way to record them.|You
should have a system in place that allows you to capture phone testimonials.}
{Remember, not everybody likes to type in a testimonial and send it in.|Not
everyone likes to write long email testimonials.|Written testimonials are great,
but not everybody is inclined to write them.|You want to receive testimonials
from people who might not want to type one up.|Some people dislike typing and
writing, and you want to be able to get testimonials from them as well.} {Some
people prefer to call you and tell you what a great job you did.|Certain
customers will find it much easier to praise your product over the phone.|It's
much more natural for some people to talk to you on the phone and compliment
your business.|You have a much better chance of getting a great testimonial from
such people by phone.|For this type of person, it's much more convenient to
speak to you on the phone and talk about your product's virtues.} {A simple and
cheap method of solving this problem is to have a Skype based phone number and a
Skype app that automatically records your incoming and outgoing calls.|You don't
have to spend a fortune on long distance phone charges to do this if you have
Skype on your computer as well as an app for recording Skype calls.|Skype makes
it very easy and cheap to talk to people anywhere by phone, and there are even
apps that allow you to record all your calls.|All you need to make this simple
is Skype, which can be used on any computer; you should also find an application
for recording each call.|With a Skype phone number and an app for recording
calls, you can conduct all of these phone calls for pennies no matter where your
customers live.} {When someone calls in with a review, type it up and then ask
them -while being recorded so you have proof -if you can publish their
testimonial on your site.|You will only have to transcribe any testimonials you
get by phone -but make sure you always ask permission from the customer first.|
The only extra work for you is typing up the review, and you should of course
only do this when the customer tells you that you can use it.|Always be sure to
ask customers if you can use their testimonial before you type it up and publish
it.|To publish a testimonial you receive by phone, you only have to write it out
-and only do this when you explicitly get permission from the customer to do
so.} {If they say no, that's okay, just file away their words.|Not everyone will
give you permission, so don't worry about this.|If someone doesn't want their
testimonial used, that's fine.|Some people will refuse, and in this case, simply
keep their statement for your files.|Don't get upset if someone doesn't give
their okay, as some people would rather remain anonymous.} {If they say yes, go
ahead and publish it on your site.|Many, people, however will say
"yes," and then you have a testimonial you can use.|When you do get
permission, though, you can transcribe their words and publish them.|Anytime you
do get the green light, you can use the testimonial on your website or sales
page.|You can be sure you'll also get plenty of people who will give their
permission, which will provide you with some great testimonials.}} {{Make sure
that you know about the testimonial rules that the Federal Trade Commission has
set up.|Make sure that you understand the testimonial rules that the FTC has put
in place.|The FTC has definite rules for testimonial use, make sure you
understand them.|Make sure you have read and that you understand the rules about
testimonials that have been set up by the FTC.|The Federal Trade Commission has
strict rules about testimonials; make sure that you both read and understand
them.} {A few years ago the Federal Trade Commission rewrote their rules for
client testimonials and publishing them on your own site.|A few years ago, the
Federal Trade Commission reworked the rules they had about testimonials from
client and how you are allowed to publish them on your site.|A few years ago,
the FTC rewrote their rules both on gathering testimonials and on how they can
be published on your site.|Not that long ago, the FTC revised the rules it had
in place for collecting and publishing client testimonials on websites.|They
recently revised the rules they have set up for getting client testimonials and
how those testimonials can be published on a website.} {They did the same thing
for what you can do when you report on the results your product or service has
had for your buyers.|They did the same thing to the rules about results
reporting.|The rules they have in place about publishing the results your
product has given to your clients have been revised as well.|They also reworked
the rules they have in place for the publishing of product results.|The rules
about how you publish the results people have gotten from your products and
services have also been changed.} {For more information, visit the Federal Trade
Commission website to make sure that you are following the rules to the letter.|
To learn more about this, visit the website for the FTC and make sure that you
are following their rules exactly.|You can learn more about this by going to the
FTC's website and following the rules they have set up.|Visit the FTC website to
learn more about this and to make sure that you are complying with the rules
they've put in place.|You can learn more about these rules (and make sure you
are in compliance with them) by visiting the Federal Trade Commission's
website.} {You don't want to have to yank down the testimonials once you have
them!|The last thing you want is to have to take down testimonials once you get
them.|After all, you don't want to have to take down the testimonials that
you've worked so hard to get!|Think about it: do you really want to be forced to
take down the testimonials once you've gathered a few of them?|You don't want to
just have them tell you to take down those testimonials that you worked so hard
to get, do you?}|{Leverage the power of social media by encouraging online
testimonial givers and reviewers to share their thoughts through Twitter and
Facebook.|Another thing you can do to get testimonials online is to use Twitter
and Facebook, leveraging the power of social media for your business.|If you use
Facebook or Twitter, you know how powerful social media can be. Getting online
testimonials and reviews using these platforms
 is actually quite easy.|You might want to use social media platforms like
Twitter and Facebook to get online testimonials since social media is where
people tend to be.|One of the best ways to access millions of people that could
give you fantastic testimonials for your product or service is through social
media networks like Facebook and Twitter.} {Come up with a good hash tag they
can use to help you collect these testimonials.|Using the right hash tag, you
can collect testimonials very quickly.|Testimonials can be gathered as long as
you use the proper hash tag to get them.|Anyone can get testimonials utilizing
the right hash tag on the services.|It's easy to get testimonials - you just
have to use the proper hash tag to induce the right response.} {Better yet have
an account or a page on which they can post them themselves.|You might want to
have a page where they composed the testimonials themselves.|Perhaps set up a
page where posting testimonials is actually easy to do.|You could have a
separate page set up on your website where people could go to the testimonials
for you.|Testimonials can be collected on a specific page designed to gather
them from people that visit.} {This shows that you are willing to leverage any
means necessary to communicate with customers.|You can leverage anything you
want to using this form of communication with your customers today.|Leverage is
so important in today's online market. It really is a great way to connect with
customers in our technological world.|By using leverage like this, you can tap
into millions of people, and allow your customers to help your business grow.|
When you do things like this, it clearly shows your customers that you're
willing to do what you need to in order to make your business better than ever.}
{This, in turn, proves that you are committed to your business.|It shows
commitment on your part for your business as well.|They will see that you are
committed to your business more than ever.|When you do things like this, it also
shows your commitment level.|Your commitment to your business - this will shine
through when you do things like that.} {Remember, the more avenues of
communication you have open, the more testimonials and reviews you stand to
get.|As long as you continue to expand your ability to communicate with people,
you will garner more reviews and testimonials for your efforts.|The reviews and
testimonials that you get will continue to commit as long as you continue to
find new and innovative ways to connect with people.|Communication on this
level, and many others, will allow you to get the testimonials and reviews
necessary to improve your overall business.|It's all about connecting with
people, allowing them to help your business grow, by simply contributing through
testimonials and reviews that they give.}|{Make sure that your customers and
clients know how to give you a testimonial.|The next thing that you want to be
sure of is that your clients are aware of how to give a testimonial when they
want to.|Testimonials can be tricky things, which is why you need to tell your
clients and customers how to do them.|Your customers may want to give a
testimonial, but may not know how to do that. That's why you need to help them.|
Giving testimonials is easy, but not for all people. You need to provide a
testimonial tutorial to help your customers out.} {Not everybody is well versed
in where to leave reviews of a product or service.|Perhaps they do not even know
where to leave a product or service review.|If you have never done one before,
they may not know where to go to do this.|This might not be something they know
how to do, and therefore won't know where to go.|Customers may want to review
your product or service, but if they have no idea where to go, they can't do
it.} {Most people know about Amazon, sure.|Amazon is easy to do.|If you go to
Amazon, it's easy to do at there.|It's actually easy on larger sites like
Amazon.|Websites like Amazon make this very simple.} {But what about CNet? Or
Google? Or Yelp?|Have you tried to do this on CNet, Google, or Yelp?|However
CNet, Yelp and Google may not be that easy.|Google, CNet and Yelp may not be as
user-friendly.|You will find that Yelp, CNet and Google may not be that easy to
deal with.} {Or any of the other sites out there that exist for the sole purpose
of allowing customers and clients to leave reviews.|Sometimes websites that are
simply there to collect customer and client reviews are not easy to work with
either.|There are some websites that are simply designed for this purpose, yet
providing a customer review is not easy to do.|It is probably more expansive,
with many other sites (specifically designed to collect reviews) making it tough
for clients and customers to leave them.|If the sole purpose of a website is to
collect customer reviews and testimonials, you may find them difficult to use as
well.}|{A simple email requesting a review with a list of places they can do so
should be sufficient.|You should probably use a simple e-mail request, and give
them a list of places to go.|Giving them a list of websites via e-mail is
probably a good place to start.|Providing the customer with links in an e-mail
can help them find the right places to go.|Sending URLs to them is probably
easiest - all they have to do is click, and then leave their testimonial.} {You
can also provide links on your website or cards at your business.|If you have a
place of business, leave some cards with this information. Websites should have
these URLs.|So on your website, put the right links. At your place of business,
put some cards.|You should use cards at your physical business, and provide
links on your website.|Simply put links on your website, and if you have a
physical business, but testimonial cards there.}|{Do not ever write testimonials
for yourself.|Writing testimonials for yourself is not a good idea.|It is bad
judgment to write your own testimonials.|Never write your own testimonials for
any reason.|Next, when using testimonials, never create your own.} {You can
write all sorts of great things about yourself and what you have to offer on
your website.|It's okay to write about yourself, and talk about your website if
you want to. This is perfectly fine.|Writing about your website and what you do
is completely permissible and actually recommended.|If you want to talk about
yourself, and the website that you are promoting, that's fine.|Talking about
yourself, and what your website has to offer, is okay to do.} {That's called
copywriting and selling.|This is called selling or copywriting.|You are actually
copywriting and selling your product or service.|In a way, you are simply
selling what you have to offer.|All you are doing is talking about what you have
on your site.} {There are definite places for this.|This is okay to do it the
right time.|You can do this.|It is okay to do this.|You really can get away with
doing this.} {Do not, however, write up a testimonial and attach a fake name to
it.|Never attach a fake name, however, to a fake testimonial.|You should avoid
writing a testimonial for yourself, using any fake information.|What we are
talking about is creating a testimonial with fake information on it.|Using fake
information - this is what we are telling you not to do.} {For one thing, thanks
to rules put in place by the FTC, it is illegal.|The FTC clearly says this is
illegal, so you can't do it.|This is something you should not do, at least
according to the FTC.|If you do this, you are violating the laws set by the FTC
when this happens.|When you do this, the FTC codes of conduct will be broken.}
{For another thing, if anybody found out that you had done such a thing, your
reputation would be ruined.|This would also ruin your reputation if anyone were
to find out what you had done.|This could actually run everything for you,
including your reputation, once people found out.|If people discovered that you
were doing this, your good reputation would be all but over.|And if you are
actually caught, not only would you be in trouble, but your reputation would be
tarnished forever.} {Sure, when you're first getting started, getting
testimonials is going to be difficult.|Getting testimonials will be difficult to
do at first.|Of course, when you first start out, getting testimonials will not
be the easiest thing to do.|Testimonials are sometimes difficult to get,
especially if you are new to the business.|If you're just starting out,
obviously, it's going to be more difficult for you to get testimonials like
this.} {But it's better to be patient than to use this black hat method and risk
doing irreparable damage to yourself and to your business.|You just don't want
to damage or business by using a method that is considered black hat, as your
business could be ruined as a result.|Irreparable damage could be done to your
business if you use methods like this (which are considered black hat) which is
why you want to avoid them.|It is best to avoid these ways of getting
