1. Welcome to my portfolio, featuring some of
my best work. To put it in simple words, let’s
just say that,
Hope you enjoy going through them as much as
I enjoyed creating them.
Hi! I’m Ryan Victor Rego

2. My stint at…
GPJ is a Project WorldWide agency and the world’s
largest event marketing company.
• 14 countries
• 30 offices
• 5000 + events annually
Advertising Age’s No. 1 ranked event marketing
agency, for three straight years – 2010/11/12
www.gpj.com

3. Oracle FLEXCUBE Developers Conclave
Background
Lenovo’s new range of PC tablets were launched in India after a successful
reveal in other parts of the world. The principal objective of the agency was
to make the launch a noteworthy event that stood out in Lenovo’s own
history of product launches in India, thereby grabbing maximum media
attention and introducing the Tablet to the Indian market with with the
proposition ‘Do anything, anywhere, anytime’.
Solution & Results
The ultimate mobility proposition was brought alive by doing the
launch at an Aerodrome. The tablets were presented through
engaging stunt sequences using bikes, a hummer and a helicopter.
Extreme multitasking using the tablets lead to the ultimate take-off of
Lenovo’s biggest ever product launch in India. 80+ Publications, 39
online & electronic media covered this unique launch.
Lenovo Tablet Launch Ref: http://youtu.be/zpIAPK02_2M

4. Background
In the race for market leadership, IBM wanted to showcase its
Information On Demand conference as a platform for anyone to make
a strategic impact in their business. Addressing issues around not just
effective management of data but the importance of ‘Analyzing’,
‘Integrating’ and ‘Governing’ it.
Solution & Results.
GPJ presented the event in a unique interactive news studio format – linked to
the event content of the need for real time information management. The
conference was co-hosted by professional TV anchor – Mandira Bedi.
Presentations delivered in an interactive ‘Talk Show’ discussion format.
Leander Paes shared insights on how ‘The right information on demand can be
the difference between Winning & Losing’
IBM Information On Demand 2011 Ref: http://youtu.be/T6HQ-u6zS1I

5. Gartner
Background
The objective at IBM Software Universe 2011 in Mumbai – a conference for IT
Professionals was to create a spectacular launch for its new city management
solution that helps coordinate city agencies and resources to deliver
exceptional service to citizens - Intelligent Operations Center (IOC). Breaking
away from the norms of regular software product launches, we had to devise a
strategy that employed an out of this world experience that was personally
relevant, memorable, interactive and emotional.
Solution & Results
GPJ India introduced IBM’s new Intelligent Operations Center to the city of Mumbai
with a unique Ultra Violet (UV) theatrical experience of modern performance art that
effectively showcased Mumbai’s governance challenges through prominent symbols.
The audience, majority being Mumbaikars were left amazed at the depiction of their
city because apart from being a visual treat, the truth in the act provoked them to
think about the solutions to the problems they face every day.
IBM Intelligent Operations Center Launch Ref: http://youtu.be/3p3q02ika2g

6. Background
Lenovo’s track record in 2010 superseded all expectations and the
employees played an integral part in tranforming Lenovo into a number 1
PC brand. Lenovo wanted to keep this momentum going for the rest of
year and beyond. The primary objective was to convey the message that
they are number 1 in the market and to continue the unstoppable spirit
Solution & Results
The entire idea of adopting a sports theme complimented the
fact that the employees were champions in the market place
and stood as the real sports stars behind Lenovo’s success for
doing so well. The entire venue was transformed into a sports
arena and experiences tuned to the theme of Going for Gold.
Lenovo Annual Kick Off 2012 – Going for Gold

7. Background
The primary objective for the agency was to showcase Lenovo ‘s Idea
laptops - the Z series and at the same time reveal 27 other new models to
the press and members of the media in an effective and engaging manner.
While the secondary objectives were to; Communicate Lenovo’s current
brand-premise: “What’s your idea of fun.”Establish Lenovo as a brand
synonymous with fun-packed features and superior technologies.
Solution & Results
A whole gamut of fun experiences were used starting with the launch-
venue which was fashioned to resemble a spacious and swanky retail-
outlet, composed of numerous zones including; product display units, fun
zones, and a lounge area. The highlight was the bubbly tech savvy actress
and model, Gul Panag to lend a recognizable face to the entire brand
exercise by launching one of the ranges.
Lenovo Fun Labs Press Conference

8. Background
IBM wanted to showcase its Business Analytics and Optimization
capabilities to various organizations which would enable them to
make better informed decisions in real time. The primary objective
was to bring together decision makers from the foremost companies
and help capture a significant mindshare about IBM as a serious
Business Intelligence game changer.
Solution & Results
As the communication had to target senior IT decision makers, the agency decided
to provoke the audience by pitting the IBM Smart Analytics System against
antiquated methods of decision-making and forecasting, including gut-feel and
intuition. A Direct Mailer was created containing a miniature replica of Paul the
Octopus, with a message “Not every business has Paul the Octopus by their side
and neither can their Business decisions be based on instinct and intuition”.
Smart Analytics Forum 2010 Direct Mailer

9. Background
As information is globally being generated at a staggering rate,
organizations are facing a big challenge to control the overwhelming
data. The task entrusted with the agency was to deliver a strong story
around IBM Storage solutions, highlighting the launch of IBM
Storwize V7000 Storage System in India and building on IBM’s System
Storage leadership strategy.
Solution & Results
With data growing at 40% or more per year, we wanted to showcase the effects of
not managing their information immediately. A provocative direct mailer box was
sent that contained a glass and an invite with instructions and a packet of small
multi-colored gel beads. The instructions given were to put the gel beads into a
glass half full of water which over a period expanded to various large sized beads
that would overwhelm the target audience.
IBM Storewize V7000 Storage System Launch Direct Mailer

12. My stint at…
Encompass is a member of the WPP Group PLC
with 15 years of bringing experiences to life
• 10,000+ projects
• 3 offices
Powered by passion for clients, brands , product,
innovations, knowledge & execution excellence
www.encompass.in

17. Some of the Concepts I have inspired

18. Creativity at Work

19. Thank You & Cheers
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