testimonials because it will inevitably lead to the end of your business because
of these black hat methods.|By using methods like this, you could cause your
business to fail, all because you decided to get testimonials using black hat
strategies.}|{Keep an eye out for positive comments left on your blog.|If you
have a blog, keep track of all the comments you get.|A positive comment on your
blog might be material that can be turned into a testimonial.|One place to find
testimonials is on your blog, when people leave supportive comments.|Certain
comments left by readers on your blog could potentially become testimonials.}
{If someone leaves a comment that is particularly positive, contact that person
privately and ask for permission to post that comment on your testimonials
page.|When you see a positive comment, write to the author and ask if
 he or she would mind if you published it as a testimonial.|As long as you
remember to request permission first, there's no reason why you can't use a
positive blog comment as a testimonial on your site or sales page.|So always
read your blog comments, and when you see a very positive one, email the person
who wrote it and ask if you'd be able to publish it as a testimonial.|When you
do see a comment you'd like to use as a testimonial, make sure you ask the
writer's permission before actually using it.} {This does two things: it
increases the number of testimonials for your page.|This is an unorthodox way to
get more testimonials for your business.|Not many people use this method of
getting testimonials, but it can be very useful.|For one thing, this will give
you another source to draw upon for testimonials.|There's no reason not to mine
your blog for testimonials, as long as you're getting some positive feedback.}
{It also shows your blog readers that you are paying attention and actually care
about the comments they leave for you.|This is also a good way to stay in
contact with your readers and show them that their comments are valuable to
you.|When you do this, you're also demonstrating to your readers that you value
the comments they leave on your site.|People who leave comments also like to
know that their effort has been appreciated.|When you do this, you're also
showing people that when they leave comments you actually read them carefully.}
{Word of this will spread as well and before you know it, you'll have all sorts
of comments and testimonials that you can publish.|This will encourage more
people to leave comments on your blog, giving you even more testimonials that
you can use.|Building up this type of relationship with your readers encourages
more people to provide you with positive feedback that you can also turn into
testimonials.|The more interaction you have with readers, the better, as this
makes it more likely that people will leave you great feedback in the future.|
When you have the reputation of someone who responds to feedback, you get more
of it, and even more potential testimonials.}}
{{If you can get it from the reviewer or person offering the testimonial, get
the person's picture.|If you are able to get one, have the person offering you a
testimonial send in a picture.|If you can talk them into it, ask the person who
is sending you the testimonial send a picture as well.|Try to get pictures from
the people who have sent in testimonials, if you can.|If you can get them, it's
good to get pictures from the people who have sent you their testimonials.} {A
picture, preferably a snapshot that the person has taken himself (or herself),
carries a lot of weight with a testimonial.|Pictures, especially when they are
simple snapshots, can add quite a lot of weight to your testimonials.|A
testimonial gains a lot of weight when it is accompanied by a picture
(preferably a snapshot) of the person who has sent it in.|You can add more heft
to your testimonials by including pictures (preferably home taken snapshots) of
the people who have sent them in.|Testimonials automatically carry more weight
when the person who sent it in sends in a (snapshot preferably) picture too.}
{It shows what the review was offered by a real person and not just typed up by
you and published under a fake name.|It shows viewers that the testimonial has
come from an actual person and not been generated falsely.|This proves that your
testimonial was sent in by an actual person and not simply made up by you.|This
will prove that your testimonials are genuine to the people reading your
website.|This proves that real people are sending you testimonials and that you
are not just fabricating them yourself.} {Pictures show that real people are
talking to you and buying what you have to offer.|Pictures prove that real
people are talking about you and what you have to offer to them.|Pictures prove
that real men and women want to share their experiences with your products and
services.|Pictures show traffic that actual humans want to share their
experiences with you and your products.|Pictures offer proof that actual real
people are writing in to share their experiences working with you and what
you've got to offer.} {If the person declines, accept that gracefully, but
always at least ask for a photo to go alongside the words they have written for
you.|If the person doesn't want to share a picture, accept that with grace, but
definitely always at least ask for a picture.|You always want to ask for the
picture but try to accept a declination gracefully.|In addition to always asking
the testimonial giver for a picture, make sure you accept it gracefully if they
turn you down.|If they turn you down, you can always accept that with grace but
definitely always at least ask them for the picture in the first place.}|{If you
have a physical business location, make sure that there are comment cards
available.|Always make comment cards available if you have an actual physical
business.|When you have a physical business, the best way to get testimonials is
to offer comment cards.|Comment cards are the best way for you to collect
testimonials from a physical business location.|Do you have a physical business?
You need to provide comment cards for customers who walk in.} {Have a designated
location at which people can take a comment card.|Comment cards should have a
specific location at your place of business.|They should be able to find your
comment cards in one specific area.|Make the comment cards available at a
specific location in your store.|Put your comment cards on the counter for
customers to easily access.} {Then make it easy for them to return it to you.|
This'll make it easier for them to get it back to you as soon as they can.|This
way, customers can easily return it when they are done.|Once customers are done,
they can get it back to you ASAP.|Doing this will make it easier for customers
to help you out.} {You might even have them printed up as pre-postage paid
postcards so that the customer can take the card home and fill it out at his or
her leisure.|Pre-postage-paid postcards are also very useful. They can fill it
out and drop it in the mail once they are done with it.|If you are able to
provide the customer with postage-paid postcards, they can take them home, and
send them once they're done.|To make it easy for customers to do this at the
convenience, create pre-postage paid postcards that they can take with them.|
Customers will often fill out a testimonial whenever they have time, which is
why having pre-postage-paid postcards is really the way to go.} {Remember,
testimonials don't just come from internet based sources.|Although you can get
Internet testimonials, not all of them are digitally based.|Believe it or not,
you can get testimonials from sources other than the Internet.|Internet
testimonials are nice, but there are so many other ways to get them.|You can get
testimonials from many different venues, not just ones submitted online.} {Some
people prefer to write down their thoughts and give them to you then.|People do
not always have time to give you a testimonial, which makes this convenient for
them.|Your customers will have the added convenience of being able to do this
when they get a chance.|If they can take the card home, and send it later, this
allows them to do this for you once they get a moment of free time.|When a
customer takes this home, they can do this during their free time, and send it
at their convenience.} {Plus, this way you'll get their opinions of you while
those opinions are fresh.|The opinions that they write down regarding you and
your business will be clearly articulated.|By giving them this option, they will
also write testimonials that are from the heart.|The opinions will be fresh in
their minds when you allow them to do this.|Businesses that provide this option
for their customers usually get great testimonials sent in.} {What could be
better?|Could it get any better than this?|Is it possible to top this?|Really,
could it get any easier?|Seriously, is there a better way to do this?}|{Make
sure that your business is actually listed with all of the different review and
testimonial sites out there.|There are many different testimonial and review
sites on the web. You need to make sure your business is on them.|The next thing
you need to do is make sure that your business is on each of the testimonial and
review sites on the net.|You should find the mini testimonial and review sites
on the Internet and make sure your business is listed on the sites.|Your website
should be listed on the review and testimonial sites on the Internet so that
people can find them.} {You already know about Amazon and Google.|Google and
Amazon are two places to go.|Listing your website on Google and Amazon is a good
idea.|You probably know you can list your website on Google and Amazon.|Both
Amazon and Google will allow you to list your business there.} {Did you know
about Bing Local?|Bing Local is another place.|You can go to Bing Local too.|
Another choice is Bing Local.|Using Bing Local is another possibility.}|{Did you
know about CitySearch.com?|CitySearch.com is another website.|You could try
CitySearch.com as well.|Many people use CitySearch.com to list their business.|
Have you heard of CitySearch.com?} {Did you know about Angie's List?|Angie's
List is another place to start.|You can list your site on Angie's List as well.|
Use Angie's List to list your business too.|Many people like Angie's List for
listing their business.} {There are so many different sites on which you should
list your business (whether it is online or off).|You just have so many choices
to choose from when it comes to listing your online or off-line website.|Listing
your website, whether online or off-line, it is possible using these websites
and services.|All you need to do is list your real world or online website with
these many different sites.|So whether you have a brick-and-mortar business, or
a webpage, you need to list your business with these websites as soon as you
can.} {For one thing it will build links which is good for your SEO.|You will
get good SEO when you add links back to your site.|Once your business is listed,
the back links will give you SEO juice.|Another benefit is SEO links that you
will get by listing your businesses.|When you list your business, you will get
SEO links that can help boost your website ranking.} {For another, the more
places you are listed, the easier it is for people to leave testimonials for you
because you'll be easier to find.|You will be easier to find, and people will
have an easier time leaving testimonials for you, when they are able to find
your business in this way.|Since you will be easier to find, it will be more
likely that people will find your business, and be able to leave a testimonial
for you should they like your products or services.|This makes it really easy
for people to leave testimonials for your products and services because you are
listed all over the web.|The more places that you show up on the Internet, the
more likely it will be that you will get testimonials for your business.}|
{Encourage people to write reviews and leave testimonials for you from their own
computers.|One thing you can do is ask people, from their own computers, to
leave you testimonials.|It is in your best interest to ask people to leave
testimonials for you using their PCs.|If you have customers with computers
(which you probably will), have them write testimonials for you.|Using their
PCs, have your customers write testimonials about you and your business.} {When
you offer them your own computer (or put one in your place of business) this
puts pressure on them to write something good.|People will be pressured to write
something really good if you actually offer this to them using your own
computer.|You might actually get people to write phenomenal testimonials if they
use your personal computer to write them.|For
 some reason, people feel pressured into writing great testimonials if you asked
them to do so using your own PC.|If you have a PC, and the customer comes in,
have them write a testimonial. More than likely, you will end up with a
fantastic one for your efforts.} {Beyond that, every time a comment is logged
with your site, the IP address from which it was sent gets logged also.|The IP
address for visitors that come to your website from all over the Internet is
actually logged when a comment is made.|Whenever someone gets to your website,
their IP address is logged the moment that they post a testimonial on your
site.|People that post testimonials usually have their IP address logged when
they provide you with a testimonial on the Internet.|Testimonials are typically
logged (including the person's IP address) when they leave a comment on your
website.} {You want those comments, reviews and testimonials to have different
IP addresses so that you don't run the risk of getting in trouble with the FTC.|
The FTC will see that the comments all came from different IP addresses, which
means that your testimonials and reviews are legitimate.|IP addresses that are
different are a clear sign to the FTC that you are getting these testimonials
from people all over the world.|To prevent getting the FTC mad, you could
actually provide the different IP addresses from which the testimonials were
made to show them that they were provided by real people.|The best way to
protect yourself against the FTC is to show them the different IP addresses from
people that logged in and left genuine testimonials for you and your business.}
{It might feel like you're helping your customers to offer a "review
terminal" but don't do it.|Although providing your customers with a a
"review terminal" might seem like the thing to do, it's not in your
best interest to do so.|You should avoid providing your customers with a
"review terminal" because this might backfire completely.|Try to not
offer a "review terminals" for your products and services, even though
you may think it will be helpful.|Never use a a "review terminal" -
this will only end up looking bad in case you have to prove the testimonials are
legitimate.}|{If someone sends you positive feedback ask if you can republish it
on your website as a testimonial.|You should always consider any positive
comments you receive as potential material for a testimonial.|When you receive
compliments about your product or business, never forget to contact the person
and ask if you could publish these remarks as a testimonial.|Be on the lookout
for any encouraging feedback you receive, so you can ask the writer if they'd
mind if it were republished on your site.|You should see any positive
correspondence you receive as something you could use as a testimonial, provided
you get permission to do so.} {This works especially well when the compliment
was received through an email.|Any comments you receive via email fall into this
category, naturally.|Emails, or portions of them, are very easily converted into
testimonials.|Any email that you receive that has positive feedback can be used
in this way.|Nothing is easier than turning a complimentary passage in an email
into a testimonial for your website.} {It can also be done when you received the
written comment via regular mail or through a comment card at your physical
location.|You should, however, also be open to using other types of
correspondence, such as those sent through the post office of left at your store
or office.|If you have comment cards at a retail spot, or receive letters or
postcards in the mail, these can also be used in this manner.|Don't overlook
comments sent in other ways as well, such as something that arrives in your
physical mailbox.|But anything in writing is suitable for this purpose, whether
it's handed in at a brick and mortar business or sent in the "snail
mail."} {Most of the time the authors of these comments won't mind your
putting them to use building your business.|If someone likes your business
enough to write a positive comment, chances are he or she won't object to your
using it as a testimonial.|The majority of people who write such complimentary
comments will have no problem with your using them for your own purposes.|You'll
find that when people take the trouble to compliment your business, they won't
usually mind if you turn their words into testimonials.|Since these people are
already expressing satisfaction with your product or service, they most likely
will be glad to help you out by providing a testimonial.} {Do not, however, ever
publish their words as testimonials without their permission.|Yet, you should
never skip the step of actually requesting their permission to do so.|But it
would be a mistake to simply assume that you can use their comments as
testimonials without asking them first.|On the other hand, it's still necessary
to ask permission before publishing anyone's private comments in a public place
such as your website.|You must not, however, take the liberty of publishing
testimonials using someone's words without first requesting their permission to
do so.} {That is one of the quickest ways to turn a buyer against you and ruin
your credibility.|This could anger the customer and damage your reputation.|Some
people will not want their words published like this, and you must respect this
wish.|You always want to stay on the good side of your customers, and that means
respecting their wishes at all times.|If someone sees their comments published
in this way when you didn't ask them first, it could turn them against you.}}
{{Testimonials are the bread and butter of doing business.|Testimonials are the
meat of doing business.|Testimonials are the ultimate goal of doing business.|
Testimonials are highly important to your business dealings.|Testimonials are
the cake and ice cream of being in business.} {This is true on the web and off
the web.|This is true of both web based and traditional businesses.|This is true
for businesses that operate online and offline.|It's true whether your business
is traditional or based on the Internet.|This is the truth whether or not your
business is web-based.} {A testimonial carries quite a lot more weight than your
copy or content.|Testimonials weigh a lot more than your copy or your content.|A
testimonial carries a lot more heft than your site content or copy.|Your copy
and content do not carry nearly the weight that a testimonial carries.|The
content and copy you write come in a distant second to the testimonials that you
publish.} {It even carries more weight than a media-authored review.|They carry
even more weight than reviews in the media.|They even mean more than media
attention.|They will weigh even more than whatever attention you can get from
the media.|They matter and weigh more than even reviews offered through big
media sources.} {Testimonials represent what real people think of you and what
you have to offer.|Testimonials represent what actual people think both of you
and of what you've got to offer.|Testimonials tell others what your customers
think both of you and your products/services.|A testimonial tells others what
actual buyers think of you and what you've got to offer.|Testimonials illustrate
genuine responses to your products and services and even to you.} {This is why
you need them.|This is why you need to get as many as possible.|That's why they
matter.|That is why you should work to get them.|This is why they are so
important.} {Use the tips and techniques we've shared with you in this article
to improve the quality as well as the quantity of testimonials that you
receive.|Use the things we've taught you here to help get more and better
written testimonials for your business.|Put the things we've taught you to work
to help you get higher quality and a larger quantity of testimonials for your
business.|Put the techniques we've shared here to work to improve both the
quantity and the quality of the testimonials sent in to your business.|Each of
the techniques we've shared here can be put to use to help you get better (and
more) testimonials for yourself and your products or services.}|{Getting a good
number of testimonials doesn't necessarily need to be difficult.|Believe it or
not, getting phenomenal testimonials does not have to be hard at all.|It really
doesn't have to be difficult to get testimonials that are great for your
business.|Getting testimonials doesn't have to be hard, especially quite a few
of them that are positive.|As you can see, it's not too hard to get quality
testimonials from your customers every day.} {Making sure that the testimonials
you get are of the highest quality is going to take a little bit more work and
patience on your part.|Although it will take a lot of patience on your part,
getting testimonials, that are high-quality, are really worth the effort.|
Sometimes it's more effort and work to get high-quality testimonials, but in the
end, your business will benefit greatly.|This is going to be a lot of work, but
you will end up with high-quality testimonials for the effort that you put in.|
Patients really is the key, along with putting in the hard work necessary to
gather fantastic testimonials that will help your business.} {We have shared a
few of the things you can do to encourage this within this article.|This article
has shown you several things that can help you along the way.|Hopefully what we
have provided in this article will encourage you to get started.|In this
article, we have shared with you several strategies that really do work.|What
you have to realize is that these strategies work, and that you need to
implement them.} {As you work to grow your business and learn from your peers
and buyers, you'll come up with plenty more.|You will more than likely
 come up with other strategies, some better than these, as you work your
business and work with your customers.|You will learn from your customers, and
peers in your business, gradually amassing even more strategies than we have
just discussed.|In the end, you will have many more strategies come your way,
simply by working your business every single day.|Without a doubt, you will find
more strategies to use, and these will come from simply working your business
and interacting with your clientele.} {Remember, the only thing stopping you is
your own creativity!|By getting overly creative, you can really do anything you
want.|Anything is possible. You just have to try to make it happen.|It's up to
you, but in the end, through your own efforts, you will succeed.|Your
creativity, and your desire for success, will make your business better than
ever.}|{There are so many things that go into getting a proper testimonial from
a client or a buyer.|When it comes to getting a proper testimonial from a client
or a buyer, there are many things you need to do.|It is important that you get
testimonials from clients, yet you have to do this in a specific way.|Getting
testimonials from buyers and customers is something every business should do,
and there are many ways to do this.|People that have businesses, online or off-
line, should work at getting great testimonials from customers that like their
products.}}

{{There is more involved than simply asking or using something someone has said
in a conversation.|You can't just use something that someone shared with you in
a conversation one day out of the blue.|Conversations cannot be used for
testimonials. There has to be a little more to getting this information.|It's
much more involved than writing down what someone told you about your product or
service.|Using someone's offhanded comment about your business is not really
what you want to do.} {We've talked about a few of the techniques you can use to
better your testimonials (in quality and quantity) in this article.|This article
has shown you many ways to get quality testimonials in bulk using several
different techniques.|There are many ways that you can get testimonials, both
quality ones, and hundreds of them, using the strategies we have provided.|
Testimonials that are used can be gathered in mass quantity, plus you can get
quality testimonials using the techniques we have presented.|Just using the
simple strategies in this article, you can get more testimonials then you can
deal with, plus they will be of high quality.} {As you keep learning and doing
business, you'll find plenty of other ways to accomplish this goal.|Obviously,
as you continue to learn about this business, you will be able to find out more
ways to get them on your own.|You will be able to get more testimonials as you
discover new ways to acquire them from your customers.|Through experience, and
doing your business everyday, you will learn how to get testimonials in easier
ways than we have presented.|By experience alone, you will be able to not only
get more testimonials, but learn how to get even more using techniques that you
learn.} {So get out there, get to work and let's see what you can do!|All you
need to do now is go get your testimonials starting today.|Just go out and get
testimonials. Don't worry! You can do it!|It's easy to get testimonials. You
just need to use these strategies.|Now, use the strategies, and start getting
testimonials for your products and services.}|{There are all sorts of ways to
encourage people to leave testimonials for you.|In conclusion, you can motivate
people to leave testimonials for you in a variety of ways.|It's easy to get
people to leave testimonials, if you use the proper motivating factors.|People
will leave testimonials for you, but there are a few things you have to do to
motivate them.|Getting testimonials is not as hard as it seems, and you can get
people to do this for you quite easily.} {There are a lot of ways to ensure that
the testimonials you get are of the highest possible quality.|The testimonials
that you receive can also be high-quality, something that you can ensure as
well.|It's easy to get high-quality testimonials for doing the right things and
asking the right questions.|Testimonials that are high-quality are simple enough
to get - you just have to do the right things to get them.|Getting legitimate
high-quality testimonials is a piece of cake once you understand what you need
to do.} {We have shared some tips for this with you in this article.|This
article has provided you with many tips that can help you.|Hopefully, the tips
in this article can help you out in some way.|It is our hope that this article
has helped you in some manner.|After reading this, you should understand a few
more things that can help you get testimonials.} {As you work on your business
and learn more about this, you'll find plenty of other methods you can use to
accomplish this same goal.|You can accomplish the same goals by doing different
things, which you will learn as you run your business every single day.|Through
experience, you'll find additional methods to help you accomplish this goal of
getting testimonials that are legitimate and powerful.|There are so many methods
that you can try to get testimonials, many of which you will learn on your own
as you run your business.|So as you learn these techniques, and even more
through trial and error, you will slowly get more testimonials for your business
than you can handle.}|{Publishing testimonials on your website is one of the
best things that you can do to help build your business.|There's no better way
to make your business grow than to publish testimonials on your site.|
Testimonials are among the most convincing types of publicity you can get for
any business.|Nothing is more effective than testimonials when it comes to
telling the world how great your products are.|If you want everyone to see why
they should try your product or service, you should definitely seek
testimonials.} {Testimonials are real life examples of why your product or
service has helped someone (or not so much as the case may be).|These are very
different from ads, as you are publishing actual comments from satisfied
customers.|A testimonial is a legitimate review of your product or business, as
opposed to copy that's simply meant to be convincing.|A good testimonial
provides readers with useful information about why the product or service is
worth buying.|When people read testimonials, they are seeing actual proof that
this product has been tried and reviewed by people much like themselves.}
{Getting them can sometimes be a lot of work.|It's not always as easy to get
them as you might like.|You sometimes have to put in some effort to get them.|
Finding them may take some creativity and using your skills of persuasion.|If
you don't get them automatically, don't be afraid to solicit them (in an ethical
manner).} {Once you do get them, however, they can help your business in ways
you haven't yet dreamed.|They are worth fishing for, though, as they can help
more than almost anything else.|Their value, however, is beyond question, so
make every effort to get them.|You should be alert to every opportunity to
receive and use them.|Their effectiveness, however, is something that's beyond
dispute.} {Use the tips we've shared here to help you get your first few and
from there the sky is the limit!|The guidelines we've shared in this article
will help you get some testimonials, and there are many other ways it can be
done as well.|Make sure you implement the above suggestions, but you should also
get creative and find your own ways to attract testimonials!|Once you start to
get some genuine testimonials, you'll realize how valuable they are for
spreading the word about your business!|We've supplied you with a few good hints
and tips for getting testimonials, and if you put on your thinking cap you can
come up with some more on your own!}}

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How Testimonials Can Bring Your Business Social Proof

  • 1. {Improving Your Testimonials - What to Do|How to Get Better Testimonials|What You Can Do to Get Superior Testimonials|The Best Testimonials - How to Get Them| How to Get Better (and More) Testimonials|How To Improve The Quantity And Quality Of The Testimonials You Get|The Quality And Quantity Of Your Testimonials - How To Improve Them Every Time|Best Ways To Get Quality Testimonials In Quantity Amounts - Tips Revealed|Acquiring Testimonials In Both Quantity And With Quality - Insider Secrets|Simple Ways To Enhance The Quality And Quantity Of The Testimonials You Receive|How To Get More Testimonials For Your Business|Getting More Testimonials For Your Business - How To Do This Effectively|Proven Strategies For Getting More Business Testimonials|Tips On How To Get More Business Testimonials - What You Need To Know|Simple Techniques For Obtaining Testimonials For Your Business|How To Get More (and Better) Testimonials|Easy Ways To Get Testimonials - Tips You Should Try|Getting Testimonials - How To Do This Effectively|Acquiring Testimonials - How To Do This Efficiently Every Time|Get The Best Testimonials - Trade Secrets Revealed| All About Testimonials - How to Get Them and How Many To Get|How to Effectively Use Testimonials in Your Business|The Best Ways to Leverage Testimonials|Using Testimonials to Bring Credibility to Your Business|How Testimonials Can Bring Your Business Social Proof} {{There is only so much you can do to convince people you are as great as you say you are.|You can only do so many things to convince people that you live up to the hype you have shared about yourself.|You only have so many options when it comes to proving yourself to people.|Proving you are as amazing as you say you are can only be done (by you) in so many ways.|There are only so many methods you can use to convince clients and buyers that you are as good as you say you are.} {This is true both in and out of business.|This is true both in the business world and out of it.|This is equally true inside of and outside of business.|The business world is not the only place that this is true.|This is true whether we're talking about business or not.} {This is true both online and offline.|It is true both on the web and off of it.|It is true of the web based world and the brick and mortar world.|This is the truth on the net and off the net.|It's true whether or not you are online.} {You can write articles and show off your expertise and participate in forums and have special deals.|You can show off your expertise through articles, forums and offer special deals.|You can promote special deals and write articles and forum posts that show off your expertise.|You can write things like articles and post in forums and give your current buyers special deals.|There are special deals you can offer, articles you can write and forums in which you can participate.} {That sounds like a lot but it only goes so far.|That might seem like quite a lot but it only does so much.|It probably sounds like more than enough but it only goes so far.|There is only so much you can do, even though that list probably sounds like enough.|That list probably seems effective enough, but it will only carry you so far.} {If you really want a successful business, you need reviews or testimonials.|In order to create a really successful business, you're going to need testimonials and reviews.|Before you can build a successful business, you need to accumulate some testimonials and reviews.|If you want your business to be genuinely successful, it is important to get reviews or testimonials.|You are going to need reviews or testimonials before you can make your business genuinely successful.} {You need the people who have done business with you to tell others what kind of experience they had.|You need to have the people you've done business with to tell other people about the experience you gave them.|It is important that your current buyers tell others that they've had a good experience with you.|What you need is for current buyers and clients to share the experiences you've given them with others.|The goal is to get buyers and clients to share the experiences they've had with you with other people.} {Here is how to improve the quality and the number of testimonials you can get for your business.|Here are the best ways to get better (and more) testimonials for your business.|If you want to increase the quality and quantity of the testimonials you get, here are some things you can do.|The following techniques should help you accomplish this goal.|It is easier to reach this goal if you use the following techniques.}|{Every business owner and entrepreneur knows that if they want to truly build a business, they are going to need to get
  • 2. testimonials.|Getting testimonials is probably the best way any business owner can build their business in the fastest way possible.|If you want to truly build your business, not only in size, but in regard to credibility, testimonials are really the way to go.|Everybody that has a desire to be an entrepreneur can ramp up their business by using testimonials on their website or at their physical location.|Do you want to build a truly staggering business? Then you need to get quality testimonials from as many people as you can.} {This is true of every business in every field.|Regardless of what business you are in, this is absolutely true.|This is true for every business, no matter what you sell.|Every business can benefit, no matter what type of businesses it is.|Basically, every business can benefit from having testimonials.} {Sometimes testimonials are called word of mouth advertising.|These are actually very similar to word-of- mouth advertising in some way.|Testimonials are just like word-of-mouth advertising, but a little different.|Similar to word-of-mouth advertising, testimonials are very much the same.|Just like word-of-mouth advertising, testimonials serve the same purpose.} {What we are talking about how are reviews offered to you and published either through independent review sites or on your own website.|You need to consider how you are able to get the reviews, and how they are actually published, specifically independent reviews or something on your website or blog.|There are different types of reviews. Some of them come from independent review sites. You can also have testimonials on your website if you want to.|Many people have testimonials on their websites. Others get independent reviews. There are just many ways that you can get testimonials.| Testimonials come in all shapes and sizes, from different sources. You can get them from customers, and post them on your website. Independent review sites are also welcome.} {Getting these testimonials can be tricky at first, especially if you are just starting out.|If you are just starting out, getting these testimonials can be a bit difficult.|It may be hard to get these testimonials if you're new to running a business.|People that are newbies might not be that adept at getting the testimonials that they need.|These testimonials are hard to get, especially when you don't know what you are doing.} {Here are some of the things you can do to jump start your testimonial collection (and to make sure it is of top quality).|In this article, we will go over ways to increase the number of testimonials that you get, plus make sure they are exceptional.|As you continue to read, we will discuss how you can get top quality testimonials to jumpstart your efforts with your business.|Now let's look at some proven tactics for getting high quality testimonials, in bulk amounts, for your business starting today.|The following information will help you understand how to get the best testimonials using strategies that are proven to work.}|{You already know that one of the best ways to improve your business credibility is to get your current customers to tell other people about you.|One of the secrets to having a successful business is to have your existing clientele talk about how wonderful your products and services actually are.|Business credibility is often based upon what other people say. By having current customers talk about your business in a positive way, this can improve your sales and more.|Customers that talk about your business, a positive way, can really help cement your credibility. This is a "secret" that has been known for many years.|If you really want to take your business to the next level, you can get your customers to talk about you, showing people that what you have to offer really is worth looking at.} {You know that the testimonial is the best way to lend legitimacy and proof of your reputation to your business.|When you have a testimonial that represent your business, it can make it seem very legitimate to those that see it.|Anyone that doubts the reputation of your business, if they see a testimonial, it will lend credence to a legitimate you really are.| Legitimacy can be easily established when people are able to read a testimonial and see that your business is indeed credible.|It's all about seeing proof that your business is as credible as you say it is - testimonials can provide this legitimacy.}|{This is easy to know, obviously, but it is much harder to actually carry out.|Getting this done is actually the hard part, even though you know this is what you need to do.|Although this seems like child's play, it's actually a little more difficult to accomplish.|Simply doing this seems pretty easy, but it's actually harder than it looks.|You might think that this is something very simple to do, yet it's easier to talk about than actually get done.} {How do you make sure that your current buyers and clients actually leave
  • 3. a testimonial for you?|So if you have clients, how do you get them to leave a testimonial for you regarding what they have purchased?|If you have people that have purchased your merchandise or services, exactly how do you motivate them to leave a testimonial?|Is there actually a legitimate way to motivate a person to leave a testimonial for a product or service that they have purchased from you?| Motivating your clients to leave a testimonial - is there a simple way to accomplish this seemingly difficult task?} {How can you make sure you're getting the best and most accurate testimonials from them?|Is it possible to get a great testimonial from them every time?|Can you actually condition the situation so that those leaving testimonials will do so in the best possible way?|Leaving accurate testimonials for your product or service - how can you get them to leave a great one?|Getting accurate and phenomenal testimonials from your customers - is there a way to do this that is actually not hard to do?} {Here are some tips to help you get more and better testimonials for your business.|In this article, we will go over ways to get better testimonials for your products and services.|To improve your business, let's look at a few ways to get testimonials starting today.|Now let's take a look at how to get testimonials from your buyers that will improve your business manyfold.|If you want to learn how to get testimonials for your products and services, continue reading this article.}|{Any business can create a website and fill it with content and copy.| It is very easy for a business to create a website with lots of content pretty fast.|If you, or a business, wants to create a website, putting content on the site really takes no time at all.|People that own businesses, that have a website, understand how simple it is to populate it with pages of content.| Putting content and copy on a business website is actually not that hard to do.} {Any business can make sure that the website's content and copy is written well.|Also, a business can make sure that the copy and content is excellent and readable.|Business websites can also make the content very readable, along with a copy that they produce.|Website copy and content should be readable and grammatically correct, something most businesses try to accomplish.|Typically, the content, and the web copy, is extremely well written if the business is serious.} {Any business can say that people love its products and services.| Businesses can also say how wonderful their products actually are.|It is also possible for a business to claim how incredible their services and products might be.|Grandiose claims regarding their products and services is something a business can also state or mention.|Regardless of what they sell, a business can tell you how much they love their quality products.} {Until potential buyers see or hear from previous buyers, however, they have no reason to believe the claims you are making.|There really is no reason to believe these claims, however, unless potential buyers can be contacted about their actual experience.|No matter what the business has to say, buyers of the product or service are the best sources for truthful information.|However, it is only by hearing what customers have to say that you can actually get a true reading on the quality of any product or service.|These claims by a business are actually meaningless, unless they are backed up by customer testimonials that say the same things.} {This is why it is important to get testimonials from your buyers and clients.| Getting testimonials from your clients, and your buyers, is therefore very important.|It is in your best interest to contact clients and get their testimonials firsthand.|For this reason, testimonials from happy customers, are very valuable to possess.|You need to get customer testimonials. They are very important to your business.} {That's easy enough to say, obviously, but how do you actually get people to leave you high quality testimonials?|The difficulty is trying to get people to leave high-quality testimonials that can actually be used. How can you get them?|So what you have to figure out is how to get these quality testimonials from happy clients. Isn't this hard to do?|What you need to do is contact your previous customers, and get testimonials from them. But how can you get this done?|You need to get testimonials, as they can be very helpful, yet is there a trick to getting them, or is it something really simple?} {More importantly, how you get a lot of people to leave you high quality testimonials?|What will motivate people to leave high-quality testimonials that you can use?|How can you get these people to provide you with high-quality testimonials to begin with?|Exactly what strategy or technique must be utilized to get high-quality testimonials from your previous customers?|
  • 4. Getting these testimonials can't be that hard, but what do you have to do to get them?}|{You already know that the most powerful method of advertising available to you is word of mouth advertising.|Getting word of mouth recommendations for your business is always preferable to paid advertising.|Nothing enhances the image of your business more than having it praised via word of mouth.|When it comes to getting publicity for your business, nothing beats word of mouth.|There are many ways to publicize a business, but when you can, you should always strive to get word of mouth publicity.} {Word of mouth advertising carries with it more weight than any other marketing or advertising method you could ever try.|This is a form of social proof that is more persuasive than other types of marketing.|People are always more likely to be persuaded by genuine comments of other customers than by paid advertising.|When people hear honest, positive feedback about your business, it makes them want to try your product.|Nothing brings more customers to a business than when prospects hear the sincere remarks made by existing customers.} {This is why getting people to review your site and leave testimonials for you is so important.|For this reason, you should always seek to get as many legitimate testimonials as you can.|Honest reviews, also known as testimonials, can do wonders for your website or product.|This is what makes testimonials so valuable to anyone who is promoting any type of product or service online.|When you can display convincing testimonials on your website, people have proof that you have some satisfied customers.} {The testimonial is what proves to potential buyers that real people have tried your product or used your services.|This lets everyone know that others have bought your product and were happy with it.|A good testimonial can be more convincing that the slickest copy you could write.|Everyone wants to see social proof, rather than feeling like they're taking a big chance on something new.|A testimonial provides people with the reassurance that they aren't the first customers to purchase this item.} {So how do you get these testimonials?|How then, do you go about obtaining testimonials?|What are the best ways to find testimonials?|Since testimonials are so valuable, how can you obtain them?|What's the secret of getting testimonials?} {More importantly, how do you make sure that they are of the topmost possible quality?|And how do you ensure that you're getting ones that are truly going to help your business?|Additionally, what must you keep in mind when seeking them out and using them?|What are some of the tricks of the trade when it comes to getting truly helpful testimonials?|How can you tell which testimonials will be most useful to you?}} {{Perhaps the best form of content you can have on your business website is the client testimonial.|Just about the best kind of content you can have up on your business's website is a client testimonial.|The client testimonial is the most valuable content you can place on your business website.|It is important that your business website have client testimonials published on it.|The client testimonial is the most important piece of content you can publish on the website you've built for your business.} {People see this as a form of 'social proof' and it carries more weight than any of the rest of your content or copy.| People view these as a type of "social proof" that carries far more weight than any other content or copy you can publish.|These serve as a sort of "social proof" and will carry quite a lot more weight than any other content or copy you put up.|Site viewers think of these as "social proof" and place more value on them than anything you could produce on your own.|Your traffic will see these things as "social proof" and give them more weight than any other content or copy you put up.} {One of the best ways to get these testimonials is to ask if you can share the feedback that you are given as a testimonial on your site.|Just about the best way to get these testimonials is to ask if you can share people's feedback as a testimonial on your site.|One of the easiest (and best) methods of getting more testimonials is to ask people who send you feedback if you can publish that feedback in testimonial form.|Just about the simplest and best method of increasing your testimonial count is to ask people who send you feedback if you can share that feedback in the testimonials section of your website.|One of the very best ways for you to get these sorts of testimonials is to ask if you can share whatever feedback you are sent as testimonials on your business site.} {You can also set up a comment form on which people can leave opinions that they type in themselves.|You can also put up a comment form through which people can send you
  • 5. opinions that they type in themselves.|It's also really easy to set up a comment form in which people can type in the feedback they want to send themselves.|You can also set up a comment form and let people type their feedback in themselves.|It's also simple to put up a comment form and let people type their feedback in on their own time.} {However you go about doing it, make sure that you have at least a few on your website.|Whatever you do to accomplish this, make sure that you've got at least a few of them on your website.|However you go about doing this, make sure you put up at least a few on your site.|The method of capture isn't important, what is important is publishing at least a few on your website.|How you gather these up doesn't matter nearly as much as your publishing at least a few of them on your site.}|{Encourage your buyers to be honest in the testimonials they give you.|It is important that your customers leave testimonials that are honest.|Your customers need to leave honest testimonials when they give you one.|Anyone that gives you a testimonial should always be honest with what ever they say.|Make sure that you ask your customers or buyers to leave only honest testimonials for you.} {This is going to mean, from time to time, accepting criticism.|Sometimes you are going to receive critical testimonials.|Some people may be critical of you, which is something you need to be prepared for.|You need to realize that not all of the testimonials will be good.|Getting some bad testimonials may actually be what ends up happening.} {Remember even critical testimonials can be leveraged in a positive way.|You can still leverage these negative testimonials in your favor.| It is possible to take these negative testimonials and use them to your benefit.|Using these negative testimonials, to your benefit, can certainly still occur.|Even if you get negative critical testimonials, you can use them to help your business.} {Take the negativity to heart and see if there isn't something about your business or service that you need to improve.|All you need to do is look at what they are saying, and see if the criticism is legitimate, and then fix the problem.|Perhaps there is an area of your business that you need to fix. Only the negative testimonials will help you know what to do.|By looking at the negative criticisms, and fixing problems that are really there, you can help your business immensely by taking them seriously.|Criticisms are a great way to look objectively at your business, fix potential problems, and make your business better than ever.} {Actually addressing the criticism proves that you care about keeping your clients and buyers happy.|When you actually take these criticisms to heart, and do something about them, it shows your customers that you care.|Your clients and buyers will be much happier once you fix these difficulties with your business.|Criticisms that are taken seriously show customers, and potential clients, that you are serious about the products and services you provide.|At the very least, your customers will be happier when they see that you are actually doing something about the legitimate criticisms that are made.} {It also endears you to the person who left the review.|The person who left the review will also see you in a different light.|The critical people will see that you are actually trying to do something.|You may win the favoritism of the critical person who left the review.|In the end, even the person who criticized you will appreciate what you have done.} {This makes them more likely to do business with you in the future.|Later on, they may actually do more business with you.|At some point, they made you more business with you because of this.|Since you did something in regard to their criticism, they may buy from you later on.|It is possible that you will win a new client once they see that you took them seriously.} {So really, honest testimonials make everybody a winner.|This is why honest testimonials make a winner out of everyone.|Everybody is a winner when honest testimonials are given.|As you can see, honesty is the best policy, especially with testimonials.|This proves that testimonials, which are honest, can be the most helpful.}|{While you can ask customers for testimonials try to remember that you shouldn't bribe your customers for testimonials.|Bribing your customers for testimonials is probably the worst thing you can do when trying to get testimonials for your business.|If you want to get testimonials for your business, you should not try to bribe your customers to get ones that you like.|Anytime you attempt to get testimonials from your customers, make sure you do not bribe them for the testimonials that you receive.|Getting testimonials from your customers is a fantastic way to help your business, but you should not bribe them in any way.} {This means that you shouldn't offer them anything in return for leaving their opinion about you on a
  • 6. comment card, website or elsewhere.|In essence, don't tell them they will get a gift for leaving their opinion, regardless of where they leave this testimonial for you.|Whether they use a comment card, or submit their testimonial on your website, you should not give them anything for the testimonial that you request.|Every testimonial that you get should be received freely, and not the result of giving the customer a gift or reward for their efforts.|If your customer offers you a testimonial, then take it. However, never ask for a testimonial by offering a bribe of any sort.} {For one thing, if they are getting something for free to do it, you can't be sure that the testimonial is an honest one.|More than likely, any testimonial that you get that is not freely given will not be completely honest in the long run.|You can probably believe that you are not going to get an honest testimonial if you offer a bribe in exchange for it.|Every testimonial that you receive will probably be honest, only if you do not offer something in exchange.|If you have to give someone something in exchange, the testimonial will probably not be as honest as it should be.} {For another, if word gets out about what you are doing, you risk doing damage to your reputation.|You could actually damage your reputation if you do pay for your testimonials in any way so don't do this for the sake of your business.|It is important that you not do this also because it can tarnish your reputation in the industry you are in.|You actually risk damaging your reputation in your particular industry, especially as word spreads about getting testimonials the wrong way.|If you do decide to get testimonials by offering a bribe, and word gets out, your reputation can be tarnished for quite some time.}|{Nobody trusts a testimonial that had to be bribed out of someone.|If a testimonial came from a bribe, you really cannot trust it at all.|You really cannot trust a testimonial that you have to bribe someone for.|If you have to bribe someone for a testimonial, it really isn't trustworthy.|Testimonials that result from bribing someone should certainly be avoided.} {Make sure they are genuine and given of the person's own free will.|The person giving it should do so by their own free will insuring that is genuine.|The only way to get a testimonial that is genuine is to get one because someone wanted to send it.| Genuine testimonials only come from people that give it freely, not because of a bribe.|The best testimonials to get are those genuinely given by people that actually wanted to give you one in the first place.}|{Make sure that the testimonials you publish on your website have a real person's name and a location attributed to them.|You need to have a real person's name, and a specific location, attributed to the testimonials that you use on your website.|If you use testimonials, it is required that you have the person's actual location, and their real name, on the testimonial.|Once you get testimonials, before you can put them on your website, you need to use their real name and wherever they live, once it's on your site.| After you have received the testimonials, use their real name, and place of residence, on the testimonial for it to be legitimate.} {You don't need a specific street address.|A specific street address is not necessary.|It is not necessary to include a specific street address.|Using a specific street address is not required.|The street address does not have to be specific.} {A city and state is good enough.|As long as you include city and state, that's fine.|Just use the city and state, and it should be okay.|You just need the city and state and you are good to go.|All you need is the city and state to be legit.} {Real names and locations add extra legitimacy to the testimonials that you are publishing.|The testimonials that you publish should have real names and locations because they look more legitimate.|The locations, along with their real names, will add to the legitimacy of the testimonials themselves.| Testimonials should include the name and location. This way, they will look legitimate, not fake.|By using locations and names, the testimonials that you're using will seem authentic.} {They make them seem more real and trustworthy.|In fact, they will seem extremely real to those that read them.|Anyone that sees them will feel that they are legitimate.|It adds to the trustworthiness of the testimonials themselves.|By using these in this manner, people who see them will be confident they are not fakes.} {You can't do anything about this on offsite reviews, which are often published under screen names.|Sometimes offsite reviews are not usable because screen names are used when they are published.|Screen names are used with offsite reviews, so you really can use these in the same way.|It's difficult to use offsite reviews because when published under a screen
  • 7. name, there's not much you can do with it.|Since offsite reviews are using screen names, not real names, you will have trouble using them in an authentic manner.} {Do not allow someone to use a screen name or a pseudonym on your site.|They should not use a pseudonym or screen name on your website if they publish a testimonial.|Any testimonials that you get should be real names, not pseudonyms.|It is important that you do not allow pseudonyms or screen names to be used if possible.|Every testimonials should be a legitimate name, not a pseudonym or screen name that might make people wonder.} {If they hedge, allow them to drop their last name but always get at least a legal first name.|The last name does not have to be used, but it's nice if they can use their first name instead.|Usually people balk at using their last name, which is why using their first name is just fine.|Just let them use their first name, and leave their last name off if that's what they prefer.|To fix this, if there is a problem, simply ask them to leave their last name off of the testimonial.}|{Have a method of recording testimonials given to you over the phone.|Don't just rely on written testimonials; take them over the phone as well.|It's important to be able to record testimonials that you receive by phone.|Phone testimonials can be just as valuable as ones you get via email, so have a way to record them.|You should have a system in place that allows you to capture phone testimonials.} {Remember, not everybody likes to type in a testimonial and send it in.|Not everyone likes to write long email testimonials.|Written testimonials are great, but not everybody is inclined to write them.|You want to receive testimonials from people who might not want to type one up.|Some people dislike typing and writing, and you want to be able to get testimonials from them as well.} {Some people prefer to call you and tell you what a great job you did.|Certain customers will find it much easier to praise your product over the phone.|It's much more natural for some people to talk to you on the phone and compliment your business.|You have a much better chance of getting a great testimonial from such people by phone.|For this type of person, it's much more convenient to speak to you on the phone and talk about your product's virtues.} {A simple and cheap method of solving this problem is to have a Skype based phone number and a Skype app that automatically records your incoming and outgoing calls.|You don't have to spend a fortune on long distance phone charges to do this if you have Skype on your computer as well as an app for recording Skype calls.|Skype makes it very easy and cheap to talk to people anywhere by phone, and there are even apps that allow you to record all your calls.|All you need to make this simple is Skype, which can be used on any computer; you should also find an application for recording each call.|With a Skype phone number and an app for recording calls, you can conduct all of these phone calls for pennies no matter where your customers live.} {When someone calls in with a review, type it up and then ask them -while being recorded so you have proof -if you can publish their testimonial on your site.|You will only have to transcribe any testimonials you get by phone -but make sure you always ask permission from the customer first.| The only extra work for you is typing up the review, and you should of course only do this when the customer tells you that you can use it.|Always be sure to ask customers if you can use their testimonial before you type it up and publish it.|To publish a testimonial you receive by phone, you only have to write it out -and only do this when you explicitly get permission from the customer to do so.} {If they say no, that's okay, just file away their words.|Not everyone will give you permission, so don't worry about this.|If someone doesn't want their testimonial used, that's fine.|Some people will refuse, and in this case, simply keep their statement for your files.|Don't get upset if someone doesn't give their okay, as some people would rather remain anonymous.} {If they say yes, go ahead and publish it on your site.|Many, people, however will say "yes," and then you have a testimonial you can use.|When you do get permission, though, you can transcribe their words and publish them.|Anytime you do get the green light, you can use the testimonial on your website or sales page.|You can be sure you'll also get plenty of people who will give their permission, which will provide you with some great testimonials.}} {{Make sure that you know about the testimonial rules that the Federal Trade Commission has set up.|Make sure that you understand the testimonial rules that the FTC has put in place.|The FTC has definite rules for testimonial use, make sure you understand them.|Make sure you have read and that you understand the rules about testimonials that have been set up by the FTC.|The Federal Trade Commission has
  • 8. strict rules about testimonials; make sure that you both read and understand them.} {A few years ago the Federal Trade Commission rewrote their rules for client testimonials and publishing them on your own site.|A few years ago, the Federal Trade Commission reworked the rules they had about testimonials from client and how you are allowed to publish them on your site.|A few years ago, the FTC rewrote their rules both on gathering testimonials and on how they can be published on your site.|Not that long ago, the FTC revised the rules it had in place for collecting and publishing client testimonials on websites.|They recently revised the rules they have set up for getting client testimonials and how those testimonials can be published on a website.} {They did the same thing for what you can do when you report on the results your product or service has had for your buyers.|They did the same thing to the rules about results reporting.|The rules they have in place about publishing the results your product has given to your clients have been revised as well.|They also reworked the rules they have in place for the publishing of product results.|The rules about how you publish the results people have gotten from your products and services have also been changed.} {For more information, visit the Federal Trade Commission website to make sure that you are following the rules to the letter.| To learn more about this, visit the website for the FTC and make sure that you are following their rules exactly.|You can learn more about this by going to the FTC's website and following the rules they have set up.|Visit the FTC website to learn more about this and to make sure that you are complying with the rules they've put in place.|You can learn more about these rules (and make sure you are in compliance with them) by visiting the Federal Trade Commission's website.} {You don't want to have to yank down the testimonials once you have them!|The last thing you want is to have to take down testimonials once you get them.|After all, you don't want to have to take down the testimonials that you've worked so hard to get!|Think about it: do you really want to be forced to take down the testimonials once you've gathered a few of them?|You don't want to just have them tell you to take down those testimonials that you worked so hard to get, do you?}|{Leverage the power of social media by encouraging online testimonial givers and reviewers to share their thoughts through Twitter and Facebook.|Another thing you can do to get testimonials online is to use Twitter and Facebook, leveraging the power of social media for your business.|If you use Facebook or Twitter, you know how powerful social media can be. Getting online testimonials and reviews using these platforms is actually quite easy.|You might want to use social media platforms like Twitter and Facebook to get online testimonials since social media is where people tend to be.|One of the best ways to access millions of people that could give you fantastic testimonials for your product or service is through social media networks like Facebook and Twitter.} {Come up with a good hash tag they can use to help you collect these testimonials.|Using the right hash tag, you can collect testimonials very quickly.|Testimonials can be gathered as long as you use the proper hash tag to get them.|Anyone can get testimonials utilizing the right hash tag on the services.|It's easy to get testimonials - you just have to use the proper hash tag to induce the right response.} {Better yet have an account or a page on which they can post them themselves.|You might want to have a page where they composed the testimonials themselves.|Perhaps set up a page where posting testimonials is actually easy to do.|You could have a separate page set up on your website where people could go to the testimonials for you.|Testimonials can be collected on a specific page designed to gather them from people that visit.} {This shows that you are willing to leverage any means necessary to communicate with customers.|You can leverage anything you want to using this form of communication with your customers today.|Leverage is so important in today's online market. It really is a great way to connect with customers in our technological world.|By using leverage like this, you can tap into millions of people, and allow your customers to help your business grow.| When you do things like this, it clearly shows your customers that you're willing to do what you need to in order to make your business better than ever.} {This, in turn, proves that you are committed to your business.|It shows commitment on your part for your business as well.|They will see that you are committed to your business more than ever.|When you do things like this, it also shows your commitment level.|Your commitment to your business - this will shine through when you do things like that.} {Remember, the more avenues of
  • 9. communication you have open, the more testimonials and reviews you stand to get.|As long as you continue to expand your ability to communicate with people, you will garner more reviews and testimonials for your efforts.|The reviews and testimonials that you get will continue to commit as long as you continue to find new and innovative ways to connect with people.|Communication on this level, and many others, will allow you to get the testimonials and reviews necessary to improve your overall business.|It's all about connecting with people, allowing them to help your business grow, by simply contributing through testimonials and reviews that they give.}|{Make sure that your customers and clients know how to give you a testimonial.|The next thing that you want to be sure of is that your clients are aware of how to give a testimonial when they want to.|Testimonials can be tricky things, which is why you need to tell your clients and customers how to do them.|Your customers may want to give a testimonial, but may not know how to do that. That's why you need to help them.| Giving testimonials is easy, but not for all people. You need to provide a testimonial tutorial to help your customers out.} {Not everybody is well versed in where to leave reviews of a product or service.|Perhaps they do not even know where to leave a product or service review.|If you have never done one before, they may not know where to go to do this.|This might not be something they know how to do, and therefore won't know where to go.|Customers may want to review your product or service, but if they have no idea where to go, they can't do it.} {Most people know about Amazon, sure.|Amazon is easy to do.|If you go to Amazon, it's easy to do at there.|It's actually easy on larger sites like Amazon.|Websites like Amazon make this very simple.} {But what about CNet? Or Google? Or Yelp?|Have you tried to do this on CNet, Google, or Yelp?|However CNet, Yelp and Google may not be that easy.|Google, CNet and Yelp may not be as user-friendly.|You will find that Yelp, CNet and Google may not be that easy to deal with.} {Or any of the other sites out there that exist for the sole purpose of allowing customers and clients to leave reviews.|Sometimes websites that are simply there to collect customer and client reviews are not easy to work with either.|There are some websites that are simply designed for this purpose, yet providing a customer review is not easy to do.|It is probably more expansive, with many other sites (specifically designed to collect reviews) making it tough for clients and customers to leave them.|If the sole purpose of a website is to collect customer reviews and testimonials, you may find them difficult to use as well.}|{A simple email requesting a review with a list of places they can do so should be sufficient.|You should probably use a simple e-mail request, and give them a list of places to go.|Giving them a list of websites via e-mail is probably a good place to start.|Providing the customer with links in an e-mail can help them find the right places to go.|Sending URLs to them is probably easiest - all they have to do is click, and then leave their testimonial.} {You can also provide links on your website or cards at your business.|If you have a place of business, leave some cards with this information. Websites should have these URLs.|So on your website, put the right links. At your place of business, put some cards.|You should use cards at your physical business, and provide links on your website.|Simply put links on your website, and if you have a physical business, but testimonial cards there.}|{Do not ever write testimonials for yourself.|Writing testimonials for yourself is not a good idea.|It is bad judgment to write your own testimonials.|Never write your own testimonials for any reason.|Next, when using testimonials, never create your own.} {You can write all sorts of great things about yourself and what you have to offer on your website.|It's okay to write about yourself, and talk about your website if you want to. This is perfectly fine.|Writing about your website and what you do is completely permissible and actually recommended.|If you want to talk about yourself, and the website that you are promoting, that's fine.|Talking about yourself, and what your website has to offer, is okay to do.} {That's called copywriting and selling.|This is called selling or copywriting.|You are actually copywriting and selling your product or service.|In a way, you are simply selling what you have to offer.|All you are doing is talking about what you have on your site.} {There are definite places for this.|This is okay to do it the right time.|You can do this.|It is okay to do this.|You really can get away with doing this.} {Do not, however, write up a testimonial and attach a fake name to it.|Never attach a fake name, however, to a fake testimonial.|You should avoid writing a testimonial for yourself, using any fake information.|What we are
  • 10. talking about is creating a testimonial with fake information on it.|Using fake information - this is what we are telling you not to do.} {For one thing, thanks to rules put in place by the FTC, it is illegal.|The FTC clearly says this is illegal, so you can't do it.|This is something you should not do, at least according to the FTC.|If you do this, you are violating the laws set by the FTC when this happens.|When you do this, the FTC codes of conduct will be broken.} {For another thing, if anybody found out that you had done such a thing, your reputation would be ruined.|This would also ruin your reputation if anyone were to find out what you had done.|This could actually run everything for you, including your reputation, once people found out.|If people discovered that you were doing this, your good reputation would be all but over.|And if you are actually caught, not only would you be in trouble, but your reputation would be tarnished forever.} {Sure, when you're first getting started, getting testimonials is going to be difficult.|Getting testimonials will be difficult to do at first.|Of course, when you first start out, getting testimonials will not be the easiest thing to do.|Testimonials are sometimes difficult to get, especially if you are new to the business.|If you're just starting out, obviously, it's going to be more difficult for you to get testimonials like this.} {But it's better to be patient than to use this black hat method and risk doing irreparable damage to yourself and to your business.|You just don't want to damage or business by using a method that is considered black hat, as your business could be ruined as a result.|Irreparable damage could be done to your business if you use methods like this (which are considered black hat) which is why you want to avoid them.|It is best to avoid these ways of getting testimonials because it will inevitably lead to the end of your business because of these black hat methods.|By using methods like this, you could cause your business to fail, all because you decided to get testimonials using black hat strategies.}|{Keep an eye out for positive comments left on your blog.|If you have a blog, keep track of all the comments you get.|A positive comment on your blog might be material that can be turned into a testimonial.|One place to find testimonials is on your blog, when people leave supportive comments.|Certain comments left by readers on your blog could potentially become testimonials.} {If someone leaves a comment that is particularly positive, contact that person privately and ask for permission to post that comment on your testimonials page.|When you see a positive comment, write to the author and ask if he or she would mind if you published it as a testimonial.|As long as you remember to request permission first, there's no reason why you can't use a positive blog comment as a testimonial on your site or sales page.|So always read your blog comments, and when you see a very positive one, email the person who wrote it and ask if you'd be able to publish it as a testimonial.|When you do see a comment you'd like to use as a testimonial, make sure you ask the writer's permission before actually using it.} {This does two things: it increases the number of testimonials for your page.|This is an unorthodox way to get more testimonials for your business.|Not many people use this method of getting testimonials, but it can be very useful.|For one thing, this will give you another source to draw upon for testimonials.|There's no reason not to mine your blog for testimonials, as long as you're getting some positive feedback.} {It also shows your blog readers that you are paying attention and actually care about the comments they leave for you.|This is also a good way to stay in contact with your readers and show them that their comments are valuable to you.|When you do this, you're also demonstrating to your readers that you value the comments they leave on your site.|People who leave comments also like to know that their effort has been appreciated.|When you do this, you're also showing people that when they leave comments you actually read them carefully.} {Word of this will spread as well and before you know it, you'll have all sorts of comments and testimonials that you can publish.|This will encourage more people to leave comments on your blog, giving you even more testimonials that you can use.|Building up this type of relationship with your readers encourages more people to provide you with positive feedback that you can also turn into testimonials.|The more interaction you have with readers, the better, as this makes it more likely that people will leave you great feedback in the future.| When you have the reputation of someone who responds to feedback, you get more of it, and even more potential testimonials.}}
  • 11. {{If you can get it from the reviewer or person offering the testimonial, get the person's picture.|If you are able to get one, have the person offering you a testimonial send in a picture.|If you can talk them into it, ask the person who is sending you the testimonial send a picture as well.|Try to get pictures from the people who have sent in testimonials, if you can.|If you can get them, it's good to get pictures from the people who have sent you their testimonials.} {A picture, preferably a snapshot that the person has taken himself (or herself), carries a lot of weight with a testimonial.|Pictures, especially when they are simple snapshots, can add quite a lot of weight to your testimonials.|A testimonial gains a lot of weight when it is accompanied by a picture (preferably a snapshot) of the person who has sent it in.|You can add more heft to your testimonials by including pictures (preferably home taken snapshots) of the people who have sent them in.|Testimonials automatically carry more weight when the person who sent it in sends in a (snapshot preferably) picture too.} {It shows what the review was offered by a real person and not just typed up by you and published under a fake name.|It shows viewers that the testimonial has come from an actual person and not been generated falsely.|This proves that your testimonial was sent in by an actual person and not simply made up by you.|This will prove that your testimonials are genuine to the people reading your website.|This proves that real people are sending you testimonials and that you are not just fabricating them yourself.} {Pictures show that real people are talking to you and buying what you have to offer.|Pictures prove that real people are talking about you and what you have to offer to them.|Pictures prove that real men and women want to share their experiences with your products and services.|Pictures show traffic that actual humans want to share their experiences with you and your products.|Pictures offer proof that actual real people are writing in to share their experiences working with you and what you've got to offer.} {If the person declines, accept that gracefully, but always at least ask for a photo to go alongside the words they have written for you.|If the person doesn't want to share a picture, accept that with grace, but definitely always at least ask for a picture.|You always want to ask for the picture but try to accept a declination gracefully.|In addition to always asking the testimonial giver for a picture, make sure you accept it gracefully if they turn you down.|If they turn you down, you can always accept that with grace but definitely always at least ask them for the picture in the first place.}|{If you have a physical business location, make sure that there are comment cards available.|Always make comment cards available if you have an actual physical business.|When you have a physical business, the best way to get testimonials is to offer comment cards.|Comment cards are the best way for you to collect testimonials from a physical business location.|Do you have a physical business? You need to provide comment cards for customers who walk in.} {Have a designated location at which people can take a comment card.|Comment cards should have a specific location at your place of business.|They should be able to find your comment cards in one specific area.|Make the comment cards available at a specific location in your store.|Put your comment cards on the counter for customers to easily access.} {Then make it easy for them to return it to you.| This'll make it easier for them to get it back to you as soon as they can.|This way, customers can easily return it when they are done.|Once customers are done, they can get it back to you ASAP.|Doing this will make it easier for customers to help you out.} {You might even have them printed up as pre-postage paid postcards so that the customer can take the card home and fill it out at his or her leisure.|Pre-postage-paid postcards are also very useful. They can fill it out and drop it in the mail once they are done with it.|If you are able to provide the customer with postage-paid postcards, they can take them home, and send them once they're done.|To make it easy for customers to do this at the convenience, create pre-postage paid postcards that they can take with them.| Customers will often fill out a testimonial whenever they have time, which is why having pre-postage-paid postcards is really the way to go.} {Remember, testimonials don't just come from internet based sources.|Although you can get Internet testimonials, not all of them are digitally based.|Believe it or not, you can get testimonials from sources other than the Internet.|Internet testimonials are nice, but there are so many other ways to get them.|You can get testimonials from many different venues, not just ones submitted online.} {Some people prefer to write down their thoughts and give them to you then.|People do
  • 12. not always have time to give you a testimonial, which makes this convenient for them.|Your customers will have the added convenience of being able to do this when they get a chance.|If they can take the card home, and send it later, this allows them to do this for you once they get a moment of free time.|When a customer takes this home, they can do this during their free time, and send it at their convenience.} {Plus, this way you'll get their opinions of you while those opinions are fresh.|The opinions that they write down regarding you and your business will be clearly articulated.|By giving them this option, they will also write testimonials that are from the heart.|The opinions will be fresh in their minds when you allow them to do this.|Businesses that provide this option for their customers usually get great testimonials sent in.} {What could be better?|Could it get any better than this?|Is it possible to top this?|Really, could it get any easier?|Seriously, is there a better way to do this?}|{Make sure that your business is actually listed with all of the different review and testimonial sites out there.|There are many different testimonial and review sites on the web. You need to make sure your business is on them.|The next thing you need to do is make sure that your business is on each of the testimonial and review sites on the net.|You should find the mini testimonial and review sites on the Internet and make sure your business is listed on the sites.|Your website should be listed on the review and testimonial sites on the Internet so that people can find them.} {You already know about Amazon and Google.|Google and Amazon are two places to go.|Listing your website on Google and Amazon is a good idea.|You probably know you can list your website on Google and Amazon.|Both Amazon and Google will allow you to list your business there.} {Did you know about Bing Local?|Bing Local is another place.|You can go to Bing Local too.| Another choice is Bing Local.|Using Bing Local is another possibility.}|{Did you know about CitySearch.com?|CitySearch.com is another website.|You could try CitySearch.com as well.|Many people use CitySearch.com to list their business.| Have you heard of CitySearch.com?} {Did you know about Angie's List?|Angie's List is another place to start.|You can list your site on Angie's List as well.| Use Angie's List to list your business too.|Many people like Angie's List for listing their business.} {There are so many different sites on which you should list your business (whether it is online or off).|You just have so many choices to choose from when it comes to listing your online or off-line website.|Listing your website, whether online or off-line, it is possible using these websites and services.|All you need to do is list your real world or online website with these many different sites.|So whether you have a brick-and-mortar business, or a webpage, you need to list your business with these websites as soon as you can.} {For one thing it will build links which is good for your SEO.|You will get good SEO when you add links back to your site.|Once your business is listed, the back links will give you SEO juice.|Another benefit is SEO links that you will get by listing your businesses.|When you list your business, you will get SEO links that can help boost your website ranking.} {For another, the more places you are listed, the easier it is for people to leave testimonials for you because you'll be easier to find.|You will be easier to find, and people will have an easier time leaving testimonials for you, when they are able to find your business in this way.|Since you will be easier to find, it will be more likely that people will find your business, and be able to leave a testimonial for you should they like your products or services.|This makes it really easy for people to leave testimonials for your products and services because you are listed all over the web.|The more places that you show up on the Internet, the more likely it will be that you will get testimonials for your business.}| {Encourage people to write reviews and leave testimonials for you from their own computers.|One thing you can do is ask people, from their own computers, to leave you testimonials.|It is in your best interest to ask people to leave testimonials for you using their PCs.|If you have customers with computers (which you probably will), have them write testimonials for you.|Using their PCs, have your customers write testimonials about you and your business.} {When you offer them your own computer (or put one in your place of business) this puts pressure on them to write something good.|People will be pressured to write something really good if you actually offer this to them using your own computer.|You might actually get people to write phenomenal testimonials if they use your personal computer to write them.|For some reason, people feel pressured into writing great testimonials if you asked
  • 13. them to do so using your own PC.|If you have a PC, and the customer comes in, have them write a testimonial. More than likely, you will end up with a fantastic one for your efforts.} {Beyond that, every time a comment is logged with your site, the IP address from which it was sent gets logged also.|The IP address for visitors that come to your website from all over the Internet is actually logged when a comment is made.|Whenever someone gets to your website, their IP address is logged the moment that they post a testimonial on your site.|People that post testimonials usually have their IP address logged when they provide you with a testimonial on the Internet.|Testimonials are typically logged (including the person's IP address) when they leave a comment on your website.} {You want those comments, reviews and testimonials to have different IP addresses so that you don't run the risk of getting in trouble with the FTC.| The FTC will see that the comments all came from different IP addresses, which means that your testimonials and reviews are legitimate.|IP addresses that are different are a clear sign to the FTC that you are getting these testimonials from people all over the world.|To prevent getting the FTC mad, you could actually provide the different IP addresses from which the testimonials were made to show them that they were provided by real people.|The best way to protect yourself against the FTC is to show them the different IP addresses from people that logged in and left genuine testimonials for you and your business.} {It might feel like you're helping your customers to offer a "review terminal" but don't do it.|Although providing your customers with a a "review terminal" might seem like the thing to do, it's not in your best interest to do so.|You should avoid providing your customers with a "review terminal" because this might backfire completely.|Try to not offer a "review terminals" for your products and services, even though you may think it will be helpful.|Never use a a "review terminal" - this will only end up looking bad in case you have to prove the testimonials are legitimate.}|{If someone sends you positive feedback ask if you can republish it on your website as a testimonial.|You should always consider any positive comments you receive as potential material for a testimonial.|When you receive compliments about your product or business, never forget to contact the person and ask if you could publish these remarks as a testimonial.|Be on the lookout for any encouraging feedback you receive, so you can ask the writer if they'd mind if it were republished on your site.|You should see any positive correspondence you receive as something you could use as a testimonial, provided you get permission to do so.} {This works especially well when the compliment was received through an email.|Any comments you receive via email fall into this category, naturally.|Emails, or portions of them, are very easily converted into testimonials.|Any email that you receive that has positive feedback can be used in this way.|Nothing is easier than turning a complimentary passage in an email into a testimonial for your website.} {It can also be done when you received the written comment via regular mail or through a comment card at your physical location.|You should, however, also be open to using other types of correspondence, such as those sent through the post office of left at your store or office.|If you have comment cards at a retail spot, or receive letters or postcards in the mail, these can also be used in this manner.|Don't overlook comments sent in other ways as well, such as something that arrives in your physical mailbox.|But anything in writing is suitable for this purpose, whether it's handed in at a brick and mortar business or sent in the "snail mail."} {Most of the time the authors of these comments won't mind your putting them to use building your business.|If someone likes your business enough to write a positive comment, chances are he or she won't object to your using it as a testimonial.|The majority of people who write such complimentary comments will have no problem with your using them for your own purposes.|You'll find that when people take the trouble to compliment your business, they won't usually mind if you turn their words into testimonials.|Since these people are already expressing satisfaction with your product or service, they most likely will be glad to help you out by providing a testimonial.} {Do not, however, ever publish their words as testimonials without their permission.|Yet, you should never skip the step of actually requesting their permission to do so.|But it would be a mistake to simply assume that you can use their comments as testimonials without asking them first.|On the other hand, it's still necessary to ask permission before publishing anyone's private comments in a public place
  • 14. such as your website.|You must not, however, take the liberty of publishing testimonials using someone's words without first requesting their permission to do so.} {That is one of the quickest ways to turn a buyer against you and ruin your credibility.|This could anger the customer and damage your reputation.|Some people will not want their words published like this, and you must respect this wish.|You always want to stay on the good side of your customers, and that means respecting their wishes at all times.|If someone sees their comments published in this way when you didn't ask them first, it could turn them against you.}} {{Testimonials are the bread and butter of doing business.|Testimonials are the meat of doing business.|Testimonials are the ultimate goal of doing business.| Testimonials are highly important to your business dealings.|Testimonials are the cake and ice cream of being in business.} {This is true on the web and off the web.|This is true of both web based and traditional businesses.|This is true for businesses that operate online and offline.|It's true whether your business is traditional or based on the Internet.|This is the truth whether or not your business is web-based.} {A testimonial carries quite a lot more weight than your copy or content.|Testimonials weigh a lot more than your copy or your content.|A testimonial carries a lot more heft than your site content or copy.|Your copy and content do not carry nearly the weight that a testimonial carries.|The content and copy you write come in a distant second to the testimonials that you publish.} {It even carries more weight than a media-authored review.|They carry even more weight than reviews in the media.|They even mean more than media attention.|They will weigh even more than whatever attention you can get from the media.|They matter and weigh more than even reviews offered through big media sources.} {Testimonials represent what real people think of you and what you have to offer.|Testimonials represent what actual people think both of you and of what you've got to offer.|Testimonials tell others what your customers think both of you and your products/services.|A testimonial tells others what actual buyers think of you and what you've got to offer.|Testimonials illustrate genuine responses to your products and services and even to you.} {This is why you need them.|This is why you need to get as many as possible.|That's why they matter.|That is why you should work to get them.|This is why they are so important.} {Use the tips and techniques we've shared with you in this article to improve the quality as well as the quantity of testimonials that you receive.|Use the things we've taught you here to help get more and better written testimonials for your business.|Put the things we've taught you to work to help you get higher quality and a larger quantity of testimonials for your business.|Put the techniques we've shared here to work to improve both the quantity and the quality of the testimonials sent in to your business.|Each of the techniques we've shared here can be put to use to help you get better (and more) testimonials for yourself and your products or services.}|{Getting a good number of testimonials doesn't necessarily need to be difficult.|Believe it or not, getting phenomenal testimonials does not have to be hard at all.|It really doesn't have to be difficult to get testimonials that are great for your business.|Getting testimonials doesn't have to be hard, especially quite a few of them that are positive.|As you can see, it's not too hard to get quality testimonials from your customers every day.} {Making sure that the testimonials you get are of the highest quality is going to take a little bit more work and patience on your part.|Although it will take a lot of patience on your part, getting testimonials, that are high-quality, are really worth the effort.| Sometimes it's more effort and work to get high-quality testimonials, but in the end, your business will benefit greatly.|This is going to be a lot of work, but you will end up with high-quality testimonials for the effort that you put in.| Patients really is the key, along with putting in the hard work necessary to gather fantastic testimonials that will help your business.} {We have shared a few of the things you can do to encourage this within this article.|This article has shown you several things that can help you along the way.|Hopefully what we have provided in this article will encourage you to get started.|In this article, we have shared with you several strategies that really do work.|What you have to realize is that these strategies work, and that you need to implement them.} {As you work to grow your business and learn from your peers and buyers, you'll come up with plenty more.|You will more than likely come up with other strategies, some better than these, as you work your business and work with your customers.|You will learn from your customers, and
  • 15. peers in your business, gradually amassing even more strategies than we have just discussed.|In the end, you will have many more strategies come your way, simply by working your business every single day.|Without a doubt, you will find more strategies to use, and these will come from simply working your business and interacting with your clientele.} {Remember, the only thing stopping you is your own creativity!|By getting overly creative, you can really do anything you want.|Anything is possible. You just have to try to make it happen.|It's up to you, but in the end, through your own efforts, you will succeed.|Your creativity, and your desire for success, will make your business better than ever.}|{There are so many things that go into getting a proper testimonial from a client or a buyer.|When it comes to getting a proper testimonial from a client or a buyer, there are many things you need to do.|It is important that you get testimonials from clients, yet you have to do this in a specific way.|Getting testimonials from buyers and customers is something every business should do, and there are many ways to do this.|People that have businesses, online or off- line, should work at getting great testimonials from customers that like their products.}} {{There is more involved than simply asking or using something someone has said in a conversation.|You can't just use something that someone shared with you in a conversation one day out of the blue.|Conversations cannot be used for testimonials. There has to be a little more to getting this information.|It's much more involved than writing down what someone told you about your product or service.|Using someone's offhanded comment about your business is not really what you want to do.} {We've talked about a few of the techniques you can use to better your testimonials (in quality and quantity) in this article.|This article has shown you many ways to get quality testimonials in bulk using several different techniques.|There are many ways that you can get testimonials, both quality ones, and hundreds of them, using the strategies we have provided.| Testimonials that are used can be gathered in mass quantity, plus you can get quality testimonials using the techniques we have presented.|Just using the simple strategies in this article, you can get more testimonials then you can deal with, plus they will be of high quality.} {As you keep learning and doing business, you'll find plenty of other ways to accomplish this goal.|Obviously, as you continue to learn about this business, you will be able to find out more ways to get them on your own.|You will be able to get more testimonials as you discover new ways to acquire them from your customers.|Through experience, and doing your business everyday, you will learn how to get testimonials in easier ways than we have presented.|By experience alone, you will be able to not only get more testimonials, but learn how to get even more using techniques that you learn.} {So get out there, get to work and let's see what you can do!|All you need to do now is go get your testimonials starting today.|Just go out and get testimonials. Don't worry! You can do it!|It's easy to get testimonials. You just need to use these strategies.|Now, use the strategies, and start getting testimonials for your products and services.}|{There are all sorts of ways to encourage people to leave testimonials for you.|In conclusion, you can motivate people to leave testimonials for you in a variety of ways.|It's easy to get people to leave testimonials, if you use the proper motivating factors.|People will leave testimonials for you, but there are a few things you have to do to motivate them.|Getting testimonials is not as hard as it seems, and you can get people to do this for you quite easily.} {There are a lot of ways to ensure that the testimonials you get are of the highest possible quality.|The testimonials that you receive can also be high-quality, something that you can ensure as well.|It's easy to get high-quality testimonials for doing the right things and asking the right questions.|Testimonials that are high-quality are simple enough to get - you just have to do the right things to get them.|Getting legitimate high-quality testimonials is a piece of cake once you understand what you need to do.} {We have shared some tips for this with you in this article.|This article has provided you with many tips that can help you.|Hopefully, the tips in this article can help you out in some way.|It is our hope that this article has helped you in some manner.|After reading this, you should understand a few more things that can help you get testimonials.} {As you work on your business and learn more about this, you'll find plenty of other methods you can use to accomplish this same goal.|You can accomplish the same goals by doing different
  • 16. things, which you will learn as you run your business every single day.|Through experience, you'll find additional methods to help you accomplish this goal of getting testimonials that are legitimate and powerful.|There are so many methods that you can try to get testimonials, many of which you will learn on your own as you run your business.|So as you learn these techniques, and even more through trial and error, you will slowly get more testimonials for your business than you can handle.}|{Publishing testimonials on your website is one of the best things that you can do to help build your business.|There's no better way to make your business grow than to publish testimonials on your site.| Testimonials are among the most convincing types of publicity you can get for any business.|Nothing is more effective than testimonials when it comes to telling the world how great your products are.|If you want everyone to see why they should try your product or service, you should definitely seek testimonials.} {Testimonials are real life examples of why your product or service has helped someone (or not so much as the case may be).|These are very different from ads, as you are publishing actual comments from satisfied customers.|A testimonial is a legitimate review of your product or business, as opposed to copy that's simply meant to be convincing.|A good testimonial provides readers with useful information about why the product or service is worth buying.|When people read testimonials, they are seeing actual proof that this product has been tried and reviewed by people much like themselves.} {Getting them can sometimes be a lot of work.|It's not always as easy to get them as you might like.|You sometimes have to put in some effort to get them.| Finding them may take some creativity and using your skills of persuasion.|If you don't get them automatically, don't be afraid to solicit them (in an ethical manner).} {Once you do get them, however, they can help your business in ways you haven't yet dreamed.|They are worth fishing for, though, as they can help more than almost anything else.|Their value, however, is beyond question, so make every effort to get them.|You should be alert to every opportunity to receive and use them.|Their effectiveness, however, is something that's beyond dispute.} {Use the tips we've shared here to help you get your first few and from there the sky is the limit!|The guidelines we've shared in this article will help you get some testimonials, and there are many other ways it can be done as well.|Make sure you implement the above suggestions, but you should also get creative and find your own ways to attract testimonials!|Once you start to get some genuine testimonials, you'll realize how valuable they are for spreading the word about your business!|We've supplied you with a few good hints and tips for getting testimonials, and if you put on your thinking cap you can come up with some more on your own!}